Vault-13

INNOVATOR ETFS TRUST PFEB

US EQTY PWR BUF · ETP · CUSIP 45782C417

134 institutional holders -11 vs Q2 2023
11,154,30011.2m shares reported held*
$339.7mreported value*
7 new 17 added 58 reduced 19 sold out net sold ≈ $125.9m (-4.1m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $30.46.

Trends to Q3 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 86Q4 22: 86Q1 23: 145Q2 23: 145Q3 23: 134134Q3 22Q4 22Q1 23Q2 23Q3 23
Numbers
QuarterHolders
Q3 202286
Q4 202286
Q1 2023145
Q2 2023145
Q3 2023134

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 17 bought or addedQ4 22: 44 cut or sold outQ4 22Q1 23: 118 bought or addedQ1 23: 19 cut or sold outQ1 23Q2 23: 35 bought or addedQ2 23: 74 cut or sold outQ2 23Q3 23: 24 bought or addedQ3 23: 77 cut or sold outQ3 23
Numbers
QuarterBought or addedCut or sold out
Q4 20221744
Q1 202311819
Q2 20233574
Q3 20232477

Biggest buyers

Penserra Capital Management LLC Added +76,796+76.8k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC New +64,359+64.4k
TOWNSQUARE CAPITAL LLC Added +54,538+54.5k
JPMORGAN CHASE & CO Added +46,564+46.6k
LPL Financial LLC New +42,145+42.1k
CITADEL ADVISORS LLC New +31,347+31.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +19,920+19.9k
Beacon Pointe Advisors, LLC Added +13,896+13.9k
Foundations Investment Advisors, LLC New +13,229+13.2k
AVANTAX ADVISORY SERVICES, INC. Added +12,172+12.2k

Biggest sellers

Gradient Investments LLC Reduced -1,985,849-2.0m
Brookstone Capital Management Reduced -690,608-690.6k
OSAIC HOLDINGS, INC. Reduced -640,194-640.2k
Steward Financial Group LLC Reduced -257,720-257.7k
Maltin Wealth Management, Inc. Sold out -159,531-159.5k
World Investment Advisors Sold out -95,831-95.8k
MAI Capital Management Reduced -81,359-81.4k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -51,920-51.9k
AE Wealth Management LLC Reduced -45,706-45.7k
OLD MISSION CAPITAL LLC Reduced -38,903-38.9k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)

Holders, Q3 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,285,3833.3m $100.1m $100.1m 0.04% Reduced -36.6k -36,615
2 Penserra Capital Management LLC 0.46% of their portfolio ORINDA, CA 735,252735.3k $22.4m $22.4m 0.46% Added +76.8k +76,796
3 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 532,590532.6k $16.2m $16.2m 0.03% Reduced -51.9k -51,920
4 Composition Wealth, LLC 0.50% of their portfolio LOS ANGELES, CA 527,758527.8k $16.1m $16.1m 0.50% Reduced -19.4k -19,365
5 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 454,464454.5k $13.8m $13.8m 0.02% Reduced -640.2k -640,194
6 Steward Financial Group LLC 3.93% of their portfolio COLLEYVILLE, TX 406,081406.1k $12.4m $12.4m 3.93% Reduced -257.7k -257,720
7 LINCOLN NATIONAL CORP 0.24% of their portfolio RADNOR, PA 385,725385.7k $11.7m $11.7m 0.24% Reduced -20.9k -20,912
8 Janney Montgomery Scott LLC 0.04% of their portfolio PHILADELPHIA, PA 365,261365.3k $11.1m $11.1m 0.04% Reduced -6.4k -6,392
9 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 178,029178.0k $5.4m $5.4m 0.01% Reduced -2.3k -2,313
10 STEPHENS INC /AR/ 0.10% of their portfolio LITTLE ROCK, AR 165,553165.6k $5.0m $5.0m 0.10% Reduced -1.4k -1,370
11 Southland Equity Partners LLC 1.49% of their portfolio WILDWOOD, MO 142,733142.7k $4.3m $4.3m 1.49% Reduced -1.1k -1,149
12 Brookstone Capital Management 0.09% of their portfolio WHEATON, IL 133,779133.8k $4.1m $4.1m 0.09% Reduced -690.6k -690,608
13 Strategic Wealth Partners Group, LLC 0.59% of their portfolio DEERFIELD, IL 130,170130.2k $4.0m $4.0m 0.59% Reduced -38.3k -38,325
14 Belpointe Asset Management LLC 0.40% of their portfolio RENO, NV 127,392127.4k $3.9m $3.9m 0.40% Reduced -8.4k -8,373
15 Sigma Planning Corp 0.14% of their portfolio ANN ARBOR, MI 126,488126.5k $3.9m $3.9m 0.14% Added +2.7k +2,737
16 Forvis Mazars Wealth Advisors, LLC 0.10% of their portfolio Springfield, MO 113,556113.6k $3.5m $3.5m 0.10% Reduced -1.6k -1,602
17 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 110,345110.3k $3.4m $3.4m 0.02% Reduced -31.3k -31,264
18 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 110,277110.3k $3.4m $3.4m 0.04% Added +13.9k +13,896
19 Bellwether Advisors, LLC 0.89% of their portfolio LINCOLN, NE 107,627107.6k $3.3m $3.3m 0.89% Unchanged
20 Weaver Consulting Group 1.34% of their portfolio HUNTINGTON BEACH, CA 97,62797.6k $3.0m $3.0m 1.34% Reduced -1.8k -1,825
21 TOWNSQUARE CAPITAL LLC 0.05% of their portfolio Lehi, UT 97,54897.5k $3.0m $3.0m 0.05% Added +54.5k +54,538
22 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 93,42093.4k $2.8m $2.8m 0.01% Reduced -15.5k -15,544
23 Stratos Wealth Advisors, LLC 0.16% of their portfolio BEACHWOOD, OH 80,81380.8k $2.5m $2.5m 0.16% Added +1.8k +1,815
24 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 79,96180.0k $2.4m $2.4m 0.00% Reduced -5.8k -5,791
25 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 77,90477.9k $2.4m $2.4m 0.02% Added +755 +755
26 MTM FINANCIAL GROUP, LLC 1.83% of their portfolio BETHLEHEM, PA 72,11872.1k $2.2m $2.2m 1.83% Reduced -13.5k -13,490
27 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 70,99971.0k $2.2m $2.2m 0.01% Reduced -45.7k -45,706
28 BCS Wealth Management 0.85% of their portfolio JOHNSON CITY, TN 67,24567.2k $2.0m $2.0m 0.85% Reduced -7.0k -7,034
29 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 64,35964.4k $2.0m $2.0m 0.01% New
30 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.52% of their portfolio BLUE BELL, PA 62,86562.9k $1.9m $1.9m 0.52% Reduced -3.3k -3,304
31 CoreCap Advisors, LLC 0.13% of their portfolio SOUTHFIELD, MI 59,87859.9k $1.8m $1.8m 0.13% Reduced -3.1k -3,117
32 WEALTHSOURCE PARTNERS, LLC 0.12% of their portfolio SAN LUIS OBISPO, CA 59,67059.7k $1.8m $1.8m 0.12% Reduced -2.3k -2,300
33 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 54,08554.1k $1.6m $1.6m 0.00% Reduced -8.9k -8,940
34 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 54,01054.0k $1.6m $1.6m 0.00% Reduced -766 -766
35 KFG WEALTH MANAGEMENT, LLC 0.89% of their portfolio GRANGER, IN 53,61753.6k $1.6m $1.6m 0.89% Reduced -2.1k -2,129
36 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 53,03653.0k $1.6m $1.6m 0.00% Added +46.6k +46,564
37 AVANTAX ADVISORY SERVICES, INC. 0.02% of their portfolio DALLAS, TX 52,66752.7k $1.6m $1.6m 0.02% Added +12.2k +12,172
38 Castle Rock Wealth Management, LLC 0.53% of their portfolio WALNUT CREEK, CA 51,87151.9k $1.6m $1.6m 0.53% Unchanged
39 Sequoia Financial Advisors, LLC 0.03% of their portfolio Akron, OH 51,61651.6k $1.6m $1.6m 0.03% Unchanged
40 WorthPointe, LLC 0.94% of their portfolio La Jolla, CA 50,53550.5k $1.5m $1.5m 0.94% Reduced -162 -162
41 McAlister, Sweet & Associates, Inc. 1.30% of their portfolio HOUSTON, TX 50,13750.1k $1.5m $1.5m 1.30% Added +558 +558
42 Global Strategic Investment Solutions, LLC 0.19% of their portfolio Scottsdale, AZ 49,17549.2k $1.5m $1.5m 0.19% Reduced -4 -4
43 Visionary Wealth Advisors 0.12% of their portfolio O'FALLON, IL 47,76347.8k $1.5m $1.5m 0.12% Unchanged
44 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 46,97447.0k $1.4m $1.4m 0.01% Reduced -7.6k -7,595
45 GILL CAPITAL PARTNERS, LLC 0.63% of their portfolio DENVER, CO 46,50846.5k $1.4m $1.4m 0.63% Reduced -7.8k -7,780
46 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 44,08744.1k $1.3m $1.3m 0.02% Reduced -81.4k -81,359
47 Lineweaver Wealth Advisors, LLC 0.39% of their portfolio VALLEY VIEW, OH 43,61843.6k $1.3m $1.3m 0.39% Reduced -4.3k -4,276
48 Cetera Advisors LLC 0.02% of their portfolio DENVER, CO 42,17642.2k $1.3m $1.3m 0.02% Reduced -25.4k -25,373
49 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 42,14542.1k $1.3m $1.3m 0.00% New
50 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 35,84935.8k $1.1m $1.1m 0.00% Added +19.9k +19,920
51 CORRADO ADVISORS, LLC 0.74% of their portfolio RAMSEY, NJ 35,38935.4k $1.1m $1.1m 0.74% Reduced -611 -611
52 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 34,78334.8k $1.1m $1.1m 0.01% Reduced -1.8k -1,838
53 WEALTH ALLIANCE, LLC 0.17% of their portfolio MELLVILLE, NY 34,35434.4k $1.0m $1.0m 0.17% Unchanged
54 Apollon Wealth Management, LLC 0.05% of their portfolio MOUNT PLEASANT, SC 33,70033.7k $1.0m $1.0m 0.05% Unchanged
55 Cape Investment Advisory, Inc. 0.55% of their portfolio MCDONOUGH, GA 31,80031.8k $968.5k $968.5k 0.55% Reduced -200 -200
56 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 31,40531.4k $956.5k $956.5k 0.03% Reduced -38.9k -38,903
57 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 31,34731.3k $954.7k $954.7k 0.00% New
58 Keystone Wealth Services, LLC 0.36% of their portfolio PALM DESERT, CA 31,10631.1k $947.4k $947.4k 0.36% Unchanged
59 Sutton Wealth Advisors Inc. 0.45% of their portfolio TAMPA, FL 30,32230.3k $923.5k $923.5k 0.45% Unchanged
60 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 29,22329.2k $890.0k $890.0k 0.18% Added +87 +87
61 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 27,29127.3k $831.2k $831.2k 0.00% Unchanged
62 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 27,24527.2k $829.8k $829.8k 0.02% Reduced -12.9k -12,900
63 BCGM Wealth Management, LLC 0.37% of their portfolio LAFAYETTE, IN 26,60326.6k $810.2k $810.2k 0.37% Unchanged
64 Kingsview Wealth Management, LLC 0.03% of their portfolio GRANTS PASS, OR 26,23626.2k $799.1k $799.1k 0.03% Reduced -1.1k -1,139
65 ATTICUS WEALTH MANAGEMENT, LLC 0.29% of their portfolio Palm Beach Gardens, FL 24,96725.0k $760.4k $760.4k 0.29% Unchanged
66 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 24,52824.5k $747.0k $747.0k 0.02% Unchanged
67 DFPG INVESTMENTS, LLC 0.07% of their portfolio SANDY, UT 23,33523.3k $718.3k $718.3k 0.07% Unchanged
68 John W. Brooker & Co., CPAs 0.44% of their portfolio OAKLAND, CA 22,82222.8k $695.1k $695.1k 0.44% Reduced -502 -502
69 Diligent Investors, LLC 0.20% of their portfolio REDLANDS, CA 21,03421.0k $640.6k $640.6k 0.20% Unchanged
70 Betterment LLC 0.00% of their portfolio NEW YORK, NY 20,59420.6k $627.0k $627.0k 0.00% Reduced -106 -106
71 BEDEL FINANCIAL CONSULTING INC 0.12% of their portfolio INDIANAPOLIS, IN 19,64419.6k $598.3k $598.3k 0.12% First filing
72 Bedel Financial Consulting, Inc. 0.12% of their portfolio INDIANAPOLIS, IN 19,64419.6k $598.3k $598.3k 0.12% Added +1.0k +1,010
73 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 18,40218.4k $560.5k $560.5k 0.01% Added +732 +732
74 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 18,34118.3k $553.2k $553.2k 0.03% Unchanged
75 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 17,83817.8k $543.3k $543.3k 0.01% Added +964 +964
76 Accuvest Global Advisors 0.29% of their portfolio PROVO, UT 17,06017.1k $520.0k $520.0k 0.29% Unchanged
77 Valtinson Bruner Financial Planning LLC 0.27% of their portfolio NEW BRIGHTON, MN 15,91015.9k $484.6k $484.6k 0.27% Unchanged
78 Cardinal Point Capital Management ULC 0.12% of their portfolio TORONTO, A6 15,49015.5k $471.8k $471.8k 0.12% Unchanged
79 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 15,28315.3k $465.5k $465.5k 0.00% Unchanged
80 B. Riley Wealth Advisors, Inc. 0.01% of their portfolio MEMPHIS, TN 15,24915.2k $464.4k $464.4k 0.01% Reduced -500 -500
81 Orion Capital Management LLC 0.30% of their portfolio CORONADO, CA 15,00015.0k $456.8k $456.8k 0.30% Unchanged
82 CWM, LLC 0.00% of their portfolio OMAHA, NE 14,98015.0k $456.0k $456.0k 0.00% Reduced -357 -357
83 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 14,54814.5k $443.1k $443.1k 0.03% Reduced -98 -98
84 Firestone Capital Management 0.15% of their portfolio SOUTH MIAMI, FL 14,37714.4k $437.9k $437.9k 0.15% Unchanged
85 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 13,68313.7k $416.8k $416.8k 0.02% Reduced -2 -2
86 BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio ST. LOUIS, MO 13,53913.5k $412.0k $412.0k 0.02% Reduced -3.9k -3,904
87 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 13,22913.2k $402.9k $402.9k 0.01% New
88 MILESTONE ASSET MANAGEMENT, LLC 0.14% of their portfolio PITTSBURGH, PA 13,22913.2k $402.4k $402.4k 0.14% Reduced -5.0k -5,040
89 Trek Financial, LLC 0.04% of their portfolio Scottsdale, AZ 13,04813.0k $397.4k $397.4k 0.04% Unchanged
90 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio CEDAR RAPIDS, IA 12,54512.5k $382.1k $382.1k 0.04% Unchanged
91 Mutual Advisors, LLC 0.01% of their portfolio OMAHA, NE 12,09912.1k $368.5k $368.5k 0.01% Unchanged
92 Cypress Wealth Services, LLC 0.10% of their portfolio PALM DESERT, CA 12,05312.1k $367.1k $367.1k 0.10% Unchanged
93 Strategic Blueprint, LLC 0.03% of their portfolio ATLANTA, GA 12,01512.0k $365.9k $365.9k 0.03% Added +5.5k +5,488
94 tru Independence LLC 0.12% of their portfolio PORTLAND, OR 11,56611.6k $352.3k $352.3k 0.12% Added +1.6k +1,586
95 DHJJ Financial Advisors, Ltd. 0.18% of their portfolio NAPERVILLE, IL 11,38311.4k $346.7k $346.7k 0.18% Reduced -340 -340
96 CRA Financial Services, LLC 0.09% of their portfolio NORTHFIELD, NJ 11,24011.2k $342.3k $342.3k 0.09% Reduced -1.3k -1,325
97 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 10,87710.9k $331.3k $331.3k 0.04% Unchanged
98 CYPRESS FINANCIAL PLANNING LLC 0.19% of their portfolio HADDON HEIGHTS, NJ 10,73610.7k $327.0k $327.0k 0.19% Reduced -90 -90
99 Pillar Wealth Advisors, LLC 0.27% of their portfolio WESTTOWN, PA 10,28710.3k $313.3k $313.3k 0.27% Unchanged
100 THOROUGHBRED FINANCIAL SERVICES, LLC 0.03% of their portfolio BRENTWOOD, TN 10,00010.0k $304.0k $304.0k 0.03% Unchanged