INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $41.53.
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
| Q2 2024 | 87 |
| Q3 2024 | 85 |
| Q4 2024 | 78 |
| Q1 2025 | 91 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 21 | 41 |
| Q3 2023 | 17 | 31 |
| Q4 2023 | 14 | 37 |
| Q1 2024 | 56 | 22 |
| Q2 2024 | 16 | 42 |
| Q3 2024 | 16 | 43 |
| Q4 2024 | 7 | 50 |
| Q1 2025 | 60 | 18 |
Biggest buyers
| Brookstone Capital Management | Added | +544.7k |
| WealthPlan Investment Management, LLC | New | +193.4k |
| WealthPLAN Partners, LLC | New | +91.0k |
| OSAIC HOLDINGS, INC. | Added | +62.0k |
| Penserra Capital Management LLC | Added | +61.2k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +55.4k |
| Cerity Partners LLC | Added | +31.0k |
| MML INVESTORS SERVICES, LLC | Added | +29.6k |
| Chris Bulman Inc | New | +28.0k |
| Beacon Pointe Advisors, LLC | Added | +23.2k |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -37.2k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -31.8k |
| MACROVIEW INVESTMENT MANAGEMENT LLC | Sold out | -31.3k |
| OLD MISSION CAPITAL LLC | Sold out | -29.0k |
| TWO SIGMA SECURITIES, LLC | Sold out | -9.9k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -7.3k |
| PFG Advisors | Sold out | -4.9k |
| CITADEL ADVISORS LLC | Sold out | -4.9k |
| JANE STREET GROUP, LLC | Reduced | -4.1k |
| Fragasso Financial Advisors Inc | Reduced | -3.3k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.33% of their portfolio | 561.5k $23.3m | Added +544.7k |
| Penserra Capital Management LLC 0.31% of their portfolio | 417.2k $17.3m | Added +61.2k |
| WealthPlan Investment Management, LLC 0.79% of their portfolio | 193.4k $8.0m | New |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 188.2k $7.8m | Added +62.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 122.7k $5.1m | Added +19.8k |
| WealthPLAN Partners, LLC 0.53% of their portfolio | 91.0k $3.8m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 88.9k $3.7m | Added +55.4k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 77.5k $3.2m | Added +3.5k |
| My Personal CFO, LLC 1.60% of their portfolio | 76.6k $3.2m | Added +2.5k |
| HighTower Advisors, LLC 0.00% of their portfolio | 71.6k $3.0m | Added +6.9k |
| Bellwether Advisors, LLC 0.59% of their portfolio | 68.2k $2.8m | Unchanged |
| Cetera Investment Advisers 0.01% of their portfolio | 67.8k $2.8m | Added +1.8k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 66.8k $2.8m | Reduced -31.8k |
| Valtinson Bruner Financial Planning LLC 0.78% of their portfolio | 55.3k $2.3m | Reduced -1.0k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 53.1k $2.2m | Added +29.6k |
| Cerity Partners LLC 0.00% of their portfolio | 52.8k $2.2m | Added +31.0k |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 51.3k $2.1m | Added +23.2k |
| Fragasso Financial Advisors Inc 0.14% of their portfolio | 45.0k $1.9m | Reduced -3.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.30% of their portfolio | 37.6k $1.6m | Added +2.5k |
| PCA Investment Advisory Services Inc. 0.82% of their portfolio | 37.5k $1.6m | Added +21.7k |
| FSA Advisors, Inc. 1.16% of their portfolio | 35.1k $1.5m | Added +8.4k |
| DHJJ Financial Advisors, Ltd. 0.56% of their portfolio | 33.4k $1.4m | Added +414 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.41% of their portfolio | 31.0k $1.3m | Added +7.0k |
| Chris Bulman Inc 0.73% of their portfolio | 28.0k $1.2m | New |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 27.9k $1.2m | Reduced -358 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 27.4k $1.1m | Reduced -7.3k |
| Berkshire Money Management, Inc. 0.12% of their portfolio | 26.7k $1.1m | Unchanged |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 23.3k $968.6k | Reduced -9 |
| LPL Financial LLC 0.00% of their portfolio | 22.1k $916.4k | Added +4.7k |
| BCS Wealth Management 0.23% of their portfolio | 21.8k $905.0k | Added +4.9k |
| Arkadios Wealth Advisors 0.03% of their portfolio | 21.2k $882.1k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 18.7k $775.0k | Reduced -1.5k |
| Lantz Financial LLC 0.19% of their portfolio | 16.4k $683.1k | Added +2.7k |
| Spire Wealth Management 0.02% of their portfolio | 16.2k $673.8k | Added +14.2k |
| Strategic Blueprint, LLC 0.03% of their portfolio | 14.7k $610.5k | New |
| Outlook Wealth Advisors, LLC 0.16% of their portfolio | 13.8k $571.5k | Added +1.6k |
| First Commonwealth Financial Corp /PA/ 0.13% of their portfolio | 13.6k $565.8k | Unchanged |
| Three Seasons Wealth, LLC 0.28% of their portfolio | 13.5k $561.3k | New |
| Arax Advisory Partners 0.04% of their portfolio | 13.2k $548.7k | Added +117 |
| AE Wealth Management LLC 0.00% of their portfolio | 12.9k $534.8k | Added +1.8k |
| RFG Advisory, LLC 0.01% of their portfolio | 12.3k $511.8k | Added +4.1k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 12.3k $527.9k | Unchanged |
| Trek Financial, LLC 0.03% of their portfolio | 11.2k $466.6k | Added +2.2k |
| CRA Financial Services, LLC 0.08% of their portfolio | 10.7k $446.2k | Added +2.6k |
| Weaver Consulting Group 0.13% of their portfolio | 10.6k $438.3k | Added +5.7k |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 9.8k $407.4k | Added +1.1k |
| Visionary Wealth Advisors 0.02% of their portfolio | 9.6k $397.6k | Unchanged |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 9.6k $397.0k | Unchanged |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 9.3k $386.4k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 9.1k $376.3k | Added +265 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 9.0k $375.2k | Reduced -4.1k |
| Focus Financial Network, Inc. 0.01% of their portfolio | 8.7k $359.2k | Added +893 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.5k $353.1k | Added +635 |
| John W. Brooker & Co., CPAs 0.14% of their portfolio | 8.3k $345.5k | New |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.7k $318.8k | Reduced -219 |
| Advisory Services Network, LLC 0.01% of their portfolio | 7.5k $312.9k | Added +344 |
| CENTRAL VALLEY ADVISORS, LLC 0.12% of their portfolio | 7.3k $304.9k | Unchanged |
| Accurate Wealth Management, LLC 0.05% of their portfolio | 7.2k $286.6k | New |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 6.7k $279.8k | Reduced -1.6k |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 6.7k $279.0k | New |
| Orion Capital Management LLC 0.11% of their portfolio | 6.3k $261.6k | Unchanged |
| Bluesphere Advisors LLC 0.15% of their portfolio | 6.2k $257.5k | Unchanged |
| Belpointe Asset Management LLC 0.01% of their portfolio | 5.5k $226.7k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.15% of their portfolio | 5.3k $220.1k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 5.1k $212.6k | Added +5.0k |
| Gradient Investments LLC 0.00% of their portfolio | 5.0k $207.3k | Unchanged |
| Archer Investment Corp 0.04% of their portfolio | 4.0k $166.1k | Unchanged |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 3.5k $146.9k | Added +3.2k |
| Global Trust Asset Management, LLC 0.09% of their portfolio | 3.5k $145.4k | Reduced -3.0k |
| COLDSTREAM CAPITAL MANAGEMENT INC 0.00% of their portfolio | 3.1k $130.2k | New |
| AlphaCore Capital LLC 0.01% of their portfolio | 3.0k $124.6k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 3.0k $122.5k | Added +700 |
| Financial Network Wealth Advisors LLC 0.15% of their portfolio | 2.8k $116.8k | Added +570 |
| Capital Analysts, LLC 0.00% of their portfolio | 2.3k $96.0k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 2.2k $92.4k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.0k $81.8k | Added +231 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1.7k $72.0k | Unchanged |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $66.4k | New |
| Integrity Financial Corp /WA 0.03% of their portfolio | 1.3k $54.6k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.1k $46.1k | New |
| BARCLAYS PLC 0.00% of their portfolio | 602 $25.0k | Added +502 |
| Stuart Chaussee & Associates, Inc. 0.01% of their portfolio | 600 $24.9k | New |
| ORG Partners LLC 0.01% of their portfolio | 600 $25.0k | Unchanged |
| Nalls Sherbakoff Group, LLC 0.02% of their portfolio | 530 $22.0k | First filing |
| Larson Financial Group LLC 0.00% of their portfolio | 475 $19.7k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 450 $18.7k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 239 $9.9k | New |
| Legacy Wealth Managment, LLC/ID 0.00% of their portfolio | 165 $6.9k | New |
| Wood Tarver Financial Group, LLC 0.00% of their portfolio | 76 $3.2k | Added +23 |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 25 $1.0k | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |