INNOVATOR ETFS TRUST UFEB
US EQT ULTRA BFR · ETP · CUSIP 45782C425
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.60.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 27 |
| Q4 2022 | 39 |
| Q1 2023 | 52 |
| Q2 2023 | 45 |
| Q3 2023 | 43 |
| Q4 2023 | 46 |
| Q1 2024 | 55 |
| Q2 2024 | 62 |
| Q3 2024 | 62 |
| Q4 2024 | 61 |
| Q1 2025 | 87 |
| Q2 2025 | 92 |
| Q3 2025 | 90 |
| Q4 2025 | 86 |
| Q1 2026 | 97 |
| Q2 2026 | 104 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 8 | 32 |
| Q4 2024 | 11 | 29 |
| Q1 2025 | 68 | 12 |
| Q2 2025 | 38 | 33 |
| Q3 2025 | 20 | 44 |
| Q4 2025 | 12 | 54 |
| Q1 2026 | 48 | 35 |
| Q2 2026 | 27 | 45 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +66.4k |
| KFG WEALTH MANAGEMENT, LLC | Added | +52.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +40.4k |
| JPMORGAN CHASE & CO | New | +36.9k |
| TOUNJIAN ADVISORY PARTNERS, LLC | New | +34.7k |
| SteelPeak Wealth, LLC | New | +21.7k |
| OLD MISSION CAPITAL LLC | New | +21.4k |
| CITADEL ADVISORS LLC | New | +16.2k |
| BANK OF AMERICA CORP /DE/ | New | +11.3k |
| Archer Investment Corp | Added | +11.3k |
Biggest sellers
| Brookstone Capital Management | Reduced | -244.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -57.0k |
| IHT Wealth Management, LLC | Reduced | -33.2k |
| HighTower Advisors, LLC | Reduced | -24.5k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -22.9k |
| MML INVESTORS SERVICES, LLC | Reduced | -22.5k |
| Kestra Advisory Services, LLC | Reduced | -22.4k |
| SageView Advisory Group, LLC | Reduced | -10.7k |
| Creative Planning | Reduced | -10.4k |
| RPS ADVISORY SOLUTIONS LLC | Sold out | -7.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.1%, 2026-10-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.57% of their portfolio | 1.5m $56.6m | Reduced -244.6k |
| HighTower Advisors, LLC 0.02% of their portfolio | 631.5k $24.4m | Reduced -24.5k |
| KFG WEALTH MANAGEMENT, LLC 1.88% of their portfolio | 431.5k $16.7m | Added +52.7k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.31% of their portfolio | 165.0k $6.4m | Added +7.1k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 161.9k $6.3m | Added +66.4k |
| Strategic Blueprint, LLC 0.27% of their portfolio | 137.9k $5.3m | Added +3.7k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 129.8k $5.0m | Reduced -810 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 109.1k $4.2m | Reduced -57.0k |
| World Investment Advisors 0.07% of their portfolio | 108.4k $3.9m | Reduced -375 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 106.1k $4.1m | Reduced -81 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 102.1k $3.9m | Reduced -22.9k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 83.9k $3.2m | Reduced -22.5k |
| Spire Wealth Management 0.09% of their portfolio | 79.8k $3.1m | Reduced -275 |
| CENTRAL VALLEY ADVISORS, LLC 0.64% of their portfolio | 64.2k $2.5m | Reduced -2.7k |
| Stratos Wealth Advisors, LLC 0.13% of their portfolio | 59.5k $2.3m | Reduced -3.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 54.3k $2.1m | Added +40.4k |
| Trek Financial, LLC 0.10% of their portfolio | 49.9k $1.9m | Reduced -4.1k |
| LPL Financial LLC 0.00% of their portfolio | 48.3k $1.9m | Added +10.2k |
| NewCorp Financial Services, Inc. 1.38% of their portfolio | 46.6k $1.8m | Reduced -433 |
| Cetera Investment Advisers 0.00% of their portfolio | 45.8k $1.8m | Reduced -3.4k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 42.5k $1.6m | Reduced -22.4k |
| Berger Financial Group, Inc 0.08% of their portfolio | 41.9k $1.6m | Reduced -5.7k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 36.9k $1.4m | New |
| Northstar Group, Inc. 0.17% of their portfolio | 35.0k $1.4m | Reduced -1.4k |
| TOUNJIAN ADVISORY PARTNERS, LLC 0.57% of their portfolio | 34.7k $1.3m | New |
| FIDUCIARY FINANCIAL GROUP, LLC 0.13% of their portfolio | 29.2k $1.1m | Unchanged |
| Mutual Advisors, LLC 0.02% of their portfolio | 26.9k $1.0m | Unchanged |
| Lantz Financial LLC 0.19% of their portfolio | 26.5k $1.0m | Reduced -155 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.05% of their portfolio | 26.0k $1.0m | Reduced -663 |
| Focus Partners Wealth 0.00% of their portfolio | 25.1k $968.4k | Unchanged |
| CROSSPOINT FINANCIAL, LLC 2.13% of their portfolio | 24.1k $930.3k | Reduced -2.0k |
| Ausdal Financial Partners, Inc. 0.04% of their portfolio | 23.9k $924.9k | Unchanged |
| Integrity Advisory Solutions, LLC 0.09% of their portfolio | 23.4k $903.6k | Reduced -2.0k |
| Comprehensive Financial Consultants Institutional, Inc. 0.24% of their portfolio | 23.2k $895.7k | Reduced -2.0k |
| SteelPeak Wealth, LLC 0.02% of their portfolio | 21.7k $840.4k | New |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 21.4k $826.5k | New |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 20.6k $795.0k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 20.2k $787.3k | Unchanged |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 19.3k $744.6k | Added +159 |
| Cornerstone Wealth Group, LLC 0.04% of their portfolio | 18.7k $721.3k | Reduced -34 |
| Archer Investment Corp 0.06% of their portfolio | 17.0k $657.6k | Added +11.3k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 16.2k $625.4k | New |
| IHT Wealth Management, LLC 0.01% of their portfolio | 16.1k $621.9k | Reduced -33.2k |
| Arkadios Wealth Advisors 0.01% of their portfolio | 15.7k $606.8k | Added +1.2k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 15.6k $601.2k | Added +800 |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 15.5k $600.9k | Reduced -3.0k |
| IMG Wealth Management, Inc. 0.33% of their portfolio | 15.4k $594.3k | Reduced -27 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 15.4k $593.8k | Reduced -2.9k |
| Advisory Services Network, LLC 0.01% of their portfolio | 14.3k $551.1k | Unchanged |
| Creative Planning 0.00% of their portfolio | 14.3k $550.8k | Reduced -10.4k |
| AssuredPartners Investment Advisors, LLC 0.04% of their portfolio | 11.6k $447.3k | Unchanged |
| Castle Rock Wealth Management, LLC 0.09% of their portfolio | 11.5k $446.1k | Unchanged |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 11.3k $438.5k | New |
| Sonoma Allocations LLC 0.13% of their portfolio | 11.0k $425.6k | Reduced -10 |
| SILVER OAK SECURITIES, INCORPORATED 0.03% of their portfolio | 10.8k $415.5k | New |
| SageView Advisory Group, LLC 0.01% of their portfolio | 10.6k $411.2k | Reduced -10.7k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 10.5k $405.7k | Unchanged |
| Riverpoint Wealth Management Holdings, LLC 0.07% of their portfolio | 9.4k $363.2k | Reduced -1.6k |
| Truvestments Capital LLC 0.05% of their portfolio | 8.9k $343.9k | Unchanged |
| Merit Financial Group, LLC 0.00% of their portfolio | 8.8k $342.0k | Reduced -190 |
| Chris Bulman Inc 0.12% of their portfolio | 8.3k $319.8k | Reduced -572 |
| Maia Wealth LLC 0.05% of their portfolio | 8.3k $319.1k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 7.9k $306.0k | New |
| WealthShield Partners, LLC 0.05% of their portfolio | 7.9k $303.4k | Reduced -408 |
| Garden State Investment Advisory Services LLC 0.06% of their portfolio | 7.8k $303.4k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.13% of their portfolio | 7.6k $293.0k | Unchanged |
| Madison Wealth Partners, Inc 0.04% of their portfolio | 7.5k $289.5k | New |
| Vantage Point Financial LLC 0.09% of their portfolio | 7.5k $289.1k | Reduced -120 |
| PFG Advisors 0.01% of their portfolio | 7.1k $275.8k | Reduced -2.2k |
| Beacon Financial Advisory LLC 0.05% of their portfolio | 7.0k $269.5k | Unchanged |
| MILESTONE ASSET MANAGEMENT, LLC 0.04% of their portfolio | 7.0k $269.1k | Unchanged |
| Sanctuary Advisors, LLC 0.00% of their portfolio | 6.8k $261.7k | Unchanged |
| ZACKS INVESTMENT MANAGEMENT 0.00% of their portfolio | 6.5k $251.4k | New |
| CGN Advisors LLC 0.02% of their portfolio | 6.4k $247.7k | Unchanged |
| BFI Wealth Solutions, LLC 0.18% of their portfolio | 6.2k $241.6k | Reduced -2.5k |
| OxenFree Capital LLC 0.11% of their portfolio | 6.2k $239.8k | Unchanged |
| Beckerman Institutional, LLC 0.11% of their portfolio | 6.2k $239.1k | Unchanged |
| Tradition Wealth Management, LLC 0.01% of their portfolio | 5.8k $225.8k | Reduced -21 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.8k $224.6k | Unchanged |
| Ballast Rock Private Wealth LLC 0.10% of their portfolio | 5.8k $223.3k | Unchanged |
| Chicago Partners Investment Group LLC 0.00% of their portfolio | 5.6k $218.0k | Unchanged |
| Kovack Advisors, Inc. 0.01% of their portfolio | 5.4k $208.6k | New |
| Bright Futures Wealth Management, LLC. 0.13% of their portfolio | 5.3k $204.9k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 5.2k $199.6k | Reduced -236 |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 4.8k $185.5k | Unchanged |
| Physician Wealth Advisors, Inc. 0.02% of their portfolio | 4.4k $171.0k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 4.3k $166.1k | Unchanged |
| Continuum Advisory, LLC 0.01% of their portfolio | 3.9k $152.5k | New |
| Financial Network Wealth Advisors LLC 0.11% of their portfolio | 2.9k $113.1k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.05% of their portfolio | 2.4k $92.8k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.03% of their portfolio | 2.3k $89.6k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 2.2k $86.5k | Added +471 |
| IFP Advisors, Inc 0.00% of their portfolio | 1.7k $66.4k | Added +1.5k |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 851 $32.9k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 774 $29.9k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 402 $15.5k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 399 $15.4k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 334 $12.9k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 280 $10.8k | Added +130 |
| Larson Financial Group LLC 0.00% of their portfolio | 190 $7.3k | Unchanged |