Vault-13

INNOVATOR ETFS TRUST BJAN

US EQTY BUFR JAN · ETP · CUSIP 45782C409

106 institutional holders +0 vs Q4 2024
4,575,9264.6m shares reported held*
$213.5mreported value*
12 new 48 added 23 reduced 9 sold out net bought ≈ $62.8m (+1.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $46.65.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 76Q4 22: 77Q1 23: 84Q2 23: 89Q3 23: 84Q4 23: 89Q1 24: 106Q2 24: 105Q3 24: 104Q4 24: 106Q1 25: 106106Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202276
Q4 202277
Q1 202384
Q2 202389
Q3 202384
Q4 202389
Q1 2024106
Q2 2024105
Q3 2024104
Q4 2024106
Q1 2025106

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 23: 24 bought or addedQ2 23: 36 cut or sold outQ3 23: 19 bought or addedQ3 23: 40 cut or sold outQ3 23Q4 23: 23 bought or addedQ4 23: 38 cut or sold outQ1 24: 63 bought or addedQ1 24: 26 cut or sold outQ1 24Q2 24: 20 bought or addedQ2 24: 49 cut or sold outQ3 24: 21 bought or addedQ3 24: 54 cut or sold outQ3 24Q4 24: 26 bought or addedQ4 24: 49 cut or sold outQ1 25: 60 bought or addedQ1 25: 32 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20232436
Q3 20231940
Q4 20232338
Q1 20246326
Q2 20242049
Q3 20242154
Q4 20242649
Q1 20256032

Biggest buyers

Brookstone Capital Management Added +470,957+471.0k
COMMONWEALTH EQUITY SERVICES, LLC Added +420,149+420.1k
Onyx Bridge Wealth Group LLC New +133,897+133.9k
Marcum Wealth, LLC Added +122,985+123.0k
Janney Montgomery Scott LLC New +97,908+97.9k
Steward Partners Investment Advisory, LLC Added +95,343+95.3k
Penserra Capital Management LLC Added +55,107+55.1k
GWN SECURITIES INC. New +38,721+38.7k
MACROVIEW INVESTMENT MANAGEMENT LLC New +27,435+27.4k
Cetera Investment Advisers Added +26,213+26.2k

Biggest sellers

Crown Wealth Group, LLC Reduced -245,290-245.3k
Seros Financial, LLC Sold out -124,477-124.5k
Sunbelt Securities, Inc. Sold out -18,865-18.9k
CITADEL ADVISORS LLC Sold out -7,649-7.6k
U.S. Capital Wealth Advisors, LLC Reduced -7,451-7.5k
OSAIC HOLDINGS, INC. Reduced -6,781-6.8k
KFG WEALTH MANAGEMENT, LLC Sold out -4,663-4.7k
Mutual Advisors, LLC Sold out -4,426-4.4k
First Heartland Consultants, Inc. Sold out -4,354-4.4k
Global Trust Asset Management, LLC Sold out -3,500-3.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (1.5%, 2026-08-06)

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 550,190550.2k $25.7m $25.7m 0.04% Added +420.1k +420,149
2 Brookstone Capital Management 0.32% of their portfolio WHEATON, IL 484,754484.8k $22.6m $22.6m 0.32% Added +471.0k +470,957
3 Penserra Capital Management LLC 0.31% of their portfolio ORINDA, CA 375,899375.9k $17.5m $17.5m 0.31% Added +55.1k +55,107
4 INTEGRAL INVESTMENT ADVISORS, INC. 3.71% of their portfolio TURLOCK, CA 248,949248.9k $11.6m $11.6m 3.71% Added +8.1k +8,142
5 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 165,000165.0k $7.7m $7.7m 0.01% Added +20.2k +20,245
6 Marcum Wealth, LLC 0.63% of their portfolio CLEVELAND, OH 157,366157.4k $7.3m $7.3m 0.63% Added +123.0k +122,985
7 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 151,484151.5k $7.1m $7.1m 0.01% Added +26.2k +26,213
8 Onyx Bridge Wealth Group LLC 0.90% of their portfolio TARRYTOWN, NY 133,897133.9k $6.2m $6.2m 0.90% New
9 U.S. Capital Wealth Advisors, LLC 0.18% of their portfolio AUSTIN, TX 126,433126.4k $5.9m $5.9m 0.18% Reduced -7.5k -7,451
10 Stuart Chaussee & Associates, Inc. 1.30% of their portfolio BEVERLY HILLS, CA 112,200112.2k $5.2m $5.2m 1.30% Added +3.2k +3,200
11 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 112,130112.1k $5.2m $5.2m 0.01% Reduced -6.8k -6,781
12 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 97,90897.9k $4.6m $4.6m 0.01% New
13 Steward Partners Investment Advisory, LLC 0.04% of their portfolio STAMFORD, CT 96,41996.4k $4.5m $4.5m 0.04% Added +95.3k +95,343
14 Crown Wealth Group, LLC 2.17% of their portfolio Charlotte, NC 89,58289.6k $4.2m $4.2m 2.17% Reduced -245.3k -245,290
15 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 88,32588.3k $4.1m $4.1m 0.00% Added +15.8k +15,812
16 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 77,99078.0k $3.6m $3.6m 0.00% Added +20.6k +20,623
17 Maltin Wealth Management, Inc. 1.63% of their portfolio RIDGEWOOD, NJ 74,41574.4k $3.5m $3.5m 1.63% Reduced -2.4k -2,400
18 DHJJ Financial Advisors, Ltd. 1.21% of their portfolio NAPERVILLE, IL 64,37864.4k $3.0m $3.0m 1.21% Reduced -169 -169
19 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 58,72558.7k $2.7m $2.7m 0.00% Added +3.2k +3,161
20 Opes Wealth Management LLC 0.52% of their portfolio MENLO PARK, CA 54,99555.0k $2.6m $2.6m 0.52% Added +430 +430
21 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 52,57952.6k $2.5m $2.5m 0.01% Added +3.5k +3,545
22 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 50,17650.2k $2.3m $2.3m 0.01% Added +11.1k +11,052
23 Motiv8 Investments LLC 1.54% of their portfolio PORT ST. LUCIE, FL 49,79749.8k $2.3m $2.3m 1.54% Added +6.0k +6,004
24 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.42% of their portfolio BLUE BELL, PA 47,48947.5k $2.2m $2.2m 0.42% Added +22.5k +22,480
25 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 46,99147.0k $2.2m $2.2m 0.00% Added +6.8k +6,763
26 My Personal CFO, LLC 1.09% of their portfolio VANCOUVER, WA 46,49546.5k $2.2m $2.2m 1.09% Reduced -10 -10
27 First Commonwealth Financial Corp /PA/ 0.47% of their portfolio Indiana, PA 42,83542.8k $2.0m $2.0m 0.47% Added +690 +690
28 FSA Advisors, Inc. 1.47% of their portfolio TROY, MI 39,70739.7k $1.9m $1.9m 1.47% Added +6.1k +6,141
29 GWN SECURITIES INC. 0.11% of their portfolio Palm Beach Gardens, FL 38,72138.7k $1.9m $1.9m 0.11% New
30 Bellwether Advisors, LLC 0.37% of their portfolio LINCOLN, NE 38,48138.5k $1.8m $1.8m 0.37% Reduced -218 -218
31 Schulz Wealth, LTD. 1.14% of their portfolio MANSFIELD, TX 32,13032.1k $1.5m $1.5m 1.14% Unchanged
32 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 32,01332.0k $1.5m $1.5m 0.01% Added +3.9k +3,894
33 Strategic Blueprint, LLC 0.08% of their portfolio ATLANTA, GA 31,45331.5k $1.5m $1.5m 0.08% Added +16.3k +16,325
34 CoreCap Advisors, LLC 0.06% of their portfolio SOUTHFIELD, MI 29,87929.9k $1.4m $1.4m 0.06% Reduced -123 -123
35 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 27,77127.8k $1.3m $1.3m 0.00% Added +11.9k +11,903
36 MACROVIEW INVESTMENT MANAGEMENT LLC 1.21% of their portfolio BETHESDA, MD 27,43527.4k $1.3m $1.3m 1.21% New
37 Bison Wealth, LLC 0.11% of their portfolio ATLANTA, GA 25,83825.8k $1.2m $1.2m 0.11% Added +776 +776
38 CENTAURUS FINANCIAL, INC. 0.07% of their portfolio ANAHEIM, CA 25,45825.5k $1.2m $1.2m 0.07% Added +21.1k +21,078
39 Berkshire Money Management, Inc. 0.12% of their portfolio DALTON, MA 23,58223.6k $1.1m $1.1m 0.12% Added +315 +315
40 Lantz Financial LLC 0.29% of their portfolio NAPERVILLE, IL 22,66022.7k $1.1m $1.1m 0.29% Added +2.6k +2,578
41 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 21,82421.8k $1.0m $1.0m 0.00% Added +13.0k +12,996
42 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 16,74916.7k $781.0k $781.0k 0.03% New
43 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 16,73916.7k $780.5k $780.5k 0.02% Added +11.5k +11,531
44 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 16,61016.6k $774.6k $774.6k 0.01% Added +212 +212
45 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 16,19616.2k $755.3k $755.3k 0.00% Added +649 +649
46 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 16,05016.1k $748.4k $748.4k 0.01% Reduced -355 -355
47 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 15,66615.7k $730.5k $730.5k 0.03% Added +3.3k +3,328
48 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 14,12414.1k $658.6k $658.6k 0.01% Added +3.3k +3,315
49 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 13,56613.6k $632.6k $632.6k 0.03% Added +310 +310
50 Firestone Capital Management 0.16% of their portfolio SOUTH MIAMI, FL 13,48013.5k $628.6k $628.6k 0.16% Unchanged
51 Collaborative Wealth Managment Inc. 0.28% of their portfolio LAKE MARY, FL 13,02513.0k $607.4k $607.4k 0.28% Reduced -832 -832
52 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 12,94112.9k $603.5k $603.5k 0.01% Reduced -138 -138
53 Valtinson Bruner Financial Planning LLC 0.19% of their portfolio NEW BRIGHTON, MN 12,25612.3k $571.5k $571.5k 0.19% Added +100 +100
54 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 12,18612.2k $569.1k $569.1k 0.02% Unchanged
55 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 12,16112.2k $567.1k $567.1k 0.01% New
56 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 12,05512.1k $562.1k $562.1k 0.02% Unchanged
57 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 11,99812.0k $559.5k $559.5k 0.04% Reduced -191 -191
58 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 11,38811.4k $531.0k $531.0k 0.02% Reduced -1.0k -1,024
59 City Center Advisors, LLC 0.61% of their portfolio TROY, MI 11,28311.3k $526.1k $526.1k 0.61% Added +397 +397
60 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 11,06111.1k $515.8k $515.8k 0.00% Added +475 +475
61 CRA Financial Services, LLC 0.08% of their portfolio NORTHFIELD, NJ 10,48410.5k $488.9k $488.9k 0.08% Unchanged
62 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 10,27610.3k $479.2k $479.2k 0.01% Added +210 +210
63 M Holdings Securities, Inc. 0.08% of their portfolio PORTLAND, OR 10,23210.2k $477.0k $477.0k 0.08% New
64 PCA Investment Advisory Services Inc. 0.25% of their portfolio CINCINNATI, OH 10,21110.2k $476.2k $476.2k 0.25% Added +90 +90
65 Orion Capital Management LLC 0.20% of their portfolio CORONADO, CA 9,96010.0k $464.5k $464.5k 0.20% Reduced -3.1k -3,126
66 Chris Bulman Inc 0.28% of their portfolio ROSEVILLE, CA 9,5309.5k $444.4k $444.4k 0.28% New
67 Trek Financial, LLC 0.03% of their portfolio Scottsdale, AZ 9,4119.4k $438.9k $438.9k 0.03% Added +2.4k +2,422
68 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 9,3109.3k $434.1k $434.1k 0.01% Reduced -3.0k -2,957
69 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 8,6318.6k $402.5k $402.5k 0.01% Added +1.5k +1,545
70 Annis Gardner Whiting Capital Advisors, LLC 0.16% of their portfolio TAMPA, FL 8,2008.2k $382.4k $382.4k 0.16% New
71 BCS Wealth Management 0.10% of their portfolio JOHNSON CITY, TN 8,0678.1k $376.0k $376.0k 0.10% Added +85 +85
72 Waterloo Capital, L.P. 0.03% of their portfolio AUSTIN, TX 8,0158.0k $373.8k $373.8k 0.03% Added +1.4k +1,440
73 Kathmere Capital Management, LLC 0.03% of their portfolio WAYNE, PA 7,2767.3k $339.3k $339.3k 0.03% Unchanged
74 CYPRESS FINANCIAL PLANNING LLC 0.12% of their portfolio HADDON HEIGHTS, NJ 6,9817.0k $325.5k $325.5k 0.12% Reduced -1.1k -1,092
75 BCGM Wealth Management, LLC 0.10% of their portfolio LAFAYETTE, IN 6,9256.9k $322.9k $322.9k 0.10% Unchanged
76 RETIREMENT INCOME SOLUTIONS, INC 0.07% of their portfolio ANN ARBOR, MI 6,7576.8k $315.1k $315.1k 0.07% Unchanged
77 Bedel Financial Consulting, Inc. 0.04% of their portfolio INDIANAPOLIS, IN 6,6346.6k $308.7k $308.7k 0.04% Reduced -750 -750
78 Vantage Financial Partners, LLC 0.07% of their portfolio ELM GROVE, WI 6,4396.4k $300.3k $300.3k 0.07% Reduced -63 -63
79 Beacon Financial Advisory LLC 0.09% of their portfolio CLEVELAND, OH 6,3676.4k $296.9k $296.9k 0.09% Reduced -382 -382
80 Secure Asset Management, LLC 0.06% of their portfolio Troy, MI 6,3456.3k $295.9k $295.9k 0.06% Unchanged
81 Pinnacle Wealth Management Group, Inc. 0.20% of their portfolio PLYMOUTH, MI 6,1506.2k $286.8k $286.8k 0.20% Unchanged
82 Diligent Investors, LLC 0.07% of their portfolio REDLANDS, CA 6,1466.1k $286.6k $286.6k 0.07% Unchanged
83 Outlook Wealth Advisors, LLC 0.08% of their portfolio SHENANDOAH, TX 6,0876.1k $283.9k $283.9k 0.08% Added +1.8k +1,836
84 Lewis Asset Management, LLC 0.23% of their portfolio LAFAYETTE, CA 6,0776.1k $283.4k $283.4k 0.23% Added +103 +103
85 Dominguez Wealth Management Solutions, Inc. 0.20% of their portfolio WILLIAMSBURG, VA 5,8925.9k $274.8k $274.8k 0.20% Unchanged
86 SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio FRANKLIN, TN 5,6905.7k $265.3k $265.3k 0.01% New
87 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 5,2415.2k $244.4k $244.4k 0.00% Added +2.5k +2,507
88 Weaver Consulting Group 0.07% of their portfolio HUNTINGTON BEACH, CA 4,7654.8k $222.2k $222.2k 0.07% New
89 SageView Advisory Group, LLC 0.01% of their portfolio Newport Beach, CA 4,4754.5k $208.7k $208.7k 0.01% Unchanged
90 Main Street Financial Solutions, LLC 0.02% of their portfolio NEWTOWN, PA 4,3304.3k $201.9k $201.9k 0.02% New
91 Wood Tarver Financial Group, LLC 0.06% of their portfolio BOISE, ID 4,0264.0k $187.7k $187.7k 0.06% Added +17 +17
92 O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio Stamford, CT 3,0153.0k $140.6k $140.6k 0.00% Unchanged
93 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,9442.9k $137.3k $137.3k 0.00% Added +1.3k +1,300
94 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 2,5572.6k $119.2k $119.2k 0.00% Reduced -523 -523
95 Joseph Group Capital Management 0.04% of their portfolio COLUMBUS, OH 2,2962.3k $107.1k $107.1k 0.04% Unchanged
96 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 2,1212.1k $97.2k $97.2k 0.00% Reduced -41 -41
97 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 1,2551.3k $60.2k $60.2k 0.00% Unchanged
98 Continuum Advisory, LLC 0.01% of their portfolio EAGLE, ID 939939 $43.8k $43.8k 0.01% Unchanged
99 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 535535 $24.9k $24.9k 0.00% Unchanged
100 US BANCORP \DE\ 0.00% of their portfolio MINNEAPOLIS, MN 506506 $23.6k $23.6k 0.00% Unchanged