Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

88 institutional holders +10 vs Q1 2025
2,491,9822.5m shares reported held*
$105.2mreported value*
14 new 25 added 22 reduced 5 sold out net bought ≈ $12.0m (+283.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $42.20.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 80Q3 24: 82Q4 24: 84Q1 25: 78Q2 25: 8888Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480
Q3 202482
Q4 202484
Q1 202578
Q2 202588

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q3 23: 22 bought or addedQ3 23: 37 cut or sold outQ4 23: 14 bought or addedQ4 23: 46 cut or sold outQ4 23Q1 24: 17 bought or addedQ1 24: 43 cut or sold outQ2 24: 36 bought or addedQ2 24: 34 cut or sold outQ2 24Q3 24: 19 bought or addedQ3 24: 39 cut or sold outQ4 24: 10 bought or addedQ4 24: 41 cut or sold outQ4 24Q1 25: 14 bought or addedQ1 25: 44 cut or sold outQ2 25: 39 bought or addedQ2 25: 27 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20232237
Q4 20231446
Q1 20241743
Q2 20243634
Q3 20241939
Q4 20241041
Q1 20251444
Q2 20253927

Biggest buyers

MML INVESTORS SERVICES, LLC Added +46,922+46.9k
COMMONWEALTH EQUITY SERVICES, LLC Added +46,227+46.2k
ENVESTNET ASSET MANAGEMENT INC Added +45,664+45.7k
OSAIC HOLDINGS, INC. Added +44,357+44.4k
Cerity Partners LLC Added +29,505+29.5k
WPWealth LLP New +26,847+26.8k
INTEGRAL INVESTMENT ADVISORS, INC. Added +24,575+24.6k
Spire Wealth Management Added +17,348+17.3k
Weaver Consulting Group New +14,310+14.3k
First Commonwealth Financial Corp /PA/ New +13,648+13.6k

Biggest sellers

SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -66,567-66.6k
Penserra Capital Management LLC Reduced -34,613-34.6k
GWN SECURITIES INC. Sold out -13,885-13.9k
Cambridge Investment Research Advisors, Inc. Reduced -13,710-13.7k
Retirement Planning Group, LLC Reduced -5,848-5.8k
TRUIST FINANCIAL CORP Reduced -5,456-5.5k
THOROUGHBRED FINANCIAL SERVICES, LLC Sold out -5,138-5.1k
Valtinson Bruner Financial Planning LLC Reduced -5,029-5.0k
Lion Street Advisors, LLC Reduced -4,934-4.9k
Janney Montgomery Scott LLC Reduced -4,798-4.8k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.24% of their portfolio ORINDA, CA 409,271409.3k $17.3m $17.3m 0.24% Reduced -34.6k -34,613
2 Valtinson Bruner Financial Planning LLC 2.84% of their portfolio NEW BRIGHTON, MN 214,655214.7k $9.1m $9.1m 2.84% Reduced -5.0k -5,029
3 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 182,540182.5k $7.7m $7.7m 0.00% Added +11.1k +11,089
4 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 158,963159.0k $6.7m $6.7m 0.01% Added +46.2k +46,227
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 127,532127.5k $5.4m $5.4m 0.01% Added +44.4k +44,357
6 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 102,331102.3k $4.3m $4.3m 0.01% Added +29.5k +29,505
7 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 97,97198.0k $4.1m $4.1m 0.00% Added +45.7k +45,664
8 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.50% of their portfolio BLUE BELL, PA 71,43571.4k $3.0m $3.0m 0.50% Added +8.0k +8,008
9 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 71,19171.2k $3.0m $3.0m 0.01% Added +46.9k +46,922
10 INTEGRAL INVESTMENT ADVISORS, INC. 0.59% of their portfolio TURLOCK, CA 49,25349.3k $2.1m $2.1m 0.59% Added +24.6k +24,575
11 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 44,43344.4k $1.9m $1.9m 0.05% Added +4.0k +3,953
12 BECK CAPITAL MANAGEMENT, LLC 0.46% of their portfolio AUSTIN, TX 44,05344.1k $1.9m $1.9m 0.46% Reduced -971 -971
13 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 43,99244.0k $1.9m $1.9m 0.07% Unchanged
14 Collaborative Wealth Managment Inc. 0.75% of their portfolio LAKE MARY, FL 40,50540.5k $1.7m $1.7m 0.75% Reduced -790 -790
15 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 38,16138.2k $1.6m $1.6m 0.00% Added +4.4k +4,440
16 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 36,99637.0k $1.6m $1.6m 0.01% Added +1.1k +1,095
17 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 33,57933.6k $1.4m $1.4m 0.00% Reduced -264 -264
18 Chicago Partners Investment Group LLC 0.04% of their portfolio CHICAGO, IL 32,76432.8k $1.4m $1.4m 0.04% Unchanged
19 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 32,49832.5k $1.4m $1.4m 0.05% Added +17.3k +17,348
20 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $1.2m $1.2m 0.02% Unchanged
21 WPWealth LLP 0.20% of their portfolio FORT WORTH, TX 26,84726.8k $1.1m $1.1m 0.20% New
22 Maltin Wealth Management, Inc. 0.50% of their portfolio RIDGEWOOD, NJ 26,18526.2k $1.1m $1.1m 0.50% Added +12.1k +12,146
23 Fragasso Financial Advisors Inc 0.07% of their portfolio SEWICKLEY, PA 23,29523.3k $983.0k $983.0k 0.07% Added +6.1k +6,051
24 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 21,42821.4k $904.3k $904.3k 0.00% Added +2.7k +2,717
25 Lion Street Advisors, LLC 0.27% of their portfolio Austin, TX 21,14121.1k $892.1k $892.1k 0.27% Reduced -4.9k -4,934
26 DHJJ Financial Advisors, Ltd. 0.32% of their portfolio NAPERVILLE, IL 20,99121.0k $885.8k $885.8k 0.32% Added +1.8k +1,802
27 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 20,25720.3k $854.8k $854.8k 0.00% Reduced -5.5k -5,456
28 Lantz Financial LLC 0.20% of their portfolio NAPERVILLE, IL 19,08119.1k $805.2k $805.2k 0.20% Added +8.2k +8,187
29 Outlook Wealth Advisors, LLC 0.20% of their portfolio SHENANDOAH, TX 18,30018.3k $772.3k $772.3k 0.20% Reduced -984 -984
30 Weaver Capital Management LLC 0.17% of their portfolio SUWANEE, GA 16,73516.7k $706.2k $706.2k 0.17% Unchanged
31 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 16,69316.7k $704.5k $704.5k 0.01% Added +8.6k +8,596
32 Optimist Retirement Group LLC 0.32% of their portfolio BELLEVUE, WA 15,83015.8k $668.0k $668.0k 0.32% Added +2.1k +2,085
33 GILL CAPITAL PARTNERS, LLC 0.20% of their portfolio DENVER, CO 14,83514.8k $626.0k $626.0k 0.20% Unchanged
34 Retirement Planning Group, LLC 0.03% of their portfolio LEAWOOD, KS 14,41514.4k $608.3k $608.3k 0.03% Reduced -5.8k -5,848
35 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 14,40714.4k $608.0k $608.0k 0.01% Added +5.5k +5,531
36 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 14,33814.3k $605.0k $605.0k 0.00% Reduced -13.7k -13,710
37 Weaver Consulting Group 0.17% of their portfolio HUNTINGTON BEACH, CA 14,31014.3k $603.9k $603.9k 0.17% New
38 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 13,97714.0k $590.0k $590.0k 0.00% Reduced -4.8k -4,798
39 First Commonwealth Financial Corp /PA/ 0.12% of their portfolio Indiana, PA 13,64813.6k $575.9k $575.9k 0.12% New
40 My Personal CFO, LLC 0.26% of their portfolio VANCOUVER, WA 13,55013.6k $571.8k $571.8k 0.26% New
41 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 13,14213.1k $554.6k $554.6k 0.00% Reduced -32 -32
42 Focus Partners Advisor Solutions, LLC 0.01% of their portfolio SAINT LOUIS, MO 13,11413.1k $553.4k $553.4k 0.01% New
43 Allegiance Financial Group Advisory Services LLC 0.15% of their portfolio VIENNA, VA 13,11413.1k $553.4k $553.4k 0.15% Unchanged
44 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 12,09012.1k $510.0k $510.0k 0.04% Reduced -15 -15
45 Arax Advisory Partners 0.02% of their portfolio NEW YORK, NY 11,62311.6k $490.5k $490.5k 0.02% Reduced -1.8k -1,756
46 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 11,06811.1k $467.1k $467.1k 0.01% Reduced -903 -903
47 Secure Asset Management, LLC 0.09% of their portfolio Troy, MI 10,93810.9k $461.6k $461.6k 0.09% Reduced -725 -725
48 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 10,52410.5k $444.1k $444.1k 0.01% Added +3.8k +3,764
49 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 9,8259.8k $414.6k $414.6k 0.02% Unchanged
50 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 9,2309.2k $389.5k $389.5k 0.01% Reduced -64 -64
51 Orion Capital Management LLC 0.14% of their portfolio CORONADO, CA 8,7008.7k $367.1k $367.1k 0.14% Unchanged
52 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 8,6418.6k $364.6k $364.6k 0.01% Added +2.3k +2,296
53 WOLVERINE TRADING, LLC 0.01% of their portfolio CHICAGO, IL 7,8337.8k $329.9k $329.9k 0.01% New
54 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $319.9k $319.9k 0.00% Unchanged
55 Bullseye Investment Management, LLC 0.18% of their portfolio CINCINNATI, OH 7,4827.5k $296.8k $296.8k 0.18% Unchanged
56 Berkshire Money Management, Inc. 0.03% of their portfolio DALTON, MA 7,1277.1k $300.8k $300.8k 0.03% Unchanged
57 Kathmere Capital Management, LLC 0.02% of their portfolio WAYNE, PA 7,1017.1k $299.7k $299.7k 0.02% Reduced -75 -75
58 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 7,0707.1k $298.4k $298.4k 0.00% Reduced -3.2k -3,207
59 Clear Point Advisors Inc. 0.25% of their portfolio MELVILLE, NY 6,9476.9k $293.2k $293.2k 0.25% Unchanged
60 Bluesphere Advisors LLC 0.14% of their portfolio EAST NORRITON, PA 6,7966.8k $286.8k $286.8k 0.14% Unchanged
61 Soltis Investment Advisors LLC 0.02% of their portfolio ST. GEORGE, UT 6,5576.6k $276.7k $276.7k 0.02% Unchanged
62 PHILLIPS FINANCIAL MANAGEMENT, LLC 0.02% of their portfolio FORT WAYNE, IN 6,1236.1k $258.4k $258.4k 0.02% New
63 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 5,8725.9k $247.8k $247.8k 0.00% Reduced -66.6k -66,567
64 BCS Wealth Management 0.05% of their portfolio JOHNSON CITY, TN 5,8285.8k $246.0k $246.0k 0.05% Reduced -1.4k -1,363
65 CENTRAL VALLEY ADVISORS, LLC 0.08% of their portfolio SACRAMENTO, CA 5,7395.7k $242.2k $242.2k 0.08% Unchanged
66 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 5,6675.7k $239.1k $239.1k 0.00% Unchanged
67 Foundations Investment Advisors, LLC 0.00% of their portfolio PHOENIX, AZ 5,6015.6k $236.4k $236.4k 0.00% New
68 FSA Advisors, Inc. 0.19% of their portfolio TROY, MI 5,4705.5k $230.8k $230.8k 0.19% New
69 RETIREMENT GUYS FORMULA LLC 0.08% of their portfolio MAUMEE, OH 5,0855.1k $214.6k $214.6k 0.08% Unchanged
70 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 4,9945.0k $210.7k $210.7k 0.00% New
71 Pinnacle Wealth Management Group, Inc. 0.12% of their portfolio PLYMOUTH, MI 4,9505.0k $208.9k $208.9k 0.12% New
72 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 4,2944.3k $181.2k $181.2k 0.00% Unchanged
73 Annis Gardner Whiting Capital Advisors, LLC 0.03% of their portfolio TAMPA, FL 2,2652.3k $95.6k $95.6k 0.03% New
74 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 2,1342.1k $90.1k $90.1k 0.00% Reduced -1.5k -1,451
75 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,1012.1k $88.7k $88.7k 0.00% Unchanged
76 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,0152.0k $85.0k $85.0k 0.00% Added +918 +918
77 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $68.7k $68.7k 0.04% Unchanged
78 Nalls Sherbakoff Group, LLC 0.05% of their portfolio KNOXVILLE, TN 1,6001.6k $67.5k $67.5k 0.05% New
79 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 1,5001.5k $64.0k $64.0k 0.00% Added +750 +750
80 CHAPMAN FINANCIAL GROUP, LLC 0.05% of their portfolio KAILUA, HI 1,3001.3k $54.9k $54.9k 0.05% First filing
81 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 700700 $29.5k $29.5k 0.00% New
82 Bellwether Advisors, LLC 0.00% of their portfolio LINCOLN, NE 451451 $19.0k $19.0k 0.00% Unchanged
83 Financial Network Wealth Advisors LLC 0.01% of their portfolio MURRAY, UT 272272 $11.5k $11.5k 0.01% Unchanged
84 Wood Tarver Financial Group, LLC 0.00% of their portfolio BOISE, ID 122122 $5.0k $5.0k 0.00% Added +37 +37
85 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3535 $1.5k $1.5k 0.00% Unchanged
86 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $1.1k $1.1k 0.00% Unchanged
87 NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio MILWAUKEE, WI 88 $338 $338 0.00% Unchanged
88 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged