Vault-13

INNOVATOR ETFS TRUST PMAR

US EQTY PWR BUF · ETP · CUSIP 45782C383

196 institutional holders +11 vs Q3 2025
10,637,02210.6m shares reported held*
$478.1mreported value*
14 new 15 added 89 reduced 13 sold out net sold ≈ $24.8m (-551.3k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($340.7k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $44.95.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 92Q4 22: 93Q1 23: 136Q2 23: 132Q3 23: 128Q4 23: 131Q1 24: 174Q2 24: 184Q3 24: 175Q4 24: 189Q1 25: 190Q2 25: 189Q3 25: 185Q4 25: 196196Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 202292
Q4 202293
Q1 2023136
Q2 2023132
Q3 2023128
Q4 2023131
Q1 2024174
Q2 2024184
Q3 2024175
Q4 2024189
Q1 2025190
Q2 2025189
Q3 2025185
Q4 2025196

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q1 24: 129 bought or addedQ1 24: 32 cut or sold outQ2 24: 71 bought or addedQ2 24: 72 cut or sold outQ2 24Q3 24: 29 bought or addedQ3 24: 97 cut or sold outQ4 24: 20 bought or addedQ4 24: 99 cut or sold outQ4 24Q1 25: 104 bought or addedQ1 25: 69 cut or sold outQ2 25: 68 bought or addedQ2 25: 70 cut or sold outQ2 25Q3 25: 31 bought or addedQ3 25: 99 cut or sold outQ4 25: 29 bought or addedQ4 25: 102 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 202412932
Q2 20247172
Q3 20242997
Q4 20242099
Q1 202510469
Q2 20256870
Q3 20253199
Q4 202529102

Biggest buyers

Focus Partners Wealth Added +273,245+273.2k
BCS Wealth Management Added +57,364+57.4k
GenTrust, LLC New +35,815+35.8k
Lido Advisors, LLC New +34,968+35.0k
MERCER GLOBAL ADVISORS INC /ADV Added +34,169+34.2k
RITHOLTZ WEALTH MANAGEMENT New +14,392+14.4k
LPL Financial LLC Added +13,305+13.3k
Arax Advisory Partners New +7,502+7.5k
Cape Investment Advisory, Inc. New +7,360+7.4k
Galvin, Gaustad & Stein, LLC New +6,893+6.9k

Biggest sellers

NorthCoast Asset Management LLC Sold out -291,828-291.8k
OSAIC HOLDINGS, INC. Reduced -85,521-85.5k
ALLIANCEBERNSTEIN L.P. Reduced -70,093-70.1k
KFG WEALTH MANAGEMENT, LLC Reduced -47,864-47.9k
Keystone Wealth Services, LLC Sold out -42,625-42.6k
Stuart Chaussee & Associates, Inc. Sold out -35,690-35.7k
ENVESTNET ASSET MANAGEMENT INC Reduced -34,037-34.0k
BROWN WEALTH MANAGEMENT, LLC Sold out -28,157-28.2k
MBL Wealth, LLC Reduced -26,510-26.5k
CORRADO ADVISORS, LLC Reduced -26,068-26.1k

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio NASHVILLE, TN 1,564,9951.6m $70.3m $70.3m 0.02% Reduced -70.1k -70,093
2 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,387,9221.4m $62.4m $62.4m 0.74% Reduced -20.7k -20,660
3 Southland Equity Partners LLC 6.37% of their portfolio WILDWOOD, MO 717,628717.6k $32.3m $32.3m 6.37% Reduced -6.1k -6,093
4 OSAIC HOLDINGS, INC. 0.05% of their portfolio SCOTTSDALE, AZ 712,819712.8k $32.0m $32.0m 0.05% Reduced -85.5k -85,521
5 Focus Partners Wealth 0.03% of their portfolio ST LOUIS, MO 575,120575.1k $25.8m $25.8m 0.03% Added +273.2k +273,245
6 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 305,570305.6k $13.7m $13.7m 0.02% Reduced -18.8k -18,810
7 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 256,136256.1k $11.5m $11.5m 0.01% Reduced -14.4k -14,360
8 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 209,851209.9k $9.4m $9.4m 0.00% Added +13.3k +13,305
9 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 203,250203.2k $9.1m $9.1m 0.00% Added +3.9k +3,946
10 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 181,872181.9k $8.2m $8.2m 0.03% Added +5.7k +5,673
11 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 139,156139.2k $6.3m $6.3m 0.01% Reduced -793 -793
12 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 138,754138.8k $6.2m $6.2m 0.07% Reduced -8.4k -8,378
13 CoreCap Advisors, LLC 0.20% of their portfolio SOUTHFIELD, MI 126,014126.0k $5.7m $5.7m 0.20% Reduced -1.3k -1,279
14 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 116,241116.2k $5.2m $5.2m 0.01% Reduced -7.5k -7,473
15 BCS Wealth Management 0.52% of their portfolio JOHNSON CITY, TN 114,926114.9k $5.2m $5.2m 0.52% Added +57.4k +57,364
16 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 104,897104.9k $4.7m $4.7m 0.01% Added +162 +162
17 Bellwether Advisors, LLC 0.75% of their portfolio LINCOLN, NE 104,093104.1k $4.7m $4.7m 0.75% Reduced -336 -336
18 Cassady Wealth & Retirement Planning, LLC 2.64% of their portfolio HENDERSON, NV 90,15290.2k $4.1m $4.1m 2.64% First filing
19 Diligent Investors, LLC 0.99% of their portfolio REDLANDS, CA 89,41189.4k $4.0m $4.0m 0.99% Reduced -125 -125
20 Keating Financial Advisory Services, Inc. 0.54% of their portfolio MANHATTAN, KS 88,96089.0k $4.0m $4.0m 0.54% First filing
21 Hardworking Capital Advisors, LLC 3.58% of their portfolio Palm Desert, CA 87,73087.7k $3.9m $3.9m 3.58% First filing
22 WEALTH ALLIANCE, LLC 0.37% of their portfolio MELLVILLE, NY 83,67283.7k $3.8m $3.8m 0.37% Reduced -57 -57
23 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 82,01182.0k $3.7m $3.7m 0.02% Unchanged
24 MTM FINANCIAL GROUP, LLC 1.73% of their portfolio BETHLEHEM, PA 80,61980.6k $3.6m $3.6m 1.73% Added +140 +140
25 KFG WEALTH MANAGEMENT, LLC 0.48% of their portfolio GRANGER, IN 80,03480.0k $3.6m $3.6m 0.48% Reduced -47.9k -47,864
26 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 77,06277.1k $3.5m $3.5m 0.00% Reduced -34.0k -34,037
27 Diversify Advisory Services, LLC 0.11% of their portfolio SANDY, UT 75,62975.6k $3.4m $3.4m 0.11% Reduced -5.2k -5,187
28 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 68,24468.2k $3.1m $3.1m 0.02% Reduced -7.7k -7,738
29 Beacon Pointe Advisors, LLC 0.02% of their portfolio NEWPORT BEACH, CA 67,50267.5k $3.0m $3.0m 0.02% Reduced -3.2k -3,176
30 ATTICUS WEALTH MANAGEMENT, LLC 0.72% of their portfolio Palm Beach Gardens, FL 65,26865.3k $2.9m $2.9m 0.72% Reduced -347 -347
31 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 64,39964.4k $2.9m $2.9m 0.03% Reduced -7.7k -7,717
32 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 61,87361.9k $2.8m $2.8m 0.05% Reduced -1.0k -1,024
33 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 60,55360.6k $2.7m $2.7m 0.00% Added +34.2k +34,169
34 YARGER WEALTH STRATEGIES, LLC 1.11% of their portfolio WESTERVILLE, OH 57,70157.7k $2.6m $2.6m 1.11% Reduced -1.1k -1,119
35 GILL CAPITAL PARTNERS, LLC 0.79% of their portfolio DENVER, CO 57,61857.6k $2.6m $2.6m 0.79% Reduced -4.6k -4,569
36 Valmark Advisers, Inc. 0.03% of their portfolio AKRON, OH 55,92255.9k $2.5m $2.5m 0.03% Reduced -310 -310
37 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 53,35553.4k $2.4m $2.4m 0.01% Reduced -2.0k -1,988
38 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 52,82152.8k $2.4m $2.4m 0.01% Reduced -2.2k -2,226
39 CRA Financial Services, LLC 0.31% of their portfolio NORTHFIELD, NJ 52,39252.4k $2.4m $2.4m 0.31% Reduced -6.7k -6,676
40 Spire Wealth Management 0.08% of their portfolio MCLEAN, VA 50,38250.4k $2.3m $2.3m 0.08% Reduced -780 -780
41 Global Assets Advisory, LLC 0.63% of their portfolio ORLANDO, FL 49,19649.2k $2.2m $2.2m 0.63% Reduced -58 -58
42 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 48,87248.9k $2.2m $2.2m 0.01% Added +3.6k +3,648
43 WPWealth LLP 0.33% of their portfolio FORT WORTH, TX 46,71946.7k $2.1m $2.1m 0.33% Reduced -3.2k -3,205
44 First Commonwealth Financial Corp /PA/ 0.33% of their portfolio Indiana, PA 45,02545.0k $2.0m $2.0m 0.33% Unchanged
45 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 42,67442.7k $1.9m $1.9m 0.04% Reduced -892 -892
46 BFI Wealth Solutions, LLC 1.79% of their portfolio DALLAS, TX 41,83641.8k $1.9m $1.9m 1.79% First filing
47 Main Street Financial Solutions, LLC 0.13% of their portfolio NEWTOWN, PA 37,39637.4k $1.7m $1.7m 0.13% Unchanged
48 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.24% of their portfolio BLUE BELL, PA 36,82236.8k $1.7m $1.7m 0.24% Reduced -2.6k -2,641
49 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 35,89535.9k $1.6m $1.6m 0.00% Unchanged
50 GenTrust, LLC 0.07% of their portfolio MIAMI, FL 35,81535.8k $1.6m $1.6m 0.07% New
51 Lido Advisors, LLC 0.01% of their portfolio Los Angeles, CA 34,96835.0k $1.6m $1.6m 0.01% New
52 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 34,93134.9k $1.6m $1.6m 0.00% Reduced -1.7k -1,687
53 Weaver Capital Management LLC 0.32% of their portfolio SUWANEE, GA 34,16134.2k $1.5m $1.5m 0.32% Reduced -564 -564
54 Lakeridge Wealth Management LLC 0.69% of their portfolio MENTOR, OH 33,79133.8k $1.5m $1.5m 0.69% Unchanged
55 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 33,23533.2k $1.5m $1.5m 0.02% Reduced -1.1k -1,148
56 Castle Rock Wealth Management, LLC 0.32% of their portfolio WALNUT CREEK, CA 33,10133.1k $1.5m $1.5m 0.32% Reduced -180 -180
57 Trek Financial, LLC 0.09% of their portfolio Scottsdale, AZ 33,02533.0k $1.5m $1.5m 0.09% Reduced -11.4k -11,440
58 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 31,35131.4k $1.4m $1.4m 0.03% Reduced -6 -6
59 MBL Wealth, LLC 0.11% of their portfolio CHARLOTTE, NC 30,83530.8k $1.4m $1.4m 0.11% Reduced -26.5k -26,510
60 WorthPointe, LLC 0.36% of their portfolio La Jolla, CA 30,56430.6k $1.4m $1.4m 0.36% Reduced -88 -88
61 MACROVIEW INVESTMENT MANAGEMENT LLC 0.94% of their portfolio BETHESDA, MD 30,28530.3k $1.4m $1.4m 0.94% Unchanged
62 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 29,90829.9k $1.3m $1.3m 0.16% Reduced -3.0k -3,008
63 Cornerstone Wealth Group, LLC 0.09% of their portfolio HUNTERSVILLE, NC 28,80228.8k $1.3m $1.3m 0.09% Reduced -1.3k -1,254
64 Chris Bulman Inc 0.56% of their portfolio ROSEVILLE, CA 28,34328.3k $1.3m $1.3m 0.56% Added +155 +155
65 Ascent Wealth Partners, LLC 0.15% of their portfolio NEW HARTFORD, NY 28,04828.0k $1.3m $1.3m 0.15% Unchanged
66 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 28,03328.0k $1.3m $1.3m 0.00% Unchanged
67 CITY HOLDING CO 0.15% of their portfolio CHARLESTON, WV 27,31727.3k $1.2m $1.2m 0.15% Reduced -3.0k -2,965
68 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 26,26926.3k $1.2m $1.2m 0.01% Reduced -4.5k -4,538
69 LifeWealth Investments, LLC 0.36% of their portfolio WINTER GARDEN, FL 25,20525.2k $1.1m $1.1m 0.36% Reduced -25.2k -25,205
70 TrustBank 0.46% of their portfolio OLNEY, IL 24,47524.5k $1.1m $1.1m 0.46% First filing
71 CORRADO ADVISORS, LLC 0.55% of their portfolio RAMSEY, NJ 24,44524.4k $1.1m $1.1m 0.55% Reduced -26.1k -26,068
72 Farther Finance Advisors, LLC 0.01% of their portfolio SAN FRANCISCO, CA 22,49422.5k $1.0m $1.0m 0.01% Reduced -98 -98
73 COFG Advisors, LLC 0.25% of their portfolio OAK BROOK, IL 22,23922.2k $999.4k $999.4k 0.25% First filing
74 Ballast Rock Private Wealth LLC 0.62% of their portfolio CHARLESTON, SC 22,03622.0k $990.3k $990.3k 0.62% First filing
75 Pacific Park Financial, Inc. 0.62% of their portfolio LAGINA HILLS, CA 22,00922.0k $989.1k $989.1k 0.62% First filing
76 FSA Advisors, Inc. 0.68% of their portfolio TROY, MI 21,91221.9k $984.8k $984.8k 0.68% Added +52 +52
77 Retirement Planning Group, LLC 0.03% of their portfolio LEAWOOD, KS 18,87718.9k $848.4k $848.4k 0.03% Reduced -224 -224
78 Jessup Wealth Management, Inc 0.27% of their portfolio DAYTON, OH 18,47418.5k $830.2k $830.2k 0.27% Reduced -22 -22
79 Lineweaver Wealth Advisors, LLC 0.11% of their portfolio VALLEY VIEW, OH 18,34818.3k $824.6k $824.6k 0.11% Unchanged
80 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 17,81317.8k $800.5k $800.5k 0.01% Unchanged
81 Advisory Alpha, LLC 0.02% of their portfolio HOLLAND, MI 17,78217.8k $799.2k $799.2k 0.02% Unchanged
82 Belpointe Asset Management LLC 0.03% of their portfolio RENO, NV 17,66517.7k $793.9k $793.9k 0.03% Added +3.9k +3,944
83 SIGNATUREFD, LLC 0.01% of their portfolio ATLANTA, GA 17,27717.3k $776.5k $776.5k 0.01% Unchanged
84 Straight Path Wealth Management 0.21% of their portfolio Jenison, MI 17,15217.2k $770.8k $770.8k 0.21% Reduced -23 -23
85 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 16,98917.0k $763.5k $763.5k 0.01% Reduced -2.5k -2,461
86 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 16,55716.6k $744.1k $744.1k 0.00% Unchanged
87 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 16,40916.4k $737.5k $737.5k 0.01% Added +426 +426
88 Orion Porfolio Solutions, LLC 0.01% of their portfolio OMAHA, NE 16,35116.4k $734.8k $734.8k 0.01% Reduced -4.2k -4,203
89 SILVER OAK SECURITIES, INCORPORATED 0.05% of their portfolio JACKSON, TN 16,20916.2k $729.2k $729.2k 0.05% Reduced -447 -447
90 Merit Financial Group, LLC 0.01% of their portfolio ALPHARETTA, GA 15,89715.9k $714.4k $714.4k 0.01% Added +4.8k +4,752
91 Orion Capital Management LLC 0.24% of their portfolio CORONADO, CA 15,66515.7k $704.0k $704.0k 0.24% Unchanged
92 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 15,41415.4k $692.8k $692.8k 0.03% Reduced -1 -1
93 FIDUCIARY FINANCIAL GROUP, LLC 0.10% of their portfolio SAN RAFAEL, CA 15,22515.2k $684.2k $684.2k 0.10% Unchanged
94 Mariner, LLC 0.00% of their portfolio Overland Park, KS 15,05115.1k $676.4k $676.4k 0.00% Reduced -505 -505
95 RITHOLTZ WEALTH MANAGEMENT 0.01% of their portfolio NEW YORK, NY 14,39214.4k $646.8k $646.8k 0.01% New
96 Quest 10 Wealth Builders, Inc. 0.55% of their portfolio Fuquay-Varina, VA 13,63813.6k $612.9k $612.9k 0.55% Reduced -539 -539
97 Wood Tarver Financial Group, LLC 0.16% of their portfolio BOISE, ID 12,71512.7k $571.0k $571.0k 0.16% Reduced -17 -17
98 Blue Sky Capital Consultants Group, Inc. 0.24% of their portfolio Poway, CA 12,31312.3k $553.4k $553.4k 0.24% Unchanged
99 FIDELIS CAPITAL PARTNERS, LLC 0.04% of their portfolio TAMPA, FL 12,20012.2k $548.3k $548.3k 0.04% Unchanged
100 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 12,16712.2k $546.8k $546.8k 0.00% Reduced -14.3k -14,343