INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.28.
Trends to Q1 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 8 | 28 |
| Q1 2023 | 52 | 21 |
| Q2 2023 | 21 | 41 |
| Q3 2023 | 17 | 31 |
| Q4 2023 | 14 | 37 |
| Q1 2024 | 56 | 22 |
Biggest buyers
| Gradient Investments LLC | Added | +1.9m |
| Brookstone Capital Management | Added | +227.5k |
| Cetera Investment Advisers | Added | +77.0k |
| Raymond James Financial Services Advisors, Inc. | Added | +74.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +71.6k |
| Penserra Capital Management LLC | Added | +61.9k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +48.4k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | New | +37.5k |
| MACROVIEW INVESTMENT MANAGEMENT LLC | New | +31.8k |
| OSAIC HOLDINGS, INC. | Added | +31.8k |
Biggest sellers
| Cetera Advisors LLC | Sold out | -48.9k |
| Valtinson Bruner Financial Planning LLC | Reduced | -24.7k |
| Cetera Advisor Networks LLC | Sold out | -23.6k |
| GOLDMAN SACHS GROUP INC | Sold out | -21.3k |
| Janney Montgomery Scott LLC | Reduced | -20.2k |
| JANE STREET GROUP, LLC | Sold out | -15.7k |
| CITADEL ADVISORS LLC | Sold out | -9.2k |
| ROYAL BANK OF CANADA | Reduced | -7.6k |
| MML INVESTORS SERVICES, LLC | Reduced | -4.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -4.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q1 2024
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 1.77% of their portfolio | 1.9m $76.5m | Added +1.9m |
| Brookstone Capital Management 0.17% of their portfolio | 242.5k $9.5m | Added +227.5k |
| Penserra Capital Management LLC 0.11% of their portfolio | 228.4k $9.0m | Added +61.9k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 128.4k $5.0m | Added +31.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 125.3k $4.9m | Added +71.6k |
| Cetera Investment Advisers 0.01% of their portfolio | 96.6k $3.8m | Added +77.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 95.1k $3.7m | Added +11.6k |
| Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio | 85.9k $3.4m | Added +74.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 78.3k $3.1m | Added +48.4k |
| My Personal CFO, LLC 1.70% of their portfolio | 75.1k $3.0m | Added +6.6k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 74.0k $2.9m | Added +2.0k |
| Bellwether Advisors, LLC 0.59% of their portfolio | 68.2k $2.7m | Added +26.9k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 67.5k $2.7m | Added +21.6k |
| Fragasso Financial Advisors Inc 0.22% of their portfolio | 66.5k $2.6m | Added +183 |
| Valtinson Bruner Financial Planning LLC 1.01% of their portfolio | 60.1k $2.4m | Reduced -24.7k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 42.0k $1.7m | Reduced -20.2k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.32% of their portfolio | 38.1k $1.5m | Added +456 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 37.5k $1.5m | New |
| DHJJ Financial Advisors, Ltd. 0.64% of their portfolio | 37.0k $1.5m | Added +324 |
| LINCOLN NATIONAL CORP 0.02% of their portfolio | 36.1k $1.4m | Added +3.7k |
| CoreCap Advisors, LLC 0.07% of their portfolio | 33.8k $1.3m | Added +19.3k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 33.1k $1.3m | Added +8.7k |
| TOWNSQUARE CAPITAL LLC 0.02% of their portfolio | 32.4k $1.3m | Added +14.1k |
| MACROVIEW INVESTMENT MANAGEMENT LLC 1.39% of their portfolio | 31.8k $1.2m | New |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 29.7k $1.2m | Reduced -2.9k |
| Cerity Partners LLC 0.00% of their portfolio | 28.6k $1.1m | Added +10.2k |
| BCS Wealth Management 0.35% of their portfolio | 27.6k $1.1m | Added +13.3k |
| FSA Advisors, Inc. 1.13% of their portfolio | 26.9k $1.1m | Reduced -409 |
| Berkshire Money Management, Inc. 0.13% of their portfolio | 26.7k $1.0m | Unchanged |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 25.4k $999.6k | New |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio | 24.0k $941.0k | Reduced -513 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 23.7k $929.0k | Reduced -4.9k |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 19.7k $772.4k | Added +3.9k |
| LPL Financial LLC 0.00% of their portfolio | 18.8k $737.2k | Added +12.7k |
| Financial Network Wealth Advisors LLC 0.68% of their portfolio | 17.3k $681.2k | New |
| RFG Advisory, LLC 0.02% of their portfolio | 16.6k $652.3k | Added +10.8k |
| PCA Investment Advisory Services Inc. 0.36% of their portfolio | 16.2k $637.8k | Added +6.6k |
| First Commonwealth Financial Corp /PA/ 0.17% of their portfolio | 15.9k $624.9k | New |
| PRINCIPAL SECURITIES, INC. 0.02% of their portfolio | 14.3k $560.2k | Added +2.9k |
| Lantz Financial LLC 0.18% of their portfolio | 13.9k $546.7k | Added +3.7k |
| Visionary Wealth Advisors 0.04% of their portfolio | 13.5k $529.8k | Reduced -903 |
| Arax Advisory Partners 0.06% of their portfolio | 13.3k $523.5k | Added +1.4k |
| Advisory Services Network, LLC 0.01% of their portfolio | 13.1k $513.2k | Added +9.9k |
| Strategic Blueprint, LLC 0.04% of their portfolio | 12.8k $502.5k | Added +4.0k |
| AE Wealth Management LLC 0.01% of their portfolio | 12.7k $500.4k | New |
| Outlook Wealth Advisors, LLC 0.15% of their portfolio | 12.3k $483.5k | Added +2.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 11.5k $451.6k | Reduced -4.6k |
| BCGM Wealth Management, LLC 0.14% of their portfolio | 10.0k $392.8k | Unchanged |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 10.0k $392.4k | Reduced -466 |
| Sigma Planning Corp 0.01% of their portfolio | 9.8k $383.0k | New |
| CRA Financial Services, LLC 0.08% of their portfolio | 9.4k $371.1k | New |
| Stratos Wealth Advisors, LLC 0.02% of their portfolio | 9.1k $358.1k | New |
| Vantage Financial Partners, LLC 0.10% of their portfolio | 9.1k $355.8k | Added +3.3k |
| Trek Financial, LLC 0.03% of their portfolio | 9.0k $354.0k | New |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 8.3k $319.9k | Unchanged |
| PFG Advisors 0.02% of their portfolio | 7.9k $311.3k | New |
| Focus Financial Network, Inc. 0.01% of their portfolio | 7.8k $298.6k | First filing |
| CENTRAL VALLEY ADVISORS, LLC 0.15% of their portfolio | 7.3k $288.4k | Reduced -937 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 7.1k $279.4k | Added +1.6k |
| Orion Capital Management LLC 0.14% of their portfolio | 6.7k $263.2k | Reduced -500 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 6.6k $258.1k | New |
| Global Trust Asset Management, LLC 0.10% of their portfolio | 6.5k $253.4k | Added +4.0k |
| John W. Brooker & Co., CPAs 0.14% of their portfolio | 6.4k $251.4k | New |
| Bluesphere Advisors LLC 0.13% of their portfolio | 6.2k $243.5k | Unchanged |
| Evolution Wealth Advisors, LLC 0.04% of their portfolio | 5.6k $219.2k | Unchanged |
| Belpointe Asset Management LLC 0.02% of their portfolio | 5.5k $214.4k | New |
| Diligent Investors, LLC 0.05% of their portfolio | 5.4k $211.1k | New |
| Castellan Group 0.10% of their portfolio | 5.2k $205.0k | New |
| Larson Financial Group LLC 0.01% of their portfolio | 4.1k $159.9k | Unchanged |
| Archer Investment Corp 0.05% of their portfolio | 4.0k $157.1k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 2.2k $88.4k | Added +1.0k |
| Spire Wealth Management 0.00% of their portfolio | 2.1k $81.1k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.02% of their portfolio | 2.0k $77.4k | Added +203 |
| Clear Point Advisors Inc. 0.06% of their portfolio | 1.9k $75.6k | Unchanged |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 1.8k $71.7k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.8k $71.0k | Added +350 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1.7k $68.5k | Reduced -3 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.7k $68.3k | Added +1.4k |
| Integrity Financial Corp /WA 0.04% of their portfolio | 1.6k $62.7k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 1.4k $54.0k | Reduced -7.6k |
| ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio | 1.0k $39.7k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 665 $26.1k | New |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 620 $24.4k | Unchanged |
| JDM Financial Group LLC 0.01% of their portfolio | 450 $17.7k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 121 $4.8k | Reduced -624 |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |