Vault-13

INNOVATOR ETFS TRUST PFEB

US EQTY PWR BUF · ETP · CUSIP 45782C417

140 institutional holders +6 vs Q3 2023
10,740,42610.7m shares reported held*
$350.7mreported value*
11 new 24 added 62 reduced 9 sold out net sold ≈ $1.8m (-56.4k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.65.

Trends to Q4 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 86Q4 22: 86Q1 23: 145Q2 23: 145Q3 23: 134Q4 23: 140140Q3 22Q4 22Q1 23Q2 23Q3 23Q4 23
Numbers
QuarterHolders
Q3 202286
Q4 202286
Q1 2023145
Q2 2023145
Q3 2023134
Q4 2023140

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 17 bought or addedQ4 22: 44 cut or sold outQ4 22Q1 23: 118 bought or addedQ1 23: 19 cut or sold outQ1 23Q2 23: 35 bought or addedQ2 23: 74 cut or sold outQ2 23Q3 23: 24 bought or addedQ3 23: 77 cut or sold outQ3 23Q4 23: 35 bought or addedQ4 23: 71 cut or sold outQ4 23
Numbers
QuarterBought or addedCut or sold out
Q4 20221744
Q1 202311819
Q2 20233574
Q3 20232477
Q4 20233571

Biggest buyers

JPMORGAN CHASE & CO Added +896,964+897.0k
MERCER GLOBAL ADVISORS INC /ADV New +301,176+301.2k
Soltis Investment Advisors LLC New +283,877+283.9k
Penserra Capital Management LLC Added +190,023+190.0k
Kestra Advisory Services, LLC Added +76,793+76.8k
CreativeOne Wealth, LLC New +40,795+40.8k
Continuum Advisory, LLC New +20,275+20.3k
tru Independence LLC Added +18,445+18.4k
LINCOLN NATIONAL CORP Added +14,557+14.6k
New Republic Capital, LLC New +13,548+13.5k

Biggest sellers

ALLIANCEBERNSTEIN L.P. Reduced -734,479-734.5k
Composition Wealth, LLC Reduced -257,533-257.5k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -228,020-228.0k
OSAIC HOLDINGS, INC. Reduced -131,781-131.8k
Bellwether Advisors, LLC Reduced -82,120-82.1k
Sigma Planning Corp Reduced -79,292-79.3k
STEPHENS INC /AR/ Reduced -57,788-57.8k
CORRADO ADVISORS, LLC Sold out -35,389-35.4k
CITADEL ADVISORS LLC Sold out -31,347-31.3k
AE Wealth Management LLC Reduced -30,110-30.1k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)

Holders, Q4 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,550,9042.6m $83.3m $83.3m 0.03% Reduced -734.5k -734,479
2 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 950,000950.0k $31.0m $31.0m 0.00% Added +897.0k +896,964
3 Penserra Capital Management LLC 0.57% of their portfolio ORINDA, CA 925,275925.3k $30.2m $30.2m 0.57% Added +190.0k +190,023
4 LINCOLN NATIONAL CORP 0.23% of their portfolio RADNOR, PA 400,282400.3k $13.1m $13.1m 0.23% Added +14.6k +14,557
5 Janney Montgomery Scott LLC 0.04% of their portfolio PHILADELPHIA, PA 353,192353.2k $11.5m $11.5m 0.04% Reduced -12.1k -12,069
6 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 322,683322.7k $10.5m $10.5m 0.02% Reduced -131.8k -131,781
7 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 304,570304.6k $9.9m $9.9m 0.02% Reduced -228.0k -228,020
8 MERCER GLOBAL ADVISORS INC /ADV 0.03% of their portfolio DENVER, CO 301,176301.2k $9.8m $9.8m 0.03% New
9 Soltis Investment Advisors LLC 1.05% of their portfolio ST. GEORGE, UT 283,877283.9k $9.3m $9.3m 1.05% New
10 Composition Wealth, LLC 0.24% of their portfolio LOS ANGELES, CA 270,225270.2k $8.8m $8.8m 0.24% Reduced -257.5k -257,533
11 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 176,108176.1k $5.7m $5.7m 0.01% Reduced -1.9k -1,921
12 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 154,697154.7k $5.1m $5.1m 0.04% Added +76.8k +76,793
13 Southland Equity Partners LLC 1.45% of their portfolio WILDWOOD, MO 142,168142.2k $4.6m $4.6m 1.45% Reduced -565 -565
14 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 117,624117.6k $3.8m $3.8m 0.07% Reduced -16.2k -16,155
15 Belpointe Asset Management LLC 0.34% of their portfolio RENO, NV 117,004117.0k $3.8m $3.8m 0.34% Reduced -10.4k -10,388
16 Strategic Wealth Partners Group, LLC 0.47% of their portfolio DEERFIELD, IL 114,188114.2k $3.7m $3.7m 0.47% Reduced -16.0k -15,982
17 STEPHENS INC /AR/ 0.06% of their portfolio LITTLE ROCK, AR 107,765107.8k $3.5m $3.5m 0.06% Reduced -57.8k -57,788
18 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 107,549107.5k $3.5m $3.5m 0.02% Reduced -2.8k -2,796
19 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 105,893105.9k $3.5m $3.5m 0.04% Reduced -4.4k -4,384
20 Forvis Mazars Wealth Advisors, LLC 0.09% of their portfolio Springfield, MO 101,434101.4k $3.3m $3.3m 0.09% Reduced -12.1k -12,122
21 Weaver Consulting Group 1.29% of their portfolio HUNTINGTON BEACH, CA 97,53397.5k $3.2m $3.2m 1.29% Reduced -94 -94
22 TOWNSQUARE CAPITAL LLC 0.05% of their portfolio Lehi, UT 94,16794.2k $3.1m $3.1m 0.05% Reduced -3.4k -3,381
23 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 89,33589.3k $2.9m $2.9m 0.01% Reduced -4.1k -4,085
24 Stratos Wealth Advisors, LLC 0.15% of their portfolio BEACHWOOD, OH 80,96181.0k $2.6m $2.6m 0.15% Added +148 +148
25 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 77,99378.0k $2.5m $2.5m 0.00% Reduced -2.0k -1,968
26 MTM FINANCIAL GROUP, LLC 1.70% of their portfolio BETHLEHEM, PA 71,39371.4k $2.3m $2.3m 1.70% Reduced -725 -725
27 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.49% of their portfolio BLUE BELL, PA 62,48462.5k $2.0m $2.0m 0.49% Reduced -381 -381
28 CoreCap Advisors, LLC 0.13% of their portfolio SOUTHFIELD, MI 60,87460.9k $2.0m $2.0m 0.13% Added +996 +996
29 BCS Wealth Management 0.71% of their portfolio JOHNSON CITY, TN 58,79858.8k $1.9m $1.9m 0.71% Reduced -8.4k -8,447
30 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 57,28957.3k $1.9m $1.9m 0.00% Added +3.2k +3,204
31 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 54,01754.0k $1.8m $1.8m 0.00% Added +7 +7
32 WEALTHSOURCE PARTNERS, LLC 0.11% of their portfolio SAN LUIS OBISPO, CA 53,07053.1k $1.7m $1.7m 0.11% Reduced -6.6k -6,600
33 Castle Rock Wealth Management, LLC 0.51% of their portfolio WALNUT CREEK, CA 51,87151.9k $1.7m $1.7m 0.51% Unchanged
34 Sequoia Financial Advisors, LLC 0.02% of their portfolio Akron, OH 51,61651.6k $1.7m $1.7m 0.02% Unchanged
35 WorthPointe, LLC 0.84% of their portfolio La Jolla, CA 50,50350.5k $1.6m $1.6m 0.84% Reduced -32 -32
36 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 49,76749.8k $1.6m $1.6m 0.00% Added +7.6k +7,622
37 McAlister, Sweet & Associates, Inc. 1.50% of their portfolio HOUSTON, TX 49,48549.5k $1.6m $1.6m 1.50% Reduced -652 -652
38 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 48,78148.8k $1.6m $1.6m 0.00% Added +12.9k +12,932
39 Global Strategic Investment Solutions, LLC 0.19% of their portfolio Scottsdale, AZ 48,23848.2k $1.6m $1.6m 0.19% Reduced -937 -937
40 Visionary Wealth Advisors 0.11% of their portfolio O'FALLON, IL 47,24847.2k $1.5m $1.5m 0.11% Reduced -515 -515
41 Sigma Planning Corp 0.12% of their portfolio ANN ARBOR, MI 47,19647.2k $1.5m $1.5m 0.12% Reduced -79.3k -79,292
42 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 46,62146.6k $1.5m $1.5m 0.00% Reduced -17.7k -17,738
43 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 46,17546.2k $1.5m $1.5m 0.01% Reduced -799 -799
44 Cetera Advisors LLC 0.02% of their portfolio DENVER, CO 45,77745.8k $1.5m $1.5m 0.02% Added +3.6k +3,601
45 GILL CAPITAL PARTNERS, LLC 0.60% of their portfolio DENVER, CO 43,31643.3k $1.4m $1.4m 0.60% Reduced -3.2k -3,192
46 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 40,88940.9k $1.3m $1.3m 0.01% Reduced -30.1k -30,110
47 CreativeOne Wealth, LLC 0.09% of their portfolio OVERLAND PARK, KS 40,79540.8k $1.3m $1.3m 0.09% New
48 OLD MISSION CAPITAL LLC 0.04% of their portfolio CHICAGO, IL 39,95140.0k $1.3m $1.3m 0.04% Added +8.5k +8,546
49 Lineweaver Wealth Advisors, LLC 0.32% of their portfolio VALLEY VIEW, OH 38,21638.2k $1.2m $1.2m 0.32% Reduced -5.4k -5,402
50 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 37,15737.2k $1.2m $1.2m 0.01% Added +2.4k +2,374
51 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 36,76836.8k $1.2m $1.2m 0.01% Reduced -15.9k -15,899
52 WEALTH ALLIANCE, LLC 0.16% of their portfolio MELLVILLE, NY 34,35434.4k $1.1m $1.1m 0.16% Unchanged
53 Apollon Wealth Management, LLC 0.04% of their portfolio MOUNT PLEASANT, SC 33,70033.7k $1.1m $1.1m 0.04% Unchanged
54 Keystone Wealth Services, LLC 0.35% of their portfolio PALM DESERT, CA 31,10131.1k $1.0m $1.0m 0.35% Reduced -5 -5
55 Weaver Capital Management LLC 0.41% of their portfolio SUWANEE, GA 31,06931.1k $1.0m $1.0m 0.41% First filing
56 KFG WEALTH MANAGEMENT, LLC 0.46% of their portfolio GRANGER, IN 30,66130.7k $1.0m $1.0m 0.46% Reduced -23.0k -22,956
57 FSA Advisors, Inc. 1.22% of their portfolio TROY, MI 30,06930.1k $981.8k $981.8k 1.22% First filing
58 tru Independence LLC 0.30% of their portfolio PORTLAND, OR 30,01130.0k $979.9k $979.9k 0.30% Added +18.4k +18,445
59 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 29,22329.2k $954.1k $954.1k 0.18% Unchanged
60 Cape Investment Advisory, Inc. 0.46% of their portfolio MCDONOUGH, GA 28,70028.7k $937.1k $937.1k 0.46% Reduced -3.1k -3,100
61 BCGM Wealth Management, LLC 0.35% of their portfolio LAFAYETTE, IN 26,60326.6k $868.6k $868.6k 0.35% Unchanged
62 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 26,44026.4k $863.3k $863.3k 0.00% Reduced -851 -851
63 Bellwether Advisors, LLC 0.20% of their portfolio LINCOLN, NE 25,50725.5k $832.8k $832.8k 0.20% Reduced -82.1k -82,120
64 ATTICUS WEALTH MANAGEMENT, LLC 0.29% of their portfolio Palm Beach Gardens, FL 24,96725.0k $815.2k $815.2k 0.29% Unchanged
65 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 24,52824.5k $800.8k $800.8k 0.02% Unchanged
66 DFPG INVESTMENTS, LLC 0.06% of their portfolio SANDY, UT 23,33523.3k $760.0k $760.0k 0.06% Unchanged
67 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 22,72122.7k $741.8k $741.8k 0.01% Reduced -21.4k -21,366
68 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 22,69722.7k $747.3k $747.3k 0.01% Added +4.3k +4,295
69 Betterment LLC 0.00% of their portfolio NEW YORK, NY 21,76421.8k $711.0k $711.0k 0.00% Added +1.2k +1,170
70 Diligent Investors, LLC 0.19% of their portfolio REDLANDS, CA 20,76820.8k $678.1k $678.1k 0.19% Reduced -266 -266
71 CWM, LLC 0.00% of their portfolio OMAHA, NE 20,31820.3k $663.0k $663.0k 0.00% Added +5.3k +5,338
72 Continuum Advisory, LLC 0.09% of their portfolio EAGLE, ID 20,27520.3k $662.0k $662.0k 0.09% New
73 Bedel Financial Consulting, Inc. 0.11% of their portfolio INDIANAPOLIS, IN 18,55918.6k $606.0k $606.0k 0.11% Reduced -1.1k -1,085
74 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 16,49516.5k $538.6k $538.6k 0.01% Reduced -10.8k -10,750
75 Valtinson Bruner Financial Planning LLC 0.27% of their portfolio NEW BRIGHTON, MN 15,91015.9k $519.5k $519.5k 0.27% Unchanged
76 Cardinal Point Capital Management ULC 0.12% of their portfolio TORONTO, A6 15,49015.5k $505.7k $505.7k 0.12% Unchanged
77 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 15,33815.3k $500.8k $500.8k 0.01% Reduced -10.9k -10,898
78 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 15,28315.3k $499.0k $499.0k 0.00% Unchanged
79 Orion Capital Management LLC 0.29% of their portfolio CORONADO, CA 15,00015.0k $489.8k $489.8k 0.29% Unchanged
80 Firestone Capital Management 0.14% of their portfolio SOUTH MIAMI, FL 14,37714.4k $469.4k $469.4k 0.14% Unchanged
81 FOCUS FINANCIAL NETWORK INC /ADV 0.02% of their portfolio Minneapolis, MN 14,02814.0k $458.0k $458.0k 0.02% First filing
82 Foundry Financial Group, Inc. 0.38% of their portfolio LACONIA, NH 13,70013.7k $447.3k $447.3k 0.38% First filing
83 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 13,68313.7k $450.2k $450.2k 0.01% Unchanged
84 New Republic Capital, LLC 0.31% of their portfolio CHARLOTTE, NC 13,54813.5k $442.3k $442.3k 0.31% New
85 BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio ST. LOUIS, MO 13,45813.5k $439.0k $439.0k 0.01% Reduced -81 -81
86 Alera Investment Advisors, LLC 0.06% of their portfolio DEERFIELD, IL 13,39613.4k $437.4k $437.4k 0.06% Added +4.8k +4,771
87 Trek Financial, LLC 0.04% of their portfolio Scottsdale, AZ 12,45812.5k $406.8k $406.8k 0.04% Reduced -590 -590
88 SILVER OAK SECURITIES, INCORPORATED 0.05% of their portfolio JACKSON, TN 12,39812.4k $404.8k $404.8k 0.05% Added +3.3k +3,312
89 Strategic Blueprint, LLC 0.03% of their portfolio ATLANTA, GA 12,18912.2k $398.0k $398.0k 0.03% Added +174 +174
90 Cypress Wealth Services, LLC 0.10% of their portfolio PALM DESERT, CA 12,05312.1k $393.5k $393.5k 0.10% Unchanged
91 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 11,73911.7k $386.3k $386.3k 0.02% Reduced -6.6k -6,602
92 Financial Network Wealth Advisors LLC 0.40% of their portfolio MURRAY, UT 11,52511.5k $376.3k $376.3k 0.40% First filing
93 CRA Financial Services, LLC 0.09% of their portfolio NORTHFIELD, NJ 10,96511.0k $358.0k $358.0k 0.09% Reduced -275 -275
94 DHJJ Financial Advisors, Ltd. 0.17% of their portfolio NAPERVILLE, IL 10,89810.9k $355.8k $355.8k 0.17% Reduced -485 -485
95 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 10,87710.9k $355.1k $355.1k 0.04% Unchanged
96 Creative Planning 0.00% of their portfolio OVERLAND PARK, KS 10,38210.4k $339.0k $339.0k 0.00% New
97 Pillar Wealth Advisors, LLC 0.26% of their portfolio WESTTOWN, PA 10,28710.3k $335.9k $335.9k 0.26% Unchanged
98 THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio BRENTWOOD, TN 10,00010.0k $326.0k $326.0k 0.03% Unchanged
99 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.03% of their portfolio CEDAR RAPIDS, IA 9,6309.6k $314.4k $314.4k 0.03% Reduced -2.9k -2,915
100 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 9,4989.5k $310.1k $310.1k 0.01% Unchanged