INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $47.20.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
| Q2 2024 | 87 |
| Q3 2024 | 85 |
| Q4 2024 | 78 |
| Q1 2025 | 91 |
| Q2 2025 | 93 |
| Q3 2025 | 85 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 14 | 37 |
| Q1 2024 | 56 | 22 |
| Q2 2024 | 16 | 42 |
| Q3 2024 | 16 | 43 |
| Q4 2024 | 7 | 50 |
| Q1 2025 | 60 | 18 |
| Q2 2025 | 32 | 38 |
| Q3 2025 | 15 | 42 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +45.7k |
| OLD MISSION CAPITAL LLC | Added | +37.5k |
| JPMORGAN CHASE & CO | Added | +31.7k |
| Brookstone Capital Management | Added | +14.0k |
| LPL Financial LLC | Added | +6.2k |
| Penserra Capital Management LLC | Added | +4.7k |
| Global Assets Advisory, LLC | New | +4.5k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Added | +2.2k |
| Cerity Partners LLC | Added | +2.0k |
| CITADEL ADVISORS LLC | Added | +1.6k |
Biggest sellers
| Stuart Chaussee & Associates, Inc. | Sold out | -1.6m |
| Berkshire Money Management, Inc. | Reduced | -227.6k |
| My Personal CFO, LLC | Sold out | -76.3k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -41.7k |
| WealthPlan Investment Management, LLC | Sold out | -29.1k |
| Beacon Pointe Advisors, LLC | Reduced | -16.2k |
| Kestra Advisory Services, LLC | Reduced | -13.7k |
| OSAIC HOLDINGS, INC. | Reduced | -13.6k |
| Arax Advisory Partners | Sold out | -12.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -12.5k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.34% of their portfolio | 611.2k $28.9m | Added +14.0k |
| Penserra Capital Management LLC 0.22% of their portfolio | 395.2k $18.7m | Added +4.7k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 206.0k $9.6m | Reduced -13.6k |
| Berkshire Money Management, Inc. 0.69% of their portfolio | 141.4k $6.7m | Reduced -227.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 93.5k $4.4m | Reduced -3.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 89.2k $4.2m | Reduced -12.5k |
| HighTower Advisors, LLC 0.00% of their portfolio | 76.2k $3.6m | Reduced -190 |
| Bellwether Advisors, LLC 0.53% of their portfolio | 68.2k $3.2m | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 67.3k $3.2m | Reduced -1.5k |
| Valtinson Bruner Financial Planning LLC 0.77% of their portfolio | 55.1k $2.6m | Reduced -56 |
| Cerity Partners LLC 0.00% of their portfolio | 54.8k $2.6m | Added +2.0k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 48.6k $2.3m | Reduced -9.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 45.7k $2.2m | New |
| OLD MISSION CAPITAL LLC 0.07% of their portfolio | 43.9k $2.1m | Added +37.5k |
| Fragasso Financial Advisors Inc 0.13% of their portfolio | 42.9k $2.0m | Reduced -560 |
| PCA Investment Advisory Services Inc. 0.65% of their portfolio | 37.4k $1.8m | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.27% of their portfolio | 37.2k $1.8m | Reduced -1.3k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 35.4k $1.7m | Added +31.7k |
| FSA Advisors, Inc. 1.30% of their portfolio | 34.8k $1.6m | Reduced -775 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.42% of their portfolio | 33.2k $1.6m | Added +2.2k |
| DHJJ Financial Advisors, Ltd. 0.53% of their portfolio | 33.1k $1.6m | Reduced -266 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 32.9k $1.6m | Reduced -41.7k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 32.4k $1.5m | Reduced -16.2k |
| LPL Financial LLC 0.00% of their portfolio | 31.2k $1.5m | Added +6.2k |
| Chris Bulman Inc 0.65% of their portfolio | 27.5k $1.3m | Reduced -510 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 27.0k $1.3m | Reduced -13.7k |
| Arkadios Wealth Advisors 0.03% of their portfolio | 23.2k $1.1m | Added +1.5k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 18.6k $879.8k | Unchanged |
| Strategic Blueprint, LLC 0.04% of their portfolio | 18.1k $856.3k | Reduced -135 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 17.6k $833.0k | Reduced -7.1k |
| Lantz Financial LLC 0.17% of their portfolio | 16.4k $773.4k | Reduced -80 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 15.8k $748.0k | Reduced -1.8k |
| Weaver Consulting Group 0.19% of their portfolio | 15.6k $734.9k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 14.7k $692.5k | Reduced -119 |
| BCS Wealth Management 0.16% of their portfolio | 14.7k $692.4k | Reduced -3.0k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 13.9k $658.4k | Reduced -422 |
| Three Seasons Wealth, LLC 0.06% of their portfolio | 13.5k $638.6k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.11% of their portfolio | 13.5k $636.5k | Unchanged |
| Outlook Wealth Advisors, LLC 0.16% of their portfolio | 13.4k $635.3k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 12.3k $583.3k | Reduced -532 |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 11.8k $558.8k | Unchanged |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 11.5k $544.3k | Unchanged |
| Trek Financial, LLC 0.03% of their portfolio | 11.2k $530.8k | Unchanged |
| CRA Financial Services, LLC 0.07% of their portfolio | 10.7k $507.6k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 10.0k $470.8k | Added +1.6k |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 9.6k $451.7k | Unchanged |
| Visionary Wealth Advisors 0.02% of their portfolio | 9.0k $423.2k | Added +3 |
| Focus Financial Network, Inc. 0.01% of their portfolio | 8.7k $408.7k | Unchanged |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 8.3k $392.4k | Reduced -850 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.1k $381.9k | Reduced -374 |
| Sigma Planning Corp 0.01% of their portfolio | 7.8k $366.9k | Added +19 |
| Advisory Services Network, LLC 0.01% of their portfolio | 7.5k $356.0k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.11% of their portfolio | 7.3k $346.9k | Unchanged |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.3k $345.0k | Reduced -297 |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 6.9k $326.0k | Unchanged |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 6.7k $317.4k | Reduced -4 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 6.7k $315.2k | Reduced -490 |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 6.4k $307.8k | Unchanged |
| Accurate Wealth Management, LLC 0.04% of their portfolio | 6.4k $300.9k | Unchanged |
| Bluesphere Advisors LLC 0.13% of their portfolio | 6.2k $292.9k | Unchanged |
| Orion Capital Management LLC 0.10% of their portfolio | 6.2k $292.9k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.13% of their portfolio | 5.3k $250.4k | Unchanged |
| Vantage Financial Partners, LLC 0.05% of their portfolio | 5.1k $240.4k | Reduced -9 |
| Global Assets Advisory, LLC 0.06% of their portfolio | 4.5k $213.9k | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 4.5k $212.5k | Unchanged |
| Archer Investment Corp 0.04% of their portfolio | 4.0k $189.0k | Unchanged |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 3.5k $167.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 3.5k $165.5k | Unchanged |
| Global Trust Asset Management, LLC 0.07% of their portfolio | 3.5k $165.4k | Unchanged |
| AlphaCore Capital LLC 0.00% of their portfolio | 3.0k $141.8k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 3.0k $139.4k | Unchanged |
| Financial Network Wealth Advisors LLC 0.15% of their portfolio | 2.8k $132.9k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.4k $111.1k | Reduced -231 |
| Capital Analysts, LLC 0.00% of their portfolio | 2.3k $109.0k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1.7k $81.5k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.7k $79.9k | Reduced -1.6k |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $75.6k | Unchanged |
| Integrity Financial Corp /WA 0.03% of their portfolio | 1.1k $53.6k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.1k $52.6k | Added +5 |
| ORG Partners LLC 0.01% of their portfolio | 600 $28.4k | Unchanged |
| Nalls Sherbakoff Group, LLC 0.02% of their portfolio | 530 $25.0k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 450 $21.3k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 226 $10.7k | Reduced -249 |
| Legacy Wealth Managment, LLC/ID 0.00% of their portfolio | 163 $7.7k | Reduced -2 |
| UBS Group AG 0.00% of their portfolio | 19 $898 | New |