Vault-13

INNOVATOR ETFS TRUST BJAN

US EQTY BUFR JAN · ETP · CUSIP 45782C409

111 institutional holders +5 vs Q1 2025
4,695,7444.7m shares reported held*
$235.9mreported value*
6 new 28 added 42 reduced 2 sold out net bought ≈ $13.6m (+270.6k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $50.23.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 76Q4 22: 77Q1 23: 84Q2 23: 89Q3 23: 84Q4 23: 89Q1 24: 106Q2 24: 105Q3 24: 104Q4 24: 106Q1 25: 106Q2 25: 111111Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202276
Q4 202277
Q1 202384
Q2 202389
Q3 202384
Q4 202389
Q1 2024106
Q2 2024105
Q3 2024104
Q4 2024106
Q1 2025106
Q2 2025111

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 23: 19 bought or addedQ3 23: 40 cut or sold outQ4 23: 23 bought or addedQ4 23: 38 cut or sold outQ4 23Q1 24: 63 bought or addedQ1 24: 26 cut or sold outQ2 24: 20 bought or addedQ2 24: 49 cut or sold outQ2 24Q3 24: 21 bought or addedQ3 24: 54 cut or sold outQ4 24: 26 bought or addedQ4 24: 49 cut or sold outQ4 24Q1 25: 60 bought or addedQ1 25: 32 cut or sold outQ2 25: 34 bought or addedQ2 25: 44 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20231940
Q4 20232338
Q1 20246326
Q2 20242049
Q3 20242154
Q4 20242649
Q1 20256032
Q2 20253444

Biggest buyers

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +153,896+153.9k
COMMONWEALTH EQUITY SERVICES, LLC Added +104,775+104.8k
Brookstone Capital Management Added +27,902+27.9k
Gradient Investments LLC New +27,875+27.9k
Sunbelt Securities, Inc. New +18,865+18.9k
OSAIC HOLDINGS, INC. Added +18,123+18.1k
CITADEL ADVISORS LLC New +16,769+16.8k
Weaver Consulting Group Added +14,483+14.5k
LPL Financial LLC Added +11,049+11.0k
AdvisorNet Financial, Inc Added +9,240+9.2k

Biggest sellers

Onyx Bridge Wealth Group LLC Reduced -39,543-39.5k
GWN SECURITIES INC. Reduced -34,196-34.2k
Penserra Capital Management LLC Reduced -28,518-28.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -21,824-21.8k
CENTAURUS FINANCIAL, INC. Reduced -17,947-17.9k
RAYMOND JAMES FINANCIAL INC Reduced -8,075-8.1k
TOWNSQUARE CAPITAL LLC Reduced -4,632-4.6k
RFG Advisory, LLC Reduced -4,567-4.6k
Cetera Investment Advisers Reduced -3,678-3.7k
ENVESTNET ASSET MANAGEMENT INC Reduced -2,467-2.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (1.5%, 2026-08-06)

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 654,965655.0k $32.9m $32.9m 0.04% Added +104.8k +104,775
2 Brookstone Capital Management 0.34% of their portfolio WHEATON, IL 512,656512.7k $25.7m $25.7m 0.34% Added +27.9k +27,902
3 Penserra Capital Management LLC 0.24% of their portfolio ORINDA, CA 347,381347.4k $17.4m $17.4m 0.24% Reduced -28.5k -28,518
4 INTEGRAL INVESTMENT ADVISORS, INC. 3.57% of their portfolio TURLOCK, CA 248,975249.0k $12.5m $12.5m 3.57% Added +26 +26
5 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 170,092170.1k $8.6m $8.6m 0.01% Added +153.9k +153,896
6 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 164,560164.6k $8.3m $8.3m 0.01% Reduced -440 -440
7 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 147,806147.8k $7.4m $7.4m 0.01% Reduced -3.7k -3,678
8 U.S. Capital Wealth Advisors, LLC 0.19% of their portfolio AUSTIN, TX 131,161131.2k $6.6m $6.6m 0.19% Added +4.7k +4,728
9 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 130,253130.3k $6.5m $6.5m 0.01% Added +18.1k +18,123
10 Stuart Chaussee & Associates, Inc. 1.28% of their portfolio BEVERLY HILLS, CA 113,130113.1k $5.7m $5.7m 1.28% Added +930 +930
11 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 101,425101.4k $5.1m $5.1m 0.01% Added +3.5k +3,517
12 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 99,37499.4k $5.0m $5.0m 0.00% Added +11.0k +11,049
13 Steward Partners Investment Advisory, LLC 0.04% of their portfolio STAMFORD, CT 97,22797.2k $4.9m $4.9m 0.04% Added +808 +808
14 Onyx Bridge Wealth Group LLC 0.63% of their portfolio TARRYTOWN, NY 94,35494.4k $4.7m $4.7m 0.63% Reduced -39.5k -39,543
15 Crown Wealth Group, LLC 1.68% of their portfolio Charlotte, NC 89,14589.1k $4.5m $4.5m 1.68% Reduced -437 -437
16 Maltin Wealth Management, Inc. 1.89% of their portfolio RIDGEWOOD, NJ 83,62883.6k $4.2m $4.2m 1.89% Added +9.2k +9,213
17 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 75,52375.5k $3.8m $3.8m 0.00% Reduced -2.5k -2,467
18 DHJJ Financial Advisors, Ltd. 1.16% of their portfolio NAPERVILLE, IL 63,84463.8k $3.2m $3.2m 1.16% Reduced -534 -534
19 Opes Wealth Management LLC 0.50% of their portfolio MENLO PARK, CA 56,40856.4k $2.8m $2.8m 0.50% Added +1.4k +1,413
20 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 55,07355.1k $2.8m $2.8m 0.00% Added +2.5k +2,494
21 Motiv8 Investments LLC 1.58% of their portfolio PORT ST. LUCIE, FL 51,34951.3k $2.6m $2.6m 1.58% Added +1.6k +1,552
22 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 50,65050.6k $2.5m $2.5m 0.00% Reduced -8.1k -8,075
23 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 49,81649.8k $2.5m $2.5m 0.01% Reduced -360 -360
24 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.40% of their portfolio BLUE BELL, PA 47,11447.1k $2.4m $2.4m 0.40% Reduced -375 -375
25 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 46,99147.0k $2.4m $2.4m 0.00% Unchanged
26 My Personal CFO, LLC 1.06% of their portfolio VANCOUVER, WA 46,46346.5k $2.3m $2.3m 1.06% Reduced -32 -32
27 First Commonwealth Financial Corp /PA/ 0.46% of their portfolio Indiana, PA 42,69442.7k $2.1m $2.1m 0.46% Reduced -141 -141
28 FSA Advisors, Inc. 1.63% of their portfolio TROY, MI 39,80639.8k $2.0m $2.0m 1.63% Added +99 +99
29 Bellwether Advisors, LLC 0.33% of their portfolio LINCOLN, NE 38,48138.5k $1.9m $1.9m 0.33% Unchanged
30 Strategic Blueprint, LLC 0.09% of their portfolio ATLANTA, GA 36,13436.1k $1.8m $1.8m 0.09% Added +4.7k +4,681
31 Schulz Wealth, LTD. 1.21% of their portfolio MANSFIELD, TX 32,13032.1k $1.6m $1.6m 1.21% Unchanged
32 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 30,55630.6k $1.5m $1.5m 0.00% Reduced -1.5k -1,457
33 CoreCap Advisors, LLC 0.06% of their portfolio SOUTHFIELD, MI 28,93728.9k $1.5m $1.5m 0.06% Reduced -942 -942
34 Gradient Investments LLC 0.03% of their portfolio ARDEN HILLS, MN 27,87527.9k $1.4m $1.4m 0.03% New
35 MACROVIEW INVESTMENT MANAGEMENT LLC 1.12% of their portfolio BETHESDA, MD 27,25027.2k $1.4m $1.4m 1.12% Reduced -185 -185
36 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 27,09127.1k $1.4m $1.4m 0.00% Reduced -680 -680
37 Bison Wealth, LLC 0.10% of their portfolio ATLANTA, GA 26,22526.2k $1.3m $1.3m 0.10% Added +387 +387
38 Berkshire Money Management, Inc. 0.12% of their portfolio DALTON, MA 23,58223.6k $1.2m $1.2m 0.12% Unchanged
39 Lantz Financial LLC 0.28% of their portfolio NAPERVILLE, IL 22,51022.5k $1.1m $1.1m 0.28% Reduced -150 -150
40 Weaver Consulting Group 0.27% of their portfolio HUNTINGTON BEACH, CA 19,24819.2k $966.7k $966.7k 0.27% Added +14.5k +14,483
41 Sunbelt Securities, Inc. 0.08% of their portfolio HOUSTON, TX 18,86518.9k $904.6k $904.6k 0.08% New
42 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 17,14517.1k $861.1k $861.1k 0.03% Added +396 +396
43 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 16,76916.8k $842.2k $842.2k 0.00% New
44 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 16,47016.5k $827.1k $827.1k 0.03% Reduced -269 -269
45 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 16,05016.1k $819.7k $819.7k 0.01% Unchanged
46 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 15,82815.8k $795.0k $795.0k 0.02% Added +3.7k +3,667
47 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 15,63815.6k $785.4k $785.4k 0.03% Reduced -28 -28
48 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 13,66713.7k $686.4k $686.4k 0.01% Reduced -457 -457
49 Stratos Wealth Advisors, LLC 0.04% of their portfolio BEACHWOOD, OH 13,56613.6k $681.4k $681.4k 0.04% Unchanged
50 M Holdings Securities, Inc. 0.12% of their portfolio PORTLAND, OR 13,40413.4k $673.0k $673.0k 0.12% Added +3.2k +3,172
51 Firestone Capital Management 0.16% of their portfolio SOUTH MIAMI, FL 13,38813.4k $672.4k $672.4k 0.16% Reduced -92 -92
52 Collaborative Wealth Managment Inc. 0.29% of their portfolio LAKE MARY, FL 13,02513.0k $654.2k $654.2k 0.29% Unchanged
53 Valtinson Bruner Financial Planning LLC 0.20% of their portfolio NEW BRIGHTON, MN 12,94412.9k $650.1k $650.1k 0.20% Added +688 +688
54 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 12,18612.2k $622.7k $622.7k 0.02% Unchanged
55 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 12,05512.1k $605.5k $605.5k 0.02% Unchanged
56 TOWNSQUARE CAPITAL LLC 0.06% of their portfolio Lehi, UT 11,97812.0k $601.6k $601.6k 0.06% Reduced -4.6k -4,632
57 Arax Advisory Partners 0.03% of their portfolio NEW YORK, NY 11,94311.9k $599.8k $599.8k 0.03% Reduced -55 -55
58 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 11,46111.5k $575.6k $575.6k 0.01% Reduced -1.5k -1,480
59 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 11,06111.1k $555.5k $555.5k 0.00% Unchanged
60 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 10,56510.6k $530.6k $530.6k 0.02% Reduced -823 -823
61 City Center Advisors, LLC 0.57% of their portfolio TROY, MI 10,55810.6k $530.3k $530.3k 0.57% Reduced -725 -725
62 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 10,26510.3k $515.6k $515.6k 0.01% Reduced -11 -11
63 PCA Investment Advisory Services Inc. 0.22% of their portfolio CINCINNATI, OH 10,21110.2k $512.8k $512.8k 0.22% Unchanged
64 Orion Capital Management LLC 0.19% of their portfolio CORONADO, CA 9,96010.0k $500.2k $500.2k 0.19% Unchanged
65 CRA Financial Services, LLC 0.08% of their portfolio NORTHFIELD, NJ 9,9499.9k $499.7k $499.7k 0.08% Reduced -535 -535
66 AdvisorNet Financial, Inc 0.03% of their portfolio MINNETONKA, MN 9,7759.8k $490.9k $490.9k 0.03% Added +9.2k +9,240
67 Chris Bulman Inc 0.27% of their portfolio ROSEVILLE, CA 9,4879.5k $476.5k $476.5k 0.27% Reduced -43 -43
68 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 8,5848.6k $431.1k $431.1k 0.01% Reduced -47 -47
69 Trek Financial, LLC 0.03% of their portfolio Scottsdale, AZ 8,4118.4k $422.4k $422.4k 0.03% Reduced -1.0k -1,000
70 Annis Gardner Whiting Capital Advisors, LLC 0.14% of their portfolio TAMPA, FL 8,2008.2k $411.8k $411.8k 0.14% Unchanged
71 Waterloo Capital, L.P. 0.03% of their portfolio AUSTIN, TX 8,0158.0k $402.6k $402.6k 0.03% Unchanged
72 CENTAURUS FINANCIAL, INC. 0.02% of their portfolio ANAHEIM, CA 7,5117.5k $377.0k $377.0k 0.02% Reduced -17.9k -17,947
73 BCS Wealth Management 0.08% of their portfolio JOHNSON CITY, TN 7,3007.3k $367.0k $367.0k 0.08% Reduced -767 -767
74 BCGM Wealth Management, LLC 0.10% of their portfolio LAFAYETTE, IN 6,9256.9k $347.8k $347.8k 0.10% Unchanged
75 RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio ANN ARBOR, MI 6,7576.8k $339.4k $339.4k 0.06% Unchanged
76 CYPRESS FINANCIAL PLANNING LLC 0.11% of their portfolio HADDON HEIGHTS, NJ 6,4286.4k $322.8k $322.8k 0.11% Reduced -553 -553
77 Bedel Financial Consulting, Inc. 0.04% of their portfolio INDIANAPOLIS, IN 6,4206.4k $322.4k $322.4k 0.04% Reduced -214 -214
78 Beacon Financial Advisory LLC 0.08% of their portfolio CLEVELAND, OH 6,3676.4k $319.8k $319.8k 0.08% Unchanged
79 Secure Asset Management, LLC 0.06% of their portfolio Troy, MI 6,3456.3k $318.7k $318.7k 0.06% Unchanged
80 Vantage Financial Partners, LLC 0.07% of their portfolio ELM GROVE, WI 6,2746.3k $315.1k $315.1k 0.07% Reduced -165 -165
81 Kathmere Capital Management, LLC 0.02% of their portfolio WAYNE, PA 6,1746.2k $310.1k $310.1k 0.02% Reduced -1.1k -1,102
82 Lewis Asset Management, LLC 0.15% of their portfolio LAFAYETTE, CA 6,1546.2k $309.1k $309.1k 0.15% Added +77 +77
83 Pinnacle Wealth Management Group, Inc. 0.18% of their portfolio PLYMOUTH, MI 6,1506.2k $308.9k $308.9k 0.18% Unchanged
84 Diligent Investors, LLC 0.07% of their portfolio REDLANDS, CA 6,1466.1k $308.7k $308.7k 0.07% Unchanged
85 Dominguez Wealth Management Solutions, Inc. 0.21% of their portfolio WILLIAMSBURG, VA 5,8925.9k $295.9k $295.9k 0.21% Unchanged
86 SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio FRANKLIN, TN 5,6905.7k $285.8k $285.8k 0.01% Unchanged
87 OLIVER LAGORE VANVALIN INVESTMENT GROUP 0.10% of their portfolio FLINT, MI 5,5655.6k $259.5k $259.5k 0.10% First filing
88 Outlook Wealth Advisors, LLC 0.07% of their portfolio SHENANDOAH, TX 5,2695.3k $264.6k $264.6k 0.07% Reduced -818 -818
89 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 5,2415.2k $263.2k $263.2k 0.00% Unchanged
90 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 4,7434.7k $238.2k $238.2k 0.01% Reduced -4.6k -4,567
91 GWN SECURITIES INC. 0.04% of their portfolio Palm Beach Gardens, FL 4,5254.5k $227.9k $227.9k 0.04% Reduced -34.2k -34,196
92 SageView Advisory Group, LLC 0.01% of their portfolio Newport Beach, CA 4,4754.5k $229.6k $229.6k 0.01% Unchanged
93 Main Street Financial Solutions, LLC 0.02% of their portfolio NEWTOWN, PA 4,3304.3k $217.5k $217.5k 0.02% Unchanged
94 World Investment Advisors 0.00% of their portfolio LINCROFT, NJ 4,0504.0k $203.4k $203.4k 0.00% New
95 Wood Tarver Financial Group, LLC 0.06% of their portfolio BOISE, ID 4,0264.0k $202.0k $202.0k 0.06% Unchanged
96 IFP Advisors, Inc 0.01% of their portfolio TAMPA, FL 4,0074.0k $201.2k $201.2k 0.01% Added +1.1k +1,063
97 Mutual Advisors, LLC 0.01% of their portfolio OMAHA, NE 3,9263.9k $201.4k $201.4k 0.01% New
98 Joseph Group Capital Management 0.04% of their portfolio COLUMBUS, OH 2,2962.3k $115.3k $115.3k 0.04% Unchanged
99 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 2,1212.1k $106.5k $106.5k 0.00% Unchanged
100 O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio Stamford, CT 1,9131.9k $96.1k $96.1k 0.00% Reduced -1.1k -1,102