Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

86 institutional holders +2 vs Q3 2025
2,292,1532.3m shares reported held*
$102.7mreported value*
7 new 9 added 34 reduced 10 sold out net sold ≈ $4.6m (-101.6k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $44.82.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 80Q3 24: 82Q4 24: 84Q1 25: 78Q2 25: 88Q3 25: 84Q4 25: 8686Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480
Q3 202482
Q4 202484
Q1 202578
Q2 202588
Q3 202584
Q4 202586

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q1 24: 17 bought or addedQ1 24: 43 cut or sold outQ2 24: 36 bought or addedQ2 24: 34 cut or sold outQ2 24Q3 24: 19 bought or addedQ3 24: 39 cut or sold outQ4 24: 10 bought or addedQ4 24: 41 cut or sold outQ4 24Q1 25: 14 bought or addedQ1 25: 44 cut or sold outQ2 25: 39 bought or addedQ2 25: 27 cut or sold outQ2 25Q3 25: 15 bought or addedQ3 25: 44 cut or sold outQ4 25: 16 bought or addedQ4 25: 44 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 20241743
Q2 20243634
Q3 20241939
Q4 20241041
Q1 20251444
Q2 20253927
Q3 20251544
Q4 20251644

Biggest buyers

INTEGRITY ALLIANCE, LLC. New +27,647+27.6k
RAYMOND JAMES FINANCIAL INC Added +22,889+22.9k
My Personal CFO, LLC New +13,000+13.0k
Arax Advisory Partners New +11,236+11.2k
Merit Financial Group, LLC New +7,276+7.3k
Berkshire Money Management, Inc. New +6,072+6.1k
BCS Wealth Management Added +3,774+3.8k
Cerity Partners LLC Added +2,150+2.1k
MML INVESTORS SERVICES, LLC Added +1,840+1.8k
MORGAN STANLEY Added +750+750

Biggest sellers

COMMONWEALTH EQUITY SERVICES, LLC Reduced -33,504-33.5k
Focus Partners Advisor Solutions, LLC Sold out -26,228-26.2k
OLD MISSION CAPITAL LLC Sold out -24,321-24.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -16,753-16.8k
GTS SECURITIES LLC Sold out -14,579-14.6k
Valtinson Bruner Financial Planning LLC Reduced -10,275-10.3k
ENVESTNET ASSET MANAGEMENT INC Reduced -8,867-8.9k
OSAIC HOLDINGS, INC. Reduced -7,690-7.7k
CITADEL ADVISORS LLC Sold out -5,554-5.6k
RETIREMENT GUYS FORMULA LLC Sold out -5,085-5.1k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.22% of their portfolio ORINDA, CA 409,908409.9k $18.4m $18.4m 0.22% Reduced -4.3k -4,313
2 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 209,100209.1k $9.4m $9.4m 0.00% Added +22.9k +22,889
3 Valtinson Bruner Financial Planning LLC 2.59% of their portfolio NEW BRIGHTON, MN 200,763200.8k $9.0m $9.0m 2.59% Reduced -10.3k -10,275
4 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 117,124117.1k $5.2m $5.2m 0.01% Reduced -7.7k -7,690
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 109,687109.7k $4.9m $4.9m 0.01% Reduced -33.5k -33,504
6 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 97,23197.2k $4.4m $4.4m 0.01% Added +2.1k +2,150
7 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.45% of their portfolio BLUE BELL, PA 69,06769.1k $3.1m $3.1m 0.45% Reduced -947 -947
8 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 60,29860.3k $2.7m $2.7m 0.00% Reduced -8.9k -8,867
9 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 44,51944.5k $2.0m $2.0m 0.00% Added +1.8k +1,840
10 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 43,85843.9k $2.0m $2.0m 0.07% Reduced -134 -134
11 BECK CAPITAL MANAGEMENT, LLC 0.44% of their portfolio AUSTIN, TX 41,42241.4k $1.9m $1.9m 0.44% Reduced -961 -961
12 Collaborative Wealth Managment Inc. 0.64% of their portfolio LAKE MARY, FL 40,50540.5k $1.8m $1.8m 0.64% Unchanged
13 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 39,83539.8k $1.8m $1.8m 0.00% Reduced -3.3k -3,338
14 INTEGRAL INVESTMENT ADVISORS, INC. 0.42% of their portfolio TURLOCK, CA 37,47837.5k $1.7m $1.7m 0.42% Unchanged
15 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 37,14837.1k $1.7m $1.7m 0.01% Added +201 +201
16 TopTier Wealth Management, LLC 1.12% of their portfolio MUSKEGO, WI 36,87236.9k $1.7m $1.7m 1.12% First filing
17 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 32,47832.5k $1.5m $1.5m 0.05% Added +165 +165
18 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 31,88831.9k $1.4m $1.4m 0.00% Unchanged
19 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 31,26431.3k $1.4m $1.4m 0.03% Reduced -1.5k -1,500
20 INTEGRITY ALLIANCE, LLC. 0.05% of their portfolio Urbandale, IA 27,64727.6k $1.2m $1.2m 0.05% New
21 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $1.2m $1.2m 0.02% Unchanged
22 Maltin Wealth Management, Inc. 0.47% of their portfolio RIDGEWOOD, NJ 26,18526.2k $1.2m $1.2m 0.47% Unchanged
23 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 23,03323.0k $1.0m $1.0m 0.06% Reduced -158 -158
24 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 20,65120.7k $925.5k $925.5k 0.00% Reduced -1.7k -1,673
25 DHJJ Financial Advisors, Ltd. 0.31% of their portfolio NAPERVILLE, IL 20,63220.6k $924.6k $924.6k 0.31% Reduced -351 -351
26 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 19,54319.5k $875.8k $875.8k 0.00% Reduced -571 -571
27 Lantz Financial LLC 0.18% of their portfolio NAPERVILLE, IL 19,03619.0k $853.1k $853.1k 0.18% Unchanged
28 Outlook Wealth Advisors, LLC 0.19% of their portfolio SHENANDOAH, TX 18,30018.3k $820.1k $820.1k 0.19% Unchanged
29 WPWealth LLP 0.12% of their portfolio FORT WORTH, TX 16,78216.8k $752.1k $752.1k 0.12% Reduced -3.9k -3,915
30 Weaver Capital Management LLC 0.16% of their portfolio SUWANEE, GA 16,73516.7k $750.0k $750.0k 0.16% Unchanged
31 Optimist Retirement Group LLC 0.31% of their portfolio BELLEVUE, WA 15,05415.1k $674.7k $674.7k 0.31% Reduced -776 -776
32 GILL CAPITAL PARTNERS, LLC 0.20% of their portfolio DENVER, CO 14,83514.8k $664.8k $664.8k 0.20% Unchanged
33 Weaver Consulting Group 0.16% of their portfolio HUNTINGTON BEACH, CA 14,31014.3k $641.3k $641.3k 0.16% Unchanged
34 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 14,08214.1k $631.1k $631.1k 0.00% Reduced -3.1k -3,140
35 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 13,84413.8k $620.4k $620.4k 0.01% Reduced -207 -207
36 Allegiance Financial Group Advisory Services LLC 0.12% of their portfolio VIENNA, VA 13,11413.1k $587.7k $587.7k 0.12% Unchanged
37 My Personal CFO, LLC 0.24% of their portfolio VANCOUVER, WA 13,00013.0k $582.6k $582.6k 0.24% New
38 COFG Advisors, LLC 0.14% of their portfolio OAK BROOK, IL 12,95413.0k $580.5k $580.5k 0.14% First filing
39 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 12,71912.7k $570.0k $570.0k 0.00% Reduced -156 -156
40 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 12,41512.4k $556.4k $556.4k 0.02% Unchanged
41 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 11,95312.0k $535.7k $535.7k 0.04% Reduced -114 -114
42 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 11,42311.4k $512.0k $512.0k 0.00% Reduced -2.8k -2,800
43 Arax Advisory Partners 0.01% of their portfolio NEW YORK, NY 11,23611.2k $503.5k $503.5k 0.01% New
44 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 11,08811.1k $497.0k $497.0k 0.00% Added +697 +697
45 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 10,77010.8k $482.7k $482.7k 0.01% Reduced -310 -310
46 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 10,52410.5k $471.6k $471.6k 0.01% Unchanged
47 First Commonwealth Financial Corp /PA/ 0.07% of their portfolio Indiana, PA 9,8989.9k $443.6k $443.6k 0.07% Reduced -3.8k -3,750
48 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 9,5009.5k $425.8k $425.8k 0.02% Reduced -325 -325
49 BCS Wealth Management 0.04% of their portfolio JOHNSON CITY, TN 8,9829.0k $402.5k $402.5k 0.04% Added +3.8k +3,774
50 Orion Capital Management LLC 0.13% of their portfolio CORONADO, CA 8,7008.7k $389.9k $389.9k 0.13% Unchanged
51 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 8,2388.2k $369.2k $369.2k 0.01% Reduced -268 -268
52 Secure Asset Management, LLC 0.06% of their portfolio Troy, MI 8,0838.1k $362.2k $362.2k 0.06% Reduced -1.3k -1,330
53 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 7,7457.7k $347.1k $347.1k 0.01% Added +13 +13
54 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $339.7k $339.7k 0.00% Unchanged
55 Merit Financial Group, LLC 0.00% of their portfolio ALPHARETTA, GA 7,2767.3k $326.1k $326.1k 0.00% New
56 Kathmere Capital Management, LLC 0.02% of their portfolio WAYNE, PA 7,0077.0k $314.0k $314.0k 0.02% Reduced -69 -69
57 Bluesphere Advisors LLC 0.13% of their portfolio EAST NORRITON, PA 6,7966.8k $304.6k $304.6k 0.13% Unchanged
58 Soltis Investment Advisors LLC 0.02% of their portfolio ST. GEORGE, UT 6,5576.6k $293.9k $293.9k 0.02% Unchanged
59 Clear Point Advisors Inc. 0.21% of their portfolio MELVILLE, NY 6,1546.2k $275.8k $275.8k 0.21% Reduced -400 -400
60 PHILLIPS FINANCIAL MANAGEMENT, LLC 0.02% of their portfolio FORT WAYNE, IN 6,1236.1k $274.4k $274.4k 0.02% Unchanged
61 Berkshire Money Management, Inc. 0.03% of their portfolio DALTON, MA 6,0726.1k $272.1k $272.1k 0.03% New
62 CENTRAL VALLEY ADVISORS, LLC 0.08% of their portfolio SACRAMENTO, CA 5,6705.7k $254.1k $254.1k 0.08% Unchanged
63 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 5,6675.7k $254.0k $254.0k 0.00% Unchanged
64 FSA Advisors, Inc. 0.17% of their portfolio TROY, MI 5,4375.4k $243.7k $243.7k 0.17% Reduced -33 -33
65 Foundations Investment Advisors, LLC 0.00% of their portfolio PHOENIX, AZ 5,0025.0k $224.2k $224.2k 0.00% Reduced -537 -537
66 Ballast Rock Private Wealth LLC 0.13% of their portfolio CHARLESTON, SC 4,7864.8k $214.5k $214.5k 0.13% First filing
67 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 3,7083.7k $166.2k $166.2k 0.00% Unchanged
68 Annis Gardner Whiting Capital Advisors, LLC 0.02% of their portfolio TAMPA, FL 2,2652.3k $101.5k $101.5k 0.02% Unchanged
69 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,1012.1k $94.2k $94.2k 0.00% Unchanged
70 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,0152.0k $90.3k $90.3k 0.00% Unchanged
71 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $73.0k $73.0k 0.04% Unchanged
72 Nalls Sherbakoff Group, LLC 0.05% of their portfolio KNOXVILLE, TN 1,6001.6k $71.7k $71.7k 0.05% Unchanged
73 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 1,5001.5k $67.2k $67.2k 0.00% Added +750 +750
74 Keating Financial Advisory Services, Inc. 0.01% of their portfolio MANHATTAN, KS 938938 $42.0k $42.0k 0.01% First filing
75 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 824824 $36.9k $36.9k 0.00% Reduced -3.5k -3,470
76 CHAPMAN FINANCIAL GROUP, LLC 0.02% of their portfolio KAILUA, HI 800800 $35.9k $35.9k 0.02% Unchanged
77 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 750750 $34.0k $34.0k 0.00% Unchanged
78 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 700700 $31.4k $31.4k 0.00% Unchanged
79 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 633633 $28.4k $28.4k 0.00% Reduced -3.5k -3,537
80 GILPIN WEALTH MANAGEMENT, LLC 0.02% of their portfolio DENVER, CO 500500 $22.4k $22.4k 0.02% First filing
81 RED REEF ADVISORS LLC 0.01% of their portfolio BOCA RATON, FL 290290 $13.0k $13.0k 0.01% First filing
82 Financial Network Wealth Advisors LLC 0.01% of their portfolio MURRAY, UT 272272 $12.2k $12.2k 0.01% Unchanged
83 SageView Advisory Group, LLC 0.00% of their portfolio Newport Beach, CA 250250 $11.2k $11.2k 0.00% New
84 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 188188 $8.4k $8.4k 0.00% Reduced -188 -188
85 UBS Group AG 0.00% of their portfolio ZURICH, V8 182182 $8.2k $8.2k 0.00% Reduced -335 -335
86 Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio MANSFIELD, OH 112112 $5.0k $5.0k 0.00% New