Vault-13

INNOVATOR ETFS TRUST PFEB

US EQTY PWR BUF · ETP · CUSIP 45782C417

210 institutional holders +28 vs Q4 2024
17,403,03017.4m shares reported held*
$623.3mreported value*
44 new 88 added 49 reduced 15 sold out net bought ≈ $219.6m (+6.1m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $35.82.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 86Q4 22: 86Q1 23: 145Q2 23: 145Q3 23: 134Q4 23: 140Q1 24: 178Q2 24: 183Q3 24: 177Q4 24: 182Q1 25: 210210Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202286
Q4 202286
Q1 2023145
Q2 2023145
Q3 2023134
Q4 2023140
Q1 2024178
Q2 2024183
Q3 2024177
Q4 2024182
Q1 2025210

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 23: 35 bought or addedQ2 23: 74 cut or sold outQ3 23: 24 bought or addedQ3 23: 77 cut or sold outQ3 23Q4 23: 35 bought or addedQ4 23: 71 cut or sold outQ1 24: 129 bought or addedQ1 24: 34 cut or sold outQ1 24Q2 24: 41 bought or addedQ2 24: 86 cut or sold outQ3 24: 24 bought or addedQ3 24: 104 cut or sold outQ3 24Q4 24: 21 bought or addedQ4 24: 107 cut or sold outQ1 25: 132 bought or addedQ1 25: 64 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20233574
Q3 20232477
Q4 20233571
Q1 202412934
Q2 20244186
Q3 202424104
Q4 202421107
Q1 202513264

Biggest buyers

ALLIANCEBERNSTEIN L.P. Added +958,199+958.2k
Brookstone Capital Management Added +867,137+867.1k
COMMONWEALTH EQUITY SERVICES, LLC Added +736,250+736.2k
RK Capital Management, LLC/FL New +648,186+648.2k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +375,356+375.4k
AE Wealth Management LLC Added +363,158+363.2k
Caprock Group, LLC New +325,964+326.0k
BLAIR WILLIAM & CO/IL Added +212,574+212.6k
ENVESTNET ASSET MANAGEMENT INC Added +141,943+141.9k
RAYMOND JAMES FINANCIAL INC Added +132,939+132.9k

Biggest sellers

Janney Montgomery Scott LLC Reduced -277,533-277.5k
OSAIC HOLDINGS, INC. Reduced -63,545-63.5k
WPWealth LLP Reduced -34,698-34.7k
Forvis Mazars Wealth Advisors, LLC Reduced -30,269-30.3k
Stratos Wealth Advisors, LLC Reduced -28,946-28.9k
OLD MISSION CAPITAL LLC Reduced -25,959-26.0k
CITADEL ADVISORS LLC Sold out -20,152-20.2k
JANE STREET GROUP, LLC Reduced -19,269-19.3k
HRT FINANCIAL LP Sold out -16,804-16.8k
ARS Wealth Advisors Group, LLC Sold out -14,289-14.3k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,715,6113.7m $133.1m $133.1m 0.05% Added +958.2k +958,199
2 Penserra Capital Management LLC 0.85% of their portfolio ORINDA, CA 1,325,2751.3m $47.5m $47.5m 0.85% Added +45.9k +45,873
3 COMMONWEALTH EQUITY SERVICES, LLC 0.06% of their portfolio WALTHAM, MA 1,136,5501.1m $40.7m $40.7m 0.06% Added +736.2k +736,250
4 Brookstone Capital Management 0.52% of their portfolio WHEATON, IL 1,010,3801.0m $36.2m $36.2m 0.52% Added +867.1k +867,137
5 OSAIC HOLDINGS, INC. 0.06% of their portfolio SCOTTSDALE, AZ 722,774722.8k $25.9m $25.9m 0.06% Reduced -63.5k -63,545
6 RK Capital Management, LLC/FL 11.02% of their portfolio Weston, FL 648,186648.2k $23.2m $23.2m 11.02% New
7 AE Wealth Management LLC 0.14% of their portfolio TOPEKA, KS 456,458456.5k $16.4m $16.4m 0.14% Added +363.2k +363,158
8 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio PLYMOUTH, MN 424,062424.1k $15.2m $15.2m 0.03% Added +375.4k +375,356
9 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 395,386395.4k $14.2m $14.2m 0.01% Added +132.9k +132,939
10 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 334,244334.2k $12.0m $12.0m 0.06% Reduced -6.9k -6,899
11 NorthCoast Asset Management LLC 0.06% of their portfolio STAMFORD, CT 329,192329.2k $11.8m $11.8m 0.06% Added +110.1k +110,070
12 Caprock Group, LLC 0.36% of their portfolio BOISE, ID 325,964326.0k $11.7m $11.7m 0.36% New
13 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 250,362250.4k $9.0m $9.0m 0.02% Added +78.0k +78,043
14 BLAIR WILLIAM & CO/IL 0.02% of their portfolio CHICAGO, IL 228,462228.5k $8.2m $8.2m 0.02% Added +212.6k +212,574
15 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 214,888214.9k $7.7m $7.7m 0.00% Added +141.9k +141,943
16 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 213,131213.1k $7.6m $7.6m 0.00% Added +96.4k +96,387
17 Beacon Pointe Advisors, LLC 0.08% of their portfolio NEWPORT BEACH, CA 191,852191.9k $6.9m $6.9m 0.08% Added +57.3k +57,320
18 Southland Equity Partners LLC 1.37% of their portfolio WILDWOOD, MO 164,392164.4k $5.9m $5.9m 1.37% Added +17.5k +17,461
19 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 156,084156.1k $5.6m $5.6m 0.01% Added +47.3k +47,324
20 BCS Wealth Management 1.42% of their portfolio JOHNSON CITY, TN 153,825153.8k $5.5m $5.5m 1.42% Added +20.7k +20,724
21 World Investment Advisors 0.12% of their portfolio LINCROFT, NJ 125,693125.7k $4.5m $4.5m 0.12% Added +18.4k +18,399
22 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 120,503120.5k $4.3m $4.3m 0.01% Added +17.6k +17,562
23 Castle Rock Wealth Management, LLC 1.02% of their portfolio WALNUT CREEK, CA 105,529105.5k $3.8m $3.8m 1.02% Unchanged
24 Weaver Consulting Group 1.12% of their portfolio HUNTINGTON BEACH, CA 103,769103.8k $3.7m $3.7m 1.12% Reduced -56 -56
25 Sigma Planning Corp 0.12% of their portfolio ANN ARBOR, MI 103,129103.1k $3.7m $3.7m 0.12% Added +1.1k +1,127
26 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 94,39694.4k $3.4m $3.4m 0.01% Added +36.5k +36,450
27 STEPHENS INC /AR/ 0.05% of their portfolio LITTLE ROCK, AR 94,04594.0k $3.4m $3.4m 0.05% Reduced -2.8k -2,830
28 CoreCap Advisors, LLC 0.14% of their portfolio SOUTHFIELD, MI 87,89287.9k $3.1m $3.1m 0.14% Added +21.0k +20,992
29 MTM FINANCIAL GROUP, LLC 1.84% of their portfolio BETHLEHEM, PA 87,75687.8k $3.1m $3.1m 1.84% Added +13.4k +13,389
30 GILL CAPITAL PARTNERS, LLC 1.07% of their portfolio DENVER, CO 86,52686.5k $3.1m $3.1m 1.07% Added +49.0k +48,967
31 YARGER WEALTH STRATEGIES, LLC 1.77% of their portfolio WESTERVILLE, OH 84,70984.7k $3.0m $3.0m 1.77% Reduced -163 -163
32 Forvis Mazars Wealth Advisors, LLC 0.07% of their portfolio Springfield, MO 82,32182.3k $2.9m $2.9m 0.07% Reduced -30.3k -30,269
33 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 82,26982.3k $2.9m $2.9m 0.02% Added +31.3k +31,296
34 McAlister, Sweet & Associates, Inc. 2.20% of their portfolio HOUSTON, TX 81,29081.3k $2.9m $2.9m 2.20% New
35 Tradition Wealth Management, LLC 0.23% of their portfolio EDINA, MN 74,37374.4k $2.7m $2.7m 0.23% Added +2.0k +1,982
36 Chris Bulman Inc 1.64% of their portfolio ROSEVILLE, CA 72,65072.7k $2.6m $2.6m 1.64% Added +33.5k +33,549
37 KFG WEALTH MANAGEMENT, LLC 0.46% of their portfolio GRANGER, IN 70,41370.4k $2.5m $2.5m 0.46% Added +38.5k +38,463
38 Ascent Wealth Partners, LLC 0.33% of their portfolio NEW HARTFORD, NY 69,36069.4k $2.5m $2.5m 0.33% New
39 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 69,22069.2k $2.5m $2.5m 0.01% Added +40.5k +40,507
40 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 66,03566.0k $2.4m $2.4m 0.01% Reduced -277.5k -277,533
41 Advisory Alpha, LLC 0.08% of their portfolio HOLLAND, MI 64,23864.2k $2.3m $2.3m 0.08% New
42 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 60,97161.0k $2.2m $2.2m 0.04% Added +13.3k +13,260
43 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.38% of their portfolio BLUE BELL, PA 56,24756.2k $2.0m $2.0m 0.38% Reduced -7 -7
44 RIVERCHASE WEALTH MANAGEMENT, LLC 1.40% of their portfolio Flower Mound, TX 55,66355.7k $2.0m $2.0m 1.40% Added +47.4k +47,385
45 Sequoia Financial Advisors, LLC 0.02% of their portfolio Akron, OH 55,21255.2k $2.0m $2.0m 0.02% Added +3.6k +3,596
46 Talon Private Wealth, LLC 0.26% of their portfolio THE VILLAGES, FL 54,72954.7k $2.0m $2.0m 0.26% New
47 Diligent Investors, LLC 0.47% of their portfolio REDLANDS, CA 54,47054.5k $2.0m $2.0m 0.47% Added +23.9k +23,913
48 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 54,17754.2k $1.9m $1.9m 0.00% Reduced -5.4k -5,433
49 IFP Advisors, Inc 0.06% of their portfolio TAMPA, FL 53,51353.5k $1.9m $1.9m 0.06% Added +40.6k +40,589
50 Outlook Wealth Advisors, LLC 0.53% of their portfolio SHENANDOAH, TX 52,73252.7k $1.9m $1.9m 0.53% Added +45.3k +45,349
51 Visionary Wealth Advisors 0.11% of their portfolio O'FALLON, IL 51,45251.5k $1.8m $1.8m 0.11% Reduced -663 -663
52 Archer Investment Corp 0.48% of their portfolio Carmel, IN 51,40051.4k $1.8m $1.8m 0.48% New
53 Wellment Financial 2.43% of their portfolio ELMHURST, IL 51,35251.4k $1.8m $1.8m 2.43% New
54 WorthPointe, LLC 0.83% of their portfolio La Jolla, CA 50,87050.9k $1.8m $1.8m 0.83% Reduced -7.5k -7,544
55 WEALTH ALLIANCE, LLC 0.22% of their portfolio MELLVILLE, NY 49,94549.9k $1.8m $1.8m 0.22% Added +15.6k +15,603
56 TOWNSQUARE CAPITAL LLC 0.02% of their portfolio Lehi, UT 49,54349.5k $1.8m $1.8m 0.02% Reduced -402 -402
57 Stratos Wealth Advisors, LLC 0.10% of their portfolio BEACHWOOD, OH 49,22449.2k $1.8m $1.8m 0.10% Reduced -28.9k -28,946
58 JDM Financial Group LLC 0.89% of their portfolio AUSTIN, TX 49,09049.1k $1.8m $1.8m 0.89% New
59 Trek Financial, LLC 0.13% of their portfolio Scottsdale, AZ 48,41048.4k $1.7m $1.7m 0.13% Added +14.8k +14,764
60 Diversify Advisory Services, LLC 0.11% of their portfolio SANDY, UT 47,52047.5k $1.7m $1.7m 0.11% Reduced -7.9k -7,900
61 FSA Advisors, Inc. 1.31% of their portfolio TROY, MI 46,19846.2k $1.7m $1.7m 1.31% Added +12.9k +12,898
62 Weaver Capital Management LLC 0.41% of their portfolio SUWANEE, GA 42,47542.5k $1.5m $1.5m 0.41% Reduced -770 -770
63 CreativeOne Wealth, LLC 0.05% of their portfolio OVERLAND PARK, KS 42,35942.4k $1.5m $1.5m 0.05% Reduced -1.3k -1,296
64 Guild Investment Management, Inc. 1.54% of their portfolio WESTLAKE VILLAGE, CA 41,00041.0k $1.5m $1.5m 1.54% New
65 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 39,34139.3k $1.4m $1.4m 0.01% Added +17.4k +17,371
66 Kingsview Wealth Management, LLC 0.03% of their portfolio GRANTS PASS, OR 39,07039.1k $1.4m $1.4m 0.03% Added +22.7k +22,679
67 Global Strategic Investment Solutions, LLC 0.16% of their portfolio Scottsdale, AZ 38,47638.5k $1.4m $1.4m 0.16% Reduced -7.8k -7,761
68 Lineweaver Wealth Advisors, LLC 0.23% of their portfolio VALLEY VIEW, OH 37,78537.8k $1.4m $1.4m 0.23% Unchanged
69 Pinnacle Wealth Management Group, Inc. 0.94% of their portfolio PLYMOUTH, MI 37,77137.8k $1.4m $1.4m 0.94% Added +18.7k +18,740
70 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 37,44737.4k $1.3m $1.3m 0.00% Reduced -7.5k -7,547
71 Composition Wealth, LLC 0.03% of their portfolio LOS ANGELES, CA 36,76636.8k $1.3m $1.3m 0.03% Added +7.1k +7,092
72 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 35,78635.8k $1.3m $1.3m 0.01% Reduced -4.4k -4,421
73 Patriot Financial Group Insurance Agency, LLC 0.17% of their portfolio Westborough, MA 35,03735.0k $1.3m $1.3m 0.17% Added +2.9k +2,879
74 Belpointe Asset Management LLC 0.06% of their portfolio RENO, NV 34,82434.8k $1.2m $1.2m 0.06% Reduced -1.5k -1,505
75 ATTICUS WEALTH MANAGEMENT, LLC 0.40% of their portfolio Palm Beach Gardens, FL 34,59634.6k $1.2m $1.2m 0.40% Added +8.6k +8,647
76 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 34,45834.5k $1.2m $1.2m 0.01% Added +2.7k +2,696
77 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 34,34734.3k $1.2m $1.2m 0.09% New
78 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 34,15134.2k $1.2m $1.2m 0.00% Reduced -572 -572
79 Cornerstone Wealth Group, LLC 0.10% of their portfolio HUNTERSVILLE, NC 31,99332.0k $1.1m $1.1m 0.10% Added +2.4k +2,390
80 PCA Investment Advisory Services Inc. 0.59% of their portfolio CINCINNATI, OH 31,40631.4k $1.1m $1.1m 0.59% Added +25.4k +25,356
81 Atria Wealth Solutions, Inc. 0.01% of their portfolio NEW YORK, NY 31,23531.2k $1.1m $1.1m 0.01% Added +21.5k +21,525
82 CORRADO ADVISORS, LLC 0.69% of their portfolio RAMSEY, NJ 28,90728.9k $1.0m $1.0m 0.69% New
83 CRA Financial Services, LLC 0.18% of their portfolio NORTHFIELD, NJ 28,80028.8k $1.0m $1.0m 0.18% Added +2.1k +2,080
84 Farther Finance Advisors, LLC 0.03% of their portfolio SAN FRANCISCO, CA 27,55627.6k $991.1k $991.1k 0.03% Added +13.9k +13,949
85 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 27,36127.4k $980.1k $980.1k 0.01% Added +16.3k +16,253
86 Noble Wealth Management PBC 0.64% of their portfolio GREENWOOD VILLAGE, CO 26,32726.3k $943.0k $943.0k 0.64% New
87 Cape Investment Advisory, Inc. 0.37% of their portfolio MCDONOUGH, GA 25,90025.9k $927.7k $927.7k 0.37% Added +1.9k +1,900
88 Bellwether Advisors, LLC 0.19% of their portfolio LINCOLN, NE 25,87325.9k $926.8k $926.8k 0.19% Added +24.4k +24,428
89 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 25,30325.3k $906.4k $906.4k 0.01% Added +14.0k +14,004
90 Wood Tarver Financial Group, LLC 0.29% of their portfolio BOISE, ID 25,23625.2k $904.0k $904.0k 0.29% Added +14.7k +14,695
91 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 25,20825.2k $903.0k $903.0k 0.02% Added +2.3k +2,253
92 Certified Advisory Corp 0.10% of their portfolio ALTAMONTE SPRINGS, FL 24,38324.4k $873.4k $873.4k 0.10% New
93 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 23,50023.5k $841.8k $841.8k 0.02% Reduced -7.5k -7,500
94 Orion Capital Management LLC 0.35% of their portfolio CORONADO, CA 23,09723.1k $827.3k $827.3k 0.35% Added +8.1k +8,097
95 Bullseye Investment Management, LLC 0.50% of their portfolio CINCINNATI, OH 23,00623.0k $824.1k $824.1k 0.50% Added +2.3k +2,266
96 Keystone Wealth Services, LLC 0.21% of their portfolio PALM DESERT, CA 21,79621.8k $780.7k $780.7k 0.21% Reduced -105 -105
97 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 21,77821.8k $780.1k $780.1k 0.00% Added +6.6k +6,622
98 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 21,64021.6k $775.1k $775.1k 0.00% Added +2.2k +2,200
99 AssuredPartners Investment Advisors, LLC 0.14% of their portfolio Tampa, FL 20,69220.7k $741.2k $741.2k 0.14% Reduced -2.7k -2,739
100 BCGM Wealth Management, LLC 0.22% of their portfolio LAFAYETTE, IN 19,69319.7k $705.4k $705.4k 0.22% Reduced -10.0k -10,000