INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.98.
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 8 | 28 |
| Q1 2023 | 52 | 21 |
Biggest buyers
| Gradient Investments LLC | New | +357.4k |
| Accuvest Global Advisors | New | +191.4k |
| Mariner, LLC | New | +107.4k |
| BLAIR WILLIAM & CO/IL | New | +72.0k |
| My Personal CFO, LLC | Added | +59.7k |
| Fragasso Financial Advisors Inc | Added | +55.5k |
| Steward Financial Group LLC | New | +54.0k |
| Mutual Advisors, LLC | New | +46.8k |
| Sigma Planning Corp | New | +46.1k |
| OSAIC HOLDINGS, INC. | Added | +45.8k |
Biggest sellers
| Cerity Partners LLC | Reduced | -34.9k |
| Brookstone Capital Management | Reduced | -21.3k |
| OLD MISSION CAPITAL LLC | Reduced | -11.7k |
| Cetera Advisors LLC | Reduced | -10.4k |
| AE Wealth Management LLC | Sold out | -9.8k |
| Sunbelt Securities, Inc. | Reduced | -7.3k |
| Penserra Capital Management LLC | Reduced | -6.5k |
| HighTower Advisors, LLC | Reduced | -6.4k |
| CITADEL ADVISORS LLC | Reduced | -6.3k |
| IFP Advisors, Inc | Reduced | -5.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.31% of their portfolio | 357.4k $11.4m | New |
| Accuvest Global Advisors 2.77% of their portfolio | 191.4k $6.1m | New |
| Brookstone Capital Management 0.10% of their portfolio | 164.1k $5.3m | Reduced -21.3k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 111.6k $3.6m | Added +45.2k |
| Mariner, LLC 0.01% of their portfolio | 107.4k $3.4m | New |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 105.7k $3.4m | Added +45.8k |
| Penserra Capital Management LLC 0.06% of their portfolio | 93.6k $3.0m | Reduced -6.5k |
| Valtinson Bruner Financial Planning LLC 1.62% of their portfolio | 88.7k $2.8m | Added +3.8k |
| HighTower Advisors, LLC 0.01% of their portfolio | 83.4k $2.7m | Reduced -6.4k |
| Cetera Advisors LLC 0.04% of their portfolio | 72.1k $2.3m | Reduced -10.4k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 72.0k $2.3m | New |
| My Personal CFO, LLC 1.88% of their portfolio | 68.9k $2.2m | Added +59.7k |
| Fragasso Financial Advisors Inc 0.24% of their portfolio | 66.3k $2.1m | Added +55.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 59.0k $1.9m | Added +16.5k |
| Steward Financial Group LLC 0.58% of their portfolio | 54.0k $1.7m | New |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 54.0k $1.7m | Added +9.9k |
| Mutual Advisors, LLC 0.06% of their portfolio | 46.8k $1.5m | New |
| Sigma Planning Corp 0.05% of their portfolio | 46.1k $1.5m | New |
| Bellwether Advisors, LLC 0.36% of their portfolio | 41.4k $1.3m | Reduced -3.1k |
| DHJJ Financial Advisors, Ltd. 0.68% of their portfolio | 39.4k $1.3m | Added +425 |
| LINCOLN NATIONAL CORP 0.02% of their portfolio | 32.6k $1.0m | Added +3.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 31.1k $994.6k | New |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 30.7k $982.3k | Added +5.0k |
| NCM Capital Management, LLC 0.71% of their portfolio | 29.6k $945.0k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.31% of their portfolio | 27.0k $864.2k | Reduced -564 |
| Berkshire Money Management, Inc. 0.13% of their portfolio | 26.7k $854.6k | Reduced -960 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.59% of their portfolio | 25.7k $823.3k | Reduced -65 |
| Cetera Advisor Networks LLC 0.01% of their portfolio | 25.7k $823.2k | Added +6.4k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.24% of their portfolio | 25.5k $815.9k | Added +10.0k |
| BCS Wealth Management 0.33% of their portfolio | 22.8k $730.0k | Added +6.7k |
| Cerity Partners LLC 0.00% of their portfolio | 21.9k $701.8k | Reduced -34.9k |
| Krilogy Financial LLC 0.06% of their portfolio | 21.9k $699.2k | New |
| Cetera Investment Advisers 0.01% of their portfolio | 20.8k $664.1k | Added +5.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 18.9k $603.1k | New |
| Visionary Wealth Advisors 0.05% of their portfolio | 18.4k $588.1k | Added +8.0k |
| Chicago Partners Investment Group LLC 0.03% of their portfolio | 18.3k $588.7k | Added +8.5k |
| Evolution Wealth Advisors, LLC 0.13% of their portfolio | 17.4k $557.5k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 16.5k $527.0k | New |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 15.8k $505.0k | Added +4.8k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 14.5k $463.4k | New |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 13.6k $435.6k | Reduced -11.7k |
| Arax Advisory Partners 0.06% of their portfolio | 13.4k $429.1k | Reduced -211 |
| Vantage Financial Partners, LLC 0.16% of their portfolio | 12.4k $395.5k | New |
| SILVER OAK SECURITIES, INCORPORATED 0.06% of their portfolio | 11.7k $375.0k | New |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 11.2k $356.8k | New |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 11.1k $355.2k | New |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 10.9k $349.9k | Reduced -483 |
| Lantz Financial LLC 0.14% of their portfolio | 10.2k $326.1k | New |
| BCGM Wealth Management, LLC 0.16% of their portfolio | 10.0k $319.9k | New |
| Outlook Wealth Advisors, LLC 0.14% of their portfolio | 10.0k $319.0k | New |
| PCA Investment Advisory Services Inc. 0.21% of their portfolio | 9.1k $292.0k | First filing |
| KFG WEALTH MANAGEMENT, LLC 0.20% of their portfolio | 8.9k $288.3k | New |
| Orion Capital Management LLC 0.19% of their portfolio | 8.9k $284.7k | Reduced -3.0k |
| IFP Advisors, Inc 0.01% of their portfolio | 8.6k $212.0k | Reduced -5.2k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 8.5k $270.8k | Reduced -6.3k |
| Strategic Blueprint, LLC 0.03% of their portfolio | 8.3k $266.6k | Reduced -1.3k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 8.3k $265.0k | New |
| RFG Advisory, LLC 0.01% of their portfolio | 8.2k $262.9k | New |
| Archer Investment Corp 0.06% of their portfolio | 5.5k $175.9k | Reduced -500 |
| Larson Financial Group LLC 0.02% of their portfolio | 5.1k $162.3k | Added +330 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 4.1k $130.4k | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 3.2k $101.2k | New |
| UBS Group AG 0.00% of their portfolio | 2.8k $89.2k | Reduced -2.9k |
| MORGAN STANLEY 0.00% of their portfolio | 2.5k $80.0k | Unchanged |
| Global Trust Asset Management, LLC 0.04% of their portfolio | 2.5k $80.0k | Added +2.0k |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.4k $75.3k | Unchanged |
| Spire Wealth Management 0.00% of their portfolio | 2.3k $73.2k | New |
| Integrity Financial Corp /WA 0.05% of their portfolio | 1.9k $60.8k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.01% of their portfolio | 1.8k $56.5k | New |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $51.2k | New |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.5k $46.0k | Unchanged |
| WealthPLAN Partners, LLC 0.00% of their portfolio | 1.3k $40.6k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 1.2k $40.0k | New |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 1.0k $32.5k | New |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 875 $28.0k | Added +565 |
| JDM Financial Group LLC 0.01% of their portfolio | 463 $14.8k | Added +13 |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 250 $7.9k | Reduced -7.3k |
| 1832 Asset Management L.P. 0.00% of their portfolio | 200 $6.4k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |