Vault-13

INNOVATOR ETFS TRUST BMAR

US EQTY BUFR MAR · ETP · CUSIP 45782C391

100 institutional holders -4 vs Q1 2025
3,246,1173.2m shares reported held*
$159.2mreported value*
5 new 21 added 40 reduced 9 sold out net bought ≈ $19.7m (+402.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $49.03.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 51Q4 22: 49Q1 23: 67Q2 23: 71Q3 23: 67Q4 23: 70Q1 24: 94Q2 24: 100Q3 24: 96Q4 24: 98Q1 25: 104Q2 25: 100100Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202251
Q4 202249
Q1 202367
Q2 202371
Q3 202367
Q4 202370
Q1 202494
Q2 2024100
Q3 202496
Q4 202498
Q1 2025104
Q2 2025100

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 23: 19 bought or addedQ3 23: 31 cut or sold outQ4 23: 14 bought or addedQ4 23: 38 cut or sold outQ4 23Q1 24: 65 bought or addedQ1 24: 23 cut or sold outQ2 24: 38 bought or addedQ2 24: 32 cut or sold outQ2 24Q3 24: 16 bought or addedQ3 24: 51 cut or sold outQ4 24: 14 bought or addedQ4 24: 48 cut or sold outQ4 24Q1 25: 51 bought or addedQ1 25: 38 cut or sold outQ2 25: 26 bought or addedQ2 25: 49 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20231931
Q4 20231438
Q1 20246523
Q2 20243832
Q3 20241651
Q4 20241448
Q1 20255138
Q2 20252649

Biggest buyers

Brookstone Capital Management Added +492,154+492.2k
Kestra Advisory Services, LLC Added +41,790+41.8k
Stuart Chaussee & Associates, Inc. New +19,326+19.3k
Arkadios Wealth Advisors Added +16,404+16.4k
Outlook Wealth Advisors, LLC Added +8,726+8.7k
Sunbelt Securities, Inc. New +6,250+6.2k
Chris Bulman Inc Added +5,667+5.7k
ENVESTNET ASSET MANAGEMENT INC Added +5,550+5.5k
RAYMOND JAMES FINANCIAL INC Added +5,308+5.3k
LPL Financial LLC Added +4,418+4.4k

Biggest sellers

Penserra Capital Management LLC Reduced -32,641-32.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -31,400-31.4k
Retirement Planning Group, LLC Reduced -23,629-23.6k
OSAIC HOLDINGS, INC. Reduced -17,348-17.3k
CITADEL ADVISORS LLC Sold out -15,540-15.5k
GWN SECURITIES INC. Sold out -12,258-12.3k
RFG Advisory, LLC Sold out -11,683-11.7k
HighTower Advisors, LLC Reduced -11,357-11.4k
JANE STREET GROUP, LLC Sold out -10,008-10.0k
SAGESPRING WEALTH PARTNERS, LLC Sold out -7,709-7.7k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.34% of their portfolio WHEATON, IL 525,039525.0k $25.7m $25.7m 0.34% Added +492.2k +492,154
2 Outlook Wealth Advisors, LLC 5.34% of their portfolio SHENANDOAH, TX 423,681423.7k $20.8m $20.8m 5.34% Added +8.7k +8,726
3 Penserra Capital Management LLC 0.24% of their portfolio ORINDA, CA 355,851355.9k $17.5m $17.5m 0.24% Reduced -32.6k -32,641
4 MACROVIEW INVESTMENT MANAGEMENT LLC 5.59% of their portfolio BETHESDA, MD 138,898138.9k $6.8m $6.8m 5.59% Reduced -826 -826
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 134,891134.9k $6.6m $6.6m 0.01% Added +2.9k +2,877
6 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 124,285124.3k $6.1m $6.1m 0.01% Reduced -17.3k -17,348
7 Retirement Planning Group, LLC 0.19% of their portfolio LEAWOOD, KS 91,45791.5k $4.5m $4.5m 0.19% Reduced -23.6k -23,629
8 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 91,32291.3k $4.5m $4.5m 0.01% Reduced -11.4k -11,357
9 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 86,25086.2k $4.2m $4.2m 0.01% Reduced -359 -359
10 Valtinson Bruner Financial Planning LLC 1.20% of their portfolio NEW BRIGHTON, MN 77,70977.7k $3.8m $3.8m 1.20% Reduced -828 -828
11 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 75,01975.0k $3.7m $3.7m 0.02% Added +41.8k +41,790
12 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 58,40358.4k $2.9m $2.9m 0.00% Added +5.5k +5,550
13 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 56,53256.5k $2.8m $2.8m 0.00% Added +5.3k +5,308
14 My Personal CFO, LLC 1.10% of their portfolio VANCOUVER, WA 49,49049.5k $2.4m $2.4m 1.10% Reduced -6.0k -6,020
15 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 43,19443.2k $2.1m $2.1m 0.00% Added +2.0k +2,001
16 Main Street Financial Solutions, LLC 0.14% of their portfolio NEWTOWN, PA 38,98339.0k $1.9m $1.9m 0.14% Reduced -5.7k -5,700
17 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.31% of their portfolio BLUE BELL, PA 37,91737.9k $1.9m $1.9m 0.31% Reduced -1.5k -1,477
18 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 35,43135.4k $1.7m $1.7m 0.01% Reduced -347 -347
19 Spire Wealth Management 0.06% of their portfolio MCLEAN, VA 34,88634.9k $1.7m $1.7m 0.06% Reduced -3.1k -3,073
20 Fragasso Financial Advisors Inc 0.11% of their portfolio SEWICKLEY, PA 34,64034.6k $1.7m $1.7m 0.11% Reduced -796 -796
21 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 30,72830.7k $1.5m $1.5m 0.00% Added +4.4k +4,418
22 INTEGRAL INVESTMENT ADVISORS, INC. 0.40% of their portfolio TURLOCK, CA 28,48028.5k $1.4m $1.4m 0.40% Unchanged
23 First Commonwealth Financial Corp /PA/ 0.30% of their portfolio Indiana, PA 28,28928.3k $1.4m $1.4m 0.30% Reduced -387 -387
24 Lantz Financial LLC 0.34% of their portfolio NAPERVILLE, IL 27,73427.7k $1.4m $1.4m 0.34% Reduced -301 -301
25 Snowden Capital Advisors LLC 0.04% of their portfolio New York, NY 27,11927.1k $1.3m $1.3m 0.04% Unchanged
26 Chris Bulman Inc 0.75% of their portfolio ROSEVILLE, CA 26,93726.9k $1.3m $1.3m 0.75% Added +5.7k +5,667
27 BECK CAPITAL MANAGEMENT, LLC 0.28% of their portfolio AUSTIN, TX 22,47722.5k $1.1m $1.1m 0.28% Reduced -154 -154
28 Consolidated Portfolio Review Corp 0.15% of their portfolio WOODBURY, NY 22,00822.0k $1.1m $1.1m 0.15% Added +1.3k +1,274
29 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 21,49821.5k $1.1m $1.1m 0.03% Added +16.4k +16,404
30 CORRADO ADVISORS, LLC 0.60% of their portfolio RAMSEY, NJ 20,08320.1k $984.9k $984.9k 0.60% Reduced -268 -268
31 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 20,04520.0k $983.0k $983.0k 0.00% Reduced -2.1k -2,143
32 Weaver Consulting Group 0.26% of their portfolio HUNTINGTON BEACH, CA 19,41619.4k $952.2k $952.2k 0.26% Added +2.3k +2,342
33 Stuart Chaussee & Associates, Inc. 0.21% of their portfolio BEVERLY HILLS, CA 19,32619.3k $947.8k $947.8k 0.21% New
34 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 19,02419.0k $932.9k $932.9k 0.00% Unchanged
35 FSA Advisors, Inc. 0.73% of their portfolio TROY, MI 18,22618.2k $893.8k $893.8k 0.73% Added +458 +458
36 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 16,78216.8k $823.0k $823.0k 0.00% Reduced -447 -447
37 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 15,72315.7k $771.1k $771.1k 0.01% Reduced -1.2k -1,220
38 DHJJ Financial Advisors, Ltd. 0.26% of their portfolio NAPERVILLE, IL 14,91314.9k $731.3k $731.3k 0.26% Added +80 +80
39 Ausdal Financial Partners, Inc. 0.04% of their portfolio Davenport, IA 13,74713.7k $674.2k $674.2k 0.04% Reduced -90 -90
40 Strategic Blueprint, LLC 0.03% of their portfolio ATLANTA, GA 13,31113.3k $652.8k $652.8k 0.03% Unchanged
41 Trek Financial, LLC 0.04% of their portfolio Scottsdale, AZ 12,65312.7k $620.5k $620.5k 0.04% Unchanged
42 NOVEM GROUP 0.08% of their portfolio Rochester, NY 12,51812.5k $613.9k $613.9k 0.08% Reduced -6.0k -5,951
43 Arax Advisory Partners 0.03% of their portfolio NEW YORK, NY 12,00412.0k $588.7k $588.7k 0.03% Reduced -522 -522
44 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 11,19711.2k $549.1k $549.1k 0.01% Unchanged
45 BCS Wealth Management 0.11% of their portfolio JOHNSON CITY, TN 10,86310.9k $533.0k $533.0k 0.11% Added +154 +154
46 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 10,84110.8k $531.6k $531.6k 0.00% Reduced -31.4k -31,400
47 Bellwether Advisors, LLC 0.09% of their portfolio LINCOLN, NE 10,70910.7k $525.2k $525.2k 0.09% Reduced -625 -625
48 Vantage Financial Partners, LLC 0.12% of their portfolio ELM GROVE, WI 10,44510.4k $512.2k $512.2k 0.12% Unchanged
49 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 9,5259.5k $467.1k $467.1k 0.01% Reduced -2.1k -2,059
50 Pinnacle Wealth Management Group, Inc. 0.25% of their portfolio PLYMOUTH, MI 9,0009.0k $441.4k $441.4k 0.25% Added +700 +700
51 Impact Partnership Wealth, LLC 0.08% of their portfolio MARIETTA, GA 8,5518.6k $419.3k $419.3k 0.08% Reduced -187 -187
52 Summit Wealth Partners, LLC 0.08% of their portfolio Orlando, FL 8,3498.3k $409.4k $409.4k 0.08% Unchanged
53 WPWealth LLP 0.07% of their portfolio FORT WORTH, TX 8,0938.1k $396.9k $396.9k 0.07% Reduced -273 -273
54 Castellan Group 0.07% of their portfolio LOUISVILLE, KY 7,9287.9k $388.8k $388.8k 0.07% Reduced -800 -800
55 Wood Tarver Financial Group, LLC 0.12% of their portfolio BOISE, ID 7,8237.8k $383.0k $383.0k 0.12% Unchanged
56 Orion Capital Management LLC 0.14% of their portfolio CORONADO, CA 7,4307.4k $364.4k $364.4k 0.14% Unchanged
57 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 7,3397.3k $359.9k $359.9k 0.01% Reduced -57 -57
58 Buska Wealth Management, LLC 0.09% of their portfolio WAUSAU, WI 6,9216.9k $339.4k $339.4k 0.09% Reduced -662 -662
59 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 6,7076.7k $333.9k $333.9k 0.01% Unchanged
60 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 6,6866.7k $327.9k $327.9k 0.02% Reduced -45 -45
61 VestGen Advisors, LLC 0.01% of their portfolio CHICAGO, IL 6,6016.6k $323.7k $323.7k 0.01% Unchanged
62 Sunbelt Securities, Inc. 0.03% of their portfolio HOUSTON, TX 6,2506.2k $288.4k $288.4k 0.03% New
63 INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio SAN DIEGO, CA 6,2186.2k $304.9k $304.9k 0.01% Unchanged
64 Secure Asset Management, LLC 0.05% of their portfolio Troy, MI 6,0386.0k $296.1k $296.1k 0.05% Unchanged
65 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 6,0366.0k $298.0k $298.0k 0.00% Unchanged
66 Beacon Financial Advisory LLC 0.08% of their portfolio CLEVELAND, OH 5,9475.9k $291.6k $291.6k 0.08% Added +64 +64
67 Continuum Advisory, LLC 0.03% of their portfolio EAGLE, ID 5,7765.8k $283.3k $283.3k 0.03% Unchanged
68 Bullseye Investment Management, LLC 0.15% of their portfolio CINCINNATI, OH 5,4405.4k $247.7k $247.7k 0.15% Unchanged
69 Keystone Wealth Services, LLC 0.06% of their portfolio PALM DESERT, CA 4,8574.9k $238.2k $238.2k 0.06% Unchanged
70 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 4,7504.8k $232.9k $232.9k 0.00% Unchanged
71 KFG WEALTH MANAGEMENT, LLC 0.04% of their portfolio GRANGER, IN 4,6694.7k $228.9k $228.9k 0.04% Added +127 +127
72 Clear Point Advisors Inc. 0.19% of their portfolio MELVILLE, NY 4,5474.5k $223.0k $223.0k 0.19% Reduced -1.2k -1,227
73 VISTA INVESTMENT MANAGEMENT 0.08% of their portfolio PITTSBURGH, PA 4,5004.5k $220.7k $220.7k 0.08% Unchanged
74 WOLVERINE TRADING, LLC 0.01% of their portfolio CHICAGO, IL 4,4004.4k $215.0k $215.0k 0.01% Reduced -3.0k -2,953
75 Crown Wealth Group, LLC 0.08% of their portfolio Charlotte, NC 4,4004.4k $215.8k $215.8k 0.08% Unchanged
76 Fortitude Advisory Group L.L.C. 0.12% of their portfolio GIG HARBOR, WA 4,3004.3k $210.9k $210.9k 0.12% New
77 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 4,0014.0k $196.2k $196.2k 0.00% Unchanged
78 Integrity Financial Corp /WA 0.10% of their portfolio JACKSON, WY 3,9584.0k $194.1k $194.1k 0.10% Reduced -165 -165
79 IFP Advisors, Inc 0.01% of their portfolio TAMPA, FL 3,8323.8k $187.9k $187.9k 0.01% Added +494 +494
80 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 3,7873.8k $185.7k $185.7k 0.00% New
81 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 3,0623.1k $150.2k $150.2k 0.00% Unchanged
82 IMG Wealth Management, Inc. 0.10% of their portfolio JACKSONVILLE, FL 2,5242.5k $123.8k $123.8k 0.10% Added +1.0k +1,046
83 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 2,2592.3k $110.8k $110.8k 0.00% Reduced -69 -69
84 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,1102.1k $103.5k $103.5k 0.01% Reduced -2.2k -2,184
85 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 2,0032.0k $98.2k $98.2k 0.00% Added +321 +321
86 Financial Network Wealth Advisors LLC 0.12% of their portfolio MURRAY, UT 1,9512.0k $95.7k $95.7k 0.12% Unchanged
87 Ameritas Advisory Services, LLC 0.00% of their portfolio Lincoln, NE 1,2151.2k $59.6k $59.6k 0.00% New
88 Cape Investment Advisory, Inc. 0.02% of their portfolio MCDONOUGH, GA 1,1001.1k $53.9k $53.9k 0.02% Unchanged
89 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 835835 $40.9k $40.9k 0.00% Reduced -36 -36
90 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 748748 $36.7k $36.7k 0.00% Reduced -6.8k -6,830
91 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 500500 $24.5k $24.5k 0.00% Unchanged
92 Larson Financial Group LLC 0.00% of their portfolio ST LOUIS, MO 446446 $21.9k $21.9k 0.00% Unchanged
93 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 400400 $19.6k $19.6k 0.00% Unchanged
94 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 338338 $16.6k $16.6k 0.00% Unchanged
95 Geneos Wealth Management Inc. 0.00% of their portfolio ENGLEWOOD, CO 320320 $15.7k $15.7k 0.00% Reduced -160 -160
96 CHAPMAN FINANCIAL GROUP, LLC 0.01% of their portfolio KAILUA, HI 300300 $14.7k $14.7k 0.01% First filing
97 LANARK FINANCIAL, INC. 0.00% of their portfolio BIRMINGHAM, AL 180180 $8.0k $8.0k 0.00% Unchanged
98 EverSource Wealth Advisors, LLC 0.00% of their portfolio BIRMINGHAM, AL 175175 $8.6k $8.6k 0.00% Unchanged
99 CWM, LLC 0.00% of their portfolio OMAHA, NE 1818 $1.0k $1.0k 0.00% Unchanged
100 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged