INNOVATOR ETFS TRUST PFEB
US EQTY PWR BUF · ETP · CUSIP 45782C417
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.04.
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 86 |
| Q1 2023 | 145 |
| Q2 2023 | 145 |
| Q3 2023 | 134 |
| Q4 2023 | 140 |
| Q1 2024 | 178 |
| Q2 2024 | 183 |
| Q3 2024 | 177 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 17 | 44 |
| Q1 2023 | 118 | 19 |
| Q2 2023 | 35 | 74 |
| Q3 2023 | 24 | 77 |
| Q4 2023 | 35 | 71 |
| Q1 2024 | 129 | 34 |
| Q2 2024 | 41 | 86 |
| Q3 2024 | 24 | 104 |
Biggest buyers
| Penserra Capital Management LLC | Added | +61.1k |
| Gradient Investments LLC | Added | +22.3k |
| JANE STREET GROUP, LLC | Added | +18.4k |
| IFP Advisors, Inc | Added | +17.8k |
| AQR CAPITAL MANAGEMENT LLC | New | +15.2k |
| BENJAMIN EDWARDS INC | New | +12.2k |
| McAlister, Sweet & Associates, Inc. | Added | +10.3k |
| GOLDMAN SACHS GROUP INC | New | +9.4k |
| HB Wealth Management, LLC | New | +8.6k |
| CALTON & ASSOCIATES, INC. | New | +8.1k |
Biggest sellers
| Janney Montgomery Scott LLC | Reduced | -211.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -119.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -117.5k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -116.4k |
| Cerity Partners LLC | Reduced | -110.1k |
| HighTower Advisors, LLC | Reduced | -45.7k |
| OSAIC HOLDINGS, INC. | Reduced | -35.4k |
| NewEdge Advisors, LLC | Reduced | -32.5k |
| WPWealth LLP | Sold out | -30.3k |
| Atria Wealth Solutions, Inc. | Reduced | -30.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 2.8m $102.5m | Reduced -116.4k |
| Gradient Investments LLC 1.70% of their portfolio | 2.3m $81.8m | Added +22.3k |
| Penserra Capital Management LLC 0.86% of their portfolio | 1.1m $39.6m | Added +61.1k |
| OSAIC HOLDINGS, INC. 0.07% of their portfolio | 853.3k $30.8m | Reduced -35.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 436.4k $15.7m | Reduced -119.3k |
| Janney Montgomery Scott LLC 0.04% of their portfolio | 349.2k $12.6m | Reduced -211.8k |
| Kestra Advisory Services, LLC 0.07% of their portfolio | 327.8k $11.8m | Reduced -22.8k |
| Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio | 248.8k $9.0m | Reduced -8.9k |
| NorthCoast Asset Management LLC 0.06% of their portfolio | 221.2k $8.0m | Reduced -10.0k |
| Cetera Investment Advisers 0.02% of their portfolio | 192.6k $6.9m | Reduced -23.5k |
| Brookstone Capital Management 0.09% of their portfolio | 160.1k $5.8m | Reduced -18.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 153.5k $5.5m | Reduced -25.2k |
| Southland Equity Partners LLC 1.32% of their portfolio | 150.4k $5.4m | Reduced -1.9k |
| Beacon Pointe Advisors, LLC 0.06% of their portfolio | 141.0k $5.1m | Reduced -21.6k |
| BCS Wealth Management 2.06% of their portfolio | 134.5k $4.8m | Reduced -6.4k |
| LPL Financial LLC 0.00% of their portfolio | 119.7k $4.3m | Reduced -10.3k |
| Forvis Mazars Wealth Advisors, LLC 0.10% of their portfolio | 119.1k $4.3m | Reduced -2.8k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 115.8k $4.2m | Reduced -2.6k |
| HighTower Advisors, LLC 0.01% of their portfolio | 110.6k $4.0m | Reduced -45.7k |
| Castle Rock Wealth Management, LLC 0.95% of their portfolio | 110.5k $4.0m | Reduced -37 |
| AE Wealth Management LLC 0.04% of their portfolio | 107.5k $3.9m | Reduced -8.0k |
| Sigma Planning Corp 0.12% of their portfolio | 105.6k $3.8m | Reduced -2.8k |
| Weaver Consulting Group 1.20% of their portfolio | 104.9k $3.8m | Reduced -4.5k |
| STEPHENS INC /AR/ 0.05% of their portfolio | 98.9k $3.6m | Reduced -3.0k |
| World Investment Advisors 0.10% of their portfolio | 88.1k $3.2m | Added +1.8k |
| YARGER WEALTH STRATEGIES, LLC 1.71% of their portfolio | 85.9k $3.1m | Reduced -841 |
| CoreCap Advisors, LLC 0.14% of their portfolio | 81.4k $2.9m | Reduced -920 |
| Tradition Wealth Management, LLC 0.26% of their portfolio | 80.1k $2.9m | Reduced -14.4k |
| Stratos Wealth Advisors, LLC 0.13% of their portfolio | 78.9k $2.8m | Reduced -1.0k |
| MTM FINANCIAL GROUP, LLC 1.67% of their portfolio | 75.7k $2.7m | Reduced -3.7k |
| Diversify Advisory Services, LLC 0.14% of their portfolio | 70.7k $2.6m | Unchanged |
| TOWNSQUARE CAPITAL LLC 0.03% of their portfolio | 68.2k $2.5m | Reduced -7.8k |
| Certified Advisory Corp 0.27% of their portfolio | 66.4k $2.4m | Reduced -372 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 64.0k $2.3m | Added +18.4k |
| McAlister, Sweet & Associates, Inc. 1.86% of their portfolio | 62.5k $2.3m | Added +10.3k |
| MERCER GLOBAL ADVISORS INC /ADV 0.01% of their portfolio | 62.4k $2.2m | Reduced -26.0k |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 62.0k $2.2m | Reduced -11.7k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.42% of their portfolio | 60.3k $2.2m | Reduced -1.1k |
| WorthPointe, LLC 0.91% of their portfolio | 60.1k $2.2m | Reduced -4.4k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 58.8k $2.1m | Added +5.0k |
| NewEdge Advisors, LLC 0.01% of their portfolio | 58.5k $2.1m | Reduced -32.5k |
| MAI Capital Management 0.02% of their portfolio | 55.9k $2.0m | Reduced -16.9k |
| CORRADO ADVISORS, LLC 1.20% of their portfolio | 53.0k $1.9m | Reduced -1.4k |
| Visionary Wealth Advisors 0.12% of their portfolio | 53.0k $1.9m | Reduced -194 |
| Sequoia Financial Advisors, LLC 0.02% of their portfolio | 51.6k $1.9m | Unchanged |
| Advisory Services Network, LLC 0.04% of their portfolio | 51.1k $1.8m | Unchanged |
| CreativeOne Wealth, LLC 0.06% of their portfolio | 50.6k $1.8m | Added +6.9k |
| Global Strategic Investment Solutions, LLC 0.20% of their portfolio | 48.2k $1.7m | Reduced -196 |
| KFG WEALTH MANAGEMENT, LLC 0.38% of their portfolio | 48.0k $1.7m | Reduced -6.6k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 47.5k $1.7m | Reduced -117.5k |
| Chris Bulman Inc 1.06% of their portfolio | 43.3k $1.6m | Reduced -8.6k |
| Weaver Capital Management LLC 0.47% of their portfolio | 43.2k $1.6m | Reduced -19 |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 42.5k $1.5m | Reduced -59 |
| GILL CAPITAL PARTNERS, LLC 0.55% of their portfolio | 42.4k $1.5m | Reduced -235 |
| Bullseye Investment Management, LLC 0.89% of their portfolio | 41.7k $1.5m | Reduced -6.6k |
| Lineweaver Wealth Advisors, LLC 0.26% of their portfolio | 37.8k $1.4m | Unchanged |
| Belpointe Asset Management LLC 0.08% of their portfolio | 36.3k $1.3m | Reduced -2.1k |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 35.8k $1.3m | Reduced -1.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 35.8k $1.3m | Reduced -12.5k |
| Trek Financial, LLC 0.09% of their portfolio | 34.5k $1.2m | Unchanged |
| WEALTH ALLIANCE, LLC 0.15% of their portfolio | 34.3k $1.2m | Unchanged |
| Composition Wealth, LLC 0.03% of their portfolio | 34.1k $1.2m | Reduced -3.6k |
| FSA Advisors, Inc. 1.22% of their portfolio | 34.0k $1.2m | Reduced -2.0k |
| Apollon Wealth Management, LLC 0.03% of their portfolio | 33.7k $1.2m | Unchanged |
| Paladin Wealth, LLC 1.05% of their portfolio | 33.3k $1.2m | First filing |
| Cornerstone Wealth Group, LLC 0.10% of their portfolio | 32.8k $1.2m | Unchanged |
| MACROVIEW INVESTMENT MANAGEMENT LLC 1.15% of their portfolio | 32.5k $1.2m | Added +413 |
| Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio | 32.3k $1.2m | Reduced -2 |
| Diligent Investors, LLC 0.26% of their portfolio | 30.9k $1.1m | Reduced -830 |
| Financial Network Wealth Advisors LLC 0.91% of their portfolio | 30.5k $1.1m | Reduced -3.4k |
| Continuum Advisory, LLC 0.14% of their portfolio | 29.8k $1.1m | Reduced -106 |
| BCGM Wealth Management, LLC 0.35% of their portfolio | 29.7k $1.1m | Unchanged |
| IFP Advisors, Inc 0.04% of their portfolio | 29.2k $1.1m | Added +17.8k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 28.4k $1.0m | Added +13 |
| Keystone Wealth Services, LLC 0.27% of their portfolio | 27.3k $984.4k | Reduced -3.8k |
| CRA Financial Services, LLC 0.18% of their portfolio | 26.7k $963.0k | Reduced -2.8k |
| Brown Financial Advisors 0.39% of their portfolio | 26.0k $938.1k | Added +295 |
| Cape Investment Advisory, Inc. 0.38% of their portfolio | 26.0k $937.0k | Reduced -200 |
| ATTICUS WEALTH MANAGEMENT, LLC 0.30% of their portfolio | 25.9k $935.2k | Unchanged |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 23.2k $837.0k | Reduced -639 |
| Focus Partners Wealth 0.00% of their portfolio | 22.6k $816.2k | Unchanged |
| Cresset Asset Management, LLC 0.00% of their portfolio | 22.0k $791.8k | Unchanged |
| B. Riley Wealth Advisors, Inc. 0.02% of their portfolio | 21.1k $760.5k | Reduced -28 |
| RFG Advisory, LLC 0.02% of their portfolio | 19.7k $711.6k | Reduced -1.5k |
| Cerity Partners LLC 0.00% of their portfolio | 19.4k $700.6k | Reduced -110.1k |
| Betterment LLC 0.00% of their portfolio | 19.1k $688.0k | Reduced -3.1k |
| Pinnacle Wealth Management Group, Inc. 0.43% of their portfolio | 19.0k $685.9k | Unchanged |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 18.8k $677.3k | Reduced -320 |
| Bedel Financial Consulting, Inc. 0.09% of their portfolio | 18.3k $661.3k | Unchanged |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 18.3k $660.8k | Reduced -597 |
| DHJJ Financial Advisors, Ltd. 0.26% of their portfolio | 18.1k $652.4k | Reduced -2 |
| Lakeridge Wealth Management LLC 0.34% of their portfolio | 17.1k $614.5k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 16.4k $589.8k | Reduced -5.6k |
| CWM, LLC 0.00% of their portfolio | 16.4k $590.0k | Reduced -162 |
| Focus Financial Network, Inc. 0.02% of their portfolio | 16.1k $581.3k | Added +50 |
| KINGSWOOD WEALTH ADVISORS, LLC 0.04% of their portfolio | 15.9k $573.3k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 15.9k $572.6k | Unchanged |
| Mattson Financial Services, LLC 0.20% of their portfolio | 15.6k $549.6k | Unchanged |
| Orion Capital Management LLC 0.27% of their portfolio | 15.5k $558.6k | Unchanged |
| Cardinal Point Capital Management ULC 0.09% of their portfolio | 15.5k $558.3k | Unchanged |