INNOVATOR ETFS TRUST UMAR
US EQT ULTRA BF · ETP · CUSIP 45782C375
34
institutional holders
+7 vs Q3 2022
1.6m
shares reported held*
$45.7mreported value*
7 new
6 added
10 reduced
4 sold out
net bought ≈ $7.6m (+271.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.0m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $28.17.
Trends to Q4 2022
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 27 |
| Q4 2022 | 34 |
Biggest buyers
| HighTower Advisors, LLC | New | +442.3k |
| Berger Financial Group, Inc | Added | +98.6k |
| OSAIC HOLDINGS, INC. | Added | +60.2k |
| Brookstone Capital Management | Added | +16.2k |
| Lido Advisors, LLC | New | +9.4k |
| UBS Group AG | Added | +1.9k |
| MONEY CONCEPTS CAPITAL CORP | New | +1.8k |
| HERITAGE WEALTH MANAGEMENT, LLC | Added | +700 |
| Accurate Wealth Management, LLC | New | +473 |
| HARBOUR INVESTMENTS, INC. | Added | +355 |
Biggest sellers
| OLD MISSION CAPITAL LLC | Sold out | -262.2k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -28.8k |
| Arete Wealth Advisors, LLC | Sold out | -18.7k |
| Wealthquest Corp | Sold out | -16.8k |
| Fermata Advisors, LLC | Sold out | -13.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -7.2k |
| AE Wealth Management LLC | Reduced | -5.3k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -4.1k |
| White Knight Strategic Wealth Advisors, LLC | Reduced | -2.3k |
| Stone House Investment Management, LLC | Reduced | -1.4k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q4 2022
| Manager | Shares | Change |
|---|---|---|
| HighTower Advisors, LLC 0.03% of their portfolio | 442.3k $12.5m | New |
| Brookstone Capital Management 0.21% of their portfolio | 359.5k $10.1m | Added +16.2k |
| AE Wealth Management LLC 0.04% of their portfolio | 195.9k $5.5m | Reduced -5.3k |
| Berger Financial Group, Inc 0.67% of their portfolio | 179.6k $5.1m | Added +98.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 115.9k $3.3m | Added +60.2k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.49% of their portfolio | 56.4k $1.6m | First filing |
| Archer Investment Corp 0.48% of their portfolio | 43.9k $1.2m | Reduced -917 |
| Lloyd Advisory Services, LLC. 0.71% of their portfolio | 36.1k $1.0m | Reduced -13 |
| KFG WEALTH MANAGEMENT, LLC 0.92% of their portfolio | 31.8k $894.4k | First filing |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 31.5k $885.0k | Reduced -4.1k |
| Strategic Blueprint, LLC 0.08% of their portfolio | 23.5k $661.7k | Unchanged |
| White Knight Strategic Wealth Advisors, LLC 0.64% of their portfolio | 16.5k $465.0k | Reduced -2.3k |
| Stone House Investment Management, LLC 0.16% of their portfolio | 16.4k $460.8k | Reduced -1.4k |
| SageView Advisory Group, LLC 0.03% of their portfolio | 14.9k $420.9k | First filing |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 12.5k $352.6k | Reduced -28.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 12.2k $344.6k | Reduced -7.2k |
| B.O.S.S. Retirement Advisors, LLC 0.08% of their portfolio | 11.4k $321.0k | First filing |
| BCS Wealth Management 0.13% of their portfolio | 10.7k $302.0k | Unchanged |
| Truadvice, LLC 0.14% of their portfolio | 9.6k $272.1k | Reduced -33 |
| Lido Advisors, LLC 0.00% of their portfolio | 9.4k $264.7k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 9.1k $256.0k | Reduced -51 |
| Bedel Financial Consulting, Inc. 0.06% of their portfolio | 8.9k $251.5k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 3.0k $83.3k | Added +1.9k |
| MONEY CONCEPTS CAPITAL CORP 0.00% of their portfolio | 1.8k $51.0k | New |
| HERITAGE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 1.4k $39.4k | Added +700 |
| Arax Advisory Partners 0.00% of their portfolio | 1.0k $28.2k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 500 $13.0k | Unchanged |
| Accurate Wealth Management, LLC 0.00% of their portfolio | 473 $13.3k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 356 $10.0k | Added +355 |
| Larson Financial Group LLC 0.00% of their portfolio | 165 $4.6k | New |
| Belpointe Asset Management LLC 0.00% of their portfolio | 50 $1.4k | New |
| CWM, LLC 0.00% of their portfolio | 9 $0 | New |
| Richard W. Paul & Associates, LLC 0.00% of their portfolio | 5 $141 | First filing |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |