INNOVATOR ETFS TRUST BJAN
US EQTY BUFR JAN · ETP · CUSIP 45782C409
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $53.34.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 76 |
| Q4 2022 | 77 |
| Q1 2023 | 84 |
| Q2 2023 | 89 |
| Q3 2023 | 84 |
| Q4 2023 | 89 |
| Q1 2024 | 106 |
| Q2 2024 | 105 |
| Q3 2024 | 104 |
| Q4 2024 | 106 |
| Q1 2025 | 106 |
| Q2 2025 | 111 |
| Q3 2025 | 106 |
| Q4 2025 | 113 |
| Q1 2026 | 126 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 20 | 49 |
| Q3 2024 | 21 | 54 |
| Q4 2024 | 26 | 49 |
| Q1 2025 | 60 | 32 |
| Q2 2025 | 34 | 44 |
| Q3 2025 | 18 | 60 |
| Q4 2025 | 34 | 56 |
| Q1 2026 | 72 | 37 |
Biggest buyers
| Brookstone Capital Management | Added | +602.7k |
| PERSONAL CFO SOLUTIONS, LLC | New | +234.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +70.9k |
| Penserra Capital Management LLC | Added | +37.8k |
| GWN SECURITIES INC. | Added | +29.9k |
| Orion Porfolio Solutions, LLC | New | +29.6k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +25.1k |
| Arkadios Wealth Advisors | New | +23.9k |
| Atria Investments, Inc | New | +19.8k |
| OLD MISSION CAPITAL LLC | New | +19.7k |
Biggest sellers
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -14.6k |
| RMG Wealth Management LLC | Sold out | -14.0k |
| Collaborative Wealth Managment Inc. | Sold out | -9.3k |
| LPL Financial LLC | Reduced | -6.8k |
| BCS Wealth Management | Reduced | -5.7k |
| Secure Asset Management, LLC | Sold out | -5.6k |
| CYPRESS FINANCIAL PLANNING LLC | Sold out | -3.7k |
| SageView Advisory Group, LLC | Sold out | -3.7k |
| GTS SECURITIES LLC | Reduced | -3.4k |
| JPMORGAN CHASE & CO | Reduced | -3.3k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.5%, 2026-08-06)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.39% of their portfolio | 632.5k $33.7m | Added +602.7k |
| COFG Advisors, LLC 5.22% of their portfolio | 395.5k $21.1m | Added +10.9k |
| Penserra Capital Management LLC 0.24% of their portfolio | 378.3k $20.2m | Added +37.8k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.53% of their portfolio | 265.9k $14.2m | Added +2.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 262.3k $14.0m | Added +7.7k |
| PERSONAL CFO SOLUTIONS, LLC 1.76% of their portfolio | 234.5k $12.5m | New |
| HighTower Advisors, LLC 0.01% of their portfolio | 159.5k $8.5m | Added +459 |
| Cetera Investment Advisers 0.01% of their portfolio | 142.5k $7.6m | Added +9.2k |
| U.S. Capital Wealth Advisors, LLC 0.19% of their portfolio | 138.0k $7.4m | Added +6.2k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 128.8k $6.9m | Added +5.4k |
| Lido Advisors, LLC 0.02% of their portfolio | 107.9k $5.8m | Reduced -180 |
| Steward Partners Investment Advisory, LLC 0.03% of their portfolio | 102.0k $5.4m | Added +13.3k |
| LPL Financial LLC 0.00% of their portfolio | 96.4k $5.1m | Reduced -6.8k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 95.8k $5.1m | Reduced -1.9k |
| Crown Wealth Group, LLC 1.40% of their portfolio | 89.5k $4.8m | Reduced -843 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 88.3k $4.7m | Added +25.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 87.3k $4.7m | Added +13.4k |
| Maltin Wealth Management, Inc. 1.73% of their portfolio | 85.0k $4.5m | Added +1.6k |
| Cerity Partners LLC 0.01% of their portfolio | 72.5k $3.9m | Added +13.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 70.9k $3.8m | New |
| DHJJ Financial Advisors, Ltd. 1.16% of their portfolio | 65.9k $3.5m | Added +3.9k |
| GWN SECURITIES INC. 0.61% of their portfolio | 60.1k $3.2m | Added +29.9k |
| Opes Wealth Management LLC 0.54% of their portfolio | 58.8k $3.1m | Added +505 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 44.7k $2.4m | Reduced -400 |
| First Commonwealth Financial Corp /PA/ 0.38% of their portfolio | 44.4k $2.4m | Added +3.7k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 42.5k $2.3m | Added +8.2k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.33% of their portfolio | 42.4k $2.3m | Added +2.7k |
| My Personal CFO, LLC 0.98% of their portfolio | 42.0k $2.2m | Added +177 |
| FSA Advisors, Inc. 1.35% of their portfolio | 38.5k $2.1m | Reduced -943 |
| Bellwether Advisors, LLC 0.35% of their portfolio | 38.5k $2.1m | Reduced -1 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 33.4k $1.8m | Reduced -14.6k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 29.6k $1.6m | New |
| CoreCap Advisors, LLC 0.05% of their portfolio | 29.3k $1.6m | Added +356 |
| Lantz Financial LLC 0.28% of their portfolio | 25.3k $1.4m | Reduced -81 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 24.9k $1.3m | Added +10.7k |
| Arkadios Wealth Advisors 0.02% of their portfolio | 23.9k $1.3m | New |
| Berkshire Money Management, Inc. 0.13% of their portfolio | 23.2k $1.2m | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 21.4k $1.1m | Added +9.2k |
| World Investment Advisors 0.02% of their portfolio | 20.9k $1.1m | Added +418 |
