Vault-13

INNOVATOR ETFS TRUST PFEB

US EQTY PWR BUF · ETP · CUSIP 45782C417

209 institutional holders +10 vs Q3 2025
13,896,12613.9m shares reported held*
$566.0mreported value*
15 new 18 added 96 reduced 14 sold out net sold ≈ $105.8m (-2.6m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.4m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $40.73.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 86Q4 22: 86Q1 23: 145Q2 23: 145Q3 23: 134Q4 23: 140Q1 24: 178Q2 24: 183Q3 24: 177Q4 24: 182Q1 25: 210Q2 25: 210Q3 25: 199Q4 25: 209209Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 202286
Q4 202286
Q1 2023145
Q2 2023145
Q3 2023134
Q4 2023140
Q1 2024178
Q2 2024183
Q3 2024177
Q4 2024182
Q1 2025210
Q2 2025210
Q3 2025199
Q4 2025209

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q1 24: 129 bought or addedQ1 24: 34 cut or sold outQ2 24: 41 bought or addedQ2 24: 86 cut or sold outQ2 24Q3 24: 24 bought or addedQ3 24: 104 cut or sold outQ4 24: 21 bought or addedQ4 24: 107 cut or sold outQ4 24Q1 25: 132 bought or addedQ1 25: 64 cut or sold outQ2 25: 71 bought or addedQ2 25: 97 cut or sold outQ2 25Q3 25: 23 bought or addedQ3 25: 122 cut or sold outQ4 25: 33 bought or addedQ4 25: 110 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 202412934
Q2 20244186
Q3 202424104
Q4 202421107
Q1 202513264
Q2 20257197
Q3 202523122
Q4 202533110

Biggest buyers

Focus Partners Wealth Added +332,851+332.9k
BCS Wealth Management Added +103,256+103.3k
JANE STREET GROUP, LLC New +49,574+49.6k
COMMONS CAPITAL, LLC Added +31,669+31.7k
Cape Investment Advisory, Inc. New +25,730+25.7k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +24,474+24.5k
World Investment Advisors Added +17,922+17.9k
LPL Financial LLC Added +16,387+16.4k
CITADEL ADVISORS LLC Added +14,962+15.0k
HRT FINANCIAL LP New +14,719+14.7k

Biggest sellers

Brookstone Capital Management Reduced -809,154-809.2k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -585,630-585.6k
NorthCoast Asset Management LLC Sold out -330,755-330.8k
Caprock Group, LLC Sold out -316,545-316.5k
RK Capital Management, LLC/FL Reduced -300,293-300.3k
ENVESTNET ASSET MANAGEMENT INC Reduced -162,650-162.7k
ALLIANCEBERNSTEIN L.P. Reduced -96,312-96.3k
STEPHENS INC /AR/ Sold out -85,380-85.4k
OSAIC HOLDINGS, INC. Reduced -69,280-69.3k
Cetera Investment Advisers Reduced -47,445-47.4k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,492,0483.5m $142.2m $142.2m 0.04% Reduced -96.3k -96,312
2 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,536,2311.5m $62.6m $62.6m 0.74% Reduced -31.9k -31,920
3 OSAIC HOLDINGS, INC. 0.07% of their portfolio SCOTTSDALE, AZ 1,192,4391.2m $48.6m $48.6m 0.07% Reduced -69.3k -69,280
4 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 441,631441.6k $18.0m $18.0m 0.02% Reduced -585.6k -585,630
5 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 382,285382.3k $15.6m $15.6m 0.02% Added +332.9k +332,851
6 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 301,974302.0k $12.3m $12.3m 0.00% Added +9.5k +9,503
7 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 300,717300.7k $12.2m $12.2m 0.05% Reduced -7.9k -7,898
8 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 266,535266.5k $10.9m $10.9m 0.00% Added +16.4k +16,387
9 BCS Wealth Management 0.98% of their portfolio JOHNSON CITY, TN 239,484239.5k $9.8m $9.8m 0.98% Added +103.3k +103,256
10 BLAIR WILLIAM & CO/IL 0.02% of their portfolio CHICAGO, IL 208,668208.7k $8.5m $8.5m 0.02% Reduced -12.4k -12,427
11 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 202,818202.8k $8.3m $8.3m 0.01% Reduced -47.4k -47,445
12 Southland Equity Partners LLC 1.35% of their portfolio WILDWOOD, MO 168,027168.0k $6.8m $6.8m 1.35% Reduced -2.6k -2,589
13 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 155,588155.6k $6.3m $6.3m 0.07% Reduced -809.2k -809,154
14 World Investment Advisors 0.10% of their portfolio LINCROFT, NJ 146,120146.1k $5.9m $5.9m 0.10% Added +17.9k +17,922
15 CoreCap Advisors, LLC 0.20% of their portfolio SOUTHFIELD, MI 140,814140.8k $5.7m $5.7m 0.20% Reduced -1.2k -1,249
16 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 135,669135.7k $5.5m $5.5m 0.01% Reduced -615 -615
17 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 128,574128.6k $5.2m $5.2m 0.04% Added +1.9k +1,882
18 Cassady Wealth & Retirement Planning, LLC 3.41% of their portfolio HENDERSON, NV 128,260128.3k $5.2m $5.2m 3.41% First filing
19 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 107,376107.4k $4.4m $4.4m 0.01% Added +2.2k +2,223
20 Advisory Alpha, LLC 0.11% of their portfolio HOLLAND, MI 102,690102.7k $4.2m $4.2m 0.11% Reduced -815 -815
21 Weaver Consulting Group 0.99% of their portfolio HUNTINGTON BEACH, CA 99,65899.7k $4.1m $4.1m 0.99% Reduced -1.9k -1,906
22 Castle Rock Wealth Management, LLC 0.88% of their portfolio WALNUT CREEK, CA 98,95899.0k $4.1m $4.1m 0.88% Reduced -71 -71
23 Keating Financial Advisory Services, Inc. 0.47% of their portfolio MANHATTAN, KS 84,87384.9k $3.5m $3.5m 0.47% First filing
24 MTM FINANCIAL GROUP, LLC 1.63% of their portfolio BETHLEHEM, PA 83,94683.9k $3.4m $3.4m 1.63% Reduced -2.6k -2,605
25 Ascent Wealth Partners, LLC 0.39% of their portfolio NEW HARTFORD, NY 83,60583.6k $3.4m $3.4m 0.39% Reduced -3.1k -3,065
26 Vestmark Advisory Solutions, Inc. 0.05% of their portfolio Wakefield, MA 83,09683.1k $3.4m $3.4m 0.05% Reduced -482 -482
27 McAlister, Sweet & Associates, Inc. 2.50% of their portfolio HOUSTON, TX 81,02481.0k $3.3m $3.3m 2.50% Reduced -208 -208
28 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 77,47877.5k $3.2m $3.2m 0.02% Reduced -12.7k -12,677
29 GILL CAPITAL PARTNERS, LLC 0.94% of their portfolio DENVER, CO 76,10376.1k $3.1m $3.1m 0.94% Reduced -6.3k -6,265
30 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 73,99874.0k $3.0m $3.0m 0.01% Added +12.9k +12,887
31 YARGER WEALTH STRATEGIES, LLC 1.27% of their portfolio WESTERVILLE, OH 72,77172.8k $3.0m $3.0m 1.27% Reduced -880 -880
32 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 70,00870.0k $2.9m $2.9m 0.05% Reduced -7.5k -7,453
33 Tradition Wealth Management, LLC 0.19% of their portfolio EDINA, MN 64,10664.1k $2.6m $2.6m 0.19% Reduced -1.7k -1,736
34 Chris Bulman Inc 1.15% of their portfolio ROSEVILLE, CA 63,97664.0k $2.6m $2.6m 1.15% Reduced -6.3k -6,319
35 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 62,54362.5k $2.5m $2.5m 0.01% Added +4.4k +4,385
36 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 60,97161.0k $2.5m $2.5m 0.04% Unchanged
37 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 57,16957.2k $2.3m $2.3m 0.00% Reduced -24.8k -24,751
38 RIVERCHASE WEALTH MANAGEMENT, LLC 1.23% of their portfolio Flower Mound, TX 55,66355.7k $2.3m $2.3m 1.23% Unchanged
39 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 55,29955.3k $2.3m $2.3m 0.02% Reduced -10.3k -10,303
40 Diligent Investors, LLC 0.54% of their portfolio REDLANDS, CA 54,27054.3k $2.2m $2.2m 0.54% Unchanged
41 Bellwether Advisors, LLC 0.35% of their portfolio LINCOLN, NE 53,54253.5k $2.2m $2.2m 0.35% Unchanged
42 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 51,69451.7k $2.1m $2.1m 0.05% Reduced -1.2k -1,220
43 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.30% of their portfolio BLUE BELL, PA 50,45150.5k $2.1m $2.1m 0.30% Reduced -4.6k -4,582
44 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 50,27750.3k $2.0m $2.0m 0.00% Reduced -162.7k -162,650
45 WEALTH ALLIANCE, LLC 0.20% of their portfolio MELLVILLE, NY 49,94549.9k $2.0m $2.0m 0.20% Unchanged
46 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 49,57449.6k $2.0m $2.0m 0.00% New
47 KFG WEALTH MANAGEMENT, LLC 0.27% of their portfolio GRANGER, IN 48,66948.7k $2.0m $2.0m 0.27% Reduced -19.3k -19,304
48 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 48,18548.2k $2.0m $2.0m 0.00% Reduced -1.9k -1,928
49 Stratos Wealth Advisors, LLC 0.09% of their portfolio BEACHWOOD, OH 48,15548.2k $2.0m $2.0m 0.09% Reduced -493 -493
50 Visionary Wealth Advisors 0.08% of their portfolio O'FALLON, IL 43,80343.8k $1.8m $1.8m 0.08% Reduced -809 -809
51 WorthPointe, LLC 0.46% of their portfolio La Jolla, CA 43,44643.4k $1.8m $1.8m 0.46% Reduced -369 -369
52 CreativeOne Wealth, LLC 0.04% of their portfolio OVERLAND PARK, KS 41,68241.7k $1.7m $1.7m 0.04% Reduced -62 -62
53 Weaver Capital Management LLC 0.35% of their portfolio SUWANEE, GA 40,57840.6k $1.7m $1.7m 0.35% Reduced -1.9k -1,880
54 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 39,28039.3k $1.6m $1.6m 0.01% Reduced -9.4k -9,419
55 Diversify Advisory Services, LLC 0.05% of their portfolio SANDY, UT 39,02039.0k $1.6m $1.6m 0.05% Reduced -5.0k -4,999
56 FSA Advisors, Inc. 1.09% of their portfolio TROY, MI 38,48638.5k $1.6m $1.6m 1.09% Added +791 +791
57 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 37,86237.9k $1.5m $1.5m 0.01% Unchanged
58 Sequoia Financial Advisors, LLC 0.01% of their portfolio Akron, OH 37,42837.4k $1.5m $1.5m 0.01% Unchanged
59 Archer Investment Corp 0.34% of their portfolio Carmel, IN 37,40037.4k $1.5m $1.5m 0.34% Unchanged
60 Global Assets Advisory, LLC 0.43% of their portfolio ORLANDO, FL 37,28937.3k $1.5m $1.5m 0.43% Reduced -53 -53
61 COMMONS CAPITAL, LLC 1.06% of their portfolio NEEDHAM, MA 36,91136.9k $1.5m $1.5m 1.06% Added +31.7k +31,669
62 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 35,59635.6k $1.4m $1.4m 0.00% Reduced -15.6k -15,593
63 Global Strategic Investment Solutions, LLC 0.14% of their portfolio Scottsdale, AZ 35,39635.4k $1.4m $1.4m 0.14% Reduced -3.1k -3,078
64 Patriot Financial Group Insurance Agency, LLC 0.17% of their portfolio Westborough, MA 34,98735.0k $1.4m $1.4m 0.17% Reduced -850 -850
65 Lineweaver Wealth Advisors, LLC 0.19% of their portfolio VALLEY VIEW, OH 34,72234.7k $1.4m $1.4m 0.19% Unchanged
66 ATTICUS WEALTH MANAGEMENT, LLC 0.35% of their portfolio Palm Beach Gardens, FL 34,59634.6k $1.4m $1.4m 0.35% Unchanged
67 Pinnacle Wealth Management Group, Inc. 0.70% of their portfolio PLYMOUTH, MI 34,27134.3k $1.4m $1.4m 0.70% Reduced -3.0k -3,000
68 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.07% of their portfolio CEDAR RAPIDS, IA 32,81732.8k $1.3m $1.3m 0.07% Reduced -864 -864
69 PCA Investment Advisory Services Inc. 0.45% of their portfolio CINCINNATI, OH 31,40631.4k $1.3m $1.3m 0.45% Unchanged
70 Cornerstone Wealth Group, LLC 0.09% of their portfolio HUNTERSVILLE, NC 30,95531.0k $1.3m $1.3m 0.09% Reduced -338 -338
71 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 29,88429.9k $1.2m $1.2m 0.00% Reduced -1.6k -1,630
72 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 29,86429.9k $1.2m $1.2m 0.02% Reduced -1.0k -1,037
73 BFI Wealth Solutions, LLC 1.13% of their portfolio DALLAS, TX 29,20829.2k $1.2m $1.2m 1.13% First filing
74 CORRADO ADVISORS, LLC 0.58% of their portfolio RAMSEY, NJ 28,50228.5k $1.2m $1.2m 0.58% Unchanged
75 CRA Financial Services, LLC 0.15% of their portfolio NORTHFIELD, NJ 28,04528.0k $1.1m $1.1m 0.15% Reduced -755 -755
76 Composition Wealth, LLC 0.02% of their portfolio LOS ANGELES, CA 28,00728.0k $1.1m $1.1m 0.02% Reduced -8.8k -8,759
77 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 27,17227.2k $1.1m $1.1m 0.06% Reduced -940 -940
78 Continuum Advisory, LLC 0.11% of their portfolio EAGLE, ID 26,93026.9k $1.1m $1.1m 0.11% Reduced -24 -24
79 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 26,64026.6k $1.1m $1.1m 0.00% Unchanged
80 Cape Investment Advisory, Inc. 0.32% of their portfolio MCDONOUGH, GA 25,73025.7k $1.0m $1.0m 0.32% New
81 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 24,47424.5k $996.6k $996.6k 0.00% New
82 RK Capital Management, LLC/FL 0.06% of their portfolio Weston, FL 23,80023.8k $969.1k $969.1k 0.06% Reduced -300.3k -300,293
83 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 23,50023.5k $956.9k $956.9k 0.02% Unchanged
84 Forty-three Eighteen Advisors, LLC 0.74% of their portfolio BENTONVILLE, AR 23,29623.3k $948.6k $948.6k 0.74% First filing
85 Certified Advisory Corp 0.08% of their portfolio ALTAMONTE SPRINGS, FL 22,66522.7k $922.9k $922.9k 0.08% Reduced -673 -673
86 Belpointe Asset Management LLC 0.03% of their portfolio RENO, NV 21,88421.9k $891.1k $891.1k 0.03% Reduced -5.9k -5,884
87 Orion Capital Management LLC 0.29% of their portfolio CORONADO, CA 21,29221.3k $867.0k $867.0k 0.29% Unchanged
88 AssuredPartners Investment Advisors, LLC 0.13% of their portfolio Tampa, FL 20,94920.9k $853.0k $853.0k 0.13% Added +14.7k +14,676
89 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 20,59120.6k $838.4k $838.4k 0.00% Added +15.0k +14,962
90 BCGM Wealth Management, LLC 0.20% of their portfolio LAFAYETTE, IN 19,69319.7k $801.9k $801.9k 0.20% Unchanged
91 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 19,51619.5k $794.7k $794.7k 0.01% Reduced -1.9k -1,920
92 Fortune Financial Group, Inc. 0.90% of their portfolio NAPLES, FL 19,28419.3k $911.0k $911.0k 0.90% First filing
93 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 19,24619.2k $783.7k $783.7k 0.01% Reduced -5.3k -5,275
94 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 18,83718.8k $767.0k $767.0k 0.01% Reduced -60 -60
95 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 18,82318.8k $766.5k $766.5k 0.01% Reduced -3.2k -3,213
96 Lakeridge Wealth Management LLC 0.34% of their portfolio MENTOR, OH 18,58018.6k $756.6k $756.6k 0.34% Unchanged
97 COFG Advisors, LLC 0.18% of their portfolio OAK BROOK, IL 17,96418.0k $731.5k $731.5k 0.18% First filing
98 Bedel Financial Consulting, Inc. 0.08% of their portfolio INDIANAPOLIS, IN 17,73617.7k $722.2k $722.2k 0.08% Unchanged
99 PTM WEALTH MANAGEMENT, LLC 0.39% of their portfolio NORTH WALES, PA 17,03817.0k $696.0k $696.0k 0.39% Reduced -17 -17
100 CHAPMAN FINANCIAL GROUP, LLC 0.47% of their portfolio KAILUA, HI 17,02817.0k $693.4k $693.4k 0.47% Reduced -10.4k -10,368