INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $45.02.
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
| Q2 2023 | 71 |
| Q3 2023 | 67 |
| Q4 2023 | 70 |
| Q1 2024 | 94 |
| Q2 2024 | 100 |
| Q3 2024 | 96 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 9 | 27 |
| Q1 2023 | 43 | 21 |
| Q2 2023 | 20 | 35 |
| Q3 2023 | 19 | 31 |
| Q4 2023 | 14 | 38 |
| Q1 2024 | 65 | 23 |
| Q2 2024 | 38 | 32 |
| Q3 2024 | 16 | 51 |
Biggest buyers
| Penserra Capital Management LLC | Added | +60.5k |
| Outlook Wealth Advisors, LLC | Added | +12.6k |
| BENJAMIN EDWARDS INC | New | +9.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +8.0k |
| World Investment Advisors | New | +6.3k |
| Bullseye Investment Management, LLC | Added | +6.3k |
| CITADEL ADVISORS LLC | New | +6.2k |
| JPMORGAN CHASE & CO | Added | +6.1k |
| BARCLAYS PLC | New | +861 |
| First Commonwealth Financial Corp /PA/ | Added | +674 |
Biggest sellers
| Brookstone Capital Management | Reduced | -331.9k |
| Belpointe Asset Management LLC | Sold out | -47.0k |
| Kestra Advisory Services, LLC | Reduced | -34.3k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -17.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -15.3k |
| ROYAL BANK OF CANADA | Sold out | -15.3k |
| Retirement Planning Group, LLC | Reduced | -14.0k |
| TOWNSQUARE CAPITAL LLC | Reduced | -9.4k |
| BROWN WEALTH MANAGEMENT, LLC | Sold out | -8.9k |
| OSAIC HOLDINGS, INC. | Reduced | -8.3k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| Outlook Wealth Advisors, LLC 5.00% of their portfolio | 387.0k $17.4m | Added +12.6k |
| Penserra Capital Management LLC 0.29% of their portfolio | 292.4k $13.2m | Added +60.5k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 142.1k $6.4m | Reduced -8.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 131.2k $5.9m | Added +8.0k |
| Retirement Planning Group, LLC 0.28% of their portfolio | 115.4k $5.2m | Reduced -14.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 89.8k $4.0m | Reduced -1.4k |
| Valtinson Bruner Financial Planning LLC 1.29% of their portfolio | 81.9k $3.7m | Unchanged |
| My Personal CFO, LLC 1.25% of their portfolio | 50.8k $2.3m | Reduced -1.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 45.8k $2.1m | Reduced -3.7k |
| Fragasso Financial Advisors Inc 0.16% of their portfolio | 45.6k $2.1m | Unchanged |
| Cerity Partners LLC 0.00% of their portfolio | 44.2k $2.0m | Reduced -958 |
| Main Street Financial Solutions, LLC 0.18% of their portfolio | 44.0k $2.0m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 39.1k $1.8m | Reduced -17.4k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 36.0k $1.6m | Added +6.1k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.30% of their portfolio | 35.2k $1.6m | Reduced -136 |
| Spire Wealth Management 0.05% of their portfolio | 34.4k $1.5m | Reduced -1.1k |
| First Commonwealth Financial Corp /PA/ 0.33% of their portfolio | 31.0k $1.4m | Added +674 |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 30.5k $1.4m | Reduced -748 |
| Cetera Investment Advisers 0.00% of their portfolio | 29.9k $1.3m | Reduced -2.3k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 26.8k $1.2m | Unchanged |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 26.4k $1.2m | Reduced -158 |
| RFG Advisory, LLC 0.04% of their portfolio | 25.7k $1.2m | Reduced -90 |
| STEPHENS INC /AR/ 0.02% of their portfolio | 25.4k $1.1m | Reduced -240 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 25.3k $1.1m | Reduced -5.0k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 24.6k $1.1m | Reduced -34.3k |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 24.4k $1.1m | Unchanged |
| BECK CAPITAL MANAGEMENT, LLC 0.29% of their portfolio | 24.0k $1.1m | Reduced -115 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.35% of their portfolio | 23.3k $1.0m | Unchanged |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 21.5k $963.5k | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 21.2k $952.4k | Reduced -830 |
| LPL Financial LLC 0.00% of their portfolio | 21.1k $949.8k | Added +12 |
| Bullseye Investment Management, LLC 0.55% of their portfolio | 20.6k $952.8k | Added +6.3k |
| Consolidated Portfolio Review Corp 0.20% of their portfolio | 20.3k $913.0k | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 20.2k $911.6k | Reduced -331.9k |
| Strategic Blueprint, LLC 0.06% of their portfolio | 19.9k $895.9k | Reduced -1.0k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 18.9k $853.2k | Reduced -33 |
| Lantz Financial LLC 0.21% of their portfolio | 17.6k $793.8k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 17.0k $767.2k | Reduced -3.8k |
