INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.63.
Trends to Q4 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
| Q2 2023 | 71 |
| Q3 2023 | 67 |
| Q4 2023 | 70 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 9 | 27 |
| Q1 2023 | 43 | 21 |
| Q2 2023 | 20 | 35 |
| Q3 2023 | 19 | 31 |
| Q4 2023 | 14 | 38 |
Biggest buyers
| Penserra Capital Management LLC | Added | +22.5k |
| LPL Financial LLC | New | +9.1k |
| ROYAL BANK OF CANADA | Added | +5.7k |
| Continuum Advisory, LLC | New | +5.5k |
| Kestra Advisory Services, LLC | New | +5.4k |
| SILVER OAK SECURITIES, INCORPORATED | Added | +3.7k |
| TOWNSQUARE CAPITAL LLC | Added | +3.6k |
| UBS Group AG | New | +2.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +2.6k |
| Castleview Partners, LLC | New | +1.7k |
Biggest sellers
| OSAIC HOLDINGS, INC. | Reduced | -36.1k |
| CITADEL ADVISORS LLC | Reduced | -20.3k |
| OLD MISSION CAPITAL LLC | Reduced | -16.7k |
| JPMORGAN CHASE & CO | Sold out | -14.7k |
| Krilogy Financial LLC | Sold out | -11.2k |
| M Holdings Securities, Inc. | Sold out | -11.0k |
| First Commonwealth Financial Corp /PA/ | Reduced | -8.0k |
| Sigma Planning Corp | Sold out | -7.2k |
| Janney Montgomery Scott LLC | Reduced | -6.9k |
| Lido Advisors, LLC | Sold out | -5.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q4 2023
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.11% of their portfolio | 152.9k $6.1m | Added +22.5k |
| Valtinson Bruner Financial Planning LLC 1.76% of their portfolio | 86.4k $3.4m | Reduced -3.4k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 73.0k $2.9m | Reduced -36.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 53.4k $2.1m | Added +215 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 50.9k $2.0m | Unchanged |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 46.8k $1.9m | Reduced -6.9k |
| Fragasso Financial Advisors Inc 0.16% of their portfolio | 45.1k $1.8m | Unchanged |
| Main Street Financial Solutions, LLC 0.23% of their portfolio | 44.8k $1.8m | Reduced -3.5k |
| WPWealth LLP 0.54% of their portfolio | 44.0k $1.7m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 40.5k $1.6m | Reduced -2.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.34% of their portfolio | 36.0k $1.4m | Reduced -1.0k |
| My Personal CFO, LLC 0.91% of their portfolio | 35.2k $1.4m | Unchanged |
| TOWNSQUARE CAPITAL LLC 0.02% of their portfolio | 32.3k $1.3m | Added +3.6k |
| BECK CAPITAL MANAGEMENT, LLC 0.41% of their portfolio | 30.2k $1.2m | Reduced -1.4k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 26.5k $1.0m | Reduced -1.7k |
| Spire Wealth Management 0.03% of their portfolio | 25.2k $1.0m | Reduced -258 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 24.5k $969.4k | Reduced -143 |
| AE Wealth Management LLC 0.00% of their portfolio | 24.1k $968.7k | Reduced -1.6k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.60% of their portfolio | 23.6k $934.8k | Unchanged |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 23.2k $918.2k | Reduced -16.7k |
| Strategic Blueprint, LLC 0.07% of their portfolio | 20.1k $795.1k | Reduced -600 |
| DHJJ Financial Advisors, Ltd. 0.34% of their portfolio | 18.2k $720.6k | Reduced -1.6k |
| First Commonwealth Financial Corp /PA/ 0.19% of their portfolio | 15.2k $601.0k | Reduced -8.0k |
| CoreCap Advisors, LLC 0.04% of their portfolio | 15.0k $594.2k | Added +675 |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 14.6k $579.3k | Unchanged |
| Lantz Financial LLC 0.21% of their portfolio | 14.4k $571.6k | Reduced -199 |
| Bellwether Advisors, LLC 0.14% of their portfolio | 14.2k $562.3k | Reduced -895 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 13.4k $531.9k | Added +2.6k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 13.0k $516.7k | Reduced -1.9k |
| Cerity Partners LLC 0.00% of their portfolio | 12.7k $501.3k | Reduced -1.3k |
| Cetera Advisors LLC 0.01% of their portfolio | 12.3k $487.6k | Reduced -2.9k |
| LINCOLN NATIONAL CORP 0.01% of their portfolio | 11.8k $468.9k | Reduced -3.6k |
| Arax Advisory Partners 0.05% of their portfolio | 11.6k $457.8k | Reduced -1.1k |
| Retirement Planning Group, LLC 0.04% of their portfolio | 11.5k $454.7k | Reduced -1.8k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 11.4k $453.0k | Reduced -85 |
| Orion Capital Management LLC 0.25% of their portfolio | 10.8k $426.2k | Reduced -1.0k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 9.9k $394.0k | Added +5.7k |
| LPL Financial LLC 0.00% of their portfolio | 9.1k $360.1k | New |
| Weaver Consulting Group 0.15% of their portfolio | 9.1k $358.5k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 9.0k $355.0k | Unchanged |
| BROWN WEALTH MANAGEMENT, LLC 0.16% of their portfolio | 8.9k $351.7k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 8.8k $349.6k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.29% of their portfolio | 8.8k $348.6k | Unchanged |
| Vantage Financial Partners, LLC 0.10% of their portfolio | 8.7k $343.9k | Reduced -619 |
| SILVER OAK SECURITIES, INCORPORATED 0.04% of their portfolio | 8.4k $332.8k | Added +3.7k |
| RFG Advisory, LLC 0.01% of their portfolio | 7.2k $285.5k | Unchanged |
| FSA Advisors, Inc. 0.35% of their portfolio | 7.1k $282.3k | First filing |
| Beacon Financial Advisory LLC 0.13% of their portfolio | 6.9k $272.8k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 6.2k $244.8k | Reduced -20.3k |
| Clear Point Advisors Inc. 0.20% of their portfolio | 5.8k $228.7k | First filing |
| Cetera Investment Advisers 0.00% of their portfolio | 5.7k $225.8k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 5.6k $221.9k | Reduced -65 |
| Continuum Advisory, LLC 0.03% of their portfolio | 5.5k $218.2k | New |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 5.4k $215.5k | New |
| Integrity Financial Corp /WA 0.15% of their portfolio | 5.2k $205.3k | Reduced -734 |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 5.0k $198.1k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 3.8k $151.2k | Unchanged |
| Larson Financial Group LLC 0.01% of their portfolio | 3.8k $151.1k | Reduced -169 |
| UBS Group AG 0.00% of their portfolio | 2.9k $113.4k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 2.4k $97.0k | Reduced -1.9k |
| Castleview Partners, LLC 0.05% of their portfolio | 1.7k $68.2k | New |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.1k $43.6k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 950 $37.6k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $19.8k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 443 $17.5k | Reduced -233 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 299 $11.8k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 176 $7.0k | New |
| US BANCORP \DE\ 0.00% of their portfolio | 55 $2.2k | New |
| TUCKER ASSET MANAGEMENT LLC 0.00% of their portfolio | 9 $356 | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |