INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $57.63.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
| Q2 2023 | 71 |
| Q3 2023 | 67 |
| Q4 2023 | 70 |
| Q1 2024 | 94 |
| Q2 2024 | 100 |
| Q3 2024 | 96 |
| Q4 2024 | 98 |
| Q1 2025 | 104 |
| Q2 2025 | 100 |
| Q3 2025 | 98 |
| Q4 2025 | 100 |
| Q1 2026 | 101 |
| Q2 2026 | 105 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 16 | 51 |
| Q4 2024 | 14 | 48 |
| Q1 2025 | 51 | 38 |
| Q2 2025 | 26 | 49 |
| Q3 2025 | 18 | 46 |
| Q4 2025 | 14 | 60 |
| Q1 2026 | 45 | 34 |
| Q2 2026 | 31 | 32 |
Biggest buyers
| Brookstone Capital Management | Added | +815.9k |
| Penserra Capital Management LLC | Added | +67.3k |
| OSAIC HOLDINGS, INC. | Added | +65.2k |
| Cambridge Investment Research Advisors, Inc. | Added | +21.1k |
| Arkadios Wealth Advisors | Added | +19.4k |
| Chris Bulman Inc | Added | +6.9k |
| Beacon Pointe Advisors, LLC | Added | +5.0k |
| AlphaStar Capital Management, LLC | New | +5.0k |
| Lido Advisors, LLC | Added | +4.6k |
| Strategic Blueprint, LLC | Added | +3.9k |
Biggest sellers
| Kestra Advisory Services, LLC | Reduced | -26.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -19.2k |
| My Personal CFO, LLC | Reduced | -6.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -6.1k |
| Valtinson Bruner Financial Planning LLC | Reduced | -4.7k |
| OLD MISSION CAPITAL LLC | Reduced | -4.6k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -2.6k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -2.6k |
| Retirement Planning Group, LLC | Reduced | -2.5k |
| Spire Wealth Management | Reduced | -2.4k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.49% of their portfolio | 846.1k $48.8m | Added +815.9k |
| Penserra Capital Management LLC 0.20% of their portfolio | 455.1k $26.2m | Added +67.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 155.5k $9.0m | Added +65.2k |
| MACROVIEW INVESTMENT MANAGEMENT LLC 4.95% of their portfolio | 138.3k $8.0m | Reduced -125 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 113.8k $6.6m | Reduced -6.1k |
| HighTower Advisors, LLC 0.01% of their portfolio | 100.4k $5.8m | Reduced -2.1k |
| Cerity Partners LLC 0.01% of their portfolio | 87.7k $5.1m | Added +2.8k |
| Retirement Planning Group, LLC 0.13% of their portfolio | 86.3k $5.0m | Reduced -2.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 73.2k $4.2m | Reduced -2.6k |
| Valtinson Bruner Financial Planning LLC 1.01% of their portfolio | 70.2k $4.0m | Reduced -4.7k |
| LPL Financial LLC 0.00% of their portfolio | 67.8k $3.9m | Added +1.6k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 53.9k $3.1m | Added +21.1k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 43.3k $2.5m | Added +5.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 41.1k $2.4m | Added +869 |
| Main Street Financial Solutions, LLC 0.15% of their portfolio | 40.5k $2.3m | Reduced -190 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 40.2k $2.3m | Reduced -26.8k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 38.8k $2.2m | Added +2.3k |
| My Personal CFO, LLC 0.86% of their portfolio | 38.4k $2.2m | Reduced -6.1k |
| Lantz Financial LLC 0.36% of their portfolio | 34.3k $2.0m | Reduced -840 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 33.1k $1.9m | Reduced -19.2k |
| Chris Bulman Inc 0.65% of their portfolio | 31.0k $1.8m | Added +6.9k |
| Fragasso Financial Advisors Inc 0.09% of their portfolio | 30.5k $1.8m | Reduced -104 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio | 30.4k $1.7m | Unchanged |
| Spire Wealth Management 0.05% of their portfolio | 29.9k $1.7m | Reduced -2.4k |
| First Commonwealth Financial Corp /PA/ 0.23% of their portfolio | 28.6k $1.6m | Reduced -306 |
| Arkadios Wealth Advisors 0.02% of their portfolio | 23.7k $1.4m | Added +19.4k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 23.2k $1.3m | Unchanged |
| Weaver Consulting Group 0.26% of their portfolio | 22.4k $1.3m | Added +760 |
| BECK CAPITAL MANAGEMENT, LLC 0.23% of their portfolio | 21.3k $1.2m | Reduced -59 |
| Lido Advisors, LLC 0.00% of their portfolio | 21.1k $1.2m | Added +4.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 21.0k $1.2m | Reduced -2.6k |
| Strategic Blueprint, LLC 0.05% of their portfolio | 18.2k $1.1m | Added +3.9k |
| FSA Advisors, Inc. 0.46% of their portfolio | 17.3k $998.3k | Reduced -533 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 16.8k $967.0k | Reduced -180 |
| DHJJ Financial Advisors, Ltd. 0.26% of their portfolio | 15.6k $898.5k | Reduced -90 |
| Ballast Rock Private Wealth LLC 0.40% of their portfolio | 14.9k $860.5k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 12.8k $737.3k | Added +3.7k |
| Ausdal Financial Partners, Inc. 0.03% of their portfolio | 12.5k $721.4k | Reduced -1.3k |
| NOVEM GROUP 0.07% of their portfolio | 12.5k $721.4k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 12.5k $718.5k | Added +961 |
| Trek Financial, LLC 0.03% of their portfolio | 11.1k $641.8k | Reduced -771 |
| CORRADO ADVISORS, LLC 0.29% of their portfolio | 11.1k $639.1k | Reduced -36 |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 10.9k $629.4k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 10.8k $622.0k | Reduced -4.6k |
| Bellwether Advisors, LLC 0.09% of their portfolio | 10.7k $617.1k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 9.7k $559.2k | Reduced -173 |
| Allie Family Office LLC 0.20% of their portfolio | 9.6k $550.3k | Unchanged |
| BCS Wealth Management 0.10% of their portfolio | 9.2k $530.7k | Unchanged |
| WPWealth LLP 0.07% of their portfolio | 8.5k $487.9k | Unchanged |
| Summit Wealth Partners, LLC 0.07% of their portfolio | 8.3k $481.1k | Unchanged |
| Wood Tarver Financial Group, LLC 0.11% of their portfolio | 7.8k $450.0k | Unchanged |
| Orion Capital Management LLC 0.13% of their portfolio | 7.4k $428.2k | Unchanged |
| COFG Advisors, LLC 0.07% of their portfolio | 7.4k $424.1k | Unchanged |
| TopTier Wealth Management, LLC 0.26% of their portfolio | 7.3k $422.4k | Reduced -540 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.2k $416.6k | Added +192 |
| Outlook Wealth Advisors, LLC 0.09% of their portfolio | 6.9k $395.8k | Reduced -222 |
| Advisory Services Network, LLC 0.00% of their portfolio | 6.7k $386.5k | Unchanged |
| GWN SECURITIES INC. 0.06% of their portfolio | 6.6k $381.8k | Added +114 |
| Merit Financial Group, LLC 0.00% of their portfolio | 6.5k $373.2k | Added +1.4k |
| Continuum Advisory, LLC 0.03% of their portfolio | 5.8k $331.4k | Reduced -26 |
| Diligent Investors, LLC 0.07% of their portfolio | 5.4k $309.2k | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 5.1k $293.5k | Added +94 |
| Gaddis Premier Wealth Advisors LLC 0.18% of their portfolio | 5.1k $292.5k | Unchanged |
| AlphaStar Capital Management, LLC 0.02% of their portfolio | 5.0k $285.4k | New |
| Beacon Financial Advisory LLC 0.06% of their portfolio | 5.0k $285.3k | Unchanged |
| Keystone Wealth Services, LLC 0.05% of their portfolio | 4.9k $279.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 4.8k $276.8k | Added +1.2k |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 4.8k $275.3k | Added +847 |
| Blue Sky Capital Consultants Group, Inc. 0.12% of their portfolio | 4.8k $273.8k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 4.8k $273.7k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 4.6k $266.5k | Unchanged |
| Cypress Wealth Services, LLC 0.03% of their portfolio | 4.5k $256.7k | Unchanged |
| Crown Wealth Group, LLC 0.06% of their portfolio | 4.4k $253.6k | Unchanged |
| Fortitude Advisory Group L.L.C. 0.09% of their portfolio | 4.2k $241.6k | Unchanged |
| DAVENPORT & Co LLC 0.00% of their portfolio | 4.0k $233.4k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 4.0k $232.6k | Unchanged |
| D.B. Root & Company, LLC 0.05% of their portfolio | 4.0k $230.4k | Reduced -296 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 3.8k $220.4k | Unchanged |
| Pathstone Holdings, LLC 0.00% of their portfolio | 3.8k $218.9k | New |
| SILVER OAK SECURITIES, INCORPORATED 0.01% of their portfolio | 3.7k $212.8k | New |
| Mutual Advisors, LLC 0.00% of their portfolio | 3.7k $210.7k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 3.5k $203.3k | Added +115 |
| Integrity Financial Corp /WA 0.09% of their portfolio | 3.3k $191.3k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.1k $176.5k | Unchanged |
| IMG Wealth Management, Inc. 0.08% of their portfolio | 2.6k $147.7k | Reduced -13 |
| Financial Network Wealth Advisors LLC 0.11% of their portfolio | 2.0k $112.4k | Unchanged |
| IFG Advisory, LLC 0.00% of their portfolio | 1.4k $83.0k | New |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.1k $63.4k | New |
| WealthShield Partners, LLC 0.01% of their portfolio | 723 $41.7k | Reduced -85 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 685 $39.3k | Added +675 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 641 $36.9k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $28.8k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 400 $23.1k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 394 $22.7k | Unchanged |
| Geneos Wealth Management Inc. 0.00% of their portfolio | 320 $18.4k | Unchanged |
| CHAPMAN FINANCIAL GROUP, LLC 0.01% of their portfolio | 300 $17.3k | Unchanged |
| CNB Bank 0.01% of their portfolio | 232 $13.4k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 198 $11.4k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 185 $10.7k | Reduced -27 |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 180 $10.4k | Unchanged |