| Atria Investments, Inc 0.01% of their portfolio | 19.8k $1.1m | New |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 19.7k $1.1m | New |
| Spire Wealth Management 0.03% of their portfolio | 18.8k $1.0m | Added +4.4k |
| Weaver Consulting Group 0.24% of their portfolio | 18.5k $986.2k | Reduced -890 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.5k $985.0k | Added +641 |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 17.5k $933.6k | Added +3.8k |
| CWM, LLC 0.00% of their portfolio | 16.9k $902.3k | New |
| Advisory Services Network, LLC 0.01% of their portfolio | 16.0k $850.9k | Unchanged |
| City Center Advisors, LLC 0.72% of their portfolio | 14.6k $778.8k | Added +137 |
| Chris Bulman Inc 0.34% of their portfolio | 14.5k $772.1k | Added +10.2k |
| Focus Financial Network, Inc. 0.03% of their portfolio | 13.9k $742.8k | Reduced -1.7k |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 13.8k $786.2k | Added +1.6k |
| Stratos Wealth Advisors, LLC 0.04% of their portfolio | 13.3k $706.9k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.19% of their portfolio | 13.1k $700.0k | Added +182 |
| FORONJY FINANCIAL LLC 0.29% of their portfolio | 12.9k $688.2k | Added +2.1k |
| BFI Wealth Solutions, LLC 0.66% of their portfolio | 12.7k $686.8k | Reduced -1.8k |
| PCA Investment Advisory Services Inc. 0.22% of their portfolio | 12.4k $660.8k | Added +2.3k |
| Firestone Capital Management 0.14% of their portfolio | 12.2k $652.7k | Unchanged |
| CLIFTONLARSONALLEN WEALTH ADVISORS, LLC 0.01% of their portfolio | 12.0k $638.8k | New |
| Trek Financial, LLC 0.03% of their portfolio | 11.9k $633.6k | Added +3.5k |
| DAVENPORT & Co LLC 0.00% of their portfolio | 11.8k $630.2k | New |
| Onyx Bridge Wealth Group LLC 0.06% of their portfolio | 11.3k $600.4k | Reduced -803 |
| Triad Wealth Partners, LLC 0.05% of their portfolio | 11.1k $594.3k | New |
| Arax Advisory Partners 0.02% of their portfolio | 11.1k $591.3k | Reduced -162 |
| Merit Financial Group, LLC 0.00% of their portfolio | 11.0k $587.2k | Added +709 |
| Ballast Rock Private Wealth LLC 0.32% of their portfolio | 10.9k $583.8k | Added +6.1k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 10.8k $573.7k | New |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 10.6k $562.9k | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 10.5k $562.0k | New |
| Strategic Blueprint, LLC 0.03% of their portfolio | 9.9k $526.8k | Added +1.5k |
| Sigma Planning Corp 0.01% of their portfolio | 9.8k $522.7k | Reduced -150 |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 9.8k $521.3k | Unchanged |
| Orion Capital Management LLC 0.18% of their portfolio | 9.7k $515.2k | Unchanged |
| WealthPlan Investment Management, LLC 0.03% of their portfolio | 9.5k $504.3k | Reduced -129 |
| AlphaStar Capital Management, LLC 0.04% of their portfolio | 9.2k $492.9k | Added +2.5k |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 9.0k $480.7k | New |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.5k $453.1k | Added +241 |
| D.B. Root & Company, LLC 0.11% of their portfolio | 8.4k $449.6k | New |
| Lewis Asset Management, LLC 0.18% of their portfolio | 8.3k $440.7k | Added +1.9k |
| Annis Gardner Whiting Capital Advisors, LLC 0.07% of their portfolio | 8.2k $437.3k | Unchanged |
| Waterloo Capital, L.P. 0.03% of their portfolio | 8.0k $426.5k | Reduced -17 |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 7.4k $396.6k | Reduced -435 |
| BCGM Wealth Management, LLC 0.09% of their portfolio | 6.9k $369.3k | Unchanged |
| RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio | 6.8k $360.4k | Unchanged |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 6.7k $355.8k | New |
| CRA Financial Services, LLC 0.05% of their portfolio | 6.7k $354.6k | Reduced -1.8k |
| TopTier Wealth Management, LLC 0.21% of their portfolio | 6.5k $348.3k | Unchanged |
| Bedel Financial Consulting, Inc. 0.04% of their portfolio | 6.4k $342.4k | Unchanged |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 6.4k $339.4k | Added +675 |
| BCS Wealth Management 0.07% of their portfolio | 6.2k $330.5k | Reduced -5.7k |
| Kathmere Capital Management, LLC 0.02% of their portfolio | 6.1k $324.5k | Reduced -11 |
| Diligent Investors, LLC 0.08% of their portfolio | 6.0k $321.3k | Reduced -25 |
| Beacon Financial Advisory LLC 0.07% of their portfolio | 6.0k $317.4k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 5.9k $316.0k | Added +639 |
| Dominguez Wealth Management Solutions, Inc. 0.19% of their portfolio | 5.9k $314.2k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 5.8k $309.0k | New |
| Pinnacle Wealth Management Group, Inc. 0.14% of their portfolio | 5.5k $290.6k | Added +500 |
| AE Wealth Management LLC 0.00% of their portfolio | 5.2k $276.8k | Added +3.3k |
| RFG Advisory, LLC 0.00% of their portfolio | 5.1k $271.0k | Added +338 |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 4.8k $256.3k | New |
| IMG Wealth Management, Inc. 0.16% of their portfolio | 4.8k $255.9k | New |