| DHJJ Financial Advisors, Ltd. 0.28% of their portfolio | 15.5k $700.0k | Unchanged |
| HFG Wealth Management, LLC 0.40% of their portfolio | 14.4k $622.7k | Unchanged |
| Stratos Wealth Advisors, LLC 0.03% of their portfolio | 13.7k $617.2k | Added +12 |
| BCS Wealth Management 0.26% of their portfolio | 13.7k $615.0k | Reduced -16 |
| Ausdal Financial Partners, Inc. 0.06% of their portfolio | 13.6k $611.0k | Unchanged |
| Arax Advisory Partners 0.05% of their portfolio | 12.7k $573.5k | Reduced -120 |
| Trek Financial, LLC 0.04% of their portfolio | 12.7k $569.7k | Unchanged |
| FSA Advisors, Inc. 0.56% of their portfolio | 12.5k $563.1k | Reduced -59 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 12.1k $545.4k | Reduced -80 |
| Sigma Planning Corp 0.02% of their portfolio | 11.7k $525.1k | Reduced -544 |
| CoreCap Advisors, LLC 0.02% of their portfolio | 11.5k $517.9k | Reduced -3.7k |
| Bellwether Advisors, LLC 0.10% of their portfolio | 11.3k $510.3k | Unchanged |
| Vantage Financial Partners, LLC 0.12% of their portfolio | 10.8k $486.2k | Reduced -765 |
| WPWealth LLP 0.10% of their portfolio | 10.2k $458.6k | Unchanged |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 9.9k $447.4k | New |
| Castellan Group 0.19% of their portfolio | 9.8k $441.6k | Reduced -4.0k |
| Buska Wealth Management, LLC 0.14% of their portfolio | 9.0k $406.3k | Reduced -3.3k |
| Pinnacle Wealth Management Group, Inc. 0.25% of their portfolio | 8.8k $396.2k | Unchanged |
| TOWNSQUARE CAPITAL LLC 0.00% of their portfolio | 8.7k $389.7k | Reduced -9.4k |
| Weaver Consulting Group 0.12% of their portfolio | 8.4k $378.2k | Reduced -695 |
| Orion Capital Management LLC 0.17% of their portfolio | 7.9k $357.0k | Unchanged |
| Advisory Services Network, LLC 0.01% of their portfolio | 6.6k $286.9k | Unchanged |
| VISTA INVESTMENT MANAGEMENT 0.11% of their portfolio | 6.6k $298.3k | Added +39 |
| World Investment Advisors 0.01% of their portfolio | 6.3k $284.3k | New |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 6.2k $281.4k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 6.2k $280.1k | New |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 6.1k $276.7k | Reduced -960 |
| Arkadios Wealth Advisors 0.02% of their portfolio | 5.9k $267.3k | Reduced -504 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 5.9k $265.0k | Reduced -15.3k |
| Beacon Financial Advisory LLC 0.09% of their portfolio | 5.9k $264.9k | Reduced -2.0k |
| Clear Point Advisors Inc. 0.20% of their portfolio | 5.8k $260.0k | Unchanged |
| Bright Futures Wealth Management, LLC. 0.12% of their portfolio | 5.6k $255.7k | Unchanged |
| Continuum Advisory, LLC 0.03% of their portfolio | 5.3k $242.3k | Reduced -134 |
| Integrity Financial Corp /WA 0.13% of their portfolio | 4.9k $221.5k | Reduced -263 |
| Keystone Wealth Services, LLC 0.06% of their portfolio | 4.9k $218.7k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 4.8k $217.0k | Reduced -71 |
| PCA Investment Advisory Services Inc. 0.10% of their portfolio | 4.8k $216.6k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 4.8k $213.9k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 4.2k $187.7k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 4.0k $180.1k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 3.7k $168.3k | Added +400 |
| Financial Network Wealth Advisors LLC 0.10% of their portfolio | 2.7k $119.4k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 1.7k $75.7k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.01% of their portfolio | 1.4k $63.7k | Reduced -250 |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.1k $49.5k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.0k $45.1k | Added +621 |
| Castleview Partners, LLC 0.02% of their portfolio | 946 $42.6k | Reduced -776 |
| BARCLAYS PLC 0.00% of their portfolio | 861 $38.8k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $22.5k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 479 $21.6k | New |
| Larson Financial Group LLC 0.00% of their portfolio | 446 $20.1k | Reduced -356 |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 443 $19.9k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 400 $18.0k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 180 $8.0k | Unchanged |
| Geneos Wealth Management Inc. 0.00% of their portfolio | 160 $7.2k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 150 $6.8k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 18 $1.0k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |