INNOVATOR ETFS TRUST UFEB
US EQT ULTRA BFR · ETP · CUSIP 45782C425
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.31.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 27 |
| Q4 2022 | 39 |
| Q1 2023 | 52 |
| Q2 2023 | 45 |
| Q3 2023 | 43 |
| Q4 2023 | 46 |
| Q1 2024 | 55 |
| Q2 2024 | 62 |
| Q3 2024 | 62 |
| Q4 2024 | 61 |
| Q1 2025 | 87 |
| Q2 2025 | 92 |
| Q3 2025 | 90 |
| Q4 2025 | 86 |
| Q1 2026 | 97 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 16 | 18 |
| Q3 2024 | 8 | 32 |
| Q4 2024 | 11 | 29 |
| Q1 2025 | 68 | 12 |
| Q2 2025 | 38 | 33 |
| Q3 2025 | 20 | 44 |
| Q4 2025 | 12 | 54 |
| Q1 2026 | 48 | 35 |
Biggest buyers
| Brookstone Capital Management | Added | +1.7m |
| Strategic Blueprint, LLC | Added | +83.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +55.2k |
| NewCorp Financial Services, Inc. | New | +47.0k |
| Spire Wealth Management | Added | +46.1k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +42.2k |
| Northstar Group, Inc. | New | +36.4k |
| Kestra Advisory Services, LLC | Added | +30.7k |
| Lantz Financial LLC | New | +26.6k |
| Creative Planning | New | +24.7k |
Biggest sellers
| IFP Advisors, Inc | Reduced | -100.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -23.2k |
| GTS SECURITIES LLC | Sold out | -22.1k |
| Integrity Advisory Solutions, LLC | Reduced | -20.8k |
| OSAIC HOLDINGS, INC. | Reduced | -18.4k |
| Archer Investment Corp | Reduced | -18.2k |
| HighTower Advisors, LLC | Reduced | -17.6k |
| EVOLUTION WEALTH MANAGEMENT INC. | Reduced | -15.7k |
| Mutual Advisors, LLC | Reduced | -9.7k |
| OLD MISSION CAPITAL LLC | Sold out | -8.8k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.1%, 2026-10-02)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.71% of their portfolio | 1.7m $62.0m | Added +1.7m |
| Talon Private Wealth, LLC 4.75% of their portfolio | 985.1k $35.8m | First filing |
| HighTower Advisors, LLC 0.03% of their portfolio | 655.9k $23.8m | Reduced -17.6k |
| KFG WEALTH MANAGEMENT, LLC 1.78% of their portfolio | 378.8k $13.8m | Added +9.6k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 166.1k $6.0m | Added +55.2k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio | 157.9k $5.7m | Added +6.4k |
| Strategic Blueprint, LLC 0.28% of their portfolio | 134.2k $4.9m | Added +83.2k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 130.6k $4.7m | Added +4.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 125.0k $4.5m | Added +42.2k |
| World Investment Advisors 0.06% of their portfolio | 108.8k $4.0m | Unchanged |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 106.4k $3.9m | Added +5.2k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 106.2k $3.9m | Reduced -18.4k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 95.6k $3.5m | Reduced -3.1k |
| Spire Wealth Management 0.10% of their portfolio | 80.1k $2.9m | Added +46.1k |
| CENTRAL VALLEY ADVISORS, LLC 0.66% of their portfolio | 66.9k $2.4m | Added +9.5k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 64.9k $2.4m | Added +30.7k |
| Stratos Wealth Advisors, LLC 0.14% of their portfolio | 62.9k $2.3m | Reduced -459 |
| Trek Financial, LLC 0.10% of their portfolio | 54.0k $2.0m | Added +18.6k |
| IHT Wealth Management, LLC 0.04% of their portfolio | 49.3k $1.8m | Added +17.7k |
| Cetera Investment Advisers 0.00% of their portfolio | 49.2k $1.8m | Reduced -1.8k |
| Berger Financial Group, Inc 0.10% of their portfolio | 47.6k $1.7m | Reduced -8.0k |
| NewCorp Financial Services, Inc. 1.48% of their portfolio | 47.0k $1.7m | New |
| LPL Financial LLC 0.00% of their portfolio | 38.2k $1.4m | Reduced -412 |
| Northstar Group, Inc. 0.19% of their portfolio | 36.4k $1.3m | New |
| FIDUCIARY FINANCIAL GROUP, LLC 0.14% of their portfolio | 29.2k $1.1m | Added +3.2k |
| Mutual Advisors, LLC 0.02% of their portfolio | 26.9k $975.6k | Reduced -9.7k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.06% of their portfolio | 26.6k $986.4k | Reduced -995 |
| Lantz Financial LLC 0.20% of their portfolio | 26.6k $965.9k | New |
| CROSSPOINT FINANCIAL, LLC 2.38% of their portfolio | 26.1k $946.3k | Reduced -3.5k |
| Integrity Advisory Solutions, LLC 0.12% of their portfolio | 25.4k $920.5k | Reduced -20.8k |
| Comprehensive Financial Consultants Institutional, Inc. 0.27% of their portfolio | 25.2k $915.1k | Added +1.7k |
| Focus Partners Wealth 0.00% of their portfolio | 25.1k $909.5k | Reduced -13 |
| Creative Planning 0.00% of their portfolio | 24.7k $895.0k | New |
| Ausdal Financial Partners, Inc. 0.04% of their portfolio | 23.9k $868.6k | Added +13.5k |
| SageView Advisory Group, LLC 0.03% of their portfolio | 21.4k $775.5k | Unchanged |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 20.6k $746.7k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 20.2k $738.1k | Reduced -4.7k |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 19.1k $693.6k | Added +664 |
| Cornerstone Wealth Group, LLC 0.05% of their portfolio | 18.7k $703.7k | Added +3.3k |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 18.5k $673.3k | Added +8.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 18.3k $662.9k | Added +5.8k |
| IMG Wealth Management, Inc. 0.36% of their portfolio | 15.4k $559.2k | Added +1.0k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 14.8k $535.6k | Reduced -200 |
| Arkadios Wealth Advisors 0.01% of their portfolio | 14.5k $525.3k | New |
| Advisory Services Network, LLC 0.01% of their portfolio | 14.3k $517.6k | Added +8.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 13.9k $505.3k | Reduced -23.2k |
| AssuredPartners Investment Advisors, LLC 0.05% of their portfolio | 11.6k $422.6k | New |
| Castle Rock Wealth Management, LLC 0.09% of their portfolio | 11.5k $420.9k | Reduced -988 |
| Sonoma Allocations LLC 0.14% of their portfolio | 11.0k $401.4k | Added +191 |
| Riverpoint Wealth Management Holdings, LLC 0.08% of their portfolio | 11.0k $398.4k | Reduced -566 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 10.5k $381.0k | New |
| PFG Advisors 0.02% of their portfolio | 9.3k $337.7k | Added +2.8k |
| Merit Financial Group, LLC 0.00% of their portfolio | 9.0k $328.1k | Added +1.7k |
| Truvestments Capital LLC 0.06% of their portfolio | 8.9k $323.0k | New |
| Chris Bulman Inc 0.14% of their portfolio | 8.8k $321.1k | New |
| BFI Wealth Solutions, LLC 0.31% of their portfolio | 8.8k $319.6k | Unchanged |
| WealthShield Partners, LLC 0.03% of their portfolio | 8.3k $299.8k | Added +2.0k |
| Maia Wealth LLC 0.05% of their portfolio | 8.3k $299.7k | Unchanged |
| Garden State Investment Advisory Services LLC 0.07% of their portfolio | 7.8k $285.0k | Unchanged |
| Vantage Point Financial LLC 0.10% of their portfolio | 7.6k $275.9k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.13% of their portfolio | 7.6k $275.2k | Unchanged |
| RPS ADVISORY SOLUTIONS LLC 0.15% of their portfolio | 7.2k $259.8k | Added +966 |
| Beacon Financial Advisory LLC 0.06% of their portfolio | 7.0k $253.1k | Unchanged |
| MILESTONE ASSET MANAGEMENT, LLC 0.05% of their portfolio | 7.0k $252.7k | Unchanged |
| Sanctuary Advisors, LLC 0.00% of their portfolio | 6.8k $245.8k | Unchanged |
| CGN Advisors LLC 0.02% of their portfolio | 6.4k $232.7k | Added +242 |
| OxenFree Capital LLC 0.11% of their portfolio | 6.2k $232.7k | Reduced -79 |
| Beckerman Institutional, LLC 0.12% of their portfolio | 6.2k $224.6k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 5.9k $212.8k | Reduced -525 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.8k $210.9k | Added +4.1k |
| Ballast Rock Private Wealth LLC 0.12% of their portfolio | 5.8k $209.7k | New |
| Archer Investment Corp 0.04% of their portfolio | 5.7k $207.7k | Reduced -18.2k |
| Sterling Financial Planning, Inc. 0.06% of their portfolio | 5.7k $205.2k | New |
| Chicago Partners Investment Group LLC 0.00% of their portfolio | 5.6k $213.5k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 5.4k $196.1k | Added +1.5k |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 4.8k $174.2k | Reduced -2.5k |
| GUARDIAN WEALTH ADVISORS, LLC / NC 0.01% of their portfolio | 4.8k $174.2k | Reduced -2.5k |
| Physician Wealth Advisors, Inc. 0.02% of their portfolio | 4.4k $160.6k | Reduced -1.1k |
| CoreCap Advisors, LLC 0.01% of their portfolio | 4.3k $156.0k | Unchanged |
| TopTier Wealth Management, LLC 0.07% of their portfolio | 3.1k $112.4k | New |
| Financial Network Wealth Advisors LLC 0.11% of their portfolio | 2.9k $106.2k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.06% of their portfolio | 2.4k $87.1k | Reduced -15.7k |
| DHJJ Financial Advisors, Ltd. 0.03% of their portfolio | 2.3k $84.1k | Added +1.1k |
| MAI Capital Management 0.00% of their portfolio | 2.1k $75.9k | New |
| MORGAN STANLEY 0.00% of their portfolio | 1.8k $64.1k | Unchanged |
| McIlrath & Eck, LLC 0.00% of their portfolio | 1.6k $57.8k | Unchanged |
| Financial Life Planners 0.03% of their portfolio | 966 $35.1k | New |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 851 $30.9k | Reduced -6.0k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 774 $28.1k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 402 $14.6k | New |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 399 $14.5k | Reduced -320 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 334 $12.1k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 242 $8.8k | Reduced -100.5k |
| Larson Financial Group LLC 0.00% of their portfolio | 190 $6.9k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 150 $10.2k | Reduced -130 |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 84 $3.0k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 54 $2.0k | New |