Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

78 institutional holders -6 vs Q4 2024
2,206,7352.2m shares reported held*
$87.5mreported value*
6 new 8 added 33 reduced 11 sold out net sold ≈ $1.1m (-27.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.67.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 80Q3 24: 82Q4 24: 84Q1 25: 7878Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480
Q3 202482
Q4 202484
Q1 202578

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 23: 51 bought or addedQ2 23: 28 cut or sold outQ3 23: 22 bought or addedQ3 23: 37 cut or sold outQ3 23Q4 23: 14 bought or addedQ4 23: 46 cut or sold outQ1 24: 17 bought or addedQ1 24: 43 cut or sold outQ1 24Q2 24: 36 bought or addedQ2 24: 34 cut or sold outQ3 24: 19 bought or addedQ3 24: 39 cut or sold outQ3 24Q4 24: 10 bought or addedQ4 24: 41 cut or sold outQ1 25: 14 bought or addedQ1 25: 44 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20235128
Q3 20232237
Q4 20231446
Q1 20241743
Q2 20243634
Q3 20241939
Q4 20241041
Q1 20251444

Biggest buyers

Penserra Capital Management LLC Added +65,052+65.1k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +27,988+28.0k
OLD MISSION CAPITAL LLC Added +25,252+25.3k
GWN SECURITIES INC. New +13,885+13.9k
COMMONWEALTH EQUITY SERVICES, LLC Added +10,847+10.8k
Bullseye Investment Management, LLC New +7,482+7.5k
Kestra Advisory Services, LLC Added +7,252+7.3k
UBS Group AG New +1,609+1.6k
Optimist Retirement Group LLC Added +445+445
JPMORGAN CHASE & CO New +300+300

Biggest sellers

OSAIC HOLDINGS, INC. Reduced -28,631-28.6k
Strategic Blueprint, LLC Sold out -23,389-23.4k
Camarda Financial Advisors, LLC Sold out -16,343-16.3k
GOLDMAN SACHS GROUP INC Sold out -14,976-15.0k
CITADEL ADVISORS LLC Sold out -9,857-9.9k
Pinnacle Wealth Management Group, Inc. Sold out -9,220-9.2k
John W. Brooker & Co., CPAs Sold out -8,850-8.8k
AVANTAX ADVISORY SERVICES, INC. Sold out -7,558-7.6k
Stratos Wealth Advisors, LLC Reduced -6,957-7.0k
Cerity Partners LLC Reduced -6,737-6.7k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.31% of their portfolio ORINDA, CA 443,884443.9k $17.6m $17.6m 0.31% Added +65.1k +65,052
2 Valtinson Bruner Financial Planning LLC 2.95% of their portfolio NEW BRIGHTON, MN 219,684219.7k $8.7m $8.7m 2.95% Reduced -2.4k -2,404
3 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 171,451171.5k $6.8m $6.8m 0.00% Reduced -1.6k -1,590
4 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 112,736112.7k $4.5m $4.5m 0.01% Added +10.8k +10,847
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 83,17583.2k $3.3m $3.3m 0.01% Reduced -28.6k -28,631
6 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 72,82672.8k $2.9m $2.9m 0.01% Reduced -6.7k -6,737
7 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 72,43972.4k $2.9m $2.9m 0.00% Added +28.0k +27,988
8 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.48% of their portfolio BLUE BELL, PA 63,42763.4k $2.5m $2.5m 0.48% Reduced -603 -603
9 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 52,30752.3k $2.1m $2.1m 0.00% Reduced -3.9k -3,869
10 BECK CAPITAL MANAGEMENT, LLC 0.52% of their portfolio AUSTIN, TX 45,02445.0k $1.8m $1.8m 0.52% Reduced -835 -835
11 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 43,99244.0k $1.7m $1.7m 0.07% Unchanged
12 Collaborative Wealth Managment Inc. 0.77% of their portfolio LAKE MARY, FL 41,29541.3k $1.6m $1.6m 0.77% Reduced -384 -384
13 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 40,48040.5k $1.6m $1.6m 0.03% Added +25.3k +25,252
14 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 35,90135.9k $1.4m $1.4m 0.01% Added +7.3k +7,252
15 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 33,84333.8k $1.3m $1.3m 0.00% Reduced -5.3k -5,266
16 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 33,72133.7k $1.3m $1.3m 0.00% Reduced -2.4k -2,414
17 Chicago Partners Investment Group LLC 0.04% of their portfolio CHICAGO, IL 32,76432.8k $1.3m $1.3m 0.04% Reduced -329 -329
18 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 28,04828.0k $1.1m $1.1m 0.00% Unchanged
19 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $1.1m $1.1m 0.02% Unchanged
20 Lion Street Advisors, LLC 0.33% of their portfolio Austin, TX 26,07526.1k $1.0m $1.0m 0.33% Unchanged
21 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 25,71325.7k $1.0m $1.0m 0.00% Reduced -233 -233
22 INTEGRAL INVESTMENT ADVISORS, INC. 0.31% of their portfolio TURLOCK, CA 24,67824.7k $979.0k $979.0k 0.31% Reduced -124 -124
23 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 24,26924.3k $963.0k $963.0k 0.00% Reduced -2.1k -2,088
24 Retirement Planning Group, LLC 0.04% of their portfolio LEAWOOD, KS 20,26320.3k $803.8k $803.8k 0.04% Unchanged
25 Outlook Wealth Advisors, LLC 0.21% of their portfolio SHENANDOAH, TX 19,28419.3k $765.0k $765.0k 0.21% Unchanged
26 DHJJ Financial Advisors, Ltd. 0.31% of their portfolio NAPERVILLE, IL 19,18919.2k $761.2k $761.2k 0.31% Reduced -2.5k -2,540
27 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 18,77518.8k $745.0k $745.0k 0.00% Reduced -328 -328
28 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 18,71118.7k $742.3k $742.3k 0.00% Reduced -947 -947
29 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 17,24417.2k $684.1k $684.1k 0.05% Unchanged
30 Weaver Capital Management LLC 0.18% of their portfolio SUWANEE, GA 16,73516.7k $663.9k $663.9k 0.18% Unchanged
31 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 15,15015.2k $601.0k $601.0k 0.02% Added +1 +1
32 GILL CAPITAL PARTNERS, LLC 0.20% of their portfolio DENVER, CO 14,83514.8k $588.5k $588.5k 0.20% Unchanged
33 Maltin Wealth Management, Inc. 0.26% of their portfolio RIDGEWOOD, NJ 14,03914.0k $556.9k $556.9k 0.26% Unchanged
34 GWN SECURITIES INC. 0.03% of their portfolio Palm Beach Gardens, FL 13,88513.9k $566.2k $566.2k 0.03% New
35 Optimist Retirement Group LLC 0.27% of their portfolio BELLEVUE, WA 13,74513.7k $545.3k $545.3k 0.27% Added +445 +445
36 Arax Advisory Partners 0.03% of their portfolio NEW YORK, NY 13,37913.4k $530.7k $530.7k 0.03% Unchanged
37 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 13,17413.2k $522.6k $522.6k 0.00% Reduced -1.7k -1,699
38 Allegiance Financial Group Advisory Services LLC 0.16% of their portfolio VIENNA, VA 13,11413.1k $520.2k $520.2k 0.16% Unchanged
39 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 12,10512.1k $479.0k $479.0k 0.04% Reduced -25 -25
40 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 11,97112.0k $474.9k $474.9k 0.02% Reduced -207 -207
41 Secure Asset Management, LLC 0.09% of their portfolio Troy, MI 11,66311.7k $462.7k $462.7k 0.09% Reduced -675 -675
42 Lantz Financial LLC 0.12% of their portfolio NAPERVILLE, IL 10,89410.9k $432.2k $432.2k 0.12% Reduced -19 -19
43 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 10,27710.3k $407.7k $407.7k 0.00% Reduced -1.5k -1,515
44 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 9,8259.8k $389.8k $389.8k 0.02% Reduced -7.0k -6,957
45 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 9,2949.3k $368.7k $368.7k 0.01% Reduced -259 -259
46 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 8,8768.9k $352.1k $352.1k 0.01% Reduced -1.0k -1,014
47 Orion Capital Management LLC 0.15% of their portfolio CORONADO, CA 8,7008.7k $345.1k $345.1k 0.15% Unchanged
48 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 8,0978.1k $321.2k $321.2k 0.00% Reduced -37 -37
49 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $293.9k $293.9k 0.00% Unchanged
50 Bullseye Investment Management, LLC 0.18% of their portfolio CINCINNATI, OH 7,4827.5k $296.8k $296.8k 0.18% New
51 BCS Wealth Management 0.07% of their portfolio JOHNSON CITY, TN 7,1917.2k $285.0k $285.0k 0.07% Reduced -2.6k -2,560
52 Kathmere Capital Management, LLC 0.02% of their portfolio WAYNE, PA 7,1767.2k $284.7k $284.7k 0.02% Unchanged
53 Berkshire Money Management, Inc. 0.03% of their portfolio DALTON, MA 7,1277.1k $282.7k $282.7k 0.03% Unchanged
54 Clear Point Advisors Inc. 0.25% of their portfolio MELVILLE, NY 6,9476.9k $275.6k $275.6k 0.25% Unchanged
55 Bluesphere Advisors LLC 0.15% of their portfolio EAST NORRITON, PA 6,7966.8k $269.6k $269.6k 0.15% Reduced -2.6k -2,595
56 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 6,7606.8k $268.2k $268.2k 0.01% Unchanged
57 Soltis Investment Advisors LLC 0.02% of their portfolio ST. GEORGE, UT 6,5576.6k $260.1k $260.1k 0.02% Unchanged
58 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 6,3456.3k $251.7k $251.7k 0.01% Reduced -935 -935
59 CENTRAL VALLEY ADVISORS, LLC 0.09% of their portfolio SACRAMENTO, CA 5,7395.7k $227.7k $227.7k 0.09% Unchanged
60 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 5,6675.7k $228.5k $228.5k 0.01% Unchanged
61 THOROUGHBRED FINANCIAL SERVICES, LLC 0.01% of their portfolio BRENTWOOD, TN 5,1385.1k $203.0k $203.0k 0.01% Unchanged
62 RETIREMENT GUYS FORMULA LLC 0.10% of their portfolio MAUMEE, OH 5,0855.1k $201.7k $201.7k 0.10% Unchanged
63 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 4,2944.3k $170.3k $170.3k 0.00% Unchanged
64 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 3,5853.6k $142.2k $142.2k 0.00% Reduced -55 -55
65 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,1012.1k $83.3k $83.3k 0.00% Reduced -818 -818
66 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $64.6k $64.6k 0.04% Unchanged
67 UBS Group AG 0.00% of their portfolio ZURICH, V8 1,6091.6k $63.8k $63.8k 0.00% New
68 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,0971.1k $43.5k $43.5k 0.00% Reduced -400 -400
69 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 750750 $30.0k $30.0k 0.00% Unchanged
70 Continuum Advisory, LLC 0.00% of their portfolio EAGLE, ID 634634 $25.2k $25.2k 0.00% Unchanged
71 Bellwether Advisors, LLC 0.00% of their portfolio LINCOLN, NE 451451 $17.9k $17.9k 0.00% Unchanged
72 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 300300 $11.9k $11.9k 0.00% New
73 Financial Network Wealth Advisors LLC 0.01% of their portfolio MURRAY, UT 272272 $10.8k $10.8k 0.01% Added +175 +175
74 Wood Tarver Financial Group, LLC 0.00% of their portfolio BOISE, ID 8585 $3.4k $3.4k 0.00% Unchanged
75 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3535 $1.4k $1.4k 0.00% New
76 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $1.0k $1.0k 0.00% Unchanged
77 NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio MILWAUKEE, WI 88 $317 $317 0.00% New
78 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged