Vault-13

INNOVATOR ETFS TRUST BMAR

US EQTY BUFR MAR · ETP · CUSIP 45782C391

104 institutional holders +6 vs Q4 2024
2,843,2532.8m shares reported held*
$129.5mreported value*
17 new 34 added 28 reduced 10 sold out net bought ≈ $21.2m (+465.2k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $45.54.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 51Q4 22: 49Q1 23: 67Q2 23: 71Q3 23: 67Q4 23: 70Q1 24: 94Q2 24: 100Q3 24: 96Q4 24: 98Q1 25: 104104Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202251
Q4 202249
Q1 202367
Q2 202371
Q3 202367
Q4 202370
Q1 202494
Q2 2024100
Q3 202496
Q4 202498
Q1 2025104

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 23: 20 bought or addedQ2 23: 35 cut or sold outQ3 23: 19 bought or addedQ3 23: 31 cut or sold outQ3 23Q4 23: 14 bought or addedQ4 23: 38 cut or sold outQ1 24: 65 bought or addedQ1 24: 23 cut or sold outQ1 24Q2 24: 38 bought or addedQ2 24: 32 cut or sold outQ3 24: 16 bought or addedQ3 24: 51 cut or sold outQ3 24Q4 24: 14 bought or addedQ4 24: 48 cut or sold outQ1 25: 51 bought or addedQ1 25: 38 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20232035
Q3 20231931
Q4 20231438
Q1 20246523
Q2 20243832
Q3 20241651
Q4 20241448
Q1 20255138

Biggest buyers

MACROVIEW INVESTMENT MANAGEMENT LLC New +139,724+139.7k
Penserra Capital Management LLC Added +56,940+56.9k
Cerity Partners LLC Added +45,502+45.5k
Outlook Wealth Advisors, LLC Added +31,651+31.7k
ENVESTNET ASSET MANAGEMENT INC Added +31,146+31.1k
Brookstone Capital Management Added +25,051+25.1k
Chris Bulman Inc New +21,270+21.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +21,222+21.2k
CORRADO ADVISORS, LLC New +20,351+20.4k
OSAIC HOLDINGS, INC. Added +18,798+18.8k

Biggest sellers

Kestra Advisory Services, LLC Reduced -25,121-25.1k
STEPHENS INC /AR/ Sold out -23,781-23.8k
OLD MISSION CAPITAL LLC Sold out -22,604-22.6k
HFG Wealth Management, LLC Sold out -15,522-15.5k
Blue Sky Capital Consultants Group, Inc. Sold out -7,853-7.9k
Stratos Wealth Advisors, LLC Reduced -6,954-7.0k
RFG Advisory, LLC Reduced -6,652-6.7k
World Investment Advisors Sold out -6,315-6.3k
Sunbelt Securities, Inc. Sold out -6,250-6.2k
Strategic Blueprint, LLC Reduced -6,103-6.1k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Outlook Wealth Advisors, LLC 5.26% of their portfolio SHENANDOAH, TX 414,955415.0k $18.9m $18.9m 5.26% Added +31.7k +31,651
2 Penserra Capital Management LLC 0.32% of their portfolio ORINDA, CA 388,492388.5k $17.7m $17.7m 0.32% Added +56.9k +56,940
3 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 141,633141.6k $6.4m $6.4m 0.01% Added +18.8k +18,798
4 MACROVIEW INVESTMENT MANAGEMENT LLC 5.99% of their portfolio BETHESDA, MD 139,724139.7k $6.4m $6.4m 5.99% New
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 132,014132.0k $6.0m $6.0m 0.01% Added +12.2k +12,210
6 Retirement Planning Group, LLC 0.25% of their portfolio LEAWOOD, KS 115,086115.1k $5.2m $5.2m 0.25% Added +20 +20
7 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 102,679102.7k $4.7m $4.7m 0.01% Added +13.1k +13,056
8 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 86,60986.6k $3.9m $3.9m 0.01% Added +45.5k +45,502
9 Valtinson Bruner Financial Planning LLC 1.21% of their portfolio NEW BRIGHTON, MN 78,53778.5k $3.6m $3.6m 1.21% Reduced -174 -174
10 My Personal CFO, LLC 1.27% of their portfolio VANCOUVER, WA 55,51055.5k $2.5m $2.5m 1.27% Added +5.7k +5,700
11 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 52,85352.9k $2.4m $2.4m 0.00% Added +31.1k +31,146
12 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 51,22451.2k $2.3m $2.3m 0.00% Added +4.3k +4,293
13 Main Street Financial Solutions, LLC 0.18% of their portfolio NEWTOWN, PA 44,68344.7k $2.0m $2.0m 0.18% Added +681 +681
14 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 42,24142.2k $1.9m $1.9m 0.00% Added +21.2k +21,222
15 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 41,19341.2k $1.9m $1.9m 0.00% Added +13.6k +13,635
16 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.34% of their portfolio BLUE BELL, PA 39,39439.4k $1.8m $1.8m 0.34% Added +4.7k +4,679
17 Spire Wealth Management 0.06% of their portfolio MCLEAN, VA 37,95938.0k $1.7m $1.7m 0.06% Added +9.2k +9,222
18 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 35,77835.8k $1.6m $1.6m 0.01% Reduced -1.9k -1,865
19 Fragasso Financial Advisors Inc 0.12% of their portfolio SEWICKLEY, PA 35,43635.4k $1.6m $1.6m 0.12% Added +9.0k +9,010
20 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 33,22933.2k $1.5m $1.5m 0.01% Reduced -25.1k -25,121
21 Brookstone Capital Management 0.02% of their portfolio WHEATON, IL 32,88532.9k $1.5m $1.5m 0.02% Added +25.1k +25,051
22 First Commonwealth Financial Corp /PA/ 0.31% of their portfolio Indiana, PA 28,67628.7k $1.3m $1.3m 0.31% Reduced -2.2k -2,237
23 INTEGRAL INVESTMENT ADVISORS, INC. 0.41% of their portfolio TURLOCK, CA 28,48028.5k $1.3m $1.3m 0.41% Added +5.2k +5,226
24 Lantz Financial LLC 0.35% of their portfolio NAPERVILLE, IL 28,03528.0k $1.3m $1.3m 0.35% Added +10.4k +10,404
25 Snowden Capital Advisors LLC 0.04% of their portfolio New York, NY 27,11927.1k $1.2m $1.2m 0.04% Added +2.7k +2,715
26 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 26,31026.3k $1.2m $1.2m 0.00% Added +4.3k +4,349
27 BECK CAPITAL MANAGEMENT, LLC 0.30% of their portfolio AUSTIN, TX 22,63122.6k $1.0m $1.0m 0.30% Reduced -651 -651
28 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 22,18822.2k $1.0m $1.0m 0.00% Reduced -1.7k -1,744
29 Chris Bulman Inc 0.61% of their portfolio ROSEVILLE, CA 21,27021.3k $968.6k $968.6k 0.61% New
30 Consolidated Portfolio Review Corp 0.15% of their portfolio WOODBURY, NY 20,73420.7k $944.2k $944.2k 0.15% Added +326 +326
31 CORRADO ADVISORS, LLC 0.62% of their portfolio RAMSEY, NJ 20,35120.4k $926.7k $926.7k 0.62% New
32 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 19,02419.0k $866.3k $866.3k 0.00% Unchanged
33 NOVEM GROUP 0.12% of their portfolio Rochester, NY 18,46918.5k $841.0k $841.0k 0.12% Unchanged
34 FSA Advisors, Inc. 0.64% of their portfolio TROY, MI 17,76817.8k $809.1k $809.1k 0.64% Added +5.3k +5,261
35 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 17,22917.2k $785.0k $785.0k 0.00% Added +9.6k +9,575
36 Weaver Consulting Group 0.23% of their portfolio HUNTINGTON BEACH, CA 17,07417.1k $777.5k $777.5k 0.23% Added +8.7k +8,675
37 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 16,94316.9k $771.5k $771.5k 0.01% Reduced -1.9k -1,947
38 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 15,54015.5k $707.6k $707.6k 0.00% New
39 DHJJ Financial Advisors, Ltd. 0.27% of their portfolio NAPERVILLE, IL 14,83314.8k $675.4k $675.4k 0.27% Reduced -694 -694
40 Ausdal Financial Partners, Inc. 0.05% of their portfolio Davenport, IA 13,83713.8k $630.1k $630.1k 0.05% Added +235 +235
41 Strategic Blueprint, LLC 0.03% of their portfolio ATLANTA, GA 13,31113.3k $606.1k $606.1k 0.03% Reduced -6.1k -6,103
42 Trek Financial, LLC 0.04% of their portfolio Scottsdale, AZ 12,65312.7k $576.2k $576.2k 0.04% Unchanged
43 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 12,52612.5k $570.4k $570.4k 0.04% Reduced -212 -212
44 GWN SECURITIES INC. 0.03% of their portfolio Palm Beach Gardens, FL 12,25812.3k $574.9k $574.9k 0.03% New
45 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 11,68311.7k $532.0k $532.0k 0.01% Reduced -6.7k -6,652
46 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 11,58411.6k $527.5k $527.5k 0.02% Added +337 +337
47 Bellwether Advisors, LLC 0.11% of their portfolio LINCOLN, NE 11,33411.3k $516.1k $516.1k 0.11% Unchanged
48 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 11,19711.2k $509.9k $509.9k 0.01% Added +1.3k +1,260
49 BCS Wealth Management 0.13% of their portfolio JOHNSON CITY, TN 10,70910.7k $488.0k $488.0k 0.13% Added +313 +313
50 Vantage Financial Partners, LLC 0.12% of their portfolio ELM GROVE, WI 10,44510.4k $475.6k $475.6k 0.12% Reduced -354 -354
51 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 10,00810.0k $455.7k $455.7k 0.00% New
52 Impact Partnership Wealth, LLC 0.08% of their portfolio MARIETTA, GA 8,7388.7k $397.9k $397.9k 0.08% Unchanged
53 Castellan Group 0.11% of their portfolio LOUISVILLE, KY 8,7288.7k $397.4k $397.4k 0.11% Reduced -1.1k -1,080
54 WPWealth LLP 0.08% of their portfolio FORT WORTH, TX 8,3668.4k $381.0k $381.0k 0.08% Added +510 +510
55 Summit Wealth Partners, LLC 0.08% of their portfolio Orlando, FL 8,3498.3k $380.2k $380.2k 0.08% New
56 Pinnacle Wealth Management Group, Inc. 0.26% of their portfolio PLYMOUTH, MI 8,3008.3k $378.0k $378.0k 0.26% Reduced -500 -500
57 Wood Tarver Financial Group, LLC 0.12% of their portfolio BOISE, ID 7,8237.8k $356.2k $356.2k 0.12% Added +32 +32
58 SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio FRANKLIN, TN 7,7097.7k $351.0k $351.0k 0.01% New
59 Buska Wealth Management, LLC 0.11% of their portfolio WAUSAU, WI 7,5837.6k $345.3k $345.3k 0.11% Reduced -371 -371
60 Farther Finance Advisors, LLC 0.01% of their portfolio SAN FRANCISCO, CA 7,5787.6k $345.6k $345.6k 0.01% New
61 Orion Capital Management LLC 0.14% of their portfolio CORONADO, CA 7,4307.4k $338.3k $338.3k 0.14% Reduced -500 -500
62 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 7,3967.4k $336.8k $336.8k 0.01% Reduced -228 -228
63 WOLVERINE TRADING, LLC 0.01% of their portfolio CHICAGO, IL 7,3537.4k $333.6k $333.6k 0.01% New
64 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 6,7316.7k $306.5k $306.5k 0.02% Reduced -7.0k -6,954
65 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 6,7076.7k $305.4k $305.4k 0.01% Added +62 +62
66 VestGen Advisors, LLC 0.01% of their portfolio CHICAGO, IL 6,6016.6k $300.6k $300.6k 0.01% First filing
67 INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio SAN DIEGO, CA 6,2186.2k $283.1k $283.1k 0.01% New
68 Secure Asset Management, LLC 0.06% of their portfolio Troy, MI 6,0386.0k $275.0k $275.0k 0.06% New
69 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 6,0366.0k $274.9k $274.9k 0.00% Reduced -6.1k -6,077
70 Beacon Financial Advisory LLC 0.08% of their portfolio CLEVELAND, OH 5,8835.9k $267.9k $267.9k 0.08% Unchanged
71 Continuum Advisory, LLC 0.03% of their portfolio EAGLE, ID 5,7765.8k $263.0k $263.0k 0.03% Added +518 +518
72 Clear Point Advisors Inc. 0.24% of their portfolio MELVILLE, NY 5,7745.8k $262.9k $262.9k 0.24% Unchanged
73 Bullseye Investment Management, LLC 0.15% of their portfolio CINCINNATI, OH 5,4405.4k $247.7k $247.7k 0.15% Reduced -74 -74
74 Arkadios Wealth Advisors 0.01% of their portfolio ATLANTA, GA 5,0945.1k $232.0k $232.0k 0.01% Reduced -481 -481
75 Keystone Wealth Services, LLC 0.06% of their portfolio PALM DESERT, CA 4,8574.9k $221.2k $221.2k 0.06% Unchanged
76 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 4,7504.8k $216.3k $216.3k 0.00% Unchanged
77 KFG WEALTH MANAGEMENT, LLC 0.04% of their portfolio GRANGER, IN 4,5424.5k $206.8k $206.8k 0.04% New
78 VISTA INVESTMENT MANAGEMENT 0.08% of their portfolio PITTSBURGH, PA 4,5004.5k $204.9k $204.9k 0.08% Reduced -1.7k -1,747
79 Crown Wealth Group, LLC 0.10% of their portfolio Charlotte, NC 4,4004.4k $200.4k $200.4k 0.10% Unchanged
80 WealthShield Partners, LLC 0.03% of their portfolio CARY, NC 4,2944.3k $195.5k $195.5k 0.03% New
81 Integrity Financial Corp /WA 0.11% of their portfolio JACKSON, WY 4,1234.1k $187.7k $187.7k 0.11% Reduced -797 -797
82 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 4,0014.0k $182.2k $182.2k 0.01% Unchanged
83 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 3,3383.3k $152.0k $152.0k 0.00% Unchanged
84 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 3,0623.1k $139.4k $139.4k 0.00% Reduced -1.1k -1,106
85 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 2,3282.3k $106.0k $106.0k 0.00% Reduced -293 -293
86 Financial Network Wealth Advisors LLC 0.12% of their portfolio MURRAY, UT 1,9512.0k $88.8k $88.8k 0.12% Unchanged
87 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 1,6821.7k $77.6k $77.6k 0.00% Unchanged
88 IMG Wealth Management, Inc. 0.06% of their portfolio JACKSONVILLE, FL 1,4781.5k $67.3k $67.3k 0.06% New
89 Cape Investment Advisory, Inc. 0.02% of their portfolio MCDONOUGH, GA 1,1001.1k $50.1k $50.1k 0.02% Unchanged
90 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 871871 $39.7k $39.7k 0.00% Reduced -146 -146
91 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 601601 $27.4k $27.4k 0.00% Reduced -117 -117
92 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 500500 $22.8k $22.8k 0.00% Unchanged
93 Geneos Wealth Management Inc. 0.00% of their portfolio ENGLEWOOD, CO 480480 $21.9k $21.9k 0.00% Added +320 +320
94 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 479479 $21.8k $21.8k 0.00% Unchanged
95 Larson Financial Group LLC 0.00% of their portfolio ST LOUIS, MO 446446 $20.3k $20.3k 0.00% Unchanged
96 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 400400 $17.9k $17.9k 0.00% Unchanged
97 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 338338 $15.4k $15.4k 0.00% Reduced -105 -105
98 Golden State Wealth Management, LLC 0.00% of their portfolio SANTA ANA, CA 255255 $11.6k $11.6k 0.00% New
99 LANARK FINANCIAL, INC. 0.00% of their portfolio BIRMINGHAM, AL 180180 $8.0k $8.0k 0.00% New
100 EverSource Wealth Advisors, LLC 0.00% of their portfolio BIRMINGHAM, AL 175175 $8.0k $8.0k 0.00% Unchanged