INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.63.
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 9 | 27 |
| Q1 2023 | 43 | 21 |
Biggest buyers
| NewEdge Advisors, LLC | New | +104.6k |
| OSAIC HOLDINGS, INC. | Added | +59.7k |
| WPWealth LLP | New | +58.5k |
| RAYMOND JAMES & ASSOCIATES | Added | +56.4k |
| Fragasso Financial Advisors Inc | New | +45.5k |
| Spire Wealth Management | New | +25.9k |
| My Personal CFO, LLC | Added | +24.2k |
| ENVESTNET ASSET MANAGEMENT INC | New | +23.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +14.1k |
| Krilogy Financial LLC | New | +13.9k |
Biggest sellers
| Brookstone Capital Management | Sold out | -164.3k |
| BECK CAPITAL MANAGEMENT, LLC | Reduced | -47.9k |
| OLD MISSION CAPITAL LLC | Sold out | -24.6k |
| Cerity Partners LLC | Reduced | -13.0k |
| Visionary Wealth Advisors | Sold out | -9.9k |
| Penserra Capital Management LLC | Reduced | -6.0k |
| UBS Group AG | Sold out | -4.1k |
| IFP Advisors, Inc | Reduced | -2.3k |
| Sunbelt Securities, Inc. | Reduced | -2.3k |
| WOLVERINE TRADING, LLC | Reduced | -1.7k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 135.1k $4.7m | Added +59.7k |
| NewEdge Advisors, LLC 0.05% of their portfolio | 104.6k $3.6m | New |
| Valtinson Bruner Financial Planning LLC 1.80% of their portfolio | 91.1k $3.2m | Reduced -129 |
| Penserra Capital Management LLC 0.06% of their portfolio | 86.6k $3.0m | Reduced -6.0k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 86.1k $3.0m | Added +56.4k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 64.1k $2.2m | Reduced -194 |
| Cerity Partners LLC 0.01% of their portfolio | 59.0k $2.0m | Reduced -13.0k |
| WPWealth LLP 0.94% of their portfolio | 58.5k $2.0m | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 55.1k $1.9m | Added +4.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 51.7k $1.8m | Added +14.1k |
| Main Street Financial Solutions, LLC 0.25% of their portfolio | 50.0k $1.7m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 45.7k $1.6m | Added +4.8k |
| Fragasso Financial Advisors Inc 0.18% of their portfolio | 45.5k $1.6m | New |
| My Personal CFO, LLC 1.04% of their portfolio | 35.2k $1.2m | Added +24.2k |
| BECK CAPITAL MANAGEMENT, LLC 0.50% of their portfolio | 33.7k $1.2m | Reduced -47.9k |
| First Commonwealth Financial Corp /PA/ 0.41% of their portfolio | 32.7k $1.1m | Added +440 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.33% of their portfolio | 31.6k $1.1m | Added +5.9k |
| AE Wealth Management LLC 0.01% of their portfolio | 26.6k $922.2k | Added +8.2k |
| Spire Wealth Management 0.03% of their portfolio | 25.9k $897.2k | New |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.61% of their portfolio | 24.8k $857.9k | Reduced -55 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 23.5k $814.6k | New |
| DHJJ Financial Advisors, Ltd. 0.42% of their portfolio | 22.6k $782.0k | Reduced -409 |
| Strategic Blueprint, LLC 0.07% of their portfolio | 19.6k $679.8k | Added +2.3k |
| M Holdings Securities, Inc. 0.07% of their portfolio | 18.2k $632.0k | Unchanged |
| Cetera Advisors LLC 0.01% of their portfolio | 16.4k $567.4k | Added +8.1k |
| LINCOLN NATIONAL CORP 0.01% of their portfolio | 15.4k $534.9k | Added +2.8k |
| Bellwether Advisors, LLC 0.15% of their portfolio | 15.4k $533.9k | Reduced -333 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 15.4k $533.7k | Added +6.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 15.3k $530.2k | Added +5.0k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 14.6k $507.0k | Added +8.3k |
| Lantz Financial LLC 0.21% of their portfolio | 14.6k $504.8k | Added +7.2k |
| Krilogy Financial LLC 0.04% of their portfolio | 13.9k $481.8k | New |
| Retirement Planning Group, LLC 0.05% of their portfolio | 13.3k $459.5k | Reduced -92 |
| Sigma Planning Corp 0.02% of their portfolio | 13.1k $454.1k | New |
| Arax Advisory Partners 0.06% of their portfolio | 12.8k $442.0k | Reduced -71 |
| Orion Capital Management LLC 0.29% of their portfolio | 12.5k $432.3k | Reduced -500 |
| Weaver Consulting Group 0.20% of their portfolio | 12.3k $426.2k | New |
| Vantage Financial Partners, LLC 0.14% of their portfolio | 9.8k $340.5k | New |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 9.7k $334.0k | Reduced -1.7k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 9.0k $310.0k | Added +10 |
| Arkadios Wealth Advisors 0.03% of their portfolio | 8.4k $291.2k | Reduced -510 |
| SILVER OAK SECURITIES, INCORPORATED 0.05% of their portfolio | 8.4k $291.0k | New |
| Summit Wealth Partners, LLC 0.07% of their portfolio | 8.1k $280.2k | New |
| RFG Advisory, LLC 0.01% of their portfolio | 7.2k $249.8k | New |
| Integrity Financial Corp /WA 0.20% of their portfolio | 7.0k $243.9k | Unchanged |
| Beacon Financial Advisory LLC 0.15% of their portfolio | 6.9k $238.7k | New |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 6.7k $233.9k | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 6.6k $228.0k | Added +5.1k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 6.4k $223.2k | New |
| PERSONAL CFO SOLUTIONS, LLC 0.04% of their portfolio | 6.2k $213.8k | New |
| John W. Brooker & Co., CPAs 0.14% of their portfolio | 6.0k $209.7k | New |
| Mutual Advisors, LLC 0.01% of their portfolio | 5.9k $203.7k | New |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 5.0k $171.8k | Reduced -2.3k |
| Larson Financial Group LLC 0.02% of their portfolio | 4.8k $164.7k | Added +331 |
| IFP Advisors, Inc 0.01% of their portfolio | 4.4k $117.3k | Reduced -2.3k |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.5k $87.3k | Unchanged |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.1k $38.1k | First filing |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 1.1k $37.8k | Unchanged |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 820 $28.4k | New |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 676 $23.4k | New |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.01% of their portfolio | 600 $20.8k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $17.3k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 299 $10.4k | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 176 $6.1k | New |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 30 $1.1k | New |
| TUCKER ASSET MANAGEMENT LLC 0.00% of their portfolio | 9 $312 | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |