INNOVATOR ETFS TRUST PFEB
US EQTY PWR BUF · ETP · CUSIP 45782C417
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($172.7k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $36.80.
Trends to Q4 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 86 |
| Q1 2023 | 145 |
| Q2 2023 | 145 |
| Q3 2023 | 134 |
| Q4 2023 | 140 |
| Q1 2024 | 178 |
| Q2 2024 | 183 |
| Q3 2024 | 177 |
| Q4 2024 | 182 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2023 | 118 | 19 |
| Q2 2023 | 35 | 74 |
| Q3 2023 | 24 | 77 |
| Q4 2023 | 35 | 71 |
| Q1 2024 | 129 | 34 |
| Q2 2024 | 41 | 86 |
| Q3 2024 | 24 | 104 |
| Q4 2024 | 21 | 107 |
Biggest buyers
| Penserra Capital Management LLC | Added | +179.3k |
| WPWealth LLP | New | +50.4k |
| Focus Partners Wealth | Added | +22.3k |
| World Investment Advisors | Added | +19.2k |
| HRT FINANCIAL LP | New | +16.8k |
| Farther Finance Advisors, LLC | New | +13.6k |
| Kestra Advisory Services, LLC | Added | +13.3k |
| TWO SIGMA SECURITIES, LLC | New | +9.2k |
| JPMORGAN CHASE & CO | New | +4.6k |
| CITADEL ADVISORS LLC | Added | +3.8k |
Biggest sellers
| Gradient Investments LLC | Reduced | -2.3m |
| ALLIANCEBERNSTEIN L.P. | Reduced | -86.7k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -80.5k |
| OSAIC HOLDINGS, INC. | Reduced | -67.0k |
| Certified Advisory Corp | Sold out | -66.4k |
| McAlister, Sweet & Associates, Inc. | Sold out | -62.5k |
| CORRADO ADVISORS, LLC | Sold out | -53.0k |
| OneDigital Investment Advisors LLC | Reduced | -50.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -36.1k |
| JANE STREET GROUP, LLC | Reduced | -35.9k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)
Holders, Q4 2024
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 2.8m $101.5m | Reduced -86.7k |
| Penserra Capital Management LLC 0.86% of their portfolio | 1.3m $47.1m | Added +179.3k |
| OSAIC HOLDINGS, INC. 0.06% of their portfolio | 786.3k $28.9m | Reduced -67.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 400.3k $14.7m | Reduced -36.1k |
| Janney Montgomery Scott LLC 0.04% of their portfolio | 343.6k $12.6m | Reduced -5.6k |
| Kestra Advisory Services, LLC 0.07% of their portfolio | 341.1k $12.6m | Added +13.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 262.4k $9.7m | First filing |
| NorthCoast Asset Management LLC 0.04% of their portfolio | 219.1k $8.1m | Reduced -2.1k |
| Cetera Investment Advisers 0.01% of their portfolio | 172.3k $6.3m | Reduced -20.3k |
| Southland Equity Partners LLC 1.26% of their portfolio | 146.9k $5.4m | Reduced -3.4k |
| Brookstone Capital Management 0.08% of their portfolio | 143.2k $5.3m | Reduced -16.9k |
| Beacon Pointe Advisors, LLC 0.05% of their portfolio | 134.5k $5.0m | Reduced -6.4k |
| BCS Wealth Management 1.22% of their portfolio | 133.1k $4.9m | Reduced -1.4k |
| LPL Financial LLC 0.00% of their portfolio | 116.7k $4.3m | Reduced -2.9k |
| Forvis Mazars Wealth Advisors, LLC 0.10% of their portfolio | 112.6k $4.1m | Reduced -6.6k |
| HighTower Advisors, LLC 0.01% of their portfolio | 108.8k $4.0m | Reduced -1.8k |
| World Investment Advisors 0.11% of their portfolio | 107.3k $3.9m | Added +19.2k |
| Castle Rock Wealth Management, LLC 0.94% of their portfolio | 105.5k $3.9m | Reduced -4.9k |
| Weaver Consulting Group 1.18% of their portfolio | 103.8k $3.8m | Reduced -1.1k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 102.9k $3.8m | Reduced -12.9k |
| Sigma Planning Corp 0.12% of their portfolio | 102.0k $3.8m | Reduced -3.6k |
| STEPHENS INC /AR/ 0.05% of their portfolio | 96.9k $3.6m | Reduced -2.0k |
| AE Wealth Management LLC 0.03% of their portfolio | 93.3k $3.4m | Reduced -14.2k |
| YARGER WEALTH STRATEGIES, LLC 1.80% of their portfolio | 84.9k $3.1m | Reduced -1.0k |
| Stratos Wealth Advisors, LLC 0.14% of their portfolio | 78.2k $2.9m | Reduced -727 |
| MTM FINANCIAL GROUP, LLC 1.64% of their portfolio | 74.4k $2.7m | Reduced -1.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 72.9k $2.7m | Reduced -80.5k |
| Tradition Wealth Management, LLC 0.23% of their portfolio | 72.4k $2.7m | Reduced -7.8k |
| CoreCap Advisors, LLC 0.11% of their portfolio | 66.9k $2.5m | Reduced -14.5k |
| MERCER GLOBAL ADVISORS INC /ADV 0.01% of their portfolio | 59.6k $2.2m | Reduced -2.8k |
| WorthPointe, LLC 0.89% of their portfolio | 58.4k $2.1m | Reduced -1.7k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 57.9k $2.1m | Reduced -882 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.39% of their portfolio | 56.3k $2.1m | Reduced -4.1k |
| Diversify Advisory Services, LLC 0.11% of their portfolio | 55.4k $2.0m | Reduced -15.2k |
| Visionary Wealth Advisors 0.11% of their portfolio | 52.1k $1.9m | Reduced -907 |
| Sequoia Financial Advisors, LLC 0.02% of their portfolio | 51.6k $1.9m | Unchanged |
| MAI Capital Management 0.01% of their portfolio | 51.0k $1.9m | Reduced -4.9k |
| WPWealth LLP 0.38% of their portfolio | 50.4k $1.9m | New |
| TOWNSQUARE CAPITAL LLC 0.02% of their portfolio | 49.9k $1.8m | Reduced -18.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 48.7k $1.8m | Added +1.2k |
| Advisory Services Network, LLC 0.03% of their portfolio | 47.7k $1.8m | Reduced -3.3k |
| Global Strategic Investment Solutions, LLC 0.20% of their portfolio | 46.2k $1.7m | Reduced -2.0k |
| Focus Partners Wealth 0.00% of their portfolio | 45.0k $1.7m | Added +22.3k |
| CreativeOne Wealth, LLC 0.05% of their portfolio | 43.7k $1.6m | Reduced -6.9k |
| Weaver Capital Management LLC 0.45% of their portfolio | 43.2k $1.6m | Unchanged |
| NewEdge Advisors, LLC 0.01% of their portfolio | 40.2k $1.5m | Reduced -18.3k |
| Chris Bulman Inc 0.92% of their portfolio | 39.1k $1.4m | Reduced -4.2k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 39.0k $1.4m | Reduced -3.5k |
| Lineweaver Wealth Advisors, LLC 0.26% of their portfolio | 37.8k $1.4m | Unchanged |
| GILL CAPITAL PARTNERS, LLC 0.50% of their portfolio | 37.6k $1.4m | Reduced -4.8k |
| Belpointe Asset Management LLC 0.08% of their portfolio | 36.3k $1.3m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 34.7k $1.3m | Reduced -1.1k |
| WEALTH ALLIANCE, LLC 0.15% of their portfolio | 34.3k $1.3m | Unchanged |
| Trek Financial, LLC 0.09% of their portfolio | 33.6k $1.2m | Reduced -856 |
| FSA Advisors, Inc. 1.47% of their portfolio | 33.3k $1.2m | Reduced -695 |
| Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio | 32.2k $1.2m | Reduced -109 |
| KFG WEALTH MANAGEMENT, LLC 0.22% of their portfolio | 31.9k $1.2m | Reduced -16.0k |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 31.8k $1.2m | Reduced -4.1k |
| Apollon Wealth Management, LLC 0.03% of their portfolio | 31.0k $1.1m | Reduced -2.7k |
| Diligent Investors, LLC 0.26% of their portfolio | 30.6k $1.1m | Reduced -375 |
| BCGM Wealth Management, LLC 0.35% of their portfolio | 29.7k $1.1m | Unchanged |
| Composition Wealth, LLC 0.02% of their portfolio | 29.7k $1.1m | Reduced -4.4k |
| Cornerstone Wealth Group, LLC 0.09% of their portfolio | 29.6k $1.1m | Reduced -3.2k |
| Continuum Advisory, LLC 0.14% of their portfolio | 29.5k $1.1m | Reduced -350 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 28.7k $1.1m | Added +317 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 28.1k $1.0m | Reduced -35.9k |
| CRA Financial Services, LLC 0.17% of their portfolio | 26.7k $983.3k | Unchanged |
| ATTICUS WEALTH MANAGEMENT, LLC 0.30% of their portfolio | 25.9k $954.9k | Unchanged |
| Cape Investment Advisory, Inc. 0.35% of their portfolio | 24.0k $883.2k | Reduced -2.0k |
| AssuredPartners Investment Advisors, LLC 0.17% of their portfolio | 23.4k $862.3k | First filing |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 23.0k $844.7k | Reduced -270 |
| Cresset Asset Management, LLC 0.00% of their portfolio | 22.0k $808.5k | Unchanged |
| Keystone Wealth Services, LLC 0.21% of their portfolio | 21.9k $806.0k | Reduced -5.4k |
| B. Riley Wealth Advisors, Inc. 0.03% of their portfolio | 21.1k $777.3k | Unchanged |
| Bullseye Investment Management, LLC 0.50% of their portfolio | 20.7k $763.6k | Reduced -21.0k |
| CHAPMAN FINANCIAL GROUP, LLC 0.60% of their portfolio | 20.4k $750.0k | First filing |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 20.2k $741.6k | Added +3.8k |
| Cerity Partners LLC 0.00% of their portfolio | 19.4k $715.4k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.44% of their portfolio | 19.0k $700.3k | Unchanged |
| Bedel Financial Consulting, Inc. 0.09% of their portfolio | 17.9k $667.0k | Reduced -428 |
| Lakeridge Wealth Management LLC 0.32% of their portfolio | 17.1k $627.4k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 16.8k $618.0k | New |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 16.4k $603.2k | Reduced -1.9k |
| CWM, LLC 0.00% of their portfolio | 16.4k $602.0k | Unchanged |
| Focus Financial Network, Inc. 0.02% of their portfolio | 16.0k $587.1k | Reduced -173 |
| KINGSWOOD WEALTH ADVISORS, LLC 0.04% of their portfolio | 15.9k $585.4k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 15.9k $584.7k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.20% of their portfolio | 15.6k $573.4k | Added +395 |
| Cardinal Point Capital Management ULC 0.09% of their portfolio | 15.5k $570.0k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 15.4k $570.9k | Unchanged |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 15.2k $557.7k | Unchanged |
| Orion Capital Management LLC 0.24% of their portfolio | 15.0k $552.0k | Reduced -500 |
| First Commonwealth Financial Corp /PA/ 0.13% of their portfolio | 14.7k $542.2k | Unchanged |
| Seros Financial, LLC 0.46% of their portfolio | 14.4k $507.6k | First filing |
| Keystone Financial Group, Inc. 0.43% of their portfolio | 14.4k $529.1k | First filing |
| ARS Wealth Advisors Group, LLC 0.07% of their portfolio | 14.3k $525.8k | Reduced -352 |
| Foundry Financial Group, Inc. 0.31% of their portfolio | 13.7k $502.6k | Reduced -42 |
| Spire Wealth Management 0.02% of their portfolio | 13.6k $501.0k | Unchanged |
| Farther Finance Advisors, LLC 0.02% of their portfolio | 13.6k $500.7k | New |
| New Republic Capital, LLC 0.33% of their portfolio | 13.5k $498.6k | Unchanged |