INNOVATOR ETFS TRUST PMAR
US EQTY PWR BUF · ETP · CUSIP 45782C383
208
institutional holders
+12 vs Q4 2025
12.2m
shares reported held*
$544.9mreported value*
30 new
86 added
44 reduced
20 sold out
net bought ≈ $63.3m (+1.4m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $44.73.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 92 |
| Q4 2022 | 93 |
| Q1 2023 | 136 |
| Q2 2023 | 132 |
| Q3 2023 | 128 |
| Q4 2023 | 131 |
| Q1 2024 | 174 |
| Q2 2024 | 184 |
| Q3 2024 | 175 |
| Q4 2024 | 189 |
| Q1 2025 | 190 |
| Q2 2025 | 189 |
| Q3 2025 | 185 |
| Q4 2025 | 196 |
| Q1 2026 | 208 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 71 | 72 |
| Q3 2024 | 29 | 97 |
| Q4 2024 | 20 | 99 |
| Q1 2025 | 104 | 69 |
| Q2 2025 | 68 | 70 |
| Q3 2025 | 31 | 99 |
| Q4 2025 | 29 | 102 |
| Q1 2026 | 116 | 64 |
Biggest buyers
| ALLIANCEBERNSTEIN L.P. | Added | +176.9k |
| Bright Futures Wealth Management, LLC. | New | +89.6k |
| Penserra Capital Management LLC | Added | +83.3k |
| Steward Partners Investment Advisory, LLC | Added | +81.5k |
| Kestra Advisory Services, LLC | Added | +73.6k |
| Focus Partners Wealth | Added | +73.1k |
| DIVERSIFY WEALTH MANAGEMENT, LLC | New | +71.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +59.9k |
| Beacon Pointe Advisors, LLC | Added | +59.7k |
| Cerity Partners LLC | Added | +51.4k |
Biggest sellers
| Diversify Advisory Services, LLC | Sold out | -75.6k |
| BCS Wealth Management | Reduced | -58.1k |
| MERCER GLOBAL ADVISORS INC /ADV | Reduced | -44.0k |
| Southland Equity Partners LLC | Reduced | -35.8k |
| OSAIC HOLDINGS, INC. | Reduced | -31.4k |
| MBL Wealth, LLC | Sold out | -30.8k |
| WorthPointe, LLC | Sold out | -30.6k |
| Orion Porfolio Solutions, LLC | Sold out | -16.4k |
| IFP Advisors, Inc | Reduced | -12.6k |
| Providence First Trust Co | Sold out | -9.3k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 1.7m $78.3m | Added +176.9k |
| Penserra Capital Management LLC 0.77% of their portfolio | 1.5m $65.6m | Added +83.3k |
| Southland Equity Partners LLC 5.93% of their portfolio | 681.8k $30.4m | Reduced -35.8k |
| OSAIC HOLDINGS, INC. 0.04% of their portfolio | 681.4k $30.4m | Reduced -31.4k |
| Focus Partners Wealth 0.03% of their portfolio | 648.2k $28.9m | Added +73.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 365.5k $16.3m | Added +59.9k |
| Cetera Investment Advisers 0.01% of their portfolio | 259.7k $11.6m | Added +3.5k |
| LPL Financial LLC 0.00% of their portfolio | 259.5k $11.6m | Added +49.6k |
| Kestra Advisory Services, LLC 0.04% of their portfolio | 255.5k $11.4m | Added +73.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 223.6k $10.0m | Added +20.4k |
| HighTower Advisors, LLC 0.01% of their portfolio | 169.9k $7.6m | Added +30.7k |
| Brookstone Capital Management 0.07% of their portfolio | 143.6k $6.4m | Added +4.8k |
| CoreCap Advisors, LLC 0.21% of their portfolio | 141.5k $6.3m | Added +15.5k |
| Bellwether Advisors, LLC 0.98% of their portfolio | 129.8k $5.8m | Added +25.7k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 127.7k $5.7m | Added +11.4k |
| Beacon Pointe Advisors, LLC 0.03% of their portfolio | 127.2k $5.7m | Added +59.7k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 122.9k $5.5m | Added +18.0k |
| Cassady Wealth & Retirement Planning, LLC 2.98% of their portfolio | 122.8k $5.8m | Added +32.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 117.9k $5.3m | Added +40.8k |
| Cresset Asset Management, LLC 0.02% of their portfolio | 95.2k $4.2m | Added +13.2k |
| Cornerstone Wealth, LLC/TN 2.45% of their portfolio | 93.2k $4.3m | First filing |
| KFG WEALTH MANAGEMENT, LLC 0.53% of their portfolio | 91.1k $4.1m | Added +11.1k |
| Diligent Investors, LLC 1.00% of their portfolio | 90.8k $4.1m | Added +1.4k |
| Bright Futures Wealth Management, LLC. 2.74% of their portfolio | 89.6k $4.0m | New |
| WEALTH ALLIANCE, LLC 0.38% of their portfolio | 87.2k $3.9m | Added +3.6k |
| Hardworking Capital Advisors, LLC 3.62% of their portfolio | 86.7k $3.9m | Reduced -1.0k |
| Steward Partners Investment Advisory, LLC 0.02% of their portfolio | 85.8k $3.8m | Added +81.5k |
| Keating Financial Advisory Services, Inc. 0.58% of their portfolio | 80.6k $3.6m | Reduced -8.4k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 79.4k $3.5m | Added +43.5k |
| Cerity Partners LLC 0.01% of their portfolio | 79.4k $3.5m | Added +51.4k |
| MTM FINANCIAL GROUP, LLC 1.63% of their portfolio | 77.9k $3.5m | Reduced -2.7k |
| OneDigital Investment Advisors LLC 0.03% of their portfolio | 73.1k $3.3m | Added +8.7k |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.06% of their portfolio | 71.1k $3.3m | New |
| BFI Wealth Solutions, LLC 2.83% of their portfolio | 65.7k $2.9m | Added +23.9k |
| MAI Capital Management 0.02% of their portfolio | 65.6k $2.9m | Reduced -2.6k |
| Valmark Advisers, Inc. 0.03% of their portfolio | 64.5k $2.9m | Added +8.6k |
| ATTICUS WEALTH MANAGEMENT, LLC 0.76% of their portfolio | 62.6k $2.8m | Reduced -2.6k |
| Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio | 62.6k $2.8m | Added +32.7k |
| Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio | 61.2k $2.7m | Reduced -711 |
| Advisory Alpha, LLC 0.07% of their portfolio | 60.6k $2.7m | Added +42.8k |
| CRA Financial Services, LLC 0.35% of their portfolio | 60.5k $2.7m | Added +8.1k |
| WPWealth LLP 0.40% of their portfolio | 59.3k $2.6m | Added +12.6k |
| GILL CAPITAL PARTNERS, LLC 0.75% of their portfolio | 58.1k $2.6m | Added +485 |
| YARGER WEALTH STRATEGIES, LLC 1.04% of their portfolio | 57.7k $2.6m | Reduced -13 |
| First Commonwealth Financial Corp /PA/ 0.41% of their portfolio | 57.2k $2.6m | Added +12.1k |
| BCS Wealth Management 0.52% of their portfolio | 56.8k $2.5m | Reduced -58.1k |
| Global Assets Advisory, LLC 0.73% of their portfolio | 55.9k $2.5m | Added +6.7k |
| Spire Wealth Management 0.08% of their portfolio | 50.5k $2.3m | Added +153 |
| NewEdge Advisors, LLC 0.01% of their portfolio | 50.5k $2.3m | Reduced -2.8k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 49.7k $2.2m | Reduced -3.1k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 49.4k $2.2m | Added +547 |
| CORRADO ADVISORS, LLC 1.02% of their portfolio | 43.9k $2.0m | Added +19.5k |
| AE Wealth Management LLC 0.01% of their portfolio | 43.1k $1.9m | Added +16.8k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.25% of their portfolio | 38.4k $1.7m | Added +1.6k |
| Main Street Financial Solutions, LLC 0.12% of their portfolio | 37.4k $1.7m | Unchanged |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 37.0k $1.6m | Added +3.7k |
| Ascent Wealth Partners, LLC 0.19% of their portfolio | 35.9k $1.6m | Added +7.8k |
| GenTrust, LLC 0.07% of their portfolio | 35.8k $1.6m | Unchanged |
| Weaver Capital Management LLC 0.35% of their portfolio | 35.6k $1.6m | Added +1.5k |
| Blue Water Asset Management 0.54% of their portfolio | 35.1k $1.6m | Added +24.1k |
| LeClair Wealth Partners LLC 0.54% of their portfolio | 35.1k $1.6m | New |
| Lido Advisors, LLC 0.01% of their portfolio | 35.0k $1.6m | Unchanged |
| Keystone Wealth Services, LLC 0.33% of their portfolio | 34.3k $1.5m | New |
| Castle Rock Wealth Management, LLC 0.32% of their portfolio | 33.1k $1.5m | Reduced -44 |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 32.2k $1.4m | Added +836 |
| Lakeridge Wealth Management LLC 0.62% of their portfolio | 32.2k $1.4m | Reduced -1.6k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 31.4k $1.4m | Reduced -3.5k |
| Chris Bulman Inc 0.61% of their portfolio | 31.3k $1.4m | Added +3.0k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 30.6k $1.4m | Added +14.0k |
| MACROVIEW INVESTMENT MANAGEMENT LLC 0.94% of their portfolio | 30.3k $1.4m | Unchanged |
| IFP Advisors, Inc 0.03% of their portfolio | 30.1k $1.3m | Reduced -12.6k |
| Trek Financial, LLC 0.07% of their portfolio | 29.8k $1.3m | Reduced -3.3k |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 28.7k $1.3m | Added +6.3k |
| Vantage Point Financial LLC 0.45% of their portfolio | 28.6k $1.3m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 28.6k $1.3m | Added +16.4k |
| COFG Advisors, LLC 0.32% of their portfolio | 28.6k $1.3m | Added +6.3k |
| Americana Partners, LLC 0.03% of their portfolio | 27.8k $1.2m | New |
| CITY HOLDING CO 0.15% of their portfolio | 27.2k $1.2m | Reduced -157 |
| Mariner, LLC 0.00% of their portfolio | 27.1k $1.2m | Added +12.1k |
| Ballast Rock Private Wealth LLC 0.66% of their portfolio | 26.9k $1.2m | Added +4.9k |
| Cornerstone Wealth Group, LLC 0.08% of their portfolio | 25.6k $1.2m | Reduced -3.2k |
| LifeWealth Investments, LLC 0.34% of their portfolio | 25.2k $1.1m | Unchanged |
| Belpointe Asset Management LLC 0.04% of their portfolio | 24.7k $1.1m | Added +7.0k |
| TrustBank 0.42% of their portfolio | 24.5k $1.1m | Unchanged |
| CANANDAIGUA NATIONAL CORP 0.10% of their portfolio | 23.8k $1.1m | First filing |
| Lineweaver Wealth Advisors, LLC 0.14% of their portfolio | 23.8k $1.1m | Added +5.4k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 23.7k $1.1m | Added +13.5k |
| Advisory Services Network, LLC 0.01% of their portfolio | 22.5k $1.0m | Added +4.7k |
| FSA Advisors, Inc. 0.66% of their portfolio | 22.4k $999.8k | Added +496 |
| Jessup Wealth Management, Inc 0.36% of their portfolio | 22.2k $992.7k | Added +3.8k |
| Pacific Park Financial, Inc. 0.59% of their portfolio | 20.4k $909.0k | Reduced -1.6k |
| Hidden Cove Wealth Management, LLC 0.58% of their portfolio | 20.1k $896.1k | New |
| Retirement Planning Group, LLC 0.03% of their portfolio | 18.9k $842.3k | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 18.5k $824.1k | New |
| Merit Financial Group, LLC 0.01% of their portfolio | 17.5k $782.4k | Added +1.6k |
| Cyndeo Wealth Partners, LLC 0.04% of their portfolio | 17.5k $781.9k | New |
| SIGNATUREFD, LLC 0.01% of their portfolio | 17.3k $770.9k | Unchanged |
| SILVER OAK SECURITIES, INCORPORATED 0.05% of their portfolio | 16.7k $745.9k | Added +508 |
| RFG Advisory, LLC 0.01% of their portfolio | 16.6k $741.4k | Reduced -374 |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 16.5k $736.9k | Reduced -44.0k |