INNOVATOR ETFS TRUST BJAN
US EQTY BUFR JAN · ETP · CUSIP 45782C409
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $58.86.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 76 |
| Q4 2022 | 77 |
| Q1 2023 | 84 |
| Q2 2023 | 89 |
| Q3 2023 | 84 |
| Q4 2023 | 89 |
| Q1 2024 | 106 |
| Q2 2024 | 105 |
| Q3 2024 | 104 |
| Q4 2024 | 106 |
| Q1 2025 | 106 |
| Q2 2025 | 111 |
| Q3 2025 | 106 |
| Q4 2025 | 113 |
| Q1 2026 | 126 |
| Q2 2026 | 131 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 21 | 54 |
| Q4 2024 | 26 | 49 |
| Q1 2025 | 60 | 32 |
| Q2 2025 | 34 | 44 |
| Q3 2025 | 18 | 60 |
| Q4 2025 | 34 | 56 |
| Q1 2026 | 72 | 37 |
| Q2 2026 | 39 | 54 |
Biggest buyers
| Arax Advisory Partners | Added | +273.2k |
| Brookstone Capital Management | Added | +251.4k |
| Penserra Capital Management LLC | Added | +68.7k |
| EP Wealth Advisors, LLC | New | +57.9k |
| Cambridge Investment Research Advisors, Inc. | Added | +18.5k |
| Simplicity Wealth,LLC | New | +9.9k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +8.9k |
| MML INVESTORS SERVICES, LLC | Added | +8.0k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Added | +5.3k |
| Wood Tarver Financial Group, LLC | Added | +5.1k |
Biggest sellers
| PERSONAL CFO SOLUTIONS, LLC | Sold out | -234.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -25.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -13.7k |
| Cetera Investment Advisers | Reduced | -13.5k |
| CITADEL ADVISORS LLC | Sold out | -10.8k |
| JANE STREET GROUP, LLC | Sold out | -10.5k |
| D.B. Root & Company, LLC | Sold out | -8.4k |
| Janney Montgomery Scott LLC | Reduced | -8.4k |
| GWN SECURITIES INC. | Reduced | -8.2k |
| OLD MISSION CAPITAL LLC | Reduced | -6.9k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.5%, 2026-08-06)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.52% of their portfolio | 883.9k $52.0m | Added +251.4k |
| Penserra Capital Management LLC 0.20% of their portfolio | 446.9k $26.3m | Added +68.7k |
| COFG Advisors, LLC 4.00% of their portfolio | 393.9k $23.2m | Reduced -1.6k |
| Arax Advisory Partners 0.11% of their portfolio | 284.3k $16.7m | Added +273.2k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.52% of their portfolio | 271.2k $16.0m | Added +5.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 248.6k $14.6m | Reduced -13.7k |
| HighTower Advisors, LLC 0.01% of their portfolio | 160.8k $9.5m | Added +1.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 132.1k $7.8m | Added +3.2k |
| Cetera Investment Advisers 0.01% of their portfolio | 129.1k $7.6m | Reduced -13.5k |
| Lido Advisors, LLC 0.02% of their portfolio | 107.9k $6.4m | Unchanged |
| Steward Partners Investment Advisory, LLC 0.03% of their portfolio | 101.6k $6.0m | Reduced -339 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 97.2k $5.7m | Added +8.9k |
| LPL Financial LLC 0.00% of their portfolio | 93.7k $5.5m | Reduced -2.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 89.1k $5.2m | Added +1.7k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 87.5k $5.1m | Reduced -8.4k |
| Maltin Wealth Management, Inc. 1.67% of their portfolio | 85.0k $5.0m | Unchanged |
| Crown Wealth Group, LLC 1.25% of their portfolio | 83.6k $4.9m | Reduced -5.9k |
| Cerity Partners LLC 0.01% of their portfolio | 73.3k $4.3m | Added +775 |
| DHJJ Financial Advisors, Ltd. 1.11% of their portfolio | 65.3k $3.8m | Reduced -634 |
| EP Wealth Advisors, LLC 0.01% of their portfolio | 57.9k $3.4m | New |
| GWN SECURITIES INC. 0.51% of their portfolio | 52.0k $3.1m | Reduced -8.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 45.9k $2.7m | Reduced -25.0k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 44.6k $2.6m | Reduced -50 |
| First Commonwealth Financial Corp /PA/ 0.36% of their portfolio | 44.2k $2.6m | Reduced -207 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.31% of their portfolio | 42.6k $2.5m | Added +168 |
| My Personal CFO, LLC 0.96% of their portfolio | 41.9k $2.5m | Reduced -141 |
| Bellwether Advisors, LLC 0.34% of their portfolio | 38.5k $2.3m | Unchanged |
| FSA Advisors, Inc. 1.02% of their portfolio | 37.7k $2.2m | Reduced -810 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 37.4k $2.2m | Reduced -5.1k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 37.0k $2.2m | Added +18.5k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 32.9k $1.9m | Added +8.0k |
| Schulz Wealth, LTD. 0.98% of their portfolio | 32.1k $1.9m | First filing |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 31.0k $1.8m | Added +1.4k |
| CoreCap Advisors, LLC 0.05% of their portfolio | 29.2k $1.7m | Reduced -95 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 27.9k $1.7m | Reduced -5.5k |
| Arkadios Wealth Advisors 0.02% of their portfolio | 26.5k $1.6m | Added +2.6k |
| Lantz Financial LLC 0.27% of their portfolio | 25.2k $1.5m | Reduced -185 |
| Berkshire Money Management, Inc. 0.12% of their portfolio | 23.2k $1.4m | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 20.8k $1.2m | Reduced -641 |
| World Investment Advisors 0.02% of their portfolio | 19.8k $1.2m | Reduced -1.1k |
| Spire Wealth Management 0.03% of their portfolio | 18.7k $1.1m | Reduced -109 |
| Atria Investments, Inc 0.01% of their portfolio | 18.7k $1.1m | Reduced -1.1k |
| Weaver Consulting Group 0.22% of their portfolio | 18.5k $1.1m | Unchanged |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 17.5k $1.0m | Reduced -27 |
| FORONJY FINANCIAL LLC 0.38% of their portfolio | 17.5k $1.0m | Added +4.6k |
| Advisory Services Network, LLC 0.01% of their portfolio | 16.0k $939.3k | Unchanged |
| City Center Advisors, LLC 0.69% of their portfolio | 14.4k $846.6k | Reduced -224 |
| Chris Bulman Inc 0.30% of their portfolio | 14.0k $826.4k | Reduced -440 |
| Focus Financial Network, Inc. 0.03% of their portfolio | 13.8k $812.2k | Reduced -133 |
| PCA Investment Advisory Services Inc. 0.22% of their portfolio | 13.5k $792.4k | Added +1.1k |
| Stratos Wealth Advisors, LLC 0.04% of their portfolio | 13.3k $780.4k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.19% of their portfolio | 13.1k $772.7k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 12.9k $758.8k | Reduced -6.9k |
| BFI Wealth Solutions, LLC 0.55% of their portfolio | 12.6k $743.9k | Reduced -103 |
| Firestone Capital Management 0.13% of their portfolio | 12.2k $720.5k | Unchanged |
| CLIFTONLARSONALLEN WEALTH ADVISORS, LLC 0.01% of their portfolio | 12.0k $705.1k | Unchanged |
| Trek Financial, LLC 0.03% of their portfolio | 11.9k $699.4k | Unchanged |
| DAVENPORT & Co LLC 0.00% of their portfolio | 11.8k $695.7k | Unchanged |
| Onyx Bridge Wealth Group LLC 0.06% of their portfolio | 11.3k $662.8k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 11.1k $651.4k | Reduced -2.7k |
| Merit Financial Group, LLC 0.00% of their portfolio | 11.0k $645.8k | Reduced -40 |
| Ballast Rock Private Wealth LLC 0.30% of their portfolio | 10.9k $644.4k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 10.6k $621.3k | Reduced -2 |
| Simplicity Wealth,LLC 0.02% of their portfolio | 9.9k $584.3k | New |
| Strategic Blueprint, LLC 0.03% of their portfolio | 9.9k $583.9k | Added +41 |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 9.8k $575.5k | Unchanged |
| Orion Capital Management LLC 0.18% of their portfolio | 9.7k $568.7k | Unchanged |
| WealthPlan Investment Management, LLC 0.03% of their portfolio | 9.4k $551.5k | Reduced -89 |
| Wood Tarver Financial Group, LLC 0.13% of their portfolio | 9.1k $537.0k | Added +5.1k |
| Sigma Planning Corp 0.01% of their portfolio | 8.9k $526.5k | Reduced -858 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.7k $513.3k | Added +222 |
| Lewis Asset Management, LLC 0.17% of their portfolio | 8.3k $491.3k | Added +83 |
| Annis Gardner Whiting Capital Advisors, LLC 0.07% of their portfolio | 8.2k $482.7k | Unchanged |
| Triad Wealth Partners, LLC 0.03% of their portfolio | 8.2k $487.3k | Reduced -3.0k |
| Waterloo Capital, L.P. 0.03% of their portfolio | 8.0k $470.8k | Unchanged |
| AlphaStar Capital Management, LLC 0.03% of their portfolio | 7.8k $462.1k | Reduced -1.4k |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 7.4k $437.8k | Unchanged |
| BCGM Wealth Management, LLC 0.09% of their portfolio | 6.9k $407.7k | Unchanged |
| RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio | 6.8k $360.4k | Unchanged |
| CRA Financial Services, LLC 0.05% of their portfolio | 6.7k $391.5k | Unchanged |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 6.6k $386.4k | Reduced -108 |
| Bedel Financial Consulting, Inc. 0.04% of their portfolio | 6.4k $377.9k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 6.4k $375.0k | Added +450 |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 6.4k $374.7k | Unchanged |
| TopTier Wealth Management, LLC 0.22% of their portfolio | 6.2k $363.8k | Reduced -351 |
| Diligent Investors, LLC 0.08% of their portfolio | 6.0k $352.3k | Reduced -40 |
| Dominguez Wealth Management Solutions, Inc. 0.19% of their portfolio | 5.9k $346.9k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 5.8k $341.2k | Unchanged |
| BCS Wealth Management 0.06% of their portfolio | 5.6k $328.8k | Reduced -612 |
| AE Wealth Management LLC 0.00% of their portfolio | 5.2k $305.1k | Reduced -7 |
| Pinnacle Wealth Management Group, Inc. 0.14% of their portfolio | 5.1k $300.2k | Reduced -350 |
| Beacon Financial Advisory LLC 0.06% of their portfolio | 5.1k $298.6k | Reduced -880 |
| RFG Advisory, LLC 0.00% of their portfolio | 5.0k $294.8k | Reduced -74 |
| Gladstone Institutional Advisory LLC 0.01% of their portfolio | 4.9k $289.9k | New |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 4.8k $282.9k | Unchanged |
| IMG Wealth Management, Inc. 0.16% of their portfolio | 4.8k $282.5k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 4.6k $268.3k | Unchanged |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 4.4k $258.4k | Added +24 |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 4.3k $254.9k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 4.2k $247.4k | Unchanged |