INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $48.67.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
| Q2 2024 | 87 |
| Q3 2024 | 85 |
| Q4 2024 | 78 |
| Q1 2025 | 91 |
| Q2 2025 | 93 |
| Q3 2025 | 85 |
| Q4 2025 | 88 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 56 | 22 |
| Q2 2024 | 16 | 42 |
| Q3 2024 | 16 | 43 |
| Q4 2024 | 7 | 50 |
| Q1 2025 | 60 | 18 |
| Q2 2025 | 32 | 38 |
| Q3 2025 | 15 | 42 |
| Q4 2025 | 15 | 47 |
Biggest buyers
| My Personal CFO, LLC | New | +68.3k |
| RAYMOND JAMES FINANCIAL INC | Added | +14.0k |
| BCS Wealth Management | Added | +12.7k |
| Arax Advisory Partners | New | +12.2k |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC | New | +5.2k |
| MML INVESTORS SERVICES, LLC | Added | +3.7k |
| OPTIMA CAPITAL LLC | New | +500 |
| Cambridge Investment Research Advisors, Inc. | Added | +325 |
| Kestra Advisory Services, LLC | Added | +250 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | Added | +121 |
Biggest sellers
| Brookstone Capital Management | Reduced | -546.8k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -57.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -37.1k |
| OLD MISSION CAPITAL LLC | Reduced | -30.3k |
| Arkadios Wealth Advisors | Sold out | -23.2k |
| JPMORGAN CHASE & CO | Reduced | -22.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -18.5k |
| OSAIC HOLDINGS, INC. | Reduced | -15.4k |
| Penserra Capital Management LLC | Reduced | -13.0k |
| SAGESPRING WEALTH PARTNERS, LLC | Sold out | -11.8k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.22% of their portfolio | 382.1k $18.6m | Reduced -13.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 190.6k $9.3m | Reduced -15.4k |
| Berkshire Money Management, Inc. 0.66% of their portfolio | 141.4k $6.9m | Reduced -6 |
| HighTower Advisors, LLC 0.00% of their portfolio | 75.7k $3.7m | Reduced -522 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 70.7k $3.4m | Reduced -18.5k |
| My Personal CFO, LLC 1.39% of their portfolio | 68.3k $3.3m | New |
| Bellwether Advisors, LLC 0.53% of their portfolio | 68.2k $3.3m | Unchanged |
| Brookstone Capital Management 0.04% of their portfolio | 64.5k $3.1m | Reduced -546.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 60.9k $3.0m | Reduced -6.4k |
| Cerity Partners LLC 0.00% of their portfolio | 53.2k $2.6m | Reduced -1.6k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 52.4k $2.5m | Added +3.7k |
| Valtinson Bruner Financial Planning LLC 0.67% of their portfolio | 47.6k $2.3m | Reduced -7.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 46.9k $2.3m | Added +14.0k |
| TopTier Wealth Management, LLC 1.47% of their portfolio | 44.6k $2.2m | First filing |
| Fragasso Financial Advisors Inc 0.12% of their portfolio | 41.8k $2.0m | Reduced -1.1k |
| PCA Investment Advisory Services Inc. 0.64% of their portfolio | 37.4k $1.8m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 35.9k $1.7m | Reduced -57.6k |
| FSA Advisors, Inc. 1.17% of their portfolio | 34.7k $1.7m | Reduced -149 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.24% of their portfolio | 33.7k $1.6m | Reduced -3.5k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.40% of their portfolio | 33.1k $1.6m | Reduced -75 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 32.4k $1.6m | Added +7 |
| DHJJ Financial Advisors, Ltd. 0.52% of their portfolio | 32.3k $1.6m | Reduced -825 |
| LPL Financial LLC 0.00% of their portfolio | 30.6k $1.5m | Reduced -609 |
| BCS Wealth Management 0.13% of their portfolio | 27.4k $1.3m | Added +12.7k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 27.3k $1.3m | Added +250 |
| Chris Bulman Inc 0.46% of their portfolio | 21.4k $1.0m | Reduced -6.1k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 18.6k $906.2k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.0k $874.0k | Added +325 |
| Lantz Financial LLC 0.17% of their portfolio | 16.2k $790.7k | Reduced -120 |
| Weaver Consulting Group 0.19% of their portfolio | 15.6k $756.9k | Unchanged |
| Strategic Blueprint, LLC 0.04% of their portfolio | 15.3k $746.0k | Reduced -2.8k |
| Spire Wealth Management 0.02% of their portfolio | 14.7k $713.2k | Reduced -2 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 14.2k $693.0k | Reduced -1.6k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 13.6k $660.9k | Reduced -30.3k |
| Three Seasons Wealth, LLC 0.06% of their portfolio | 13.5k $657.7k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.11% of their portfolio | 13.5k $655.6k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 13.3k $647.8k | Reduced -623 |
| Outlook Wealth Advisors, LLC 0.15% of their portfolio | 13.2k $642.4k | Reduced -246 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 12.5k $608.8k | Reduced -22.9k |
| AE Wealth Management LLC 0.00% of their portfolio | 12.3k $600.8k | Unchanged |
| Arax Advisory Partners 0.02% of their portfolio | 12.2k $595.3k | New |
| Trek Financial, LLC 0.03% of their portfolio | 11.2k $546.7k | Unchanged |
| COFG Advisors, LLC 0.13% of their portfolio | 11.0k $537.6k | First filing |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 11.0k $535.0k | Reduced -526 |
| Ballast Rock Private Wealth LLC 0.31% of their portfolio | 10.1k $490.5k | First filing |
| CRA Financial Services, LLC 0.06% of their portfolio | 9.6k $466.8k | Reduced -1.1k |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 9.5k $460.3k | Reduced -100 |
| Visionary Wealth Advisors 0.02% of their portfolio | 8.9k $430.9k | Reduced -103 |
| Focus Financial Network, Inc. 0.01% of their portfolio | 8.6k $420.1k | Reduced -17 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 8.6k $419.7k | Reduced -37.1k |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.1k $393.7k | Added +9 |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 8.1k $393.2k | Reduced -225 |
| Sigma Planning Corp 0.01% of their portfolio | 7.8k $372.9k | Reduced -2 |
| Advisory Services Network, LLC 0.01% of their portfolio | 7.5k $366.7k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.11% of their portfolio | 7.3k $357.2k | Unchanged |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.1k $345.7k | Reduced -198 |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 6.9k $335.8k | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 6.8k $330.5k | Added +121 |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 6.7k $326.9k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 6.4k $316.0k | Unchanged |
| Accurate Wealth Management, LLC 0.04% of their portfolio | 6.4k $314.8k | Unchanged |
| Bluesphere Advisors LLC 0.13% of their portfolio | 6.2k $301.7k | Unchanged |
| Fortune Financial Group, Inc. 0.29% of their portfolio | 5.9k $295.0k | First filing |
| Orion Capital Management LLC 0.09% of their portfolio | 5.5k $267.7k | Reduced -700 |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC 0.00% of their portfolio | 5.2k $251.5k | New |
| Vantage Financial Partners, LLC 0.05% of their portfolio | 4.6k $223.7k | Reduced -491 |
| Global Assets Advisory, LLC 0.06% of their portfolio | 4.5k $220.4k | Unchanged |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 4.5k $218.8k | Unchanged |
| Archer Investment Corp 0.04% of their portfolio | 4.0k $194.7k | Unchanged |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 3.5k $172.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 3.5k $170.4k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 3.0k $143.6k | Unchanged |
| Financial Network Wealth Advisors LLC 0.14% of their portfolio | 2.8k $136.8k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.4k $114.4k | Unchanged |
| AlphaCore Capital LLC 0.00% of their portfolio | 2.0k $97.3k | Reduced -1.0k |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $77.9k | Unchanged |
| Global Trust Asset Management, LLC 0.03% of their portfolio | 1.5k $73.0k | Reduced -2.0k |
| Integrity Financial Corp /WA 0.03% of their portfolio | 1.1k $55.2k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.1k $54.3k | Added +1 |
| ORG Partners LLC 0.01% of their portfolio | 600 $29.2k | Unchanged |
| Nalls Sherbakoff Group, LLC 0.02% of their portfolio | 530 $25.8k | Unchanged |
| OPTIMA CAPITAL LLC 0.01% of their portfolio | 500 $24.3k | New |
| BARCLAYS PLC 0.00% of their portfolio | 247 $12.0k | Reduced -1.4k |
| Larson Financial Group LLC 0.00% of their portfolio | 226 $11.0k | Unchanged |
| Legacy Wealth Managment, LLC/ID 0.00% of their portfolio | 162 $7.9k | Reduced -1 |
| UBS Group AG 0.00% of their portfolio | 97 $4.7k | Added +78 |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 61 $3.0k | First filing |
| Jessup Wealth Management, Inc 0.00% of their portfolio | 16 $791 | New |