INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $52.49.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
| Q2 2023 | 71 |
| Q3 2023 | 67 |
| Q4 2023 | 70 |
| Q1 2024 | 94 |
| Q2 2024 | 100 |
| Q3 2024 | 96 |
| Q4 2024 | 98 |
| Q1 2025 | 104 |
| Q2 2025 | 100 |
| Q3 2025 | 98 |
| Q4 2025 | 100 |
| Q1 2026 | 101 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 38 | 32 |
| Q3 2024 | 16 | 51 |
| Q4 2024 | 14 | 48 |
| Q1 2025 | 51 | 38 |
| Q2 2025 | 26 | 49 |
| Q3 2025 | 18 | 46 |
| Q4 2025 | 14 | 60 |
| Q1 2026 | 45 | 34 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +52.2k |
| Penserra Capital Management LLC | Added | +38.8k |
| LPL Financial LLC | Added | +37.9k |
| Kestra Advisory Services, LLC | Added | +36.4k |
| Cerity Partners LLC | Added | +13.9k |
| RAYMOND JAMES FINANCIAL INC | Added | +13.1k |
| Allie Family Office LLC | New | +9.6k |
| Lantz Financial LLC | Added | +7.5k |
| GWN SECURITIES INC. | New | +6.5k |
| Beacon Pointe Advisors, LLC | Added | +5.5k |
Biggest sellers
| MERCER GLOBAL ADVISORS INC /ADV | Sold out | -19.0k |
| OSAIC HOLDINGS, INC. | Reduced | -18.9k |
| JPMORGAN CHASE & CO | Reduced | -16.0k |
| BCS Wealth Management | Reduced | -12.2k |
| Castellan Group | Sold out | -7.7k |
| MML INVESTORS SERVICES, LLC | Reduced | -6.8k |
| Secure Asset Management, LLC | Sold out | -6.0k |
| GTS SECURITIES LLC | Sold out | -6.0k |
| Buska Wealth Management, LLC | Sold out | -4.7k |
| VISTA INVESTMENT MANAGEMENT | Sold out | -4.5k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.24% of their portfolio | 387.8k $20.4m | Added +38.8k |
| MACROVIEW INVESTMENT MANAGEMENT LLC 5.07% of their portfolio | 138.5k $7.3m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 119.9k $6.3m | Added +2.8k |
| HighTower Advisors, LLC 0.01% of their portfolio | 102.5k $5.4m | Added +2.2k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 90.2k $4.7m | Reduced -18.9k |
| Retirement Planning Group, LLC 0.14% of their portfolio | 88.8k $4.7m | Reduced -423 |
| Cerity Partners LLC 0.01% of their portfolio | 84.9k $4.5m | Added +13.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 75.9k $4.0m | Added +13.1k |
| Valtinson Bruner Financial Planning LLC 1.08% of their portfolio | 74.9k $3.9m | Reduced -1.2k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 67.0k $3.5m | Added +36.4k |
| LPL Financial LLC 0.00% of their portfolio | 66.3k $3.5m | Added +37.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 52.2k $2.7m | New |
| My Personal CFO, LLC 1.02% of their portfolio | 44.6k $2.3m | Reduced -3.7k |
| Main Street Financial Solutions, LLC 0.16% of their portfolio | 40.7k $2.1m | Added +2.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 40.3k $2.1m | Added +975 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 38.3k $2.0m | Added +5.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 36.6k $1.9m | Added +1.3k |
| Lantz Financial LLC 0.38% of their portfolio | 35.2k $1.8m | Added +7.5k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 32.8k $1.7m | Reduced -1.7k |
| Spire Wealth Management 0.06% of their portfolio | 32.3k $1.7m | Unchanged |
| Fragasso Financial Advisors Inc 0.10% of their portfolio | 30.6k $1.6m | Reduced -4.1k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.40% of their portfolio | 30.4k $1.6m | Unchanged |
| Brookstone Capital Management 0.02% of their portfolio | 30.1k $1.6m | Added +2.0k |
| First Commonwealth Financial Corp /PA/ 0.24% of their portfolio | 28.9k $1.5m | Added +646 |
| Chris Bulman Inc 0.55% of their portfolio | 24.1k $1.3m | Added +3.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 23.6k $1.2m | Added +1.8k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 23.2k $1.2m | Reduced -3.9k |
| Weaver Consulting Group 0.27% of their portfolio | 21.7k $1.1m | Added +3.6k |
| BECK CAPITAL MANAGEMENT, LLC 0.26% of their portfolio | 21.4k $1.1m | Reduced -176 |
| FSA Advisors, Inc. 0.62% of their portfolio | 17.9k $937.3k | Added +416 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 17.0k $890.0k | Unchanged |
| Lido Advisors, LLC 0.00% of their portfolio | 16.5k $866.1k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.27% of their portfolio | 15.7k $823.1k | Added +968 |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 15.4k $807.4k | Reduced -714 |
| Ballast Rock Private Wealth LLC 0.43% of their portfolio | 14.9k $783.8k | Added +1.2k |
| Strategic Blueprint, LLC 0.04% of their portfolio | 14.3k $752.5k | Added +1.2k |
| Ausdal Financial Partners, Inc. 0.03% of their portfolio | 13.8k $723.6k | Added +330 |
| NOVEM GROUP 0.08% of their portfolio | 12.5k $657.0k | Unchanged |
| Trek Financial, LLC 0.03% of their portfolio | 11.9k $625.0k | Reduced -745 |
| Arax Advisory Partners 0.02% of their portfolio | 11.5k $604.0k | Reduced -126 |
| CORRADO ADVISORS, LLC 0.30% of their portfolio | 11.1k $584.0k | Added +3.3k |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 10.9k $573.3k | Added +25 |
| Bellwether Advisors, LLC 0.10% of their portfolio | 10.7k $562.1k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 9.9k $518.4k | Added +237 |
| Allie Family Office LLC 0.22% of their portfolio | 9.6k $500.9k | New |
| BCS Wealth Management 0.10% of their portfolio | 9.2k $483.4k | Reduced -12.2k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 9.1k $479.3k | Reduced -6.8k |
| WPWealth LLP 0.07% of their portfolio | 8.5k $444.4k | Added +1.7k |
| Summit Wealth Partners, LLC 0.07% of their portfolio | 8.3k $438.2k | Unchanged |
| TopTier Wealth Management, LLC 0.25% of their portfolio | 7.9k $413.1k | Reduced -5 |
| Wood Tarver Financial Group, LLC 0.11% of their portfolio | 7.8k $410.0k | Unchanged |
| Orion Capital Management LLC 0.13% of their portfolio | 7.4k $390.0k | Unchanged |
| COFG Advisors, LLC 0.10% of their portfolio | 7.4k $386.3k | Added +381 |
| Outlook Wealth Advisors, LLC 0.09% of their portfolio | 7.1k $372.2k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.0k $369.4k | Added +331 |
| Advisory Services Network, LLC 0.00% of their portfolio | 6.7k $352.0k | Unchanged |
| GWN SECURITIES INC. 0.07% of their portfolio | 6.5k $341.8k | New |
| Continuum Advisory, LLC 0.03% of their portfolio | 5.8k $303.2k | Unchanged |
| Diligent Investors, LLC 0.07% of their portfolio | 5.4k $281.6k | New |
| Merit Financial Group, LLC 0.00% of their portfolio | 5.1k $267.3k | Added +1.2k |
| Gaddis Premier Wealth Advisors LLC 0.20% of their portfolio | 5.1k $266.4k | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 5.0k $262.4k | Added +112 |
| Beacon Financial Advisory LLC 0.06% of their portfolio | 5.0k $259.8k | Reduced -142 |
| Keystone Wealth Services, LLC 0.05% of their portfolio | 4.9k $254.9k | Unchanged |
| Blue Sky Capital Consultants Group, Inc. 0.12% of their portfolio | 4.8k $249.4k | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 4.8k $249.3k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 4.6k $242.8k | Reduced -433 |
| Cypress Wealth Services, LLC 0.03% of their portfolio | 4.5k $233.8k | New |
| Crown Wealth Group, LLC 0.07% of their portfolio | 4.4k $230.9k | Unchanged |
| D.B. Root & Company, LLC 0.05% of their portfolio | 4.3k $225.4k | New |
| Arkadios Wealth Advisors 0.00% of their portfolio | 4.3k $223.5k | Reduced -68 |
| Fortitude Advisory Group L.L.C. 0.10% of their portfolio | 4.2k $220.0k | Unchanged |
| DAVENPORT & Co LLC 0.00% of their portfolio | 4.0k $212.6k | New |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 4.0k $211.8k | New |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 3.9k $206.3k | New |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 3.8k $200.7k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 3.7k $191.6k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 3.4k $179.1k | Added +1.5k |
| Integrity Financial Corp /WA 0.09% of their portfolio | 3.3k $174.3k | Reduced -22 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.1k $160.7k | Unchanged |
| IMG Wealth Management, Inc. 0.09% of their portfolio | 2.6k $135.2k | Added +52 |
| Financial Network Wealth Advisors LLC 0.10% of their portfolio | 2.0k $102.4k | Unchanged |
| WealthShield Partners, LLC 0.00% of their portfolio | 808 $42.4k | Reduced -1.1k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 641 $33.6k | Reduced -194 |
| Anfield Capital Management, LLC 0.01% of their portfolio | 627 $32.9k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $26.2k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 489 $25.8k | Reduced -161 |
| Allworth Financial LP 0.00% of their portfolio | 400 $21.0k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 394 $20.7k | Unchanged |
| Geneos Wealth Management Inc. 0.00% of their portfolio | 320 $16.8k | Unchanged |
| CHAPMAN FINANCIAL GROUP, LLC 0.01% of their portfolio | 300 $15.7k | Unchanged |
| CNB Bank 0.01% of their portfolio | 232 $12.2k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 212 $11.1k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 198 $10.4k | Unchanged |
| Sunbelt Securities, Inc. 0.00% of their portfolio | 187 $9.8k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 180 $9.4k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 150 $7.9k | Reduced -25 |
| ASSETMARK, INC 0.00% of their portfolio | 97 $5.1k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 18 $945 | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 10 $513 | Reduced -16.0k |