INNOVATOR ETFS TRUST UFEB
US EQT ULTRA BFR · ETP · CUSIP 45782C425
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $35.73.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 27 |
| Q4 2022 | 39 |
| Q1 2023 | 52 |
| Q2 2023 | 45 |
| Q3 2023 | 43 |
| Q4 2023 | 46 |
| Q1 2024 | 55 |
| Q2 2024 | 62 |
| Q3 2024 | 62 |
| Q4 2024 | 61 |
| Q1 2025 | 87 |
| Q2 2025 | 92 |
| Q3 2025 | 90 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 12 | 23 |
| Q1 2024 | 28 | 23 |
| Q2 2024 | 16 | 18 |
| Q3 2024 | 8 | 32 |
| Q4 2024 | 11 | 29 |
| Q1 2025 | 68 | 12 |
| Q2 2025 | 38 | 33 |
| Q3 2025 | 20 | 44 |
Biggest buyers
| Mach-1 Financial Group, LLC | New | +51.9k |
| GTS SECURITIES LLC | New | +46.4k |
| HRT FINANCIAL LP | New | +20.8k |
| CITADEL ADVISORS LLC | New | +14.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +13.5k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Added | +13.3k |
| Riverpoint Wealth Management Holdings, LLC | New | +11.5k |
| Foundations Investment Advisors, LLC | New | +11.3k |
| Sanctuary Advisors, LLC | Added | +6.8k |
| Steward Partners Investment Advisory, LLC | Added | +6.0k |
Biggest sellers
| Brookstone Capital Management | Reduced | -1.7m |
| HighTower Advisors, LLC | Reduced | -198.0k |
| Atria Investments, Inc | Sold out | -110.1k |
| IHT Wealth Management, LLC | Sold out | -105.5k |
| PKS Advisory Services, LLC | Sold out | -86.5k |
| TOUNJIAN ADVISORY PARTNERS, LLC | Sold out | -73.3k |
| Trek Financial, LLC | Reduced | -36.5k |
| Spire Wealth Management | Reduced | -34.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -27.2k |
| SageView Advisory Group, LLC | Reduced | -21.9k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.1%, 2026-10-02)
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| HighTower Advisors, LLC 0.03% of their portfolio | 770.7k $27.6m | Reduced -198.0k |
| KFG WEALTH MANAGEMENT, LLC 2.14% of their portfolio | 414.8k $14.8m | Reduced -20.2k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.34% of their portfolio | 162.2k $5.8m | Added +13.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 150.3k $5.3m | Reduced -10.8k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 139.4k $5.0m | Reduced -510 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 114.3k $4.1m | Reduced -27.2k |
| World Investment Advisors 0.08% of their portfolio | 109.5k $3.9m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 105.1k $3.8m | Reduced -5.0k |
| IFP Advisors, Inc 0.09% of their portfolio | 100.8k $3.6m | Added +2.1k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 100.3k $3.6m | Added +1.8k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 98.2k $3.5m | Added +1.7k |
| PFG Advisors 0.11% of their portfolio | 77.3k $2.8m | Reduced -9.5k |
| Stratos Wealth Advisors, LLC 0.13% of their portfolio | 73.6k $2.6m | Reduced -2.2k |
| Strategic Blueprint, LLC 0.11% of their portfolio | 71.9k $2.6m | Reduced -3 |
| CENTRAL VALLEY ADVISORS, LLC 0.64% of their portfolio | 57.4k $2.1m | Reduced -218 |
| Berger Financial Group, Inc 0.12% of their portfolio | 57.2k $2.0m | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 55.4k $2.0m | Reduced -6.1k |
| Mach-1 Financial Group, LLC 0.30% of their portfolio | 51.9k $1.9m | New |
| Integrity Advisory Solutions, LLC 0.30% of their portfolio | 51.9k $1.9m | First filing |
| Trek Financial, LLC 0.10% of their portfolio | 48.6k $1.7m | Reduced -36.5k |
| Spire Wealth Management 0.06% of their portfolio | 48.5k $1.7m | Reduced -34.0k |
| GTS SECURITIES LLC 0.06% of their portfolio | 46.4k $1.7m | New |
| Brookstone Capital Management 0.02% of their portfolio | 45.0k $1.6m | Reduced -1.7m |
| LPL Financial LLC 0.00% of their portfolio | 38.3k $1.4m | Reduced -727 |
| Mutual Advisors, LLC 0.03% of their portfolio | 37.4k $1.3m | Reduced -2.0k |
| Bullseye Investment Management, LLC 0.70% of their portfolio | 35.5k $1.2m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 35.1k $1.3m | Added +13.5k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 34.2k $1.2m | Added +2.1k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.08% of their portfolio | 31.3k $1.1m | Reduced -2.3k |
| CROSSPOINT FINANCIAL, LLC 2.74% of their portfolio | 31.1k $1.1m | Unchanged |
| Focus Partners Wealth 0.00% of their portfolio | 26.5k $948.3k | Unchanged |
| FIDUCIARY FINANCIAL GROUP, LLC 0.15% of their portfolio | 26.0k $931.4k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 24.9k $893.4k | Unchanged |
| Archer Investment Corp 0.19% of their portfolio | 24.0k $857.8k | Reduced -521 |
| Comprehensive Financial Consultants Institutional, Inc. 0.26% of their portfolio | 23.5k $841.3k | Unchanged |
| SageView Advisory Group, LLC 0.03% of their portfolio | 21.4k $764.6k | Reduced -21.9k |
| HRT FINANCIAL LP 0.00% of their portfolio | 20.8k $743.0k | New |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 20.6k $736.2k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.66% of their portfolio | 18.1k $647.9k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 16.4k $588.7k | Reduced -3.7k |
| Cornerstone Wealth Group, LLC 0.04% of their portfolio | 15.7k $563.2k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 15.4k $550.2k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 14.8k $528.0k | New |
| IMG Wealth Management, Inc. 0.35% of their portfolio | 14.4k $515.7k | Unchanged |
| Sanctuary Advisors, LLC 0.00% of their portfolio | 13.5k $461.6k | Added +6.8k |
| Castle Rock Wealth Management, LLC 0.10% of their portfolio | 12.8k $458.6k | Reduced -293 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 12.6k $451.1k | Reduced -959 |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 12.4k $445.6k | Reduced -6.0k |
| Riverpoint Wealth Management Holdings, LLC 0.09% of their portfolio | 11.5k $413.1k | New |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 11.3k $404.5k | New |
| Sonoma Allocations LLC 0.14% of their portfolio | 10.8k $385.5k | First filing |
| Ausdal Financial Partners, Inc. 0.02% of their portfolio | 10.4k $373.3k | Unchanged |
| Beacon Financial Advisory LLC 0.07% of their portfolio | 9.0k $320.6k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 8.8k $313.4k | Unchanged |
| Vantage Point Financial LLC 0.11% of their portfolio | 8.3k $295.9k | Reduced -85 |
| Maia Wealth LLC 0.05% of their portfolio | 8.3k $298.5k | Reduced -3.8k |
| O'Connor Financial Group LLC 0.12% of their portfolio | 8.1k $290.8k | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 8.1k $288.9k | Reduced -1.4k |
| MTM FINANCIAL GROUP, LLC 0.14% of their portfolio | 7.9k $281.1k | Unchanged |
| Garden State Investment Advisory Services LLC 0.07% of their portfolio | 7.8k $281.0k | Unchanged |
| WealthShield Partners, LLC 0.03% of their portfolio | 7.8k $278.4k | Unchanged |
| Arete Wealth Advisors, LLC 0.02% of their portfolio | 7.8k $278.0k | Reduced -4.2k |
| RPS ADVISORY SOLUTIONS LLC 0.13% of their portfolio | 7.7k $274.6k | Unchanged |
| MILESTONE ASSET MANAGEMENT, LLC 0.05% of their portfolio | 7.1k $252.8k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.03% of their portfolio | 6.8k $243.8k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 6.8k $242.4k | Added +6.0k |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 6.5k $234.4k | Reduced -750 |
| GUARDIAN WEALTH ADVISORS, LLC / NC 0.02% of their portfolio | 6.5k $234.4k | Reduced -750 |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 6.4k $228.9k | Reduced -1.1k |
| OxenFree Capital LLC 0.12% of their portfolio | 6.3k $225.4k | Unchanged |
| Beckerman Institutional, LLC 0.13% of their portfolio | 6.2k $221.4k | Unchanged |
| CGN Advisors LLC 0.02% of their portfolio | 6.2k $220.8k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 6.0k $216.1k | Unchanged |
| SMI Advisory Services, LLC 0.04% of their portfolio | 5.8k $208.7k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 5.6k $204.4k | New |
| Physician Wealth Advisors, Inc. 0.03% of their portfolio | 5.6k $199.5k | Unchanged |
| CoreCap Advisors, LLC 0.01% of their portfolio | 4.3k $153.8k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 4.0k $142.8k | Reduced -241 |
| BARCLAYS PLC 0.00% of their portfolio | 3.8k $136.0k | Added +3.7k |
| Financial Network Wealth Advisors LLC 0.11% of their portfolio | 2.9k $104.7k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 2.1k $76.0k | New |
| McIlrath & Eck, LLC 0.01% of their portfolio | 1.6k $56.9k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.3k $47.5k | New |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 1.2k $43.8k | Unchanged |
| Financial Life Planners 0.03% of their portfolio | 1.1k $39.2k | New |
| Allworth Financial LP 0.00% of their portfolio | 800 $28.6k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 734 $26.3k | Added +262 |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 250 $8.9k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 190 $6.8k | Unchanged |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 84 $3.0k | Reduced -5 |