Vault-13

INNOVATOR ETFS TRUST PFEB

US EQTY PWR BUF · ETP · CUSIP 45782C417

178 institutional holders +38 vs Q4 2023
16,873,48416.9m shares reported held*
$576.3mreported value*
51 new 78 added 23 reduced 11 sold out net bought ≈ $211.4m (+6.2m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.15.

Trends to Q1 2024

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 86Q4 22: 86Q1 23: 145Q2 23: 145Q3 23: 134Q4 23: 140Q1 24: 178178Q3 22Q1 23Q3 23Q1 24
Numbers
QuarterHolders
Q3 202286
Q4 202286
Q1 2023145
Q2 2023145
Q3 2023134
Q4 2023140
Q1 2024178

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 17 bought or addedQ4 22: 44 cut or sold outQ4 22Q1 23: 118 bought or addedQ1 23: 19 cut or sold outQ1 23Q2 23: 35 bought or addedQ2 23: 74 cut or sold outQ2 23Q3 23: 24 bought or addedQ3 23: 77 cut or sold outQ3 23Q4 23: 35 bought or addedQ4 23: 71 cut or sold outQ4 23Q1 24: 129 bought or addedQ1 24: 34 cut or sold outQ1 24
Numbers
QuarterBought or addedCut or sold out
Q4 20221744
Q1 202311819
Q2 20233574
Q3 20232477
Q4 20233571
Q1 202412934

Biggest buyers

Gradient Investments LLC Added +2,166,427+2.2m
Brookstone Capital Management Added +974,209+974.2k
ALLIANCEBERNSTEIN L.P. Added +479,775+479.8k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +337,864+337.9k
COMMONWEALTH EQUITY SERVICES, LLC Added +274,595+274.6k
OSAIC HOLDINGS, INC. Added +227,686+227.7k
Janney Montgomery Scott LLC Added +211,615+211.6k
Cetera Investment Advisers Added +204,422+204.4k
Kestra Advisory Services, LLC Added +199,833+199.8k
ENVESTNET ASSET MANAGEMENT INC Added +150,962+151.0k

Biggest sellers

JPMORGAN CHASE & CO Reduced -946,302-946.3k
Soltis Investment Advisors LLC Reduced -277,885-277.9k
MERCER GLOBAL ADVISORS INC /ADV Reduced -133,172-133.2k
Cetera Advisor Networks LLC Sold out -107,549-107.5k
Cetera Advisors LLC Sold out -45,777-45.8k
OLD MISSION CAPITAL LLC Sold out -39,951-40.0k
tru Independence LLC Sold out -30,011-30.0k
Bellwether Advisors, LLC Sold out -25,507-25.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -13,149-13.1k
TOWNSQUARE CAPITAL LLC Reduced -12,173-12.2k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)

Holders, Q1 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,030,6793.0m $103.5m $103.5m 0.04% Added +479.8k +479,775
2 Gradient Investments LLC 1.72% of their portfolio ARDEN HILLS, MN 2,168,5482.2m $74.1m $74.1m 1.72% Added +2.2m +2,166,427
3 Brookstone Capital Management 0.67% of their portfolio WHEATON, IL 1,091,8331.1m $37.3m $37.3m 0.67% Added +974.2k +974,209
4 Penserra Capital Management LLC 0.43% of their portfolio ORINDA, CA 1,001,9551.0m $34.2m $34.2m 0.43% Added +76.7k +76,680
5 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 579,165579.2k $19.8m $19.8m 0.03% Added +274.6k +274,595
6 Janney Montgomery Scott LLC 0.06% of their portfolio PHILADELPHIA, PA 564,807564.8k $19.3m $19.3m 0.06% Added +211.6k +211,615
7 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 550,369550.4k $18.8m $18.8m 0.04% Added +227.7k +227,686
8 LINCOLN NATIONAL CORP 0.24% of their portfolio RADNOR, PA 455,538455.5k $15.6m $15.6m 0.24% Added +55.3k +55,256
9 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio PLYMOUTH, MN 384,485384.5k $13.1m $13.1m 0.03% Added +337.9k +337,864
10 Kestra Advisory Services, LLC 0.08% of their portfolio AUSTIN, TX 354,530354.5k $12.1m $12.1m 0.08% Added +199.8k +199,833
11 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 265,094265.1k $9.1m $9.1m 0.01% Added +89.0k +88,986
12 Composition Wealth, LLC 0.22% of their portfolio LOS ANGELES, CA 259,598259.6k $8.9m $8.9m 0.22% Reduced -10.6k -10,627
13 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 250,597250.6k $8.6m $8.6m 0.02% Added +204.4k +204,422
14 Strategic Wealth Partners Group, LLC 0.90% of their portfolio DEERFIELD, IL 237,590237.6k $8.1m $8.1m 0.90% Added +123.4k +123,402
15 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 208,251208.3k $7.1m $7.1m 0.00% Added +151.0k +150,962
16 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 193,282193.3k $6.6m $6.6m 0.07% Added +87.4k +87,389
17 MERCER GLOBAL ADVISORS INC /ADV 0.02% of their portfolio DENVER, CO 168,004168.0k $5.7m $5.7m 0.02% Reduced -133.2k -133,172
18 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 158,274158.3k $5.4m $5.4m 0.01% Added +80.3k +80,281
19 Southland Equity Partners LLC 1.46% of their portfolio WILDWOOD, MO 152,665152.7k $5.2m $5.2m 1.46% Added +10.5k +10,497
20 BCS Wealth Management 1.55% of their portfolio JOHNSON CITY, TN 141,645141.6k $4.8m $4.8m 1.55% Added +82.8k +82,847
21 Sigma Planning Corp 0.14% of their portfolio ANN ARBOR, MI 132,336132.3k $4.5m $4.5m 0.14% Added +85.1k +85,140
22 AE Wealth Management LLC 0.05% of their portfolio TOPEKA, KS 131,928131.9k $4.5m $4.5m 0.05% Added +91.0k +91,039
23 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 126,296126.3k $4.3m $4.3m 0.01% Added +99.9k +99,856
24 Forvis Mazars Wealth Advisors, LLC 0.11% of their portfolio Springfield, MO 123,012123.0k $4.2m $4.2m 0.11% Added +21.6k +21,578
25 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 122,001122.0k $4.2m $4.2m 0.02% Added +32.7k +32,666
26 MAI Capital Management 0.04% of their portfolio INDEPENDENCE, OH 119,403119.4k $4.1m $4.1m 0.04% Added +96.7k +96,682
27 Castle Rock Wealth Management, LLC 1.04% of their portfolio WALNUT CREEK, CA 113,322113.3k $3.8m $3.8m 1.04% Added +61.5k +61,451
28 Tradition Wealth Management, LLC 0.39% of their portfolio EDINA, MN 112,978113.0k $3.9m $3.9m 0.39% New
29 Belpointe Asset Management LLC 0.29% of their portfolio RENO, NV 111,787111.8k $3.8m $3.8m 0.29% Reduced -5.2k -5,217
30 Weaver Consulting Group 1.38% of their portfolio HUNTINGTON BEACH, CA 109,392109.4k $3.7m $3.7m 1.38% Added +11.9k +11,859
31 STEPHENS INC /AR/ 0.06% of their portfolio LITTLE ROCK, AR 105,565105.6k $3.6m $3.6m 0.06% Reduced -2.2k -2,200
32 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 94,63194.6k $3.2m $3.2m 0.00% Added +44.9k +44,864
33 NewEdge Advisors, LLC 0.03% of their portfolio NEW ORLEANS, LA 93,26193.3k $3.2m $3.2m 0.03% Added +70.6k +70,564
34 YARGER WEALTH STRATEGIES, LLC 2.02% of their portfolio WESTERVILLE, OH 86,73486.7k $3.0m $3.0m 2.02% New
35 CoreCap Advisors, LLC 0.16% of their portfolio SOUTHFIELD, MI 86,19886.2k $2.9m $2.9m 0.16% Added +25.3k +25,324
36 TOWNSQUARE CAPITAL LLC 0.04% of their portfolio Lehi, UT 81,99482.0k $2.8m $2.8m 0.04% Reduced -12.2k -12,173
37 Stratos Wealth Advisors, LLC 0.16% of their portfolio BEACHWOOD, OH 79,90379.9k $2.7m $2.7m 0.16% Reduced -1.1k -1,058
38 MTM FINANCIAL GROUP, LLC 1.80% of their portfolio BETHLEHEM, PA 79,20679.2k $2.7m $2.7m 1.80% Added +7.8k +7,813
39 World Investment Advisors 0.37% of their portfolio LINCROFT, NJ 76,62576.6k $2.6m $2.6m 0.37% New
40 Certified Advisory Corp 0.32% of their portfolio ALTAMONTE SPRINGS, FL 66,81966.8k $2.3m $2.3m 0.32% New
41 WorthPointe, LLC 1.11% of their portfolio La Jolla, CA 64,48864.5k $2.2m $2.2m 1.11% Added +14.0k +13,985
42 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 63,06163.1k $2.2m $2.2m 0.00% New
43 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 62,31162.3k $2.1m $2.1m 0.00% Added +8.3k +8,294
44 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.46% of their portfolio BLUE BELL, PA 62,17462.2k $2.1m $2.1m 0.46% Reduced -310 -310
45 CreativeOne Wealth, LLC 0.08% of their portfolio OVERLAND PARK, KS 55,87255.9k $1.9m $1.9m 0.08% Added +15.1k +15,077
46 CORRADO ADVISORS, LLC 1.24% of their portfolio RAMSEY, NJ 55,08455.1k $1.9m $1.9m 1.24% New
47 KFG WEALTH MANAGEMENT, LLC 0.77% of their portfolio GRANGER, IN 54,92254.9k $1.9m $1.9m 0.77% Added +24.3k +24,261
48 Visionary Wealth Advisors 0.12% of their portfolio O'FALLON, IL 53,79853.8k $1.8m $1.8m 0.12% Added +6.5k +6,550
49 Bullseye Investment Management, LLC 1.05% of their portfolio CINCINNATI, OH 53,12053.1k $1.8m $1.8m 1.05% New
50 McAlister, Sweet & Associates, Inc. 1.42% of their portfolio HOUSTON, TX 52,82652.8k $1.8m $1.8m 1.42% Added +3.3k +3,341
51 Sequoia Financial Advisors, LLC 0.02% of their portfolio Akron, OH 51,61651.6k $1.8m $1.8m 0.02% Unchanged
52 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 50,84250.8k $1.7m $1.7m 0.04% Added +26.3k +26,314
53 Weaver Capital Management LLC 0.58% of their portfolio SUWANEE, GA 48,70248.7k $1.7m $1.7m 0.58% Added +17.6k +17,633
54 Global Strategic Investment Solutions, LLC 0.19% of their portfolio Scottsdale, AZ 48,41948.4k $1.7m $1.7m 0.19% Added +181 +181
55 GILL CAPITAL PARTNERS, LLC 0.61% of their portfolio DENVER, CO 45,06245.1k $1.5m $1.5m 0.61% Added +1.7k +1,746
56 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 40,13440.1k $1.4m $1.4m 0.01% Added +3.4k +3,366
57 Atria Wealth Solutions, Inc. 0.02% of their portfolio NEW YORK, NY 40,09440.1k $1.4m $1.4m 0.02% New
58 Lineweaver Wealth Advisors, LLC 0.31% of their portfolio VALLEY VIEW, OH 37,78537.8k $1.3m $1.3m 0.31% Reduced -431 -431
59 Betterment LLC 0.00% of their portfolio NEW YORK, NY 37,29437.3k $1.3m $1.3m 0.00% Added +15.5k +15,530
60 FSA Advisors, Inc. 1.32% of their portfolio TROY, MI 36,07836.1k $1.2m $1.2m 1.32% Added +6.0k +6,009
61 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 35,63235.6k $1.2m $1.2m 0.00% Reduced -13.1k -13,149
62 Financial Network Wealth Advisors LLC 1.17% of their portfolio MURRAY, UT 34,53034.5k $1.2m $1.2m 1.17% Added +23.0k +23,005
63 Trek Financial, LLC 0.09% of their portfolio Scottsdale, AZ 34,50234.5k $1.2m $1.2m 0.09% Added +22.0k +22,044
64 WEALTH ALLIANCE, LLC 0.15% of their portfolio MELLVILLE, NY 34,35434.4k $1.2m $1.2m 0.15% Unchanged
65 Apollon Wealth Management, LLC 0.04% of their portfolio MOUNT PLEASANT, SC 33,70033.7k $1.2m $1.2m 0.04% Unchanged
66 Cornerstone Wealth Group, LLC 0.11% of their portfolio HUNTERSVILLE, NC 33,30833.3k $1.1m $1.1m 0.11% New
67 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 32,97433.0k $1.1m $1.1m 0.18% Added +3.8k +3,751
68 Diligent Investors, LLC 0.27% of their portfolio REDLANDS, CA 31,98832.0k $1.1m $1.1m 0.27% Added +11.2k +11,220
69 MACROVIEW INVESTMENT MANAGEMENT LLC 1.20% of their portfolio BETHESDA, MD 31,78831.8k $1.1m $1.1m 1.20% New
70 Keystone Wealth Services, LLC 0.35% of their portfolio PALM DESERT, CA 31,08931.1k $1.1m $1.1m 0.35% Reduced -12 -12
71 WPWealth LLP 0.27% of their portfolio FORT WORTH, TX 30,28530.3k $1.0m $1.0m 0.27% New
72 Continuum Advisory, LLC 0.16% of their portfolio EAGLE, ID 30,25630.3k $1.0m $1.0m 0.16% Added +10.0k +9,981
73 BCGM Wealth Management, LLC 0.36% of their portfolio LAFAYETTE, IN 29,69329.7k $1.0m $1.0m 0.36% Added +3.1k +3,090
74 CRA Financial Services, LLC 0.22% of their portfolio NORTHFIELD, NJ 29,49029.5k $1.0m $1.0m 0.22% Added +18.5k +18,525
75 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 28,51828.5k $974.0k $974.0k 0.00% Reduced -8.6k -8,639
76 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 28,37128.4k $969.2k $969.2k 0.00% New
77 ATTICUS WEALTH MANAGEMENT, LLC 0.29% of their portfolio Palm Beach Gardens, FL 25,94925.9k $886.4k $886.4k 0.29% Added +982 +982
78 Cape Investment Advisory, Inc. 0.41% of their portfolio MCDONOUGH, GA 25,90025.9k $884.7k $884.7k 0.41% Reduced -2.8k -2,800
79 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 22,99523.0k $785.5k $785.5k 0.01% Added +6.5k +6,500
80 InterOcean Capital Group, LLC 0.02% of their portfolio NASHVILLE, TN 22,64722.6k $773.6k $773.6k 0.02% Added +16.4k +16,417
81 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 21,96922.0k $750.5k $750.5k 0.00% New
82 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 21,59321.6k $737.6k $737.6k 0.02% Added +14.8k +14,824
83 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 20,70920.7k $707.4k $707.4k 0.02% Added +14.4k +14,368
84 Frisch Financial Group, Inc. 0.23% of their portfolio MELVILLE, NY 20,63720.6k $705.0k $705.0k 0.23% New
85 Diversify Advisory Services, LLC 0.04% of their portfolio SANDY, UT 20,00020.0k $682.4k $682.4k 0.04% First filing
86 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 19,19719.2k $655.8k $655.8k 0.00% New
87 Pinnacle Wealth Management Group, Inc. 0.48% of their portfolio PLYMOUTH, MI 19,03119.0k $650.1k $650.1k 0.48% New
88 DHJJ Financial Advisors, Ltd. 0.28% of their portfolio NAPERVILLE, IL 18,49818.5k $631.9k $631.9k 0.28% Added +7.6k +7,600
89 Bedel Financial Consulting, Inc. 0.10% of their portfolio INDIANAPOLIS, IN 18,34818.3k $626.8k $626.8k 0.10% Reduced -211 -211
90 Accuvest Global Advisors 0.25% of their portfolio PROVO, UT 17,06017.1k $583.0k $583.0k 0.25% New
91 Lakeridge Wealth Management LLC 0.38% of their portfolio MENTOR, OH 17,05017.1k $582.4k $582.4k 0.38% New
92 GTS SECURITIES LLC 0.02% of their portfolio NEW YORK, NY 16,98317.0k $580.1k $580.1k 0.02% New
93 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 16,73516.7k $571.7k $571.7k 0.01% Added +1.4k +1,397
94 CWM, LLC 0.00% of their portfolio OMAHA, NE 16,46416.5k $562.0k $562.0k 0.00% Reduced -3.9k -3,854
95 Valtinson Bruner Financial Planning LLC 0.23% of their portfolio NEW BRIGHTON, MN 15,91015.9k $543.5k $543.5k 0.23% Unchanged
96 KINGSWOOD WEALTH ADVISORS, LLC 0.06% of their portfolio SAN DIEGO, CA 15,90815.9k $543.4k $543.4k 0.06% New
97 First Commonwealth Financial Corp /PA/ 0.14% of their portfolio Indiana, PA 15,89715.9k $543.0k $543.0k 0.14% New
98 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 15,88815.9k $542.7k $542.7k 0.00% Added +605 +605
99 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 15,80615.8k $539.9k $539.9k 0.00% New
100 Orion Capital Management LLC 0.28% of their portfolio CORONADO, CA 15,50015.5k $529.5k $529.5k 0.28% Added +500 +500