INNOVATOR ETFS TRUST PFEB
US EQTY PWR BUF · ETP · CUSIP 45782C417
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.3m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $42.38.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 86 |
| Q1 2023 | 145 |
| Q2 2023 | 145 |
| Q3 2023 | 134 |
| Q4 2023 | 140 |
| Q1 2024 | 178 |
| Q2 2024 | 183 |
| Q3 2024 | 177 |
| Q4 2024 | 182 |
| Q1 2025 | 210 |
| Q2 2025 | 210 |
| Q3 2025 | 199 |
| Q4 2025 | 209 |
| Q1 2026 | 234 |
| Q2 2026 | 226 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 24 | 104 |
| Q4 2024 | 21 | 107 |
| Q1 2025 | 132 | 64 |
| Q2 2025 | 71 | 97 |
| Q3 2025 | 23 | 122 |
| Q4 2025 | 33 | 110 |
| Q1 2026 | 138 | 64 |
| Q2 2026 | 53 | 108 |
Biggest buyers
| Americana Partners, LLC | Added | +203.4k |
| Cambridge Investment Research Advisors, Inc. | Added | +111.6k |
| OSAIC HOLDINGS, INC. | Added | +99.5k |
| Penserra Capital Management LLC | Added | +80.4k |
| Integrity Advisory Solutions, LLC | Added | +38.9k |
| Archer Investment Corp | Added | +38.9k |
| Diversify Advisory Services, LLC | New | +36.9k |
| HRT FINANCIAL LP | New | +35.9k |
| CITADEL ADVISORS LLC | New | +35.6k |
| MML INVESTORS SERVICES, LLC | Added | +21.5k |
Biggest sellers
| Brookstone Capital Management | Reduced | -95.0k |
| Steward Partners Investment Advisory, LLC | Reduced | -86.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -83.0k |
| LeClair Wealth Partners LLC | Sold out | -62.2k |
| Kestra Advisory Services, LLC | Reduced | -40.2k |
| Patriot Financial Group Insurance Agency, LLC | Reduced | -37.7k |
| Beacon Pointe Advisors, LLC | Reduced | -37.1k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -25.7k |
| SYON CAPITAL LLC | Sold out | -25.2k |
| Mariner, LLC | Sold out | -23.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio | 3.8m $150.8m | Reduced -25.7k |
| Penserra Capital Management LLC 0.57% of their portfolio | 1.7m $73.6m | Added +80.4k |
| OSAIC HOLDINGS, INC. 0.06% of their portfolio | 1.2m $53.1m | Added +99.5k |
| Brookstone Capital Management 0.35% of their portfolio | 807.1k $34.8m | Reduced -95.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 497.2k $21.4m | Reduced -83.0k |
| Focus Partners Wealth 0.02% of their portfolio | 450.3k $19.4m | Reduced -21.9k |
| Americana Partners, LLC 0.32% of their portfolio | 334.9k $14.4m | Added +203.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 321.6k $13.8m | Reduced -18.8k |
| LPL Financial LLC 0.00% of their portfolio | 321.4k $13.8m | Reduced -3.1k |
| Kestra Advisory Services, LLC 0.04% of their portfolio | 294.5k $12.7m | Reduced -40.2k |
| Integrity Advisory Solutions, LLC 1.25% of their portfolio | 282.0k $12.1m | Added +38.9k |
| Cetera Investment Advisers 0.01% of their portfolio | 261.0k $11.2m | Reduced -14.3k |
| BLAIR WILLIAM & CO/IL 0.03% of their portfolio | 236.4k $10.2m | Reduced -10.3k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 232.4k $10.0m | Added +111.6k |
| Beacon Pointe Advisors, LLC 0.04% of their portfolio | 223.1k $9.6m | Reduced -37.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 220.3k $9.5m | Reduced -16.4k |
| Cassady Wealth & Retirement Planning, LLC 3.86% of their portfolio | 192.6k $8.3m | Unchanged |
| HighTower Advisors, LLC 0.01% of their portfolio | 167.2k $7.2m | Added +5.3k |
| Southland Equity Partners LLC 1.20% of their portfolio | 158.5k $6.8m | Reduced -2.6k |
| World Investment Advisors 0.11% of their portfolio | 158.5k $6.4m | Reduced -740 |
| CoreCap Advisors, LLC 0.19% of their portfolio | 153.2k $6.6m | Reduced -3.4k |
| Cornerstone Wealth, LLC/TN 2.85% of their portfolio | 130.1k $5.6m | Added +1.5k |
| Advisory Alpha, LLC 0.13% of their portfolio | 118.7k $5.1m | Added +6.8k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 109.2k $4.7m | Added +21.5k |
| BCS Wealth Management 0.84% of their portfolio | 108.4k $4.7m | Reduced -6.1k |
| Weaver Consulting Group 0.91% of their portfolio | 103.6k $4.5m | Added +91 |
| Vestmark Advisory Solutions, Inc. 0.04% of their portfolio | 100.5k $4.3m | Added +303 |
| Keating Financial Advisory Services, Inc. 0.52% of their portfolio | 92.1k $4.0m | Reduced -614 |
| Castle Rock Wealth Management, LLC 0.77% of their portfolio | 90.6k $3.9m | Reduced -5.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 84.7k $3.7m | Added +1.9k |
| MTM FINANCIAL GROUP, LLC 1.56% of their portfolio | 84.3k $3.6m | Reduced -816 |
| Diligent Investors, LLC 0.77% of their portfolio | 80.5k $3.5m | Added +4.0k |
| Archer Investment Corp 0.33% of their portfolio | 78.7k $3.4m | Added +38.9k |
| Cerity Partners LLC 0.00% of their portfolio | 75.6k $3.3m | Added +12.8k |
| Ascent Wealth Partners, LLC 0.32% of their portfolio | 75.0k $3.2m | Reduced -13.8k |
| AE Wealth Management LLC 0.01% of their portfolio | 74.4k $3.2m | Reduced -1.4k |
| Advisory Services Network, LLC 0.04% of their portfolio | 73.8k $3.2m | Reduced -1.4k |
| YARGER WEALTH STRATEGIES, LLC 1.16% of their portfolio | 73.6k $3.2m | Reduced -3.0k |
| GILL CAPITAL PARTNERS, LLC 0.81% of their portfolio | 70.6k $3.0m | Reduced -5.8k |
| Chris Bulman Inc 1.10% of their portfolio | 70.2k $3.0m | Reduced -990 |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 69.2k $3.0m | Added +6.1k |
| MAI Capital Management 0.01% of their portfolio | 65.8k $2.8m | Added +6.6k |
| KFG WEALTH MANAGEMENT, LLC 0.32% of their portfolio | 65.0k $2.8m | Added +1.1k |
| Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio | 62.7k $2.7m | Reduced -232 |
| Bellwether Advisors, LLC 0.38% of their portfolio | 59.5k $2.6m | Reduced -21.3k |
| Blue Water Asset Management 0.82% of their portfolio | 58.8k $2.5m | Reduced -3.4k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.12% of their portfolio | 58.4k $2.5m | Reduced -608 |
| Tradition Wealth Management, LLC 0.15% of their portfolio | 57.7k $2.5m | Reduced -1.0k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 56.9k $2.5m | Added +950 |
| OneDigital Investment Advisors LLC 0.02% of their portfolio | 56.8k $2.4m | Reduced -5.1k |
| RIVERCHASE WEALTH MANAGEMENT, LLC 1.12% of their portfolio | 55.7k $2.4m | Unchanged |
| Cresset Asset Management, LLC 0.01% of their portfolio | 53.0k $2.3m | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.27% of their portfolio | 50.0k $2.2m | Reduced -238 |
| Capital Analysts, LLC 0.05% of their portfolio | 48.2k $2.1m | Added +439 |
| Stratos Wealth Advisors, LLC 0.11% of their portfolio | 47.3k $2.0m | Reduced -3.1k |
| WEALTH ALLIANCE, LLC 0.16% of their portfolio | 45.4k $2.0m | Reduced -4.3k |
| CreativeOne Wealth, LLC 0.04% of their portfolio | 45.2k $1.9m | Reduced -31 |
| Trek Financial, LLC 0.09% of their portfolio | 42.7k $1.8m | Reduced -327 |
| CORRADO ADVISORS, LLC 0.84% of their portfolio | 42.3k $1.8m | Reduced -651 |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 42.1k $1.8m | Reduced -1.4k |
| Weaver Capital Management LLC 0.36% of their portfolio | 40.6k $1.6m | Unchanged |
| Lineweaver Wealth Advisors, LLC 0.20% of their portfolio | 39.5k $1.7m | Unchanged |
| Global Assets Advisory, LLC 0.37% of their portfolio | 39.5k $1.7m | Unchanged |
| FSA Advisors, Inc. 0.75% of their portfolio | 38.1k $1.6m | Reduced -1.1k |
| PCA Investment Advisory Services Inc. 0.46% of their portfolio | 37.9k $1.6m | Reduced -244 |
| Sequoia Financial Advisors, LLC 0.01% of their portfolio | 37.4k $1.6m | Unchanged |
| Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio | 37.2k $1.6m | Reduced -37.7k |
| Diversify Advisory Services, LLC 0.03% of their portfolio | 36.9k $1.6m | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 36.9k $1.6m | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.74% of their portfolio | 36.9k $1.6m | Reduced -845 |
| HRT FINANCIAL LP 0.00% of their portfolio | 35.9k $1.5m | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 35.6k $1.5m | New |
| Visionary Wealth Advisors 0.06% of their portfolio | 34.8k $1.5m | Reduced -3.5k |
| ATTICUS WEALTH MANAGEMENT, LLC 0.35% of their portfolio | 34.3k $1.5m | Reduced -125 |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 34.3k $1.5m | Reduced -269 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 34.1k $1.5m | Added +282 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 33.4k $1.4m | Added +6.6k |
| BFI Wealth Solutions, LLC 1.03% of their portfolio | 32.3k $1.4m | Reduced -4.7k |
| Arkadios Wealth Advisors 0.02% of their portfolio | 31.9k $1.4m | Added +2.4k |
| Spire Wealth Management 0.04% of their portfolio | 31.2k $1.3m | Added +122 |
| IFP Advisors, Inc 0.02% of their portfolio | 30.4k $1.3m | Unchanged |
| Fortune Financial Group, Inc. 1.01% of their portfolio | 30.0k $1.3m | Added +11.4k |
| Cornerstone Wealth Group, LLC 0.08% of their portfolio | 29.7k $1.3m | Reduced -25 |
| Lakeridge Wealth Management LLC 0.47% of their portfolio | 29.7k $1.3m | Reduced -1.5k |
| Concurrent Investment Advisors, LLC 0.01% of their portfolio | 28.8k $1.2m | Unchanged |
| Phoenix Financial Ltd. 0.01% of their portfolio | 28.1k $1.2m | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.17% of their portfolio | 28.1k $1.2m | Added +5.6k |
| Composition Wealth, LLC 0.01% of their portfolio | 27.7k $1.2m | Reduced -136 |
| AssuredPartners Investment Advisors, LLC 0.11% of their portfolio | 27.5k $1.2m | Reduced -301 |
| Blossom Wealth Management 1.67% of their portfolio | 27.5k $1.2m | Unchanged |
| TrustBank 0.40% of their portfolio | 27.1k $1.2m | Added +1.1k |
| CRA Financial Services, LLC 0.13% of their portfolio | 26.9k $1.2m | Reduced -375 |
| Beacon Financial Advisory LLC 0.22% of their portfolio | 26.5k $1.1m | Reduced -129 |
| Cape Investment Advisory, Inc. 0.30% of their portfolio | 26.2k $1.1m | Unchanged |
| Continuum Advisory, LLC 0.09% of their portfolio | 25.7k $1.1m | Reduced -2.4k |
| Apollon Wealth Management, LLC 0.01% of their portfolio | 25.6k $1.1m | Reduced -205 |
| Forty-three Eighteen Advisors, LLC 0.67% of their portfolio | 23.3k $1.0m | Unchanged |
| Certified Advisory Corp 0.08% of their portfolio | 22.6k $972.9k | Reduced -310 |
| McAdam, LLC 0.04% of their portfolio | 22.3k $958.1k | Reduced -2 |
| Keystone Wealth Services, LLC 0.18% of their portfolio | 22.2k $956.9k | Reduced -48 |