INNOVATOR ETFS TRUST BJAN
US EQTY BUFR JAN · ETP · CUSIP 45782C409
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $55.02.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 76 |
| Q4 2022 | 77 |
| Q1 2023 | 84 |
| Q2 2023 | 89 |
| Q3 2023 | 84 |
| Q4 2023 | 89 |
| Q1 2024 | 106 |
| Q2 2024 | 105 |
| Q3 2024 | 104 |
| Q4 2024 | 106 |
| Q1 2025 | 106 |
| Q2 2025 | 111 |
| Q3 2025 | 106 |
| Q4 2025 | 113 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 63 | 26 |
| Q2 2024 | 20 | 49 |
| Q3 2024 | 21 | 54 |
| Q4 2024 | 26 | 49 |
| Q1 2025 | 60 | 32 |
| Q2 2025 | 34 | 44 |
| Q3 2025 | 18 | 60 |
| Q4 2025 | 34 | 56 |
Biggest buyers
| Lido Advisors, LLC | New | +108.1k |
| My Personal CFO, LLC | New | +41.9k |
| GWN SECURITIES INC. | Added | +21.0k |
| World Investment Advisors | Added | +16.4k |
| RMG Wealth Management LLC | New | +14.0k |
| RAYMOND JAMES FINANCIAL INC | Added | +12.5k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Added | +12.1k |
| Arax Advisory Partners | New | +11.2k |
| Merit Financial Group, LLC | New | +10.3k |
| GTS SECURITIES LLC | New | +7.6k |
Biggest sellers
| Stuart Chaussee & Associates, Inc. | Sold out | -112.9k |
| OLD MISSION CAPITAL LLC | Sold out | -54.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -45.4k |
| Strategic Blueprint, LLC | Reduced | -27.5k |
| Gradient Investments LLC | Sold out | -27.2k |
| MACROVIEW INVESTMENT MANAGEMENT LLC | Sold out | -27.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -17.0k |
| Motiv8 Investments LLC | Reduced | -14.7k |
| JPMORGAN CHASE & CO | Reduced | -13.1k |
| MML INVESTORS SERVICES, LLC | Reduced | -12.8k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.5%, 2026-08-06)
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| COFG Advisors, LLC 5.23% of their portfolio | 384.7k $21.2m | First filing |
| Penserra Capital Management LLC 0.22% of their portfolio | 340.5k $18.7m | Reduced -11.1k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.59% of their portfolio | 263.0k $14.5m | Added +12.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 254.6k $14.0m | Reduced -17.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 159.0k $8.8m | Reduced -4.9k |
| Cetera Investment Advisers 0.01% of their portfolio | 133.3k $7.3m | Reduced -4.1k |
| U.S. Capital Wealth Advisors, LLC 0.19% of their portfolio | 131.8k $7.3m | Added +496 |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 123.4k $6.8m | Reduced -2.6k |
| Lido Advisors, LLC 0.02% of their portfolio | 108.1k $6.0m | New |
| LPL Financial LLC 0.00% of their portfolio | 103.1k $5.7m | Added +1.7k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 97.8k $5.4m | Reduced -4.2k |
| Crown Wealth Group, LLC 1.39% of their portfolio | 90.3k $5.0m | Reduced -1.5k |
| Steward Partners Investment Advisory, LLC 0.03% of their portfolio | 88.7k $4.9m | Reduced -8.4k |
| Maltin Wealth Management, Inc. 1.82% of their portfolio | 83.3k $4.6m | Reduced -300 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 73.9k $4.1m | Added +12.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 63.2k $3.5m | Reduced -5.0k |
| DHJJ Financial Advisors, Ltd. 1.13% of their portfolio | 62.0k $3.4m | Reduced -1.5k |
| Cerity Partners LLC 0.00% of their portfolio | 58.7k $3.2m | Added +4.0k |
| Opes Wealth Management LLC 0.54% of their portfolio | 58.3k $3.2m | Added +1.8k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 48.0k $2.7m | Reduced -1.0k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 45.1k $2.5m | Reduced -1.4k |
| My Personal CFO, LLC 0.96% of their portfolio | 41.9k $2.3m | New |
| First Commonwealth Financial Corp /PA/ 0.37% of their portfolio | 40.7k $2.2m | Reduced -1.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.32% of their portfolio | 39.8k $2.2m | Reduced -6.1k |
| FSA Advisors, Inc. 1.51% of their portfolio | 39.5k $2.2m | Added +303 |
| Bellwether Advisors, LLC 0.34% of their portfolio | 38.5k $2.1m | Unchanged |
| Motiv8 Investments LLC 1.07% of their portfolio | 35.6k $2.0m | Reduced -14.7k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 34.3k $1.9m | Reduced -2.1k |
| Schulz Wealth, LTD. 1.13% of their portfolio | 32.1k $1.8m | Unchanged |
| GWN SECURITIES INC. 0.34% of their portfolio | 30.3k $1.7m | Added +21.0k |
| Brookstone Capital Management 0.02% of their portfolio | 29.8k $1.6m | Added +1.9k |
| CoreCap Advisors, LLC 0.06% of their portfolio | 29.0k $1.6m | Added +298 |
| Lantz Financial LLC 0.30% of their portfolio | 25.4k $1.4m | Added +3.0k |
| Berkshire Money Management, Inc. 0.12% of their portfolio | 23.2k $1.3m | Reduced -363 |
| World Investment Advisors 0.02% of their portfolio | 20.5k $1.1m | Added +16.4k |
| Weaver Consulting Group 0.26% of their portfolio | 19.4k $1.1m | Added +350 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 17.8k $981.0k | Reduced -5.2k |
| Advisory Services Network, LLC 0.01% of their portfolio | 16.0k $878.4k | Unchanged |
| Focus Financial Network, Inc. 0.03% of their portfolio | 15.6k $860.6k | Reduced -6 |
| BFI Wealth Solutions, LLC 0.76% of their portfolio | 14.5k $799.0k | First filing |
| Spire Wealth Management 0.03% of their portfolio | 14.5k $796.4k | Reduced -1.9k |
| City Center Advisors, LLC 0.73% of their portfolio | 14.5k $796.5k | Added +651 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 14.2k $781.9k | Reduced -12.8k |
| RMG Wealth Management LLC 0.08% of their portfolio | 14.0k $594.2k | New |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 13.7k $755.3k | Added +1.7k |
| Stratos Wealth Advisors, LLC 0.04% of their portfolio | 13.3k $729.8k | Reduced -310 |
| Valtinson Bruner Financial Planning LLC 0.21% of their portfolio | 12.9k $712.6k | Unchanged |
| Firestone Capital Management 0.14% of their portfolio | 12.2k $673.7k | Reduced -1.1k |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 12.2k $673.3k | Added +297 |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 12.2k $676.8k | Unchanged |
| Onyx Bridge Wealth Group LLC 0.07% of their portfolio | 12.1k $664.1k | Unchanged |
| BCS Wealth Management 0.07% of their portfolio | 11.9k $655.7k | Added +4.6k |
| Arax Advisory Partners 0.02% of their portfolio | 11.2k $619.4k | New |
| FORONJY FINANCIAL LLC 0.25% of their portfolio | 10.8k $594.9k | Added +4.3k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 10.6k $581.1k | Unchanged |
| Merit Financial Group, LLC 0.00% of their portfolio | 10.3k $567.1k | New |
| PCA Investment Advisory Services Inc. 0.19% of their portfolio | 10.1k $556.6k | Reduced -100 |
| Sigma Planning Corp 0.02% of their portfolio | 10.0k $558.9k | Reduced -137 |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 9.8k $538.1k | Unchanged |
| Orion Capital Management LLC 0.18% of their portfolio | 9.7k $531.8k | Unchanged |
| WealthPlan Investment Management, LLC 0.03% of their portfolio | 9.6k $527.7k | Reduced -6.6k |
| Collaborative Wealth Managment Inc. 0.18% of their portfolio | 9.3k $512.1k | Reduced -2.6k |
| CRA Financial Services, LLC 0.06% of their portfolio | 8.4k $465.2k | Reduced -1.3k |
| Trek Financial, LLC 0.03% of their portfolio | 8.4k $463.1k | Unchanged |
| Strategic Blueprint, LLC 0.03% of their portfolio | 8.4k $462.4k | Reduced -27.5k |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 8.3k $454.5k | Added +9 |
| Annis Gardner Whiting Capital Advisors, LLC 0.09% of their portfolio | 8.2k $451.4k | Unchanged |
| Waterloo Capital, L.P. 0.03% of their portfolio | 8.0k $441.3k | Unchanged |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 7.9k $433.4k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 7.6k $420.6k | New |
| BCGM Wealth Management, LLC 0.10% of their portfolio | 6.9k $381.2k | Unchanged |
| RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio | 6.8k $372.0k | Unchanged |
| AlphaStar Capital Management, LLC 0.03% of their portfolio | 6.7k $371.2k | New |
| TopTier Wealth Management, LLC 0.24% of their portfolio | 6.5k $359.6k | First filing |
| Bedel Financial Consulting, Inc. 0.04% of their portfolio | 6.4k $353.4k | Unchanged |
| Lewis Asset Management, LLC 0.14% of their portfolio | 6.3k $348.3k | Added +97 |
| Vantage Financial Partners, LLC 0.07% of their portfolio | 6.1k $336.4k | Reduced -164 |
| Kathmere Capital Management, LLC 0.02% of their portfolio | 6.1k $335.6k | Reduced -71 |
| Diligent Investors, LLC 0.08% of their portfolio | 6.0k $333.1k | Reduced -86 |
| Beacon Financial Advisory LLC 0.08% of their portfolio | 6.0k $327.7k | Reduced -315 |
| Dominguez Wealth Management Solutions, Inc. 0.20% of their portfolio | 5.9k $324.4k | Unchanged |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 5.7k $313.2k | Unchanged |
| Secure Asset Management, LLC 0.05% of their portfolio | 5.6k $308.2k | Reduced -747 |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 5.3k $291.0k | Reduced -2.2k |
| Pinnacle Wealth Management Group, Inc. 0.14% of their portfolio | 5.0k $272.5k | Reduced -600 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 4.9k $272.3k | Reduced -13.1k |
| Ballast Rock Private Wealth LLC 0.17% of their portfolio | 4.8k $264.7k | First filing |
| RFG Advisory, LLC 0.00% of their portfolio | 4.7k $261.1k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 4.6k $250.9k | New |
| WealthPLAN Partners, LLC 0.04% of their portfolio | 4.3k $239.4k | Reduced -3.3k |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 4.3k $238.4k | Unchanged |
| Chris Bulman Inc 0.10% of their portfolio | 4.3k $234.7k | New |
| Outlook Wealth Advisors, LLC 0.05% of their portfolio | 4.2k $230.6k | Reduced -1.1k |
| Wood Tarver Financial Group, LLC 0.06% of their portfolio | 4.0k $221.0k | Unchanged |
| Mutual Advisors, LLC 0.00% of their portfolio | 3.9k $216.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 3.9k $215.3k | Unchanged |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 3.7k $205.1k | New |
| CYPRESS FINANCIAL PLANNING LLC 0.06% of their portfolio | 3.7k $204.1k | Reduced -2.6k |
| SageView Advisory Group, LLC 0.01% of their portfolio | 3.7k $203.7k | Reduced -775 |
| MORGAN STANLEY 0.00% of their portfolio | 2.7k $149.4k | Reduced -177 |