Vault-13

INNOVATOR ETFS TRUST PFEB

US EQTY PWR BUF · ETP · CUSIP 45782C417

210 institutional holders +0 vs Q1 2025
17,519,23917.5m shares reported held*
$666.1mreported value*
20 new 51 added 76 reduced 21 sold out net bought ≈ $16.7m (+437.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.02.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 86Q4 22: 86Q1 23: 145Q2 23: 145Q3 23: 134Q4 23: 140Q1 24: 178Q2 24: 183Q3 24: 177Q4 24: 182Q1 25: 210Q2 25: 210210Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202286
Q4 202286
Q1 2023145
Q2 2023145
Q3 2023134
Q4 2023140
Q1 2024178
Q2 2024183
Q3 2024177
Q4 2024182
Q1 2025210
Q2 2025210

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 23: 24 bought or addedQ3 23: 77 cut or sold outQ4 23: 35 bought or addedQ4 23: 71 cut or sold outQ4 23Q1 24: 129 bought or addedQ1 24: 34 cut or sold outQ2 24: 41 bought or addedQ2 24: 86 cut or sold outQ2 24Q3 24: 24 bought or addedQ3 24: 104 cut or sold outQ4 24: 21 bought or addedQ4 24: 107 cut or sold outQ4 24Q1 25: 132 bought or addedQ1 25: 64 cut or sold outQ2 25: 71 bought or addedQ2 25: 97 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20232477
Q4 20233571
Q1 202412934
Q2 20244186
Q3 202424104
Q4 202421107
Q1 202513264
Q2 20257197

Biggest buyers

OLD MISSION CAPITAL LLC Added +499,137+499.1k
OSAIC HOLDINGS, INC. Added +433,085+433.1k
Penserra Capital Management LLC Added +217,256+217.3k
Farther Finance Advisors, LLC Added +97,213+97.2k
Guild Investment Management, Inc. Added +83,345+83.3k
CoreCap Advisors, LLC Added +56,197+56.2k
OneDigital Investment Advisors LLC Added +45,492+45.5k
Advisory Alpha, LLC Added +40,690+40.7k
World Investment Advisors Added +32,837+32.8k
Bellwether Advisors, LLC Added +27,669+27.7k

Biggest sellers

AE Wealth Management LLC Reduced -341,773-341.8k
RK Capital Management, LLC/FL Reduced -324,093-324.1k
Sigma Planning Corp Reduced -97,652-97.7k
Wellment Financial Sold out -51,352-51.4k
TOWNSQUARE CAPITAL LLC Sold out -49,543-49.5k
Outlook Wealth Advisors, LLC Reduced -45,349-45.3k
ALLIANCEBERNSTEIN L.P. Reduced -41,569-41.6k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -29,473-29.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -26,883-26.9k
Brookstone Capital Management Reduced -21,269-21.3k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,674,0423.7m $139.7m $139.7m 0.05% Reduced -41.6k -41,569
2 Penserra Capital Management LLC 0.82% of their portfolio ORINDA, CA 1,542,5311.5m $58.6m $58.6m 0.82% Added +217.3k +217,256
3 COMMONWEALTH EQUITY SERVICES, LLC 0.06% of their portfolio WALTHAM, MA 1,157,3851.2m $44.0m $44.0m 0.06% Added +20.8k +20,835
4 OSAIC HOLDINGS, INC. 0.08% of their portfolio SCOTTSDALE, AZ 1,155,8591.2m $43.9m $43.9m 0.08% Added +433.1k +433,085
5 Brookstone Capital Management 0.49% of their portfolio WHEATON, IL 989,111989.1k $37.6m $37.6m 0.49% Reduced -21.3k -21,269
6 OLD MISSION CAPITAL LLC 0.52% of their portfolio CHICAGO, IL 512,215512.2k $19.5m $19.5m 0.52% Added +499.1k +499,137
7 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.02% of their portfolio PLYMOUTH, MN 394,589394.6k $15.1m $15.1m 0.02% Reduced -29.5k -29,473
8 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 378,339378.3k $14.4m $14.4m 0.00% Reduced -17.0k -17,047
9 NorthCoast Asset Management LLC 0.06% of their portfolio STAMFORD, CT 340,090340.1k $12.9m $12.9m 0.06% Added +10.9k +10,898
10 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 331,289331.3k $12.6m $12.6m 0.06% Reduced -3.0k -2,955
11 RK Capital Management, LLC/FL 15.11% of their portfolio Weston, FL 324,093324.1k $12.3m $12.3m 15.11% Reduced -324.1k -324,093
12 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 252,398252.4k $9.6m $9.6m 0.02% Added +2.0k +2,036
13 BLAIR WILLIAM & CO/IL 0.02% of their portfolio CHICAGO, IL 229,649229.6k $8.7m $8.7m 0.02% Added +1.2k +1,187
14 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 222,140222.1k $8.4m $8.4m 0.00% Added +9.0k +9,009
15 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 218,876218.9k $8.3m $8.3m 0.00% Added +4.0k +3,988
16 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 176,465176.5k $6.7m $6.7m 0.01% Added +20.4k +20,381
17 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 176,143176.1k $6.7m $6.7m 0.07% Reduced -15.7k -15,709
18 Southland Equity Partners LLC 1.47% of their portfolio WILDWOOD, MO 176,060176.1k $6.7m $6.7m 1.47% Added +11.7k +11,668
19 World Investment Advisors 0.14% of their portfolio LINCROFT, NJ 158,530158.5k $6.0m $6.0m 0.14% Added +32.8k +32,837
20 BCS Wealth Management 1.21% of their portfolio JOHNSON CITY, TN 148,327148.3k $5.6m $5.6m 1.21% Reduced -5.5k -5,498
21 CoreCap Advisors, LLC 0.22% of their portfolio SOUTHFIELD, MI 144,089144.1k $5.5m $5.5m 0.22% Added +56.2k +56,197
22 Farther Finance Advisors, LLC 0.09% of their portfolio SAN FRANCISCO, CA 124,769124.8k $4.7m $4.7m 0.09% Added +97.2k +97,213
23 Guild Investment Management, Inc. 4.11% of their portfolio WESTLAKE VILLAGE, CA 124,345124.3k $4.7m $4.7m 4.11% Added +83.3k +83,345
24 AE Wealth Management LLC 0.03% of their portfolio TOPEKA, KS 114,685114.7k $4.4m $4.4m 0.03% Reduced -341.8k -341,773
25 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 106,785106.8k $4.1m $4.1m 0.01% Reduced -13.7k -13,718
26 Advisory Alpha, LLC 0.12% of their portfolio HOLLAND, MI 104,928104.9k $4.0m $4.0m 0.12% Added +40.7k +40,690
27 Weaver Consulting Group 1.09% of their portfolio HUNTINGTON BEACH, CA 103,870103.9k $3.9m $3.9m 1.09% Added +101 +101
28 Castle Rock Wealth Management, LLC 0.90% of their portfolio WALNUT CREEK, CA 99,86199.9k $3.8m $3.8m 0.90% Reduced -5.7k -5,668
29 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 92,90392.9k $3.5m $3.5m 0.01% Reduced -1.5k -1,493
30 STEPHENS INC /AR/ 0.05% of their portfolio LITTLE ROCK, AR 90,97091.0k $3.5m $3.5m 0.05% Reduced -3.1k -3,075
31 GILL CAPITAL PARTNERS, LLC 1.07% of their portfolio DENVER, CO 87,76287.8k $3.3m $3.3m 1.07% Added +1.2k +1,236
32 MTM FINANCIAL GROUP, LLC 1.81% of their portfolio BETHLEHEM, PA 87,47187.5k $3.3m $3.3m 1.81% Reduced -285 -285
33 Ascent Wealth Partners, LLC 0.41% of their portfolio NEW HARTFORD, NY 86,67086.7k $3.3m $3.3m 0.41% Added +17.3k +17,310
34 McAlister, Sweet & Associates, Inc. 2.75% of their portfolio HOUSTON, TX 81,63281.6k $3.1m $3.1m 2.75% Added +342 +342
35 Forvis Mazars Wealth Advisors, LLC 0.07% of their portfolio Springfield, MO 79,53279.5k $3.0m $3.0m 0.07% Reduced -2.8k -2,789
36 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 78,34478.3k $3.0m $3.0m 0.02% Reduced -3.9k -3,925
37 YARGER WEALTH STRATEGIES, LLC 1.49% of their portfolio WESTERVILLE, OH 75,01775.0k $2.9m $2.9m 1.49% Reduced -9.7k -9,692
38 Chris Bulman Inc 1.59% of their portfolio ROSEVILLE, CA 73,30073.3k $2.8m $2.8m 1.59% Added +650 +650
39 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 72,85372.9k $2.8m $2.8m 0.03% Added +45.5k +45,492
40 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 72,66972.7k $2.8m $2.8m 0.01% Added +3.4k +3,449
41 Tradition Wealth Management, LLC 0.21% of their portfolio EDINA, MN 70,72770.7k $2.7m $2.7m 0.21% Reduced -3.6k -3,646
42 KFG WEALTH MANAGEMENT, LLC 0.43% of their portfolio GRANGER, IN 69,59469.6k $2.6m $2.6m 0.43% Reduced -819 -819
43 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 66,80566.8k $2.5m $2.5m 0.01% Added +770 +770
44 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 60,97161.0k $2.4m $2.4m 0.04% Unchanged
45 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.36% of their portfolio BLUE BELL, PA 56,03656.0k $2.1m $2.1m 0.36% Reduced -211 -211
46 RIVERCHASE WEALTH MANAGEMENT, LLC 1.34% of their portfolio Flower Mound, TX 55,66355.7k $2.1m $2.1m 1.34% Unchanged
47 IFP Advisors, Inc 0.06% of their portfolio TAMPA, FL 54,95655.0k $2.1m $2.1m 0.06% Added +1.4k +1,443
48 Diligent Investors, LLC 0.49% of their portfolio REDLANDS, CA 54,47054.5k $2.1m $2.1m 0.49% Unchanged
49 Bellwether Advisors, LLC 0.35% of their portfolio LINCOLN, NE 53,54253.5k $2.0m $2.0m 0.35% Added +27.7k +27,669
50 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 53,23553.2k $2.0m $2.0m 0.00% Added +15.8k +15,788
51 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 52,43552.4k $2.0m $2.0m 0.00% Reduced -1.7k -1,742
52 Talon Private Wealth, LLC 0.27% of their portfolio THE VILLAGES, FL 50,87450.9k $1.9m $1.9m 0.27% Reduced -3.9k -3,855
53 WEALTH ALLIANCE, LLC 0.21% of their portfolio MELLVILLE, NY 49,94549.9k $1.9m $1.9m 0.21% Unchanged
54 Stratos Wealth Advisors, LLC 0.10% of their portfolio BEACHWOOD, OH 49,22449.2k $1.9m $1.9m 0.10% Unchanged
55 JDM Financial Group LLC 0.87% of their portfolio AUSTIN, TX 48,46648.5k $1.8m $1.8m 0.87% Reduced -624 -624
56 WorthPointe, LLC 0.75% of their portfolio La Jolla, CA 47,01947.0k $1.8m $1.8m 0.75% Reduced -3.9k -3,851
57 Diversify Advisory Services, LLC 0.07% of their portfolio SANDY, UT 45,21945.2k $1.8m $1.8m 0.07% Reduced -2.3k -2,301
58 Visionary Wealth Advisors 0.09% of their portfolio O'FALLON, IL 45,08845.1k $1.7m $1.7m 0.09% Reduced -6.4k -6,364
59 Weaver Capital Management LLC 0.40% of their portfolio SUWANEE, GA 42,47542.5k $1.6m $1.6m 0.40% Unchanged
60 CreativeOne Wealth, LLC 0.04% of their portfolio OVERLAND PARK, KS 41,84941.8k $1.6m $1.6m 0.04% Reduced -510 -510
61 Kingsview Wealth Management, LLC 0.03% of their portfolio GRANTS PASS, OR 39,01839.0k $1.5m $1.5m 0.03% Reduced -52 -52
62 FSA Advisors, Inc. 1.20% of their portfolio TROY, MI 38,99139.0k $1.5m $1.5m 1.20% Reduced -7.2k -7,207
63 Sequoia Financial Advisors, LLC 0.01% of their portfolio Akron, OH 38,97339.0k $1.5m $1.5m 0.01% Reduced -16.2k -16,239
64 Global Strategic Investment Solutions, LLC 0.16% of their portfolio Scottsdale, AZ 38,47638.5k $1.5m $1.5m 0.16% Unchanged
65 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 37,98938.0k $1.4m $1.4m 0.01% Reduced -1.4k -1,352
66 Lineweaver Wealth Advisors, LLC 0.23% of their portfolio VALLEY VIEW, OH 37,78537.8k $1.4m $1.4m 0.23% Unchanged
67 Archer Investment Corp 0.34% of their portfolio Carmel, IN 37,40037.4k $1.4m $1.4m 0.34% Reduced -14.0k -14,000
68 Pinnacle Wealth Management Group, Inc. 0.81% of their portfolio PLYMOUTH, MI 37,27137.3k $1.4m $1.4m 0.81% Reduced -500 -500
69 Composition Wealth, LLC 0.02% of their portfolio LOS ANGELES, CA 36,76636.8k $1.4m $1.4m 0.02% Unchanged
70 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 36,41936.4k $1.4m $1.4m 0.02% Added +11.2k +11,211
71 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 35,93735.9k $1.4m $1.4m 0.16% Added +900 +900
72 ATTICUS WEALTH MANAGEMENT, LLC 0.36% of their portfolio Palm Beach Gardens, FL 34,59634.6k $1.3m $1.3m 0.36% Unchanged
73 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 34,53134.5k $1.3m $1.3m 0.09% Added +184 +184
74 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 33,29033.3k $1.3m $1.3m 0.01% Reduced -1.2k -1,168
75 Belpointe Asset Management LLC 0.05% of their portfolio RENO, NV 33,13533.1k $1.3m $1.3m 0.05% Reduced -1.7k -1,689
76 Atria Wealth Solutions, Inc. 0.03% of their portfolio NEW YORK, NY 32,87132.9k $1.3m $1.3m 0.03% Added +1.6k +1,636
77 Cornerstone Wealth Group, LLC 0.09% of their portfolio HUNTERSVILLE, NC 31,99332.0k $1.2m $1.2m 0.09% Unchanged
78 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 31,99132.0k $1.2m $1.2m 0.01% Reduced -3.8k -3,795
79 PCA Investment Advisory Services Inc. 0.50% of their portfolio CINCINNATI, OH 31,40631.4k $1.2m $1.2m 0.50% Unchanged
80 Continuum Advisory, LLC 0.14% of their portfolio EAGLE, ID 30,83530.8k $1.2m $1.2m 0.14% Added +12.1k +12,086
81 CORRADO ADVISORS, LLC 0.67% of their portfolio RAMSEY, NJ 28,82228.8k $1.1m $1.1m 0.67% Reduced -85 -85
82 CRA Financial Services, LLC 0.17% of their portfolio NORTHFIELD, NJ 28,80028.8k $1.1m $1.1m 0.17% Unchanged
83 CHAPMAN FINANCIAL GROUP, LLC 0.93% of their portfolio KAILUA, HI 28,71228.7k $1.1m $1.1m 0.93% First filing
84 Trek Financial, LLC 0.07% of their portfolio Scottsdale, AZ 28,11228.1k $1.1m $1.1m 0.07% Reduced -20.3k -20,298
85 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 26,64026.6k $1.0m $1.0m 0.00% Added +5.0k +5,000
86 Cape Investment Advisory, Inc. 0.35% of their portfolio MCDONOUGH, GA 25,40025.4k $965.5k $965.5k 0.35% Reduced -500 -500
87 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 24,77724.8k $941.8k $941.8k 0.01% Reduced -526 -526
88 Keystone Wealth Services, LLC 0.22% of their portfolio PALM DESERT, CA 24,48324.5k $930.6k $930.6k 0.22% Added +2.7k +2,687
89 Certified Advisory Corp 0.09% of their portfolio ALTAMONTE SPRINGS, FL 24,03724.0k $913.6k $913.6k 0.09% Reduced -346 -346
90 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 23,50023.5k $893.2k $893.2k 0.02% Unchanged
91 Bullseye Investment Management, LLC 0.50% of their portfolio CINCINNATI, OH 23,00623.0k $824.1k $824.1k 0.50% Unchanged
92 Orion Capital Management LLC 0.32% of their portfolio CORONADO, CA 22,09722.1k $839.9k $839.9k 0.32% Reduced -1.0k -1,000
93 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 19,98720.0k $759.7k $759.7k 0.02% Added +1.8k +1,770
94 BCGM Wealth Management, LLC 0.21% of their portfolio LAFAYETTE, IN 19,69319.7k $748.5k $748.5k 0.21% Unchanged
95 HBW ADVISORY SERVICES LLC 0.09% of their portfolio SIMI VALLEY, CA 18,99219.0k $721.9k $721.9k 0.09% Reduced -322 -322
96 Lakeridge Wealth Management LLC 0.33% of their portfolio MENTOR, OH 18,93018.9k $719.5k $719.5k 0.33% Added +1.8k +1,800
97 Elmwood Wealth Management, Inc. 0.28% of their portfolio BERKELEY, CA 18,91018.9k $718.8k $718.8k 0.28% New
98 MGO ONE SEVEN LLC 0.02% of their portfolio Beachwood, OH 18,88118.9k $717.7k $717.7k 0.02% New
99 Bedel Financial Consulting, Inc. 0.09% of their portfolio INDIANAPOLIS, IN 17,73617.7k $674.1k $674.1k 0.09% Unchanged
100 DHJJ Financial Advisors, Ltd. 0.24% of their portfolio NAPERVILLE, IL 17,32917.3k $658.7k $658.7k 0.24% Reduced -135 -135