Vault-13

INNOVATOR ETFS TRUST PMAR

US EQTY PWR BUF · ETP · CUSIP 45782C383

189 institutional holders -1 vs Q1 2025
12,112,09512.1m shares reported held*
$511.6mreported value*
13 new 55 added 59 reduced 11 sold out net bought ≈ $40.8m (+965.1k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $42.24.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 92Q4 22: 93Q1 23: 136Q2 23: 132Q3 23: 128Q4 23: 131Q1 24: 174Q2 24: 184Q3 24: 175Q4 24: 189Q1 25: 190Q2 25: 189189Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202292
Q4 202293
Q1 2023136
Q2 2023132
Q3 2023128
Q4 2023131
Q1 2024174
Q2 2024184
Q3 2024175
Q4 2024189
Q1 2025190
Q2 2025189

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 23: 20 bought or addedQ3 23: 70 cut or sold outQ4 23: 19 bought or addedQ4 23: 73 cut or sold outQ4 23Q1 24: 129 bought or addedQ1 24: 32 cut or sold outQ2 24: 71 bought or addedQ2 24: 72 cut or sold outQ2 24Q3 24: 29 bought or addedQ3 24: 97 cut or sold outQ4 24: 20 bought or addedQ4 24: 99 cut or sold outQ4 24Q1 25: 104 bought or addedQ1 25: 69 cut or sold outQ2 25: 68 bought or addedQ2 25: 70 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20232070
Q4 20231973
Q1 202412932
Q2 20247172
Q3 20242997
Q4 20242099
Q1 202510469
Q2 20256870

Biggest buyers

Brookstone Capital Management Added +662,280+662.3k
Penserra Capital Management LLC Added +170,465+170.5k
OLD MISSION CAPITAL LLC New +63,762+63.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +52,647+52.6k
OneDigital Investment Advisors LLC Added +49,440+49.4k
Talon Private Wealth, LLC New +45,654+45.7k
OSAIC HOLDINGS, INC. Added +35,298+35.3k
VestGen Advisors, LLC Added +33,300+33.3k
Cetera Investment Advisers Added +25,963+26.0k
Kingsview Wealth Management, LLC Added +25,470+25.5k

Biggest sellers

TOWNSQUARE CAPITAL LLC Sold out -88,174-88.2k
ALLIANCEBERNSTEIN L.P. Reduced -47,512-47.5k
BLAIR WILLIAM & CO/IL Reduced -41,362-41.4k
WPWealth LLP Reduced -31,885-31.9k
JANE STREET GROUP, LLC Reduced -19,973-20.0k
HighTower Advisors, LLC Reduced -19,334-19.3k
Beacon Pointe Advisors, LLC Reduced -18,694-18.7k
Clearstead Advisors, LLC Sold out -13,800-13.8k
RPS ADVISORY SOLUTIONS LLC Reduced -12,795-12.8k
Farther Finance Advisors, LLC Reduced -12,499-12.5k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio NASHVILLE, TN 1,667,9391.7m $70.4m $70.4m 0.02% Reduced -47.5k -47,512
2 Penserra Capital Management LLC 0.82% of their portfolio ORINDA, CA 1,385,5671.4m $58.5m $58.5m 0.82% Added +170.5k +170,465
3 Brookstone Capital Management 0.47% of their portfolio WHEATON, IL 846,204846.2k $35.7m $35.7m 0.47% Added +662.3k +662,280
4 Southland Equity Partners LLC 6.77% of their portfolio WILDWOOD, MO 730,584730.6k $30.9m $30.9m 6.77% Reduced -5.1k -5,142
5 OSAIC HOLDINGS, INC. 0.05% of their portfolio SCOTTSDALE, AZ 691,542691.5k $29.2m $29.2m 0.05% Added +35.3k +35,298
6 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 380,834380.8k $16.1m $16.1m 0.02% Added +10.9k +10,892
7 Focus Partners Wealth 0.03% of their portfolio ST LOUIS, MO 310,752310.8k $13.1m $13.1m 0.03% Added +4.6k +4,625
8 NorthCoast Asset Management LLC 0.05% of their portfolio STAMFORD, CT 297,489297.5k $12.6m $12.6m 0.05% Added +9.3k +9,317
9 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 288,179288.2k $12.2m $12.2m 0.00% Added +5.7k +5,669
10 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 272,471272.5k $11.5m $11.5m 0.02% Added +26.0k +25,963
11 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 207,744207.7k $8.8m $8.8m 0.04% Added +21.4k +21,394
12 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 171,387171.4k $7.2m $7.2m 0.00% Added +11.5k +11,517
13 KFG WEALTH MANAGEMENT, LLC 0.97% of their portfolio GRANGER, IN 142,477142.5k $6.0m $6.0m 0.97% Added +11.0k +10,984
14 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 137,896137.9k $5.8m $5.8m 0.01% Reduced -19.3k -19,334
15 CoreCap Advisors, LLC 0.22% of their portfolio SOUTHFIELD, MI 129,298129.3k $5.5m $5.5m 0.22% Added +4.3k +4,294
16 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 126,825126.8k $5.4m $5.4m 0.01% Reduced -3.9k -3,872
17 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 110,148110.1k $4.7m $4.7m 0.00% Added +2.4k +2,435
18 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 107,754107.8k $4.5m $4.5m 0.01% Added +573 +573
19 Bellwether Advisors, LLC 0.75% of their portfolio LINCOLN, NE 104,429104.4k $4.4m $4.4m 0.75% Unchanged
20 Diversify Advisory Services, LLC 0.15% of their portfolio SANDY, UT 89,89689.9k $3.9m $3.9m 0.15% Reduced -685 -685
21 Diligent Investors, LLC 0.90% of their portfolio REDLANDS, CA 89,53689.5k $3.8m $3.8m 0.90% Added +498 +498
22 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 89,25089.2k $3.8m $3.8m 0.04% Reduced -18.7k -18,694
23 WEALTH ALLIANCE, LLC 0.39% of their portfolio MELLVILLE, NY 83,74583.7k $3.5m $3.5m 0.39% Reduced -149 -149
24 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 82,49482.5k $3.5m $3.5m 0.02% Reduced -5.2k -5,245
25 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 82,01182.0k $3.5m $3.5m 0.02% Unchanged
26 MTM FINANCIAL GROUP, LLC 1.85% of their portfolio BETHLEHEM, PA 80,88980.9k $3.4m $3.4m 1.85% Added +280 +280
27 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 78,66278.7k $3.3m $3.3m 0.04% Added +49.4k +49,440
28 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 70,55470.6k $3.0m $3.0m 0.00% Added +52.6k +52,647
29 ATTICUS WEALTH MANAGEMENT, LLC 0.75% of their portfolio Palm Beach Gardens, FL 65,61565.6k $2.8m $2.8m 0.75% Unchanged
30 Forvis Mazars Wealth Advisors, LLC 0.06% of their portfolio Springfield, MO 65,31865.3k $2.8m $2.8m 0.06% Reduced -10.0k -9,978
31 MBL Wealth, LLC 0.26% of their portfolio CHARLOTTE, NC 64,09564.1k $2.7m $2.7m 0.26% Reduced -2.5k -2,500
32 OLD MISSION CAPITAL LLC 0.07% of their portfolio CHICAGO, IL 63,76263.8k $2.7m $2.7m 0.07% New
33 GILL CAPITAL PARTNERS, LLC 0.86% of their portfolio DENVER, CO 63,63263.6k $2.7m $2.7m 0.86% Added +7.5k +7,475
34 YARGER WEALTH STRATEGIES, LLC 1.33% of their portfolio WESTERVILLE, OH 60,25060.2k $2.5m $2.5m 1.33% Reduced -7.3k -7,338
35 BCS Wealth Management 0.55% of their portfolio JOHNSON CITY, TN 60,01860.0k $2.5m $2.5m 0.55% Added +901 +901
36 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 59,38859.4k $2.5m $2.5m 0.00% Reduced -5.6k -5,562
37 CITY HOLDING CO 0.33% of their portfolio CHARLESTON, WV 59,38259.4k $2.5m $2.5m 0.33% Reduced -315 -315
38 CRA Financial Services, LLC 0.37% of their portfolio NORTHFIELD, NJ 58,03258.0k $2.5m $2.5m 0.37% Added +1.6k +1,625
39 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 55,39355.4k $2.3m $2.3m 0.01% Added +120 +120
40 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 54,75354.8k $2.3m $2.3m 0.01% Added +717 +717
41 Valmark Advisers, Inc. 0.03% of their portfolio AKRON, OH 54,49854.5k $2.3m $2.3m 0.03% Unchanged
42 WPWealth LLP 0.40% of their portfolio FORT WORTH, TX 53,10453.1k $2.2m $2.2m 0.40% Reduced -31.9k -31,885
43 Spire Wealth Management 0.08% of their portfolio MCLEAN, VA 51,96652.0k $2.2m $2.2m 0.08% Reduced -2.5k -2,509
44 CORRADO ADVISORS, LLC 1.31% of their portfolio RAMSEY, NJ 50,80450.8k $2.1m $2.1m 1.31% Reduced -100 -100
45 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 50,45250.5k $2.1m $2.1m 0.01% Reduced -1.4k -1,440
46 LifeWealth Investments, LLC 0.36% of their portfolio WINTER GARDEN, FL 50,41050.4k $2.1m $2.1m 0.36% Unchanged
47 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 47,93347.9k $2.0m $2.0m 0.02% Added +248 +248
48 Cypress Wealth Services, LLC 0.35% of their portfolio PALM DESERT, CA 46,42946.4k $2.0m $2.0m 0.35% Unchanged
49 Keystone Wealth Services, LLC 0.47% of their portfolio PALM DESERT, CA 46,00046.0k $1.9m $1.9m 0.47% Unchanged
50 Talon Private Wealth, LLC 0.27% of their portfolio THE VILLAGES, FL 45,65445.7k $1.9m $1.9m 0.27% New
51 First Commonwealth Financial Corp /PA/ 0.41% of their portfolio Indiana, PA 45,05345.1k $1.9m $1.9m 0.41% Reduced -150 -150
52 Trek Financial, LLC 0.13% of their portfolio Scottsdale, AZ 44,46544.5k $1.9m $1.9m 0.13% Reduced -68 -68
53 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 43,01343.0k $1.8m $1.8m 0.05% Added +19.6k +19,575
54 Kingsview Wealth Management, LLC 0.03% of their portfolio GRANTS PASS, OR 42,22742.2k $1.8m $1.8m 0.03% Added +25.5k +25,470
55 Stuart Chaussee & Associates, Inc. 0.40% of their portfolio BEVERLY HILLS, CA 42,00042.0k $1.8m $1.8m 0.40% Added +7.8k +7,828
56 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.28% of their portfolio BLUE BELL, PA 40,14740.1k $1.7m $1.7m 0.28% Reduced -1.0k -1,045
57 VestGen Advisors, LLC 0.07% of their portfolio CHICAGO, IL 38,43238.4k $1.7m $1.7m 0.07% Added +33.3k +33,300
58 Foundations Investment Advisors, LLC 0.03% of their portfolio PHOENIX, AZ 38,18038.2k $1.6m $1.6m 0.03% Added +2.4k +2,394
59 Pinnacle Wealth Management Group, Inc. 0.92% of their portfolio PLYMOUTH, MI 37,91037.9k $1.6m $1.6m 0.92% Reduced -300 -300
60 Main Street Financial Solutions, LLC 0.12% of their portfolio NEWTOWN, PA 37,68137.7k $1.6m $1.6m 0.12% Unchanged
61 Atria Wealth Solutions, Inc. 0.03% of their portfolio NEW YORK, NY 35,97136.0k $1.5m $1.5m 0.03% Added +3.4k +3,388
62 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 35,89535.9k $1.5m $1.5m 0.00% Reduced -41.4k -41,362
63 Weaver Capital Management LLC 0.36% of their portfolio SUWANEE, GA 35,08035.1k $1.5m $1.5m 0.36% Unchanged
64 Chris Bulman Inc 0.83% of their portfolio ROSEVILLE, CA 34,66534.7k $1.5m $1.5m 0.83% Added +4.5k +4,544
65 Lakeridge Wealth Management LLC 0.67% of their portfolio MENTOR, OH 34,65134.7k $1.5m $1.5m 0.67% Added +1.2k +1,200
66 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 33,30133.3k $1.4m $1.4m 0.16% Added +2.2k +2,200
67 Castle Rock Wealth Management, LLC 0.33% of their portfolio WALNUT CREEK, CA 33,28133.3k $1.4m $1.4m 0.33% Reduced -3.2k -3,237
68 CreativeOne Wealth, LLC 0.04% of their portfolio OVERLAND PARK, KS 32,77632.8k $1.4m $1.4m 0.04% Reduced -264 -264
69 WorthPointe, LLC 0.56% of their portfolio La Jolla, CA 31,31931.3k $1.3m $1.3m 0.56% Reduced -19 -19
70 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 30,90730.9k $1.3m $1.3m 0.01% Reduced -2.3k -2,285
71 MACROVIEW INVESTMENT MANAGEMENT LLC 1.05% of their portfolio BETHESDA, MD 30,28530.3k $1.3m $1.3m 1.05% Unchanged
72 Cornerstone Wealth Group, LLC 0.10% of their portfolio HUNTERSVILLE, NC 30,05630.1k $1.3m $1.3m 0.10% Unchanged
73 BROWN WEALTH MANAGEMENT, LLC 0.37% of their portfolio NAPERVILLE, IL 28,15728.2k $1.2m $1.2m 0.37% Reduced -8.0k -7,968
74 Ascent Wealth Partners, LLC 0.15% of their portfolio NEW HARTFORD, NY 28,04828.0k $1.2m $1.2m 0.15% Added +1.9k +1,870
75 HFG Wealth Management, LLC 0.68% of their portfolio The Woodlands, TX 28,03528.0k $1.1m $1.1m 0.68% Reduced -644 -644
76 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 28,03328.0k $1.2m $1.2m 0.00% Reduced -2.8k -2,800
77 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 26,38726.4k $1.1m $1.1m 0.00% Reduced -271 -271
78 SageView Advisory Group, LLC 0.04% of their portfolio Newport Beach, CA 24,20124.2k $1.0m $1.0m 0.04% Unchanged
79 Bullseye Investment Management, LLC 0.57% of their portfolio CINCINNATI, OH 23,60023.6k $942.5k $942.5k 0.57% Unchanged
80 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 22,97523.0k $970.2k $970.2k 0.03% Added +13.9k +13,859
81 Farther Finance Advisors, LLC 0.02% of their portfolio SAN FRANCISCO, CA 22,95223.0k $969.3k $969.3k 0.02% Reduced -12.5k -12,499
82 FSA Advisors, Inc. 0.77% of their portfolio TROY, MI 22,31722.3k $942.4k $942.4k 0.77% Added +42 +42
83 Lineweaver Wealth Advisors, LLC 0.14% of their portfolio VALLEY VIEW, OH 21,13121.1k $892.4k $892.4k 0.14% Unchanged
84 Retirement Planning Group, LLC 0.04% of their portfolio LEAWOOD, KS 19,90519.9k $840.6k $840.6k 0.04% Unchanged
85 ORBA Wealth Advisors, L.L.C. 0.76% of their portfolio CHICAGO, IL 19,64319.6k $829.5k $829.5k 0.76% Reduced -900 -900
86 Orion Porfolio Solutions, LLC 0.01% of their portfolio OMAHA, NE 19,55019.6k $825.6k $825.6k 0.01% Added +13.9k +13,945
87 OPTIMA CAPITAL LLC 0.43% of their portfolio PORTLAND, OR 19,11819.1k $807.4k $807.4k 0.43% New
88 Jessup Wealth Management, Inc 0.31% of their portfolio DAYTON, OH 18,51518.5k $781.9k $781.9k 0.31% Reduced -2.1k -2,112
89 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 18,48518.5k $780.6k $780.6k 0.02% Reduced -11.1k -11,082
90 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 17,81317.8k $761.9k $761.9k 0.01% Unchanged
91 Advisory Alpha, LLC 0.02% of their portfolio HOLLAND, MI 17,78217.8k $750.9k $750.9k 0.02% Unchanged
92 Stratos Wealth Advisors, LLC 0.04% of their portfolio BEACHWOOD, OH 17,72017.7k $748.3k $748.3k 0.04% Added +725 +725
93 SILVER OAK SECURITIES, INCORPORATED 0.06% of their portfolio JACKSON, TN 17,67317.7k $746.3k $746.3k 0.06% Added +8.2k +8,182
94 SIGNATUREFD, LLC 0.01% of their portfolio ATLANTA, GA 17,27717.3k $729.6k $729.6k 0.01% Unchanged
95 Straight Path Wealth Management 0.25% of their portfolio Jenison, MI 17,17517.2k $725.3k $725.3k 0.25% Unchanged
96 Vishria Bird Financial Group, LLC 0.24% of their portfolio MEMPHIS, TN 17,08617.1k $721.5k $721.5k 0.24% Reduced -415 -415
97 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 16,63216.6k $702.4k $702.4k 0.00% Unchanged
98 Consolidated Portfolio Review Corp 0.09% of their portfolio WOODBURY, NY 16,06216.1k $678.3k $678.3k 0.09% Added +1.2k +1,160
99 SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio FRANKLIN, TN 15,88115.9k $670.6k $670.6k 0.01% Added +6.4k +6,439
100 Orion Capital Management LLC 0.25% of their portfolio CORONADO, CA 15,66515.7k $661.5k $661.5k 0.25% Unchanged