Vault-13

INNOVATOR ETFS TRUST PFEB

US EQTY PWR BUF · ETP · CUSIP 45782C417

199 institutional holders -11 vs Q2 2025
16,174,84916.2m shares reported held*
$641.4mreported value*
10 new 13 added 103 reduced 19 sold out net sold ≈ $58.8m (-1.5m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.3m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $39.66.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 86Q4 22: 86Q1 23: 145Q2 23: 145Q3 23: 134Q4 23: 140Q1 24: 178Q2 24: 183Q3 24: 177Q4 24: 182Q1 25: 210Q2 25: 210Q3 25: 199199Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 202286
Q4 202286
Q1 2023145
Q2 2023145
Q3 2023134
Q4 2023140
Q1 2024178
Q2 2024183
Q3 2024177
Q4 2024182
Q1 2025210
Q2 2025210
Q3 2025199

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 23: 35 bought or addedQ4 23: 71 cut or sold outQ1 24: 129 bought or addedQ1 24: 34 cut or sold outQ1 24Q2 24: 41 bought or addedQ2 24: 86 cut or sold outQ3 24: 24 bought or addedQ3 24: 104 cut or sold outQ3 24Q4 24: 21 bought or addedQ4 24: 107 cut or sold outQ1 25: 132 bought or addedQ1 25: 64 cut or sold outQ1 25Q2 25: 71 bought or addedQ2 25: 97 cut or sold outQ3 25: 23 bought or addedQ3 25: 122 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20233571
Q1 202412934
Q2 20244186
Q3 202424104
Q4 202421107
Q1 202513264
Q2 20257197
Q3 202523122

Biggest buyers

OSAIC HOLDINGS, INC. Added +105,860+105.9k
Vestmark Advisory Solutions, Inc. New +83,578+83.6k
Global Assets Advisory, LLC New +37,342+37.3k
MORGAN STANLEY Added +30,530+30.5k
LPL Financial LLC Added +28,008+28.0k
Penserra Capital Management LLC Added +25,620+25.6k
Concurrent Investment Advisors, LLC New +18,897+18.9k
PRINCIPAL SECURITIES, INC. Added +16,300+16.3k
Phoenix Financial Ltd. Added +14,375+14.4k
ROYAL BANK OF CANADA New +14,184+14.2k

Biggest sellers

OLD MISSION CAPITAL LLC Reduced -477,421-477.4k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -312,669-312.7k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -130,124-130.1k
Guild Investment Management, Inc. Sold out -124,345-124.3k
Farther Finance Advisors, LLC Reduced -112,232-112.2k
RAYMOND JAMES FINANCIAL INC Reduced -85,868-85.9k
ALLIANCEBERNSTEIN L.P. Reduced -85,682-85.7k
Beacon Pointe Advisors, LLC Reduced -49,451-49.5k
TRUIST FINANCIAL CORP Reduced -42,790-42.8k
HighTower Advisors, LLC Reduced -40,181-40.2k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,588,3603.6m $142.4m $142.4m 0.04% Reduced -85.7k -85,682
2 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,568,1511.6m $62.2m $62.2m 0.74% Added +25.6k +25,620
3 OSAIC HOLDINGS, INC. 0.07% of their portfolio SCOTTSDALE, AZ 1,261,7191.3m $49.8m $49.8m 0.07% Added +105.9k +105,860
4 COMMONWEALTH EQUITY SERVICES, LLC 0.05% of their portfolio WALTHAM, MA 1,027,2611.0m $40.8m $40.8m 0.05% Reduced -130.1k -130,124
5 Brookstone Capital Management 0.46% of their portfolio WHEATON, IL 964,742964.7k $38.3m $38.3m 0.46% Reduced -24.4k -24,369
6 NorthCoast Asset Management LLC 0.05% of their portfolio STAMFORD, CT 330,755330.8k $13.1m $13.1m 0.05% Reduced -9.3k -9,335
7 RK Capital Management, LLC/FL 19.90% of their portfolio Weston, FL 324,093324.1k $12.9m $12.9m 19.90% Unchanged
8 Caprock Group, LLC 0.30% of their portfolio BOISE, ID 316,545316.5k $12.3m $12.3m 0.30% First filing
9 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 308,615308.6k $12.2m $12.2m 0.06% Reduced -22.7k -22,674
10 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 292,471292.5k $11.6m $11.6m 0.00% Reduced -85.9k -85,868
11 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 250,263250.3k $9.9m $9.9m 0.01% Reduced -2.1k -2,135
12 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 250,148250.1k $9.9m $9.9m 0.00% Added +28.0k +28,008
13 BLAIR WILLIAM & CO/IL 0.02% of their portfolio CHICAGO, IL 221,095221.1k $8.8m $8.8m 0.02% Reduced -8.6k -8,554
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 212,927212.9k $8.5m $8.5m 0.00% Reduced -5.9k -5,949
15 Southland Equity Partners LLC 1.37% of their portfolio WILDWOOD, MO 170,616170.6k $6.8m $6.8m 1.37% Reduced -5.4k -5,444
16 CoreCap Advisors, LLC 0.20% of their portfolio SOUTHFIELD, MI 142,063142.1k $5.6m $5.6m 0.20% Reduced -2.0k -2,026
17 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 136,284136.3k $5.4m $5.4m 0.01% Reduced -40.2k -40,181
18 BCS Wealth Management 1.22% of their portfolio JOHNSON CITY, TN 136,228136.2k $5.4m $5.4m 1.22% Reduced -12.1k -12,099
19 World Investment Advisors 0.10% of their portfolio LINCROFT, NJ 128,198128.2k $5.1m $5.1m 0.10% Reduced -30.3k -30,332
20 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 126,692126.7k $5.0m $5.0m 0.04% Reduced -49.5k -49,451
21 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 105,153105.2k $4.2m $4.2m 0.01% Reduced -1.6k -1,632
22 Advisory Alpha, LLC 0.11% of their portfolio HOLLAND, MI 103,505103.5k $4.1m $4.1m 0.11% Reduced -1.4k -1,423
23 Weaver Consulting Group 1.03% of their portfolio HUNTINGTON BEACH, CA 101,564101.6k $4.0m $4.0m 1.03% Reduced -2.3k -2,306
24 Castle Rock Wealth Management, LLC 0.87% of their portfolio WALNUT CREEK, CA 99,02999.0k $3.9m $3.9m 0.87% Reduced -832 -832
25 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 90,15590.2k $3.6m $3.6m 0.02% Reduced -24.5k -24,530
26 Ascent Wealth Partners, LLC 0.40% of their portfolio NEW HARTFORD, NY 86,67086.7k $3.4m $3.4m 0.40% Unchanged
27 MTM FINANCIAL GROUP, LLC 1.69% of their portfolio BETHLEHEM, PA 86,55186.6k $3.4m $3.4m 1.69% Reduced -920 -920
28 STEPHENS INC /AR/ 0.04% of their portfolio LITTLE ROCK, AR 85,38085.4k $3.4m $3.4m 0.04% Reduced -5.6k -5,590
29 Vestmark Advisory Solutions, Inc. 0.06% of their portfolio Wakefield, MA 83,57883.6k $3.3m $3.3m 0.06% New
30 GILL CAPITAL PARTNERS, LLC 1.00% of their portfolio DENVER, CO 82,36882.4k $3.3m $3.3m 1.00% Reduced -5.4k -5,394
31 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 81,92081.9k $3.3m $3.3m 0.00% Reduced -312.7k -312,669
32 McAlister, Sweet & Associates, Inc. 2.13% of their portfolio HOUSTON, TX 81,23281.2k $3.2m $3.2m 2.13% Reduced -400 -400
33 Forvis Mazars Wealth Advisors, LLC 0.06% of their portfolio Springfield, MO 77,46177.5k $3.1m $3.1m 0.06% Reduced -2.1k -2,071
34 YARGER WEALTH STRATEGIES, LLC 1.34% of their portfolio WESTERVILLE, OH 73,65173.7k $2.9m $2.9m 1.34% Reduced -1.4k -1,366
35 Chris Bulman Inc 1.40% of their portfolio ROSEVILLE, CA 70,29570.3k $2.8m $2.8m 1.40% Reduced -3.0k -3,005
36 KFG WEALTH MANAGEMENT, LLC 0.39% of their portfolio GRANGER, IN 67,97368.0k $2.7m $2.7m 0.39% Reduced -1.6k -1,621
37 Tradition Wealth Management, LLC 0.19% of their portfolio EDINA, MN 65,84265.8k $2.6m $2.6m 0.19% Reduced -4.9k -4,885
38 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 65,60265.6k $2.6m $2.6m 0.03% Reduced -7.3k -7,251
39 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 61,11161.1k $2.4m $2.4m 0.01% Reduced -11.6k -11,558
40 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 60,97161.0k $2.4m $2.4m 0.04% Unchanged
41 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 58,15858.2k $2.3m $2.3m 0.01% Reduced -8.6k -8,647
42 RIVERCHASE WEALTH MANAGEMENT, LLC 1.25% of their portfolio Flower Mound, TX 55,66355.7k $2.2m $2.2m 1.25% Unchanged
43 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.33% of their portfolio BLUE BELL, PA 55,03355.0k $2.2m $2.2m 0.33% Reduced -1.0k -1,003
44 Diligent Investors, LLC 0.54% of their portfolio REDLANDS, CA 54,27054.3k $2.2m $2.2m 0.54% Reduced -200 -200
45 Bellwether Advisors, LLC 0.35% of their portfolio LINCOLN, NE 53,54253.5k $2.1m $2.1m 0.35% Unchanged
46 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 52,91452.9k $2.1m $2.1m 0.05% Reduced -2.0k -2,042
47 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 51,18951.2k $2.0m $2.0m 0.00% Reduced -1.2k -1,246
48 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 50,11350.1k $2.0m $2.0m 0.00% Reduced -42.8k -42,790
49 WEALTH ALLIANCE, LLC 0.20% of their portfolio MELLVILLE, NY 49,94549.9k $2.0m $2.0m 0.20% Unchanged
50 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 49,43449.4k $2.0m $2.0m 0.00% Reduced -3.8k -3,801
51 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 48,69948.7k $1.9m $1.9m 0.01% Reduced -29.6k -29,645
52 Stratos Wealth Advisors, LLC 0.09% of their portfolio BEACHWOOD, OH 48,64848.6k $1.9m $1.9m 0.09% Reduced -576 -576
53 JDM Financial Group LLC 0.77% of their portfolio AUSTIN, TX 46,31246.3k $1.8m $1.8m 0.77% Reduced -2.2k -2,154
54 Visionary Wealth Advisors 0.08% of their portfolio O'FALLON, IL 44,61244.6k $1.8m $1.8m 0.08% Reduced -476 -476
55 Diversify Advisory Services, LLC 0.06% of their portfolio SANDY, UT 44,01944.0k $1.8m $1.8m 0.06% Reduced -1.2k -1,200
56 WorthPointe, LLC 0.65% of their portfolio La Jolla, CA 43,81543.8k $1.7m $1.7m 0.65% Reduced -3.2k -3,204
57 Weaver Capital Management LLC 0.37% of their portfolio SUWANEE, GA 42,45842.5k $1.7m $1.7m 0.37% Reduced -17 -17
58 CreativeOne Wealth, LLC 0.04% of their portfolio OVERLAND PARK, KS 41,74441.7k $1.7m $1.7m 0.04% Reduced -105 -105
59 Global Strategic Investment Solutions, LLC 0.15% of their portfolio Scottsdale, AZ 38,47438.5k $1.5m $1.5m 0.15% Reduced -2 -2
60 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 37,86237.9k $1.5m $1.5m 0.01% Reduced -127 -127
61 FSA Advisors, Inc. 1.18% of their portfolio TROY, MI 37,69537.7k $1.5m $1.5m 1.18% Reduced -1.3k -1,296
62 Sequoia Financial Advisors, LLC 0.01% of their portfolio Akron, OH 37,42837.4k $1.5m $1.5m 0.01% Reduced -1.5k -1,545
63 Archer Investment Corp 0.34% of their portfolio Carmel, IN 37,40037.4k $1.5m $1.5m 0.34% Unchanged
64 Global Assets Advisory, LLC 0.44% of their portfolio ORLANDO, FL 37,34237.3k $1.5m $1.5m 0.44% New
65 Pinnacle Wealth Management Group, Inc. 0.76% of their portfolio PLYMOUTH, MI 37,27137.3k $1.5m $1.5m 0.76% Unchanged
66 Composition Wealth, LLC 0.02% of their portfolio LOS ANGELES, CA 36,76636.8k $1.5m $1.5m 0.02% Unchanged
67 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 35,83735.8k $1.4m $1.4m 0.18% Reduced -100 -100
68 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 34,80234.8k $1.4m $1.4m 0.00% Added +30.5k +30,530
69 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 34,79434.8k $1.4m $1.4m 0.05% Reduced -477.4k -477,421
70 Lineweaver Wealth Advisors, LLC 0.20% of their portfolio VALLEY VIEW, OH 34,72234.7k $1.4m $1.4m 0.20% Reduced -3.1k -3,063
71 ATTICUS WEALTH MANAGEMENT, LLC 0.35% of their portfolio Palm Beach Gardens, FL 34,59634.6k $1.4m $1.4m 0.35% Unchanged
72 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 33,68133.7k $1.3m $1.3m 0.08% Reduced -850 -850
73 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 31,51431.5k $1.3m $1.3m 0.01% Reduced -477 -477
74 PCA Investment Advisory Services Inc. 0.46% of their portfolio CINCINNATI, OH 31,40631.4k $1.2m $1.2m 0.46% Unchanged
75 Cornerstone Wealth Group, LLC 0.08% of their portfolio HUNTERSVILLE, NC 31,29331.3k $1.2m $1.2m 0.08% Reduced -700 -700
76 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 30,90130.9k $1.2m $1.2m 0.02% Reduced -5.5k -5,518
77 CRA Financial Services, LLC 0.16% of their portfolio NORTHFIELD, NJ 28,80028.8k $1.1m $1.1m 0.16% Unchanged
78 Phoenix Financial Ltd. 0.01% of their portfolio Givatayim, L3 28,75028.8k $1.1m $1.1m 0.01% Added +14.4k +14,375
79 CORRADO ADVISORS, LLC 0.61% of their portfolio RAMSEY, NJ 28,50228.5k $1.1m $1.1m 0.61% Reduced -320 -320
80 Trek Financial, LLC 0.07% of their portfolio Scottsdale, AZ 28,11228.1k $1.1m $1.1m 0.07% Unchanged
81 Belpointe Asset Management LLC 0.04% of their portfolio RENO, NV 27,76827.8k $1.1m $1.1m 0.04% Reduced -5.4k -5,367
82 CHAPMAN FINANCIAL GROUP, LLC 0.75% of their portfolio KAILUA, HI 27,39627.4k $1.1m $1.1m 0.75% Reduced -1.3k -1,316
83 Continuum Advisory, LLC 0.11% of their portfolio EAGLE, ID 26,95427.0k $1.1m $1.1m 0.11% Reduced -3.9k -3,881
84 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 26,64026.6k $1.1m $1.1m 0.00% Unchanged
85 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 24,52124.5k $973.2k $973.2k 0.01% Reduced -256 -256
86 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 23,97624.0k $951.6k $951.6k 0.02% Added +4.0k +3,989
87 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 23,50023.5k $932.7k $932.7k 0.02% Unchanged
88 Certified Advisory Corp 0.09% of their portfolio ALTAMONTE SPRINGS, FL 23,33823.3k $926.3k $926.3k 0.09% Reduced -699 -699
89 Keystone Wealth Services, LLC 0.20% of their portfolio PALM DESERT, CA 23,17023.2k $919.6k $919.6k 0.20% Reduced -1.3k -1,313
90 Bullseye Investment Management, LLC 0.50% of their portfolio CINCINNATI, OH 23,00623.0k $824.1k $824.1k 0.50% Unchanged
91 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 22,03622.0k $874.6k $874.6k 0.01% Reduced -17.0k -16,982
92 Noble Wealth Management PBC 0.46% of their portfolio GREENWOOD VILLAGE, CO 21,57721.6k $856.4k $856.4k 0.46% First filing
93 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 21,43621.4k $850.8k $850.8k 0.01% Added +16.3k +16,300
94 Orion Capital Management LLC 0.29% of their portfolio CORONADO, CA 21,29221.3k $845.1k $845.1k 0.29% Reduced -805 -805
95 MMA ASSET MANAGEMENT LLC 0.27% of their portfolio New York, NY 20,30620.3k $805.9k $805.9k 0.27% Added +10.2k +10,153
96 BCGM Wealth Management, LLC 0.20% of their portfolio LAFAYETTE, IN 19,69319.7k $781.6k $781.6k 0.20% Unchanged
97 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 18,89718.9k $750.0k $750.0k 0.01% New
98 HBW ADVISORY SERVICES LLC 0.08% of their portfolio SIMI VALLEY, CA 18,87118.9k $749.0k $749.0k 0.08% Reduced -121 -121
99 Lakeridge Wealth Management LLC 0.33% of their portfolio MENTOR, OH 18,58018.6k $737.4k $737.4k 0.33% Reduced -350 -350
100 Bedel Financial Consulting, Inc. 0.09% of their portfolio INDIANAPOLIS, IN 17,73617.7k $703.9k $703.9k 0.09% Unchanged