INNOVATOR ETFS TRUST UMAR
US EQT ULTRA BF · ETP · CUSIP 45782C375
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $42.24.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 27 |
| Q4 2022 | 34 |
| Q1 2023 | 43 |
| Q2 2023 | 34 |
| Q3 2023 | 38 |
| Q4 2023 | 36 |
| Q1 2024 | 54 |
| Q2 2024 | 65 |
| Q3 2024 | 57 |
| Q4 2024 | 59 |
| Q1 2025 | 69 |
| Q2 2025 | 73 |
| Q3 2025 | 69 |
| Q4 2025 | 71 |
| Q1 2026 | 82 |
| Q2 2026 | 86 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 14 | 36 |
| Q4 2024 | 9 | 31 |
| Q1 2025 | 39 | 24 |
| Q2 2025 | 34 | 21 |
| Q3 2025 | 18 | 37 |
| Q4 2025 | 11 | 43 |
| Q1 2026 | 47 | 24 |
| Q2 2026 | 28 | 30 |
Biggest buyers
| Brookstone Capital Management | Added | +1.3m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +27.1k |
| Archer Investment Corp | Added | +22.9k |
| OLD MISSION CAPITAL LLC | Added | +21.5k |
| SteelPeak Wealth, LLC | New | +19.9k |
| HighTower Advisors, LLC | New | +19.5k |
| Arax Advisory Partners | Added | +16.5k |
| Cambridge Investment Research Advisors, Inc. | Added | +15.6k |
| Arkadios Wealth Advisors | New | +14.4k |
| MML INVESTORS SERVICES, LLC | Added | +11.0k |
Biggest sellers
| MGO ONE SEVEN LLC | Reduced | -35.0k |
| Kestra Advisory Services, LLC | Reduced | -19.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -16.1k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -15.8k |
| CENTRAL VALLEY ADVISORS, LLC | Reduced | -6.0k |
| Farther Finance Advisors, LLC | Reduced | -5.0k |
| JPMORGAN CHASE & CO | Sold out | -4.5k |
| Spire Wealth Management | Reduced | -4.3k |
| Cetera Investment Advisers | Reduced | -4.1k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -3.7k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.56% of their portfolio | 1.3m $55.9m | Added +1.3m |
| Lantz Financial LLC 1.57% of their portfolio | 202.6k $8.6m | Reduced -2.9k |
| KFG WEALTH MANAGEMENT, LLC 0.93% of their portfolio | 195.6k $8.3m | Added +3.2k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.32% of their portfolio | 151.7k $6.4m | Added +6.3k |
| Caliber Wealth Management, LLC / KS 0.57% of their portfolio | 138.6k $5.9m | Unchanged |
| MGO ONE SEVEN LLC 0.10% of their portfolio | 137.1k $5.8m | Reduced -35.0k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 110.3k $4.7m | Reduced -19.7k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 99.8k $4.2m | Added +9.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 93.3k $3.9m | Reduced -15.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 78.2k $3.3m | Reduced -16.1k |
| CENTRAL VALLEY ADVISORS, LLC 0.77% of their portfolio | 71.1k $3.0m | Reduced -6.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 58.5k $2.5m | Reduced -4.1k |
| Berger Financial Group, Inc 0.12% of their portfolio | 57.5k $2.4m | Reduced -413 |
| Archer Investment Corp 0.19% of their portfolio | 47.5k $2.0m | Added +22.9k |
| Kellett Wealth Advisors, LLC 0.90% of their portfolio | 45.9k $1.9m | Reduced -2.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 43.4k $1.8m | Added +27.1k |
| WealthPlan Investment Management, LLC 0.08% of their portfolio | 36.9k $1.6m | Reduced -2.7k |
| OLD MISSION CAPITAL LLC 0.04% of their portfolio | 35.0k $1.5m | Added +21.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 34.5k $1.5m | Reduced -3.7k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 34.4k $1.5m | Added +15.6k |
| Arax Advisory Partners 0.01% of their portfolio | 33.0k $1.4m | Added +16.5k |
| Spire Wealth Management 0.04% of their portfolio | 31.0k $1.3m | Reduced -4.3k |
| MBL Wealth, LLC 0.09% of their portfolio | 30.4k $1.3m | Reduced -500 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 28.8k $1.2m | Added +200 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 26.0k $1.1m | Added +11.0k |
| IMG Wealth Management, Inc. 0.58% of their portfolio | 24.5k $1.0m | Added +3.2k |
| Impact Partnership Wealth, LLC 0.10% of their portfolio | 24.3k $1.0m | Added +1.9k |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 23.8k $1.0m | Added +1.6k |
| FIDUCIARY FINANCIAL GROUP, LLC 0.11% of their portfolio | 22.8k $962.1k | Unchanged |
| Arete Wealth Advisors, LLC 0.06% of their portfolio | 22.7k $957.6k | Added +3.7k |
| Kovack Advisors, Inc. 0.04% of their portfolio | 21.2k $893.6k | Reduced -144 |
| SteelPeak Wealth, LLC 0.02% of their portfolio | 19.9k $840.6k | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 19.5k $824.6k | New |
| Wood Tarver Financial Group, LLC 0.19% of their portfolio | 19.1k $806.0k | Unchanged |
| Advisory Services Network, LLC 0.01% of their portfolio | 17.7k $747.7k | Unchanged |
| WEDBUSH SECURITIES INC 0.02% of their portfolio | 16.5k $698.0k | Unchanged |
| Ausdal Financial Partners, Inc. 0.03% of their portfolio | 15.8k $668.6k | Reduced -1.3k |
| Ballast Rock Private Wealth LLC 0.28% of their portfolio | 14.5k $612.5k | Unchanged |
| RIVERCHASE WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 14.4k $609.0k | Reduced -1.3k |
| Arkadios Wealth Advisors 0.01% of their portfolio | 14.4k $606.9k | New |
| WealthPLAN Partners, LLC 0.11% of their portfolio | 13.7k $580.7k | Reduced -2.2k |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 13.5k $569.9k | Unchanged |
| Trek Financial, LLC 0.03% of their portfolio | 12.8k $538.9k | Added +1.4k |
| LPL Financial LLC 0.00% of their portfolio | 11.8k $496.4k | Added +161 |
| MORGAN STANLEY 0.00% of their portfolio | 11.7k $495.2k | Added +10.4k |
| Focus Partners Wealth 0.00% of their portfolio | 11.5k $487.0k | Reduced -50 |
| CRA Financial Services, LLC 0.05% of their portfolio | 11.3k $475.5k | Unchanged |
| BCS Wealth Management 0.08% of their portfolio | 10.7k $452.8k | Unchanged |
| Sound Portfolio Advisors, LLC 0.31% of their portfolio | 10.4k $439.3k | Reduced -766 |
| SILVER OAK SECURITIES, INCORPORATED 0.03% of their portfolio | 10.0k $420.4k | Added +2.9k |
| Strategic Blueprint, LLC 0.02% of their portfolio | 9.8k $415.4k | Unchanged |
| Madison Wealth Partners, Inc 0.05% of their portfolio | 8.6k $363.2k | New |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 8.4k $355.7k | Unchanged |
| Retirement Planning Group, LLC 0.01% of their portfolio | 8.3k $350.8k | Unchanged |
| Sonoma Allocations LLC 0.11% of their portfolio | 8.0k $339.0k | New |
| Integrity Advisory Solutions, LLC 0.03% of their portfolio | 7.7k $326.4k | Unchanged |
| Blue Sky Capital Consultants Group, Inc. 0.14% of their portfolio | 7.5k $318.4k | Reduced -3.5k |
| Allie Family Office LLC 0.12% of their portfolio | 7.5k $315.0k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 7.3k $308.0k | Reduced -706 |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 7.2k $305.0k | Unchanged |
| GUARDIAN WEALTH ADVISORS, LLC / NC 0.02% of their portfolio | 7.2k $305.0k | Unchanged |
| NewCorp Financial Services, Inc. 0.23% of their portfolio | 7.1k $301.3k | Reduced -401 |
| Occidental Asset Management, LLC 0.03% of their portfolio | 6.8k $288.7k | Unchanged |
| BFI Wealth Solutions, LLC 0.21% of their portfolio | 6.6k $278.8k | Unchanged |
| Advance Capital Management, Inc. 0.01% of their portfolio | 6.6k $277.8k | Added +66 |
| Savvy Advisors, Inc. 0.01% of their portfolio | 6.4k $272.4k | Reduced -85 |
| Golden Reserve Retirement LLC 0.04% of their portfolio | 5.9k $249.2k | Unchanged |
| Chris Bulman Inc 0.09% of their portfolio | 5.7k $240.0k | New |
| MILESTONE ASSET MANAGEMENT, LLC 0.04% of their portfolio | 5.6k $236.8k | Unchanged |
| LaSalle St. Investment Advisors, LLC 0.03% of their portfolio | 5.4k $227.2k | Unchanged |
| Three Seasons Wealth, LLC 0.02% of their portfolio | 5.2k $220.4k | Unchanged |
| SIGNATUREFD, LLC 0.00% of their portfolio | 4.9k $208.0k | Unchanged |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 4.9k $205.6k | New |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 3.9k $165.3k | Unchanged |
| TOUNJIAN ADVISORY PARTNERS, LLC 0.06% of their portfolio | 3.4k $143.9k | New |
| Financial Network Wealth Advisors LLC 0.13% of their portfolio | 3.1k $132.9k | Unchanged |
| WealthShield Partners, LLC 0.02% of their portfolio | 2.9k $124.5k | Reduced -398 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.2k $91.2k | Reduced -5.0k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $62.6k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.3k $54.8k | Unchanged |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 807 $34.1k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 483 $20.4k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 476 $20.1k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 407 $17.2k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 369 $15.6k | Reduced -1 |
| Larson Financial Group LLC 0.00% of their portfolio | 175 $7.4k | Unchanged |