INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $44.65.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
| Q2 2024 | 87 |
| Q3 2024 | 85 |
| Q4 2024 | 78 |
| Q1 2025 | 91 |
| Q2 2025 | 93 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 17 | 31 |
| Q4 2023 | 14 | 37 |
| Q1 2024 | 56 | 22 |
| Q2 2024 | 16 | 42 |
| Q3 2024 | 16 | 43 |
| Q4 2024 | 7 | 50 |
| Q1 2025 | 60 | 18 |
| Q2 2025 | 32 | 38 |
Biggest buyers
| Stuart Chaussee & Associates, Inc. | Added | +1.6m |
| Berkshire Money Management, Inc. | Added | +342.2k |
| Brookstone Capital Management | Added | +35.7k |
| OSAIC HOLDINGS, INC. | Added | +31.4k |
| Kestra Advisory Services, LLC | Added | +12.8k |
| SAGESPRING WEALTH PARTNERS, LLC | New | +11.8k |
| MGO ONE SEVEN LLC | New | +9.2k |
| Atria Wealth Solutions, Inc. | New | +8.7k |
| CITADEL ADVISORS LLC | New | +8.4k |
| RAYMOND JAMES FINANCIAL INC | Added | +7.8k |
Biggest sellers
| WealthPlan Investment Management, LLC | Reduced | -164.2k |
| WealthPLAN Partners, LLC | Reduced | -84.3k |
| BLAIR WILLIAM & CO/IL | Reduced | -58.9k |
| Penserra Capital Management LLC | Reduced | -26.8k |
| TOWNSQUARE CAPITAL LLC | Sold out | -23.3k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -21.0k |
| RFG Advisory, LLC | Sold out | -12.3k |
| B. Riley Wealth Advisors, Inc. | Sold out | -9.3k |
| JANE STREET GROUP, LLC | Sold out | -9.0k |
| John W. Brooker & Co., CPAs | Sold out | -8.3k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Stuart Chaussee & Associates, Inc. 15.70% of their portfolio | 1.6m $69.7m | Added +1.6m |
| Brookstone Capital Management 0.35% of their portfolio | 597.2k $26.7m | Added +35.7k |
| Penserra Capital Management LLC 0.24% of their portfolio | 390.4k $17.4m | Reduced -26.8k |
| Berkshire Money Management, Inc. 1.73% of their portfolio | 368.9k $16.5m | Added +342.2k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 219.6k $9.8m | Added +31.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 101.7k $4.5m | Reduced -21.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 96.5k $4.3m | Added +7.6k |
| HighTower Advisors, LLC 0.00% of their portfolio | 76.4k $3.4m | Added +4.8k |
| My Personal CFO, LLC 1.55% of their portfolio | 76.3k $3.4m | Reduced -310 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 74.6k $3.3m | Added +7.8k |
| Cetera Investment Advisers 0.01% of their portfolio | 68.8k $3.1m | Added +1.0k |
| Bellwether Advisors, LLC 0.52% of their portfolio | 68.2k $3.0m | Unchanged |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 58.0k $2.6m | Added +4.9k |
| Valtinson Bruner Financial Planning LLC 0.77% of their portfolio | 55.2k $2.5m | Reduced -104 |
| Cerity Partners LLC 0.00% of their portfolio | 52.8k $2.4m | Unchanged |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 48.6k $2.2m | Reduced -2.8k |
| Fragasso Financial Advisors Inc 0.13% of their portfolio | 43.5k $1.9m | Reduced -1.5k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 40.8k $1.8m | Added +12.8k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.29% of their portfolio | 38.4k $1.7m | Added +849 |
| PCA Investment Advisory Services Inc. 0.70% of their portfolio | 37.4k $1.7m | Reduced -100 |
| FSA Advisors, Inc. 1.29% of their portfolio | 35.6k $1.6m | Added +525 |
| DHJJ Financial Advisors, Ltd. 0.54% of their portfolio | 33.4k $1.5m | Reduced -54 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio | 31.0k $1.4m | Unchanged |
| WealthPlan Investment Management, LLC 0.09% of their portfolio | 29.1k $1.3m | Reduced -164.2k |
| Chris Bulman Inc 0.71% of their portfolio | 28.0k $1.2m | Reduced -47 |
| LPL Financial LLC 0.00% of their portfolio | 25.0k $1.1m | Added +2.9k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 24.7k $1.1m | Reduced -2.7k |
| Arkadios Wealth Advisors 0.03% of their portfolio | 21.7k $966.9k | Added +414 |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 18.6k $831.4k | Reduced -58.9k |
| Strategic Blueprint, LLC 0.04% of their portfolio | 18.3k $815.2k | Added +3.6k |
| BCS Wealth Management 0.17% of their portfolio | 17.6k $788.0k | Reduced -4.1k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 17.6k $787.0k | Reduced -1.0k |
| Lantz Financial LLC 0.18% of their portfolio | 16.4k $734.4k | Unchanged |
| Weaver Consulting Group 0.19% of their portfolio | 15.6k $694.4k | Added +5.0k |
| Spire Wealth Management 0.02% of their portfolio | 14.8k $659.7k | Reduced -1.4k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 14.4k $641.0k | Added +2.1k |
| Three Seasons Wealth, LLC 0.07% of their portfolio | 13.5k $603.4k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.13% of their portfolio | 13.5k $601.5k | Reduced -154 |
| Outlook Wealth Advisors, LLC 0.15% of their portfolio | 13.4k $600.4k | Reduced -316 |
| AE Wealth Management LLC 0.00% of their portfolio | 12.9k $575.0k | Unchanged |
| Arax Advisory Partners 0.03% of their portfolio | 12.6k $561.5k | Reduced -636 |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 11.8k $528.0k | New |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 11.5k $514.4k | Added +1.7k |
| Trek Financial, LLC 0.03% of their portfolio | 11.2k $501.6k | Unchanged |
| CRA Financial Services, LLC 0.07% of their portfolio | 10.7k $479.7k | Unchanged |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 9.6k $426.8k | Unchanged |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 9.2k $408.8k | New |
| Visionary Wealth Advisors 0.02% of their portfolio | 9.0k $399.8k | Reduced -620 |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 8.7k $390.6k | New |
| Focus Financial Network, Inc. 0.02% of their portfolio | 8.7k $386.2k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.5k $377.6k | Reduced -46 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 8.4k $375.1k | New |
| Sigma Planning Corp 0.01% of their portfolio | 7.7k $345.9k | Reduced -1.3k |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.6k $339.3k | Reduced -78 |
| Advisory Services Network, LLC 0.01% of their portfolio | 7.5k $342.2k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.11% of their portfolio | 7.3k $327.8k | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 7.2k $319.7k | New |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 6.9k $308.1k | New |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 6.7k $300.1k | Added +4 |
| WealthPLAN Partners, LLC 0.05% of their portfolio | 6.6k $296.1k | Reduced -84.3k |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 6.4k $291.9k | Reduced -311 |
| Accurate Wealth Management, LLC 0.04% of their portfolio | 6.4k $288.3k | Reduced -756 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 6.4k $285.6k | New |
| Bluesphere Advisors LLC 0.14% of their portfolio | 6.2k $276.8k | Unchanged |
| Orion Capital Management LLC 0.11% of their portfolio | 6.2k $276.8k | Reduced -100 |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 6.1k $272.9k | New |
| Pinnacle Wealth Management Group, Inc. 0.14% of their portfolio | 5.3k $236.6k | Unchanged |
| Vantage Financial Partners, LLC 0.05% of their portfolio | 5.1k $227.6k | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 4.5k $200.8k | New |
| Archer Investment Corp 0.04% of their portfolio | 4.0k $178.6k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 3.7k $165.9k | Reduced -1.4k |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 3.5k $157.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 3.5k $156.4k | Added +1.3k |
| Global Trust Asset Management, LLC 0.08% of their portfolio | 3.5k $156.3k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 3.3k $148.7k | Added +2.7k |
| AlphaCore Capital LLC 0.01% of their portfolio | 3.0k $133.9k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 3.0k $131.7k | Unchanged |
| Financial Network Wealth Advisors LLC 0.15% of their portfolio | 2.8k $125.6k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.6k $115.3k | Added +613 |
| Capital Analysts, LLC 0.00% of their portfolio | 2.3k $103.0k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1.7k $77.0k | Reduced -10 |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $71.4k | Unchanged |
| Integrity Financial Corp /WA 0.03% of their portfolio | 1.1k $50.6k | Reduced -181 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.1k $49.5k | Unchanged |
| ORG Partners LLC 0.01% of their portfolio | 600 $26.8k | Unchanged |
| Nalls Sherbakoff Group, LLC 0.02% of their portfolio | 530 $23.7k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 475 $21.2k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 450 $20.1k | Unchanged |
| Legacy Investment Solutions, LLC 0.00% of their portfolio | 165 $7.4k | First filing |
| Legacy Wealth Managment, LLC/ID 0.00% of their portfolio | 165 $7.4k | Unchanged |
| Wood Tarver Financial Group, LLC 0.00% of their portfolio | 76 $3.0k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 25 $1.1k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |