INNOVATOR ETFS TRUST PFEB
US EQTY PWR BUF · ETP · CUSIP 45782C417
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $30.78.
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 86 |
| Q1 2023 | 145 |
| Q2 2023 | 145 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 17 | 44 |
| Q1 2023 | 118 | 19 |
| Q2 2023 | 35 | 74 |
Biggest buyers
| Janney Montgomery Scott LLC | Added | +271.8k |
| Gradient Investments LLC | Added | +241.7k |
| Penserra Capital Management LLC | Added | +74.0k |
| OLD MISSION CAPITAL LLC | New | +70.3k |
| TOWNSQUARE CAPITAL LLC | Added | +31.3k |
| LINCOLN NATIONAL CORP | Added | +16.7k |
| KFG WEALTH MANAGEMENT, LLC | Added | +14.0k |
| MML INVESTORS SERVICES, LLC | Added | +12.6k |
| Raymond James Financial Services Advisors, Inc. | Added | +9.1k |
| BCGM Wealth Management, LLC | Added | +8.8k |
Biggest sellers
| Range Financial Group LLC | Reduced | -255.2k |
| MAI Capital Management | Reduced | -108.1k |
| Brookstone Capital Management | Reduced | -66.2k |
| Composition Wealth, LLC | Reduced | -58.1k |
| First Commonwealth Financial Corp /PA/ | Sold out | -46.7k |
| HBW ADVISORY SERVICES LLC | Reduced | -44.0k |
| InterOcean Capital Group, LLC | Reduced | -41.9k |
| Lineweaver Wealth Advisors, LLC | Reduced | -38.8k |
| OSAIC HOLDINGS, INC. | Reduced | -27.2k |
| BROWN BROTHERS HARRIMAN & CO | Sold out | -25.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 3.3m $102.3m | Reduced -15.0k |
| Gradient Investments LLC 1.58% of their portfolio | 2.0m $61.2m | Added +241.7k |
| OSAIC HOLDINGS, INC. 0.06% of their portfolio | 1.1m $33.7m | Reduced -27.2k |
| Brookstone Capital Management 0.51% of their portfolio | 824.4k $25.3m | Reduced -66.2k |
| Steward Financial Group LLC 6.53% of their portfolio | 663.8k $20.4m | Reduced -25.5k |
| Penserra Capital Management LLC 0.40% of their portfolio | 658.5k $20.3m | Added +74.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 584.5k $18.0m | Reduced -3.7k |
| Composition Wealth, LLC 0.51% of their portfolio | 547.1k $16.8m | Reduced -58.1k |
| LINCOLN NATIONAL CORP 0.25% of their portfolio | 406.6k $12.5m | Added +16.7k |
| Janney Montgomery Scott LLC 0.04% of their portfolio | 371.7k $11.4m | Added +271.8k |
| Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio | 180.3k $5.6m | Added +9.1k |
| Strategic Wealth Partners Group, LLC 0.75% of their portfolio | 168.5k $5.2m | Reduced -3.7k |
| STEPHENS INC /AR/ 0.09% of their portfolio | 166.9k $5.1m | Reduced -1.3k |
| Maltin Wealth Management, Inc. 3.47% of their portfolio | 159.5k $4.9m | Added +8.6k |
| Southland Equity Partners LLC 1.49% of their portfolio | 143.9k $4.4m | Added +2.8k |
| Cetera Advisor Networks LLC 0.03% of their portfolio | 141.6k $4.4m | Reduced -2.4k |
| Belpointe Asset Management LLC 0.44% of their portfolio | 135.8k $4.2m | Reduced -8.3k |
| MAI Capital Management 0.06% of their portfolio | 125.4k $3.9m | Reduced -108.1k |
| Sigma Planning Corp 0.14% of their portfolio | 123.8k $3.8m | Reduced -17.3k |
| AE Wealth Management LLC 0.02% of their portfolio | 116.7k $3.6m | Reduced -8.6k |
| Forvis Mazars Wealth Advisors, LLC 0.10% of their portfolio | 115.2k $3.5m | Reduced -6 |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 109.0k $3.4m | Reduced -15.2k |
| Bellwether Advisors, LLC 0.97% of their portfolio | 107.6k $3.3m | Reduced -48 |
| Weaver Consulting Group 1.35% of their portfolio | 99.5k $3.1m | Reduced -2.2k |
| Beacon Pointe Advisors, LLC 0.05% of their portfolio | 96.4k $3.0m | Reduced -15.4k |
| World Investment Advisors 0.57% of their portfolio | 95.8k $3.0m | Reduced -10.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 85.8k $2.6m | Reduced -5.4k |
| MTM FINANCIAL GROUP, LLC 2.23% of their portfolio | 85.6k $2.6m | Reduced -9.0k |
| Stratos Wealth Advisors, LLC 0.17% of their portfolio | 79.0k $2.4m | Reduced -2.6k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 77.1k $2.4m | Reduced -7.1k |
| BCS Wealth Management 1.67% of their portfolio | 74.3k $2.3m | Added +2.8k |
| OLD MISSION CAPITAL LLC 0.08% of their portfolio | 70.3k $2.2m | New |
| Cetera Advisors LLC 0.03% of their portfolio | 67.5k $2.1m | Reduced -4.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.54% of their portfolio | 66.2k $2.0m | Added +969 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 63.0k $1.9m | Reduced -12.3k |
| CoreCap Advisors, LLC 0.14% of their portfolio | 63.0k $1.9m | First filing |
| WEALTHSOURCE PARTNERS, LLC 0.13% of their portfolio | 62.0k $1.9m | Reduced -5.1k |
| KFG WEALTH MANAGEMENT, LLC 1.00% of their portfolio | 55.7k $1.7m | Added +14.0k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 54.8k $1.7m | Reduced -8.5k |
| Cetera Investment Advisers 0.01% of their portfolio | 54.6k $1.7m | Reduced -3.4k |
| GILL CAPITAL PARTNERS, LLC 0.70% of their portfolio | 54.3k $1.7m | Reduced -10.5k |
| Castle Rock Wealth Management, LLC 0.55% of their portfolio | 51.9k $1.6m | Unchanged |
| Sequoia Financial Advisors, LLC 0.03% of their portfolio | 51.6k $1.6m | Unchanged |
| WorthPointe, LLC 0.98% of their portfolio | 50.7k $1.6m | Reduced -104 |
| McAlister, Sweet & Associates, Inc. 1.31% of their portfolio | 49.6k $1.5m | Added +4.5k |
| Global Strategic Investment Solutions, LLC 0.19% of their portfolio | 49.2k $1.5m | Reduced -3 |
| Lineweaver Wealth Advisors, LLC 0.42% of their portfolio | 47.9k $1.5m | Reduced -38.8k |
| Visionary Wealth Advisors 0.12% of their portfolio | 47.8k $1.5m | Reduced -39 |
| TOWNSQUARE CAPITAL LLC 0.02% of their portfolio | 43.0k $1.3m | Added +31.3k |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 40.5k $1.2m | Added +3.6k |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 40.1k $1.2m | Reduced -22.9k |
| EVERMAY WEALTH MANAGEMENT LLC 0.22% of their portfolio | 37.0k $1.1m | Unchanged |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 36.6k $1.1m | Added +12.6k |
| CORRADO ADVISORS, LLC 0.78% of their portfolio | 36.0k $1.1m | Reduced -206 |
| WEALTH ALLIANCE, LLC 0.16% of their portfolio | 34.4k $1.1m | Unchanged |
| Apollon Wealth Management, LLC 0.05% of their portfolio | 33.7k $1.0m | Unchanged |
| Cape Investment Advisory, Inc. 0.55% of their portfolio | 32.0k $985.3k | Reduced -600 |
| Keystone Wealth Services, LLC 0.36% of their portfolio | 31.1k $957.8k | Unchanged |
| Sutton Wealth Advisors Inc. 0.45% of their portfolio | 30.3k $933.6k | Unchanged |
| Patriot Financial Group Insurance Agency, LLC 0.17% of their portfolio | 29.1k $897.1k | Added +100 |
| Kingsview Wealth Management, LLC 0.03% of their portfolio | 27.4k $842.9k | Reduced -488 |
| Cerity Partners LLC 0.00% of their portfolio | 27.3k $840.3k | Added +2.0k |
| BCGM Wealth Management, LLC 0.36% of their portfolio | 26.6k $819.1k | Added +8.8k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 25.4k $782.4k | Added +3.6k |
| ATTICUS WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 25.0k $768.7k | Unchanged |
| Advisory Services Network, LLC 0.02% of their portfolio | 24.5k $755.2k | Reduced -360 |
| DFPG INVESTMENTS, LLC 0.07% of their portfolio | 23.3k $726.2k | Reduced -4.8k |
| John W. Brooker & Co., CPAs 0.46% of their portfolio | 23.3k $718.1k | Reduced -1.4k |
| Diligent Investors, LLC 0.19% of their portfolio | 21.0k $647.6k | Unchanged |
| Betterment LLC 0.00% of their portfolio | 20.7k $637.0k | Reduced -65 |
| IFP Advisors, Inc 0.01% of their portfolio | 20.2k $560.4k | Added +3.5k |
| Bedel Financial Consulting, Inc. 0.12% of their portfolio | 18.6k $573.7k | Unchanged |
| Chicago Partners Investment Group LLC 0.03% of their portfolio | 18.3k $569.0k | Reduced -3.4k |
| MILESTONE ASSET MANAGEMENT, LLC 0.25% of their portfolio | 18.3k $562.5k | Added +266 |
| Mariner, LLC 0.00% of their portfolio | 17.7k $545.0k | Reduced -340 |
| NewEdge Advisors, LLC 0.01% of their portfolio | 17.7k $544.1k | Added +1.2k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio | 17.4k $537.0k | Unchanged |
| Accuvest Global Advisors 0.27% of their portfolio | 17.1k $525.0k | Unchanged |
| Valmark Advisers, Inc. 0.01% of their portfolio | 16.9k $519.5k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 15.9k $490.5k | Reduced -7.5k |
| Valtinson Bruner Financial Planning LLC 0.26% of their portfolio | 15.9k $489.9k | Added +511 |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 15.7k $484.9k | Unchanged |
| Cardinal Point Capital Management ULC 0.14% of their portfolio | 15.5k $476.9k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 15.3k $472.0k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 15.3k $470.6k | Unchanged |
| Orion Capital Management LLC 0.30% of their portfolio | 15.0k $461.9k | Unchanged |
| Focus Financial Network, Inc. 0.03% of their portfolio | 14.6k $450.9k | Reduced -33 |
| Firestone Capital Management 0.15% of their portfolio | 14.4k $447.1k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 13.7k $421.4k | Reduced -250 |
| SILVER OAK SECURITIES, INCORPORATED 0.06% of their portfolio | 13.1k $404.0k | Reduced -59 |
| Trek Financial, LLC 0.04% of their portfolio | 13.0k $401.7k | Reduced -37 |
| CRA Financial Services, LLC 0.10% of their portfolio | 12.6k $386.9k | Reduced -1.6k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio | 12.5k $386.3k | Reduced -30 |
| Mutual Advisors, LLC 0.01% of their portfolio | 12.1k $372.5k | Added +492 |
| Cypress Wealth Services, LLC 0.10% of their portfolio | 12.1k $374.8k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 12.0k $369.0k | First filing |
| DHJJ Financial Advisors, Ltd. 0.19% of their portfolio | 11.7k $361.0k | Reduced -100 |
| U.S. Capital Wealth Advisors, LLC 0.02% of their portfolio | 11.5k $355.2k | Unchanged |
| Arax Advisory Partners 0.04% of their portfolio | 10.9k $334.9k | Unchanged |
| CYPRESS FINANCIAL PLANNING LLC 0.19% of their portfolio | 10.8k $333.7k | Unchanged |