Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

84 institutional holders -4 vs Q2 2025
2,344,9022.3m shares reported held*
$102.7mreported value*
6 new 9 added 36 reduced 8 sold out net sold ≈ $6.2m (-142.1k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $43.81.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 80Q3 24: 82Q4 24: 84Q1 25: 78Q2 25: 88Q3 25: 8484Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480
Q3 202482
Q4 202484
Q1 202578
Q2 202588
Q3 202584

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q4 23: 14 bought or addedQ4 23: 46 cut or sold outQ1 24: 17 bought or addedQ1 24: 43 cut or sold outQ1 24Q2 24: 36 bought or addedQ2 24: 34 cut or sold outQ3 24: 19 bought or addedQ3 24: 39 cut or sold outQ3 24Q4 24: 10 bought or addedQ4 24: 41 cut or sold outQ1 25: 14 bought or addedQ1 25: 44 cut or sold outQ1 25Q2 25: 39 bought or addedQ2 25: 27 cut or sold outQ3 25: 15 bought or addedQ3 25: 44 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20231446
Q1 20241743
Q2 20243634
Q3 20241939
Q4 20241041
Q1 20251444
Q2 20253927
Q3 20251544

Biggest buyers

GTS SECURITIES LLC New +14,579+14.6k
Focus Partners Advisor Solutions, LLC Added +13,114+13.1k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +10,881+10.9k
CITADEL ADVISORS LLC New +5,554+5.6k
Cetera Investment Advisers Added +5,012+5.0k
Penserra Capital Management LLC Added +4,950+5.0k
RAYMOND JAMES FINANCIAL INC Added +3,671+3.7k
Advisory Services Network, LLC New +2,216+2.2k
BARCLAYS PLC Added +2,036+2.0k
LPL Financial LLC Added +896+896

Biggest sellers

ENVESTNET ASSET MANAGEMENT INC Reduced -28,806-28.8k
MML INVESTORS SERVICES, LLC Reduced -28,512-28.5k
Lion Street Advisors, LLC Sold out -21,141-21.1k
OLD MISSION CAPITAL LLC Reduced -20,112-20.1k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -15,772-15.8k
My Personal CFO, LLC Sold out -13,550-13.6k
INTEGRAL INVESTMENT ADVISORS, INC. Reduced -11,775-11.8k
Arax Advisory Partners Sold out -11,623-11.6k
WOLVERINE TRADING, LLC Sold out -7,833-7.8k
Cerity Partners LLC Reduced -7,250-7.2k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.22% of their portfolio ORINDA, CA 414,221414.2k $18.2m $18.2m 0.22% Added +5.0k +4,950
2 Valtinson Bruner Financial Planning LLC 2.74% of their portfolio NEW BRIGHTON, MN 211,038211.0k $9.2m $9.2m 2.74% Reduced -3.6k -3,617
3 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 186,211186.2k $8.2m $8.2m 0.00% Added +3.7k +3,671
4 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 143,191143.2k $6.3m $6.3m 0.01% Reduced -15.8k -15,772
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 124,814124.8k $5.4m $5.4m 0.01% Reduced -2.7k -2,718
6 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 95,08195.1k $4.2m $4.2m 0.01% Reduced -7.2k -7,250
7 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.47% of their portfolio BLUE BELL, PA 70,01470.0k $3.1m $3.1m 0.47% Reduced -1.4k -1,421
8 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 69,16569.2k $3.0m $3.0m 0.00% Reduced -28.8k -28,806
9 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 43,99244.0k $1.9m $1.9m 0.07% Unchanged
10 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 43,17343.2k $1.9m $1.9m 0.00% Added +5.0k +5,012
11 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 42,67942.7k $1.9m $1.9m 0.00% Reduced -28.5k -28,512
12 BECK CAPITAL MANAGEMENT, LLC 0.43% of their portfolio AUSTIN, TX 42,38342.4k $1.9m $1.9m 0.43% Reduced -1.7k -1,670
13 Collaborative Wealth Managment Inc. 0.72% of their portfolio LAKE MARY, FL 40,50540.5k $1.8m $1.8m 0.72% Unchanged
14 INTEGRAL INVESTMENT ADVISORS, INC. 0.44% of their portfolio TURLOCK, CA 37,47837.5k $1.6m $1.6m 0.44% Reduced -11.8k -11,775
15 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 36,94736.9k $1.6m $1.6m 0.01% Reduced -49 -49
16 Chicago Partners Investment Group LLC 0.04% of their portfolio CHICAGO, IL 32,76432.8k $1.4m $1.4m 0.04% Unchanged
17 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 32,31332.3k $1.4m $1.4m 0.05% Reduced -185 -185
18 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 31,88831.9k $1.4m $1.4m 0.00% Reduced -1.7k -1,691
19 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $1.2m $1.2m 0.02% Unchanged
20 Focus Partners Advisor Solutions, LLC 0.01% of their portfolio SAINT LOUIS, MO 26,22826.2k $1.2m $1.2m 0.01% Added +13.1k +13,114
21 Maltin Wealth Management, Inc. 0.48% of their portfolio RIDGEWOOD, NJ 26,18526.2k $1.1m $1.1m 0.48% Unchanged
22 OLD MISSION CAPITAL LLC 0.04% of their portfolio CHICAGO, IL 24,32124.3k $1.1m $1.1m 0.04% Reduced -20.1k -20,112
23 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 23,19123.2k $1.0m $1.0m 0.06% Reduced -104 -104
24 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 22,32422.3k $978.3k $978.3k 0.00% Added +896 +896
25 DHJJ Financial Advisors, Ltd. 0.31% of their portfolio NAPERVILLE, IL 20,98321.0k $919.5k $919.5k 0.31% Reduced -8 -8
26 WPWealth LLP 0.15% of their portfolio FORT WORTH, TX 20,69720.7k $907.0k $907.0k 0.15% Reduced -6.2k -6,150
27 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 20,11420.1k $881.4k $881.4k 0.00% Reduced -143 -143
28 Lantz Financial LLC 0.18% of their portfolio NAPERVILLE, IL 19,03619.0k $834.2k $834.2k 0.18% Reduced -45 -45
29 Outlook Wealth Advisors, LLC 0.20% of their portfolio SHENANDOAH, TX 18,30018.3k $801.9k $801.9k 0.20% Unchanged
30 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 17,22217.2k $754.7k $754.7k 0.01% Added +529 +529
31 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 16,75316.8k $734.1k $734.1k 0.00% Added +10.9k +10,881
32 Weaver Capital Management LLC 0.16% of their portfolio SUWANEE, GA 16,73516.7k $733.3k $733.3k 0.16% Unchanged
33 Optimist Retirement Group LLC 0.31% of their portfolio BELLEVUE, WA 15,83015.8k $693.7k $693.7k 0.31% Unchanged
34 GILL CAPITAL PARTNERS, LLC 0.20% of their portfolio DENVER, CO 14,83514.8k $650.1k $650.1k 0.20% Unchanged
35 GTS SECURITIES LLC 0.02% of their portfolio NEW YORK, NY 14,57914.6k $638.9k $638.9k 0.02% New
36 Weaver Consulting Group 0.16% of their portfolio HUNTINGTON BEACH, CA 14,31014.3k $627.1k $627.1k 0.16% Unchanged
37 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 14,22314.2k $623.0k $623.0k 0.00% Reduced -115 -115
38 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 14,05114.1k $615.7k $615.7k 0.01% Reduced -356 -356
39 First Commonwealth Financial Corp /PA/ 0.10% of their portfolio Indiana, PA 13,64813.6k $598.1k $598.1k 0.10% Unchanged
40 Allegiance Financial Group Advisory Services LLC 0.13% of their portfolio VIENNA, VA 13,11413.1k $574.7k $574.7k 0.13% Unchanged
41 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 12,87512.9k $564.2k $564.2k 0.00% Reduced -267 -267
42 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 12,41512.4k $544.0k $544.0k 0.02% Reduced -2.0k -2,000
43 Arete Wealth Advisors, LLC 0.03% of their portfolio CHICAGO, IL 12,06712.1k $529.0k $529.0k 0.03% Reduced -23 -23
44 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 11,08011.1k $485.5k $485.5k 0.01% Added +12 +12
45 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 10,52410.5k $461.2k $461.2k 0.01% Unchanged
46 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 10,39110.4k $455.0k $455.0k 0.00% Reduced -3.6k -3,586
47 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 9,8259.8k $430.5k $430.5k 0.02% Unchanged
48 Secure Asset Management, LLC 0.07% of their portfolio Troy, MI 9,4139.4k $413.2k $413.2k 0.07% Reduced -1.5k -1,525
49 Orion Capital Management LLC 0.13% of their portfolio CORONADO, CA 8,7008.7k $381.2k $381.2k 0.13% Unchanged
50 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 8,5068.5k $372.7k $372.7k 0.01% Reduced -135 -135
51 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 7,7327.7k $338.8k $338.8k 0.01% Reduced -1.5k -1,498
52 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $332.2k $332.2k 0.00% Unchanged
53 Bullseye Investment Management, LLC 0.18% of their portfolio CINCINNATI, OH 7,4827.5k $296.8k $296.8k 0.18% Unchanged
54 Kathmere Capital Management, LLC 0.02% of their portfolio WAYNE, PA 7,0767.1k $310.1k $310.1k 0.02% Reduced -25 -25
55 Bluesphere Advisors LLC 0.14% of their portfolio EAST NORRITON, PA 6,7966.8k $297.8k $297.8k 0.14% Unchanged
56 Soltis Investment Advisors LLC 0.02% of their portfolio ST. GEORGE, UT 6,5576.6k $287.3k $287.3k 0.02% Unchanged
57 Clear Point Advisors Inc. 0.22% of their portfolio MELVILLE, NY 6,5546.6k $287.2k $287.2k 0.22% Reduced -393 -393
58 PHILLIPS FINANCIAL MANAGEMENT, LLC 0.02% of their portfolio FORT WAYNE, IN 6,1236.1k $268.3k $268.3k 0.02% Unchanged
59 CENTRAL VALLEY ADVISORS, LLC 0.08% of their portfolio SACRAMENTO, CA 5,6705.7k $248.5k $248.5k 0.08% Reduced -69 -69
60 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 5,6675.7k $248.3k $248.3k 0.00% Unchanged
61 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 5,5545.6k $243.4k $243.4k 0.00% New
62 Foundations Investment Advisors, LLC 0.00% of their portfolio PHOENIX, AZ 5,5395.5k $242.7k $242.7k 0.00% Reduced -62 -62
63 FSA Advisors, Inc. 0.19% of their portfolio TROY, MI 5,4705.5k $239.7k $239.7k 0.19% Unchanged
64 BCS Wealth Management 0.05% of their portfolio JOHNSON CITY, TN 5,2085.2k $228.2k $228.2k 0.05% Reduced -620 -620
65 RETIREMENT GUYS FORMULA LLC 0.08% of their portfolio MAUMEE, OH 5,0855.1k $222.8k $222.8k 0.08% Unchanged
66 Pinnacle Wealth Management Group, Inc. 0.11% of their portfolio PLYMOUTH, MI 4,9505.0k $216.9k $216.9k 0.11% Unchanged
67 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 4,2944.3k $188.2k $188.2k 0.00% Unchanged
68 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 4,1704.2k $182.7k $182.7k 0.00% Added +2.0k +2,036
69 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 3,7083.7k $162.5k $162.5k 0.00% Reduced -3.4k -3,362
70 Annis Gardner Whiting Capital Advisors, LLC 0.02% of their portfolio TAMPA, FL 2,2652.3k $99.3k $99.3k 0.02% Unchanged
71 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 2,2162.2k $97.1k $97.1k 0.00% New
72 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,1012.1k $92.1k $92.1k 0.00% Unchanged
73 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,0152.0k $88.3k $88.3k 0.00% Unchanged
74 Integrity Financial Corp /WA 0.03% of their portfolio JACKSON, WY 1,6291.6k $71.4k $71.4k 0.03% Unchanged
75 Nalls Sherbakoff Group, LLC 0.05% of their portfolio KNOXVILLE, TN 1,6001.6k $70.1k $70.1k 0.05% Unchanged
76 CHAPMAN FINANCIAL GROUP, LLC 0.02% of their portfolio KAILUA, HI 800800 $35.1k $35.1k 0.02% Reduced -500 -500
77 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 750750 $32.9k $32.9k 0.00% New
78 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 750750 $33.0k $33.0k 0.00% Reduced -750 -750
79 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 700700 $30.7k $30.7k 0.00% Unchanged
80 UBS Group AG 0.00% of their portfolio ZURICH, V8 517517 $22.7k $22.7k 0.00% New
81 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 376376 $16.5k $16.5k 0.00% New
82 Financial Network Wealth Advisors LLC 0.01% of their portfolio MURRAY, UT 272272 $11.9k $11.9k 0.01% Unchanged
83 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $1.1k $1.1k 0.00% Unchanged
84 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 2525 $1.1k $1.1k 0.00% Reduced -10 -10