INNOVATOR ETFS TRUST PFEB
US EQTY PWR BUF · ETP · CUSIP 45782C417
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.15.
Trends to Q1 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 86 |
| Q1 2023 | 145 |
| Q2 2023 | 145 |
| Q3 2023 | 134 |
| Q4 2023 | 140 |
| Q1 2024 | 178 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 17 | 44 |
| Q1 2023 | 118 | 19 |
| Q2 2023 | 35 | 74 |
| Q3 2023 | 24 | 77 |
| Q4 2023 | 35 | 71 |
| Q1 2024 | 129 | 34 |
Biggest buyers
| Gradient Investments LLC | Added | +2.2m |
| Brookstone Capital Management | Added | +974.2k |
| ALLIANCEBERNSTEIN L.P. | Added | +479.8k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +337.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +274.6k |
| OSAIC HOLDINGS, INC. | Added | +227.7k |
| Janney Montgomery Scott LLC | Added | +211.6k |
| Cetera Investment Advisers | Added | +204.4k |
| Kestra Advisory Services, LLC | Added | +199.8k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +151.0k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -946.3k |
| Soltis Investment Advisors LLC | Reduced | -277.9k |
| MERCER GLOBAL ADVISORS INC /ADV | Reduced | -133.2k |
| Cetera Advisor Networks LLC | Sold out | -107.5k |
| Cetera Advisors LLC | Sold out | -45.8k |
| OLD MISSION CAPITAL LLC | Sold out | -40.0k |
| tru Independence LLC | Sold out | -30.0k |
| Bellwether Advisors, LLC | Sold out | -25.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -13.1k |
| TOWNSQUARE CAPITAL LLC | Reduced | -12.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)
Holders, Q1 2024
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 3.0m $103.5m | Added +479.8k |
| Gradient Investments LLC 1.72% of their portfolio | 2.2m $74.1m | Added +2.2m |
| Brookstone Capital Management 0.67% of their portfolio | 1.1m $37.3m | Added +974.2k |
| Penserra Capital Management LLC 0.43% of their portfolio | 1.0m $34.2m | Added +76.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 579.2k $19.8m | Added +274.6k |
| Janney Montgomery Scott LLC 0.06% of their portfolio | 564.8k $19.3m | Added +211.6k |
| OSAIC HOLDINGS, INC. 0.04% of their portfolio | 550.4k $18.8m | Added +227.7k |
| LINCOLN NATIONAL CORP 0.24% of their portfolio | 455.5k $15.6m | Added +55.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio | 384.5k $13.1m | Added +337.9k |
| Kestra Advisory Services, LLC 0.08% of their portfolio | 354.5k $12.1m | Added +199.8k |
| Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio | 265.1k $9.1m | Added +89.0k |
| Composition Wealth, LLC 0.22% of their portfolio | 259.6k $8.9m | Reduced -10.6k |
| Cetera Investment Advisers 0.02% of their portfolio | 250.6k $8.6m | Added +204.4k |
| Strategic Wealth Partners Group, LLC 0.90% of their portfolio | 237.6k $8.1m | Added +123.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 208.3k $7.1m | Added +151.0k |
| Beacon Pointe Advisors, LLC 0.07% of their portfolio | 193.3k $6.6m | Added +87.4k |
| MERCER GLOBAL ADVISORS INC /ADV 0.02% of their portfolio | 168.0k $5.7m | Reduced -133.2k |
| HighTower Advisors, LLC 0.01% of their portfolio | 158.3k $5.4m | Added +80.3k |
| Southland Equity Partners LLC 1.46% of their portfolio | 152.7k $5.2m | Added +10.5k |
| BCS Wealth Management 1.55% of their portfolio | 141.6k $4.8m | Added +82.8k |
| Sigma Planning Corp 0.14% of their portfolio | 132.3k $4.5m | Added +85.1k |
| AE Wealth Management LLC 0.05% of their portfolio | 131.9k $4.5m | Added +91.0k |
| Cerity Partners LLC 0.01% of their portfolio | 126.3k $4.3m | Added +99.9k |
| Forvis Mazars Wealth Advisors, LLC 0.11% of their portfolio | 123.0k $4.2m | Added +21.6k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 122.0k $4.2m | Added +32.7k |
| MAI Capital Management 0.04% of their portfolio | 119.4k $4.1m | Added +96.7k |
| Castle Rock Wealth Management, LLC 1.04% of their portfolio | 113.3k $3.8m | Added +61.5k |
| Tradition Wealth Management, LLC 0.39% of their portfolio | 113.0k $3.9m | New |
| Belpointe Asset Management LLC 0.29% of their portfolio | 111.8k $3.8m | Reduced -5.2k |
| Weaver Consulting Group 1.38% of their portfolio | 109.4k $3.7m | Added +11.9k |
| STEPHENS INC /AR/ 0.06% of their portfolio | 105.6k $3.6m | Reduced -2.2k |
| LPL Financial LLC 0.00% of their portfolio | 94.6k $3.2m | Added +44.9k |
| NewEdge Advisors, LLC 0.03% of their portfolio | 93.3k $3.2m | Added +70.6k |
| YARGER WEALTH STRATEGIES, LLC 2.02% of their portfolio | 86.7k $3.0m | New |
| CoreCap Advisors, LLC 0.16% of their portfolio | 86.2k $2.9m | Added +25.3k |
| TOWNSQUARE CAPITAL LLC 0.04% of their portfolio | 82.0k $2.8m | Reduced -12.2k |
| Stratos Wealth Advisors, LLC 0.16% of their portfolio | 79.9k $2.7m | Reduced -1.1k |
| MTM FINANCIAL GROUP, LLC 1.80% of their portfolio | 79.2k $2.7m | Added +7.8k |
| World Investment Advisors 0.37% of their portfolio | 76.6k $2.6m | New |
| Certified Advisory Corp 0.32% of their portfolio | 66.8k $2.3m | New |
| WorthPointe, LLC 1.11% of their portfolio | 64.5k $2.2m | Added +14.0k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 63.1k $2.2m | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 62.3k $2.1m | Added +8.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.46% of their portfolio | 62.2k $2.1m | Reduced -310 |
| CreativeOne Wealth, LLC 0.08% of their portfolio | 55.9k $1.9m | Added +15.1k |
| CORRADO ADVISORS, LLC 1.24% of their portfolio | 55.1k $1.9m | New |
| KFG WEALTH MANAGEMENT, LLC 0.77% of their portfolio | 54.9k $1.9m | Added +24.3k |
| Visionary Wealth Advisors 0.12% of their portfolio | 53.8k $1.8m | Added +6.5k |
| Bullseye Investment Management, LLC 1.05% of their portfolio | 53.1k $1.8m | New |
| McAlister, Sweet & Associates, Inc. 1.42% of their portfolio | 52.8k $1.8m | Added +3.3k |
| Sequoia Financial Advisors, LLC 0.02% of their portfolio | 51.6k $1.8m | Unchanged |
| Advisory Services Network, LLC 0.04% of their portfolio | 50.8k $1.7m | Added +26.3k |
| Weaver Capital Management LLC 0.58% of their portfolio | 48.7k $1.7m | Added +17.6k |
| Global Strategic Investment Solutions, LLC 0.19% of their portfolio | 48.4k $1.7m | Added +181 |
| GILL CAPITAL PARTNERS, LLC 0.61% of their portfolio | 45.1k $1.5m | Added +1.7k |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 40.1k $1.4m | Added +3.4k |
| Atria Wealth Solutions, Inc. 0.02% of their portfolio | 40.1k $1.4m | New |
| Lineweaver Wealth Advisors, LLC 0.31% of their portfolio | 37.8k $1.3m | Reduced -431 |
| Betterment LLC 0.00% of their portfolio | 37.3k $1.3m | Added +15.5k |
| FSA Advisors, Inc. 1.32% of their portfolio | 36.1k $1.2m | Added +6.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 35.6k $1.2m | Reduced -13.1k |
| Financial Network Wealth Advisors LLC 1.17% of their portfolio | 34.5k $1.2m | Added +23.0k |
| Trek Financial, LLC 0.09% of their portfolio | 34.5k $1.2m | Added +22.0k |
| WEALTH ALLIANCE, LLC 0.15% of their portfolio | 34.4k $1.2m | Unchanged |
| Apollon Wealth Management, LLC 0.04% of their portfolio | 33.7k $1.2m | Unchanged |
| Cornerstone Wealth Group, LLC 0.11% of their portfolio | 33.3k $1.1m | New |
| Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio | 33.0k $1.1m | Added +3.8k |
| Diligent Investors, LLC 0.27% of their portfolio | 32.0k $1.1m | Added +11.2k |
| MACROVIEW INVESTMENT MANAGEMENT LLC 1.20% of their portfolio | 31.8k $1.1m | New |
| Keystone Wealth Services, LLC 0.35% of their portfolio | 31.1k $1.1m | Reduced -12 |
| WPWealth LLP 0.27% of their portfolio | 30.3k $1.0m | New |
| Continuum Advisory, LLC 0.16% of their portfolio | 30.3k $1.0m | Added +10.0k |
| BCGM Wealth Management, LLC 0.36% of their portfolio | 29.7k $1.0m | Added +3.1k |
| CRA Financial Services, LLC 0.22% of their portfolio | 29.5k $1.0m | Added +18.5k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 28.5k $974.0k | Reduced -8.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 28.4k $969.2k | New |
| ATTICUS WEALTH MANAGEMENT, LLC 0.29% of their portfolio | 25.9k $886.4k | Added +982 |
| Cape Investment Advisory, Inc. 0.41% of their portfolio | 25.9k $884.7k | Reduced -2.8k |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 23.0k $785.5k | Added +6.5k |
| InterOcean Capital Group, LLC 0.02% of their portfolio | 22.6k $773.6k | Added +16.4k |
| Cresset Asset Management, LLC 0.00% of their portfolio | 22.0k $750.5k | New |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 21.6k $737.6k | Added +14.8k |
| RFG Advisory, LLC 0.02% of their portfolio | 20.7k $707.4k | Added +14.4k |
| Frisch Financial Group, Inc. 0.23% of their portfolio | 20.6k $705.0k | New |
| Diversify Advisory Services, LLC 0.04% of their portfolio | 20.0k $682.4k | First filing |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 19.2k $655.8k | New |
| Pinnacle Wealth Management Group, Inc. 0.48% of their portfolio | 19.0k $650.1k | New |
| DHJJ Financial Advisors, Ltd. 0.28% of their portfolio | 18.5k $631.9k | Added +7.6k |
| Bedel Financial Consulting, Inc. 0.10% of their portfolio | 18.3k $626.8k | Reduced -211 |
| Accuvest Global Advisors 0.25% of their portfolio | 17.1k $583.0k | New |
| Lakeridge Wealth Management LLC 0.38% of their portfolio | 17.1k $582.4k | New |
| GTS SECURITIES LLC 0.02% of their portfolio | 17.0k $580.1k | New |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 16.7k $571.7k | Added +1.4k |
| CWM, LLC 0.00% of their portfolio | 16.5k $562.0k | Reduced -3.9k |
| Valtinson Bruner Financial Planning LLC 0.23% of their portfolio | 15.9k $543.5k | Unchanged |
| KINGSWOOD WEALTH ADVISORS, LLC 0.06% of their portfolio | 15.9k $543.4k | New |
| First Commonwealth Financial Corp /PA/ 0.14% of their portfolio | 15.9k $543.0k | New |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 15.9k $542.7k | Added +605 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 15.8k $539.9k | New |
| Orion Capital Management LLC 0.28% of their portfolio | 15.5k $529.5k | Added +500 |