INNOVATOR ETFS TRUST PFEB
US EQTY PWR BUF · ETP · CUSIP 45782C417
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.0m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $40.29.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 86 |
| Q1 2023 | 145 |
| Q2 2023 | 145 |
| Q3 2023 | 134 |
| Q4 2023 | 140 |
| Q1 2024 | 178 |
| Q2 2024 | 183 |
| Q3 2024 | 177 |
| Q4 2024 | 182 |
| Q1 2025 | 210 |
| Q2 2025 | 210 |
| Q3 2025 | 199 |
| Q4 2025 | 209 |
| Q1 2026 | 234 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 41 | 86 |
| Q3 2024 | 24 | 104 |
| Q4 2024 | 21 | 107 |
| Q1 2025 | 132 | 64 |
| Q2 2025 | 71 | 97 |
| Q3 2025 | 23 | 122 |
| Q4 2025 | 33 | 110 |
| Q1 2026 | 138 | 64 |
Biggest buyers
| Brookstone Capital Management | Added | +746.5k |
| ALLIANCEBERNSTEIN L.P. | Added | +294.6k |
| Integrity Advisory Solutions, LLC | New | +243.0k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +186.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +138.6k |
| Beacon Pointe Advisors, LLC | Added | +131.7k |
| Americana Partners, LLC | New | +131.4k |
| Penserra Capital Management LLC | Added | +92.2k |
| Focus Partners Wealth | Added | +89.9k |
| Steward Partners Investment Advisory, LLC | Added | +88.3k |
Biggest sellers
| BCS Wealth Management | Reduced | -125.0k |
| McAlister, Sweet & Associates, Inc. | Sold out | -81.0k |
| OSAIC HOLDINGS, INC. | Reduced | -58.8k |
| Diversify Advisory Services, LLC | Sold out | -39.0k |
| COMMONS CAPITAL, LLC | Sold out | -36.9k |
| JANE STREET GROUP, LLC | Reduced | -36.1k |
| WorthPointe, LLC | Reduced | -33.5k |
| RK Capital Management, LLC/FL | Sold out | -23.8k |
| IFP Advisors, Inc | Reduced | -21.2k |
| CITADEL ADVISORS LLC | Sold out | -20.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio | 3.8m $154.2m | Added +294.6k |
| Penserra Capital Management LLC 0.77% of their portfolio | 1.6m $65.3m | Added +92.2k |
| OSAIC HOLDINGS, INC. 0.07% of their portfolio | 1.1m $45.5m | Reduced -58.8k |
| Brookstone Capital Management 0.41% of their portfolio | 902.1k $36.2m | Added +746.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 580.2k $23.3m | Added +138.6k |
| Focus Partners Wealth 0.02% of their portfolio | 472.2k $18.9m | Added +89.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 340.4k $13.6m | Added +38.4k |
| Kestra Advisory Services, LLC 0.05% of their portfolio | 334.8k $13.4m | Added +34.0k |
| LPL Financial LLC 0.00% of their portfolio | 324.5k $13.0m | Added +58.0k |
| Cetera Investment Advisers 0.01% of their portfolio | 275.3k $11.0m | Added +72.4k |
| Beacon Pointe Advisors, LLC 0.06% of their portfolio | 260.3k $10.4m | Added +131.7k |
| BLAIR WILLIAM & CO/IL 0.03% of their portfolio | 246.7k $9.9m | Added +38.0k |
| Integrity Advisory Solutions, LLC 1.29% of their portfolio | 243.0k $9.7m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 236.7k $9.5m | Added +186.5k |
| Cassady Wealth & Retirement Planning, LLC 4.21% of their portfolio | 192.6k $8.1m | Added +64.4k |
| HighTower Advisors, LLC 0.01% of their portfolio | 161.9k $6.5m | Added +26.2k |
| Southland Equity Partners LLC 1.26% of their portfolio | 161.1k $6.5m | Reduced -6.9k |
| World Investment Advisors 0.10% of their portfolio | 159.2k $6.4m | Added +13.1k |
| CoreCap Advisors, LLC 0.21% of their portfolio | 156.6k $6.3m | Added +15.8k |
| Americana Partners, LLC 0.14% of their portfolio | 131.4k $5.3m | New |
| Cornerstone Wealth, LLC/TN 3.04% of their portfolio | 128.6k $5.4m | First filing |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 120.8k $4.8m | Added +13.4k |
| BCS Wealth Management 0.94% of their portfolio | 114.5k $4.6m | Reduced -125.0k |
| Advisory Alpha, LLC 0.12% of their portfolio | 111.9k $4.5m | Added +9.2k |
| Weaver Consulting Group 0.99% of their portfolio | 103.5k $4.2m | Added +3.8k |
| Vestmark Advisory Solutions, Inc. 0.04% of their portfolio | 100.2k $4.0m | Added +17.1k |
| Castle Rock Wealth Management, LLC 0.84% of their portfolio | 95.9k $3.9m | Reduced -3.1k |
| Keating Financial Advisory Services, Inc. 0.60% of their portfolio | 92.7k $3.7m | Added +7.8k |
| Ascent Wealth Partners, LLC 0.41% of their portfolio | 88.8k $3.6m | Added +5.2k |
| Steward Partners Investment Advisory, LLC 0.02% of their portfolio | 88.4k $3.5m | Added +88.3k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 87.7k $3.5m | Added +13.7k |
| MTM FINANCIAL GROUP, LLC 1.60% of their portfolio | 85.2k $3.4m | Added +1.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 82.7k $3.3m | Added +25.6k |
| Bellwether Advisors, LLC 0.55% of their portfolio | 80.9k $3.2m | Added +27.3k |
| YARGER WEALTH STRATEGIES, LLC 1.25% of their portfolio | 76.6k $3.1m | Added +3.8k |
| GILL CAPITAL PARTNERS, LLC 0.88% of their portfolio | 76.4k $3.1m | Added +327 |
| Diligent Investors, LLC 0.76% of their portfolio | 76.4k $3.1m | Added +22.1k |
| AE Wealth Management LLC 0.02% of their portfolio | 75.8k $3.0m | Reduced -1.7k |
| Advisory Services Network, LLC 0.04% of their portfolio | 75.2k $3.0m | Added +14.2k |
| Patriot Financial Group Insurance Agency, LLC 0.17% of their portfolio | 74.9k $3.0m | Added +39.9k |
| Chris Bulman Inc 1.25% of their portfolio | 71.2k $2.9m | Added +7.2k |
| KFG WEALTH MANAGEMENT, LLC 0.33% of their portfolio | 63.8k $2.6m | Added +15.2k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 63.1k $2.5m | Added +511 |
| Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio | 62.9k $2.5m | Reduced -7.1k |
| Cerity Partners LLC 0.00% of their portfolio | 62.8k $2.5m | Added +36.1k |
| Blue Water Asset Management 0.86% of their portfolio | 62.2k $2.5m | Added +53.7k |
| LeClair Wealth Partners LLC 0.86% of their portfolio | 62.2k $2.5m | New |
| OneDigital Investment Advisors LLC 0.02% of their portfolio | 61.8k $2.5m | Added +6.5k |
| MAI Capital Management 0.01% of their portfolio | 59.2k $2.4m | Added +19.9k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.12% of their portfolio | 59.0k $2.4m | Added +26.2k |
| Tradition Wealth Management, LLC 0.17% of their portfolio | 58.7k $2.4m | Reduced -5.4k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 56.0k $2.2m | Added +7.8k |
| RIVERCHASE WEALTH MANAGEMENT, LLC 1.16% of their portfolio | 55.7k $2.2m | Unchanged |
| Cresset Asset Management, LLC 0.01% of their portfolio | 53.0k $2.1m | Added +15.2k |
| Stratos Wealth Advisors, LLC 0.12% of their portfolio | 50.4k $2.0m | Added +2.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.29% of their portfolio | 50.3k $2.0m | Reduced -190 |
| WEALTH ALLIANCE, LLC 0.20% of their portfolio | 49.7k $2.0m | Reduced -246 |
| Capital Analysts, LLC 0.05% of their portfolio | 47.7k $1.9m | Added +34.3k |
| CreativeOne Wealth, LLC 0.04% of their portfolio | 45.2k $1.8m | Added +3.5k |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 43.5k $1.7m | Added +13.6k |
| Trek Financial, LLC 0.09% of their portfolio | 43.1k $1.7m | Added +15.9k |
| CORRADO ADVISORS, LLC 0.90% of their portfolio | 42.9k $1.7m | Added +14.4k |
| Weaver Capital Management LLC 0.35% of their portfolio | 40.6k $1.6m | Unchanged |
| Archer Investment Corp 0.34% of their portfolio | 39.8k $1.6m | Added +2.4k |
| Lineweaver Wealth Advisors, LLC 0.21% of their portfolio | 39.5k $1.6m | Added +4.8k |
| Global Assets Advisory, LLC 0.46% of their portfolio | 39.5k $1.6m | Added +2.2k |
| FSA Advisors, Inc. 1.04% of their portfolio | 39.2k $1.6m | Added +740 |
| Visionary Wealth Advisors 0.07% of their portfolio | 38.3k $1.5m | Reduced -5.5k |
| PCA Investment Advisory Services Inc. 0.51% of their portfolio | 38.2k $1.5m | Added +6.8k |
| Pinnacle Wealth Management Group, Inc. 0.74% of their portfolio | 37.7k $1.5m | Added +3.5k |
| Sequoia Financial Advisors, LLC 0.01% of their portfolio | 37.4k $1.5m | Unchanged |
| BFI Wealth Solutions, LLC 1.43% of their portfolio | 37.0k $1.5m | Added +7.8k |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 36.9k $1.5m | New |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 34.5k $1.4m | Reduced -1.1k |
| ATTICUS WEALTH MANAGEMENT, LLC 0.37% of their portfolio | 34.4k $1.4m | Reduced -175 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 33.8k $1.4m | Added +3.9k |
| Lakeridge Wealth Management LLC 0.54% of their portfolio | 31.2k $1.3m | Added +12.6k |
| Spire Wealth Management 0.04% of their portfolio | 31.0k $1.2m | Added +17.5k |
| IFP Advisors, Inc 0.03% of their portfolio | 30.4k $1.2m | Reduced -21.2k |
| Cornerstone Wealth Group, LLC 0.08% of their portfolio | 29.8k $1.2m | Reduced -1.2k |
| Arkadios Wealth Advisors 0.02% of their portfolio | 29.5k $1.2m | New |
| Talon Private Wealth, LLC 0.16% of their portfolio | 29.1k $1.2m | First filing |
| Concurrent Investment Advisors, LLC 0.01% of their portfolio | 28.8k $1.2m | Added +10.0k |
| Phoenix Financial Ltd. 0.01% of their portfolio | 28.1k $1.1m | Added +13.8k |
| Continuum Advisory, LLC 0.11% of their portfolio | 28.0k $1.1m | Added +1.1k |
| Composition Wealth, LLC 0.02% of their portfolio | 27.8k $1.1m | Reduced -175 |
| AssuredPartners Investment Advisors, LLC 0.12% of their portfolio | 27.8k $1.1m | Added +6.9k |
| Blossom Wealth Management 1.63% of their portfolio | 27.5k $1.1m | New |
| CRA Financial Services, LLC 0.14% of their portfolio | 27.3k $1.1m | Reduced -760 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 26.8k $1.1m | Added +14.6k |
| Beacon Financial Advisory LLC 0.24% of their portfolio | 26.7k $1.1m | Added +18.0k |
| Cape Investment Advisory, Inc. 0.35% of their portfolio | 26.2k $1.1m | Added +485 |
| TrustBank 0.40% of their portfolio | 26.0k $1.0m | Added +20.8k |
| Apollon Wealth Management, LLC 0.02% of their portfolio | 25.9k $1.0m | Added +2.4k |
| COFG Advisors, LLC 0.25% of their portfolio | 25.4k $1.0m | Added +7.4k |
| SYON CAPITAL LLC 0.05% of their portfolio | 25.2k $1.0m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 25.0k $1.0m | Added +529 |
| Mariner, LLC 0.00% of their portfolio | 23.6k $944.8k | Added +11.6k |
| Forty-three Eighteen Advisors, LLC 0.70% of their portfolio | 23.3k $934.2k | Unchanged |
| Certified Advisory Corp 0.08% of their portfolio | 22.9k $918.5k | Added +240 |