INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.33.
Trends to Q3 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
| Q2 2023 | 71 |
| Q3 2023 | 67 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 9 | 27 |
| Q1 2023 | 43 | 21 |
| Q2 2023 | 20 | 35 |
| Q3 2023 | 19 | 31 |
Biggest buyers
| Penserra Capital Management LLC | Added | +39.6k |
| OLD MISSION CAPITAL LLC | Added | +23.6k |
| TOWNSQUARE CAPITAL LLC | Added | +13.9k |
| M Holdings Securities, Inc. | New | +11.0k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | New | +8.8k |
| Pinnacle Wealth Management Group, Inc. | New | +8.8k |
| CITADEL ADVISORS LLC | Added | +7.4k |
| Lido Advisors, LLC | New | +5.6k |
| Snowden Capital Advisors LLC | Added | +2.7k |
| AE Wealth Management LLC | Added | +2.7k |
Biggest sellers
| NewEdge Advisors, LLC | Sold out | -104.3k |
| RAYMOND JAMES & ASSOCIATES | Reduced | -97.2k |
| WPWealth LLP | Reduced | -14.5k |
| ROYAL BANK OF CANADA | Reduced | -9.9k |
| TRUIST FINANCIAL CORP | Sold out | -8.2k |
| Summit Wealth Partners, LLC | Sold out | -8.1k |
| Arkadios Wealth Advisors | Sold out | -7.9k |
| Janney Montgomery Scott LLC | Reduced | -7.3k |
| GOLDMAN SACHS GROUP INC | Sold out | -7.2k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -6.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q3 2023
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.10% of their portfolio | 130.4k $4.7m | Added +39.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 109.1k $4.0m | Reduced -3.0k |
| Valtinson Bruner Financial Planning LLC 1.79% of their portfolio | 89.9k $3.3m | Reduced -358 |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 53.7k $1.9m | Reduced -7.3k |
| HighTower Advisors, LLC 0.00% of their portfolio | 53.1k $1.9m | Reduced -1.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 50.9k $1.8m | Unchanged |
| Main Street Financial Solutions, LLC 0.25% of their portfolio | 48.3k $1.8m | Reduced -1.7k |
| Fragasso Financial Advisors Inc 0.17% of their portfolio | 45.1k $1.6m | Unchanged |
| WPWealth LLP 0.61% of their portfolio | 44.0k $1.6m | Reduced -14.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 43.0k $1.6m | Added +1.2k |
| OLD MISSION CAPITAL LLC 0.05% of their portfolio | 39.8k $1.4m | Added +23.6k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.36% of their portfolio | 37.1k $1.3m | Added +1.8k |
| My Personal CFO, LLC 1.03% of their portfolio | 35.2k $1.3m | Unchanged |
| BECK CAPITAL MANAGEMENT, LLC 0.44% of their portfolio | 31.6k $1.1m | Reduced -371 |
| TOWNSQUARE CAPITAL LLC 0.02% of their portfolio | 28.7k $1.0m | Added +13.9k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 28.2k $1.0m | Reduced -97.2k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 26.5k $961.5k | Added +7.4k |
| AE Wealth Management LLC 0.01% of their portfolio | 25.7k $932.7k | Added +2.7k |
| Spire Wealth Management 0.04% of their portfolio | 25.5k $924.8k | Added +2 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 24.6k $894.4k | Reduced -6.6k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.60% of their portfolio | 23.6k $857.4k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.28% of their portfolio | 23.1k $840.2k | Unchanged |
| Strategic Blueprint, LLC 0.07% of their portfolio | 20.7k $751.1k | Added +852 |
| DHJJ Financial Advisors, Ltd. 0.37% of their portfolio | 19.8k $720.2k | Reduced -2.1k |
| LINCOLN NATIONAL CORP 0.01% of their portfolio | 15.4k $560.8k | Unchanged |
| Cetera Advisors LLC 0.01% of their portfolio | 15.2k $551.0k | Unchanged |
| Bellwether Advisors, LLC 0.15% of their portfolio | 15.1k $548.3k | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 14.9k $541.3k | Added +2.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 14.7k $534.4k | Unchanged |
| Lantz Financial LLC 0.21% of their portfolio | 14.6k $531.5k | Reduced -80 |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 14.6k $531.4k | Added +2.7k |
| CoreCap Advisors, LLC 0.04% of their portfolio | 14.3k $520.5k | Added +785 |
| Cerity Partners LLC 0.00% of their portfolio | 14.0k $508.1k | Unchanged |
| Retirement Planning Group, LLC 0.05% of their portfolio | 13.3k $481.7k | Unchanged |
| Arax Advisory Partners 0.06% of their portfolio | 12.7k $459.9k | Reduced -45 |
| Orion Capital Management LLC 0.28% of their portfolio | 11.8k $427.3k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 11.5k $418.0k | Reduced -2.9k |
| Krilogy Financial LLC 0.04% of their portfolio | 11.2k $406.6k | Unchanged |
| M Holdings Securities, Inc. 0.05% of their portfolio | 11.0k $400.0k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 10.8k $391.7k | Reduced -4.4k |
| Vantage Financial Partners, LLC 0.13% of their portfolio | 9.3k $338.0k | Reduced -521 |
| Weaver Consulting Group 0.15% of their portfolio | 9.1k $328.9k | Reduced -1.0k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 9.0k $325.0k | Unchanged |
| BROWN WEALTH MANAGEMENT, LLC 0.15% of their portfolio | 8.9k $322.6k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 8.8k $320.7k | New |
| Pinnacle Wealth Management Group, Inc. 0.29% of their portfolio | 8.8k $319.7k | New |
| Sigma Planning Corp 0.01% of their portfolio | 7.2k $262.4k | Reduced -619 |
| RFG Advisory, LLC 0.01% of their portfolio | 7.2k $261.8k | Unchanged |
| Beacon Financial Advisory LLC 0.14% of their portfolio | 6.9k $250.2k | Unchanged |
| Integrity Financial Corp /WA 0.16% of their portfolio | 5.9k $215.0k | Reduced -100 |
| Cetera Investment Advisers 0.00% of their portfolio | 5.7k $207.1k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 5.7k $205.9k | Added +1 |
| Lido Advisors, LLC 0.00% of their portfolio | 5.6k $203.5k | New |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 5.0k $181.7k | Unchanged |
| SILVER OAK SECURITIES, INCORPORATED 0.04% of their portfolio | 4.7k $171.1k | Reduced -3.7k |
| IFP Advisors, Inc 0.01% of their portfolio | 4.4k $159.4k | Reduced -4.4k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 4.2k $153.0k | Reduced -9.9k |
| Larson Financial Group LLC 0.01% of their portfolio | 4.0k $144.7k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 3.8k $138.7k | Added +1.3k |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.1k $40.0k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 950 $34.5k | Reduced -140 |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 676 $24.6k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $18.2k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 299 $10.9k | Unchanged |
| TUCKER ASSET MANAGEMENT LLC 0.00% of their portfolio | 9 $327 | Unchanged |
| FMR LLC 0.00% of their portfolio | 5 $182 | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |