Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

84 institutional holders +2 vs Q3 2024
2,235,7682.2m shares reported held*
$90.1mreported value*
5 new 5 added 37 reduced 4 sold out net sold ≈ $2.8m (-70.3k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $40.32.

Trends to Q4 2024

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 80Q3 24: 82Q4 24: 8484Q3 22Q1 23Q3 23Q1 24Q3 24Q4 24
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480
Q3 202482
Q4 202484

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q1 23: 26 bought or addedQ1 23: 36 cut or sold outQ2 23: 51 bought or addedQ2 23: 28 cut or sold outQ2 23Q3 23: 22 bought or addedQ3 23: 37 cut or sold outQ4 23: 14 bought or addedQ4 23: 46 cut or sold outQ4 23Q1 24: 17 bought or addedQ1 24: 43 cut or sold outQ2 24: 36 bought or addedQ2 24: 34 cut or sold outQ2 24Q3 24: 19 bought or addedQ3 24: 39 cut or sold outQ4 24: 10 bought or addedQ4 24: 41 cut or sold outQ4 24
Numbers
QuarterBought or addedCut or sold out
Q1 20232636
Q2 20235128
Q3 20232237
Q4 20231446
Q1 20241743
Q2 20243634
Q3 20241939
Q4 20241041

Biggest buyers

Penserra Capital Management LLC Added +41,831+41.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +18,762+18.8k
GOLDMAN SACHS GROUP INC New +14,976+15.0k
CreativeOne Wealth, LLC New +9,553+9.6k
Berkshire Money Management, Inc. New +7,127+7.1k
FSA Advisors, Inc. New +5,127+5.1k
LPL Financial LLC Added +1,496+1.5k
Bellwether Advisors, LLC New +451+451
Optimist Retirement Group LLC Added +166+166
Steward Partners Investment Advisory, LLC Added +10+10

Biggest sellers

Cerity Partners LLC Reduced -31,875-31.9k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -29,616-29.6k
RFG Advisory, LLC Sold out -20,573-20.6k
CoreCap Advisors, LLC Reduced -11,613-11.6k
CITADEL ADVISORS LLC Reduced -7,943-7.9k
Camarda Financial Advisors, LLC Reduced -7,871-7.9k
Retirement Planning Group, LLC Reduced -7,076-7.1k
ENVESTNET ASSET MANAGEMENT INC Reduced -6,964-7.0k
JANE STREET GROUP, LLC Sold out -5,647-5.6k
Sigma Planning Corp Reduced -4,985-5.0k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q4 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.28% of their portfolio ORINDA, CA 378,832378.8k $15.3m $15.3m 0.28% Added +41.8k +41,831
2 Valtinson Bruner Financial Planning LLC 3.13% of their portfolio NEW BRIGHTON, MN 222,088222.1k $9.0m $9.0m 3.13% Reduced -2.6k -2,628
3 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 173,041173.0k $7.0m $7.0m 0.00% First filing
4 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 111,806111.8k $4.5m $4.5m 0.01% Reduced -4.2k -4,244
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 101,889101.9k $4.1m $4.1m 0.01% Reduced -29.6k -29,616
6 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 79,56379.6k $3.2m $3.2m 0.01% Reduced -31.9k -31,875
7 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.49% of their portfolio BLUE BELL, PA 64,03064.0k $2.6m $2.6m 0.49% Reduced -674 -674
8 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 56,17656.2k $2.3m $2.3m 0.00% Reduced -7.0k -6,964
9 BECK CAPITAL MANAGEMENT, LLC 0.49% of their portfolio AUSTIN, TX 45,85945.9k $1.8m $1.8m 0.49% Reduced -578 -578
10 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 44,45144.5k $1.8m $1.8m 0.00% Added +18.8k +18,762
11 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 43,99244.0k $1.8m $1.8m 0.07% Unchanged
12 Collaborative Wealth Managment Inc. 0.76% of their portfolio LAKE MARY, FL 41,67941.7k $1.7m $1.7m 0.76% Unchanged
13 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 39,10939.1k $1.6m $1.6m 0.00% Unchanged
14 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 36,13536.1k $1.5m $1.5m 0.00% Reduced -4.5k -4,451
15 Chicago Partners Investment Group LLC 0.04% of their portfolio CHICAGO, IL 33,09333.1k $1.3m $1.3m 0.04% Unchanged
16 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 28,64928.6k $1.2m $1.2m 0.01% Reduced -554 -554
17 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 28,04828.0k $1.1m $1.1m 0.00% Reduced -1.1k -1,078
18 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $1.1m $1.1m 0.02% Unchanged
19 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 26,35726.4k $1.1m $1.1m 0.00% Reduced -1.2k -1,249
20 Lion Street Advisors, LLC 0.34% of their portfolio Austin, TX 26,07526.1k $1.1m $1.1m 0.34% Reduced -3.5k -3,500
21 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 25,94625.9k $1.0m $1.0m 0.00% Reduced -648 -648
22 INTEGRAL INVESTMENT ADVISORS, INC. 0.32% of their portfolio TURLOCK, CA 24,80224.8k $999.9k $999.9k 0.32% Unchanged
23 Strategic Blueprint, LLC 0.06% of their portfolio ATLANTA, GA 23,38923.4k $943.0k $943.0k 0.06% Reduced -722 -722
24 DHJJ Financial Advisors, Ltd. 0.34% of their portfolio NAPERVILLE, IL 21,72921.7k $876.0k $876.0k 0.34% Unchanged
25 Retirement Planning Group, LLC 0.04% of their portfolio LEAWOOD, KS 20,26320.3k $816.9k $816.9k 0.04% Reduced -7.1k -7,076
26 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 19,65819.7k $792.5k $792.5k 0.00% Added +1.5k +1,496
27 Outlook Wealth Advisors, LLC 0.22% of their portfolio SHENANDOAH, TX 19,28419.3k $777.5k $777.5k 0.22% Reduced -727 -727
28 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 19,10319.1k $770.0k $770.0k 0.00% Reduced -1.8k -1,793
29 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 17,24417.2k $695.2k $695.2k 0.05% Reduced -977 -977
30 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 16,78216.8k $676.6k $676.6k 0.03% Reduced -124 -124
31 Weaver Capital Management LLC 0.19% of their portfolio SUWANEE, GA 16,73516.7k $674.7k $674.7k 0.19% Reduced -1 -1
32 Camarda Financial Advisors, LLC 0.25% of their portfolio FLEMING ISLAND, FL 16,34316.3k $658.9k $658.9k 0.25% Reduced -7.9k -7,871
33 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 15,22815.2k $613.9k $613.9k 0.01% Reduced -4.0k -4,032
34 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 15,14915.1k $610.8k $610.8k 0.02% Reduced -2 -2
35 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 14,97615.0k $603.8k $603.8k 0.00% New
36 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 14,87314.9k $599.6k $599.6k 0.01% Reduced -1.2k -1,190
37 GILL CAPITAL PARTNERS, LLC 0.21% of their portfolio DENVER, CO 14,83514.8k $598.1k $598.1k 0.21% Unchanged
38 Maltin Wealth Management, Inc. 0.28% of their portfolio RIDGEWOOD, NJ 14,03914.0k $566.0k $566.0k 0.28% Reduced -781 -781
39 Arax Advisory Partners 0.03% of their portfolio NEW YORK, NY 13,37913.4k $539.4k $539.4k 0.03% Reduced -25 -25
40 Optimist Retirement Group LLC 0.25% of their portfolio BELLEVUE, WA 13,30013.3k $536.2k $536.2k 0.25% Added +166 +166
41 Allegiance Financial Group Advisory Services LLC 0.17% of their portfolio VIENNA, VA 13,11413.1k $528.7k $528.7k 0.17% Unchanged
42 Secure Asset Management, LLC 0.08% of their portfolio Troy, MI 12,33812.3k $497.4k $497.4k 0.08% Unchanged
43 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 12,17812.2k $491.0k $491.0k 0.02% Reduced -5.0k -4,985
44 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 12,13012.1k $488.0k $488.0k 0.04% Reduced -13 -13
45 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 11,79211.8k $475.4k $475.4k 0.00% Unchanged
46 Lantz Financial LLC 0.12% of their portfolio NAPERVILLE, IL 10,91310.9k $440.0k $440.0k 0.12% Unchanged
47 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 9,8909.9k $398.7k $398.7k 0.01% Reduced -1.3k -1,293
48 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 9,8579.9k $397.4k $397.4k 0.00% Reduced -7.9k -7,943
49 BCS Wealth Management 0.10% of their portfolio JOHNSON CITY, TN 9,7519.8k $393.0k $393.0k 0.10% Reduced -49 -49
50 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 9,5539.6k $385.1k $385.1k 0.01% New
51 Bluesphere Advisors LLC 0.19% of their portfolio EAST NORRITON, PA 9,3919.4k $378.6k $378.6k 0.19% Unchanged
52 Pinnacle Wealth Management Group, Inc. 0.23% of their portfolio PLYMOUTH, MI 9,2209.2k $371.7k $371.7k 0.23% Unchanged
53 John W. Brooker & Co., CPAs 0.15% of their portfolio OAKLAND, CA 8,8508.8k $356.8k $356.8k 0.15% Unchanged
54 Orion Capital Management LLC 0.15% of their portfolio CORONADO, CA 8,7008.7k $350.8k $350.8k 0.15% Unchanged
55 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 8,1348.1k $327.9k $327.9k 0.00% Reduced -1.7k -1,745
56 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $311.0k $311.0k 0.00% Unchanged
57 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 7,5587.6k $304.7k $304.7k 0.00% Unchanged
58 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 7,2807.3k $293.5k $293.5k 0.01% Reduced -11.6k -11,613
59 Kathmere Capital Management, LLC 0.03% of their portfolio WAYNE, PA 7,1767.2k $289.3k $289.3k 0.03% Reduced -126 -126
60 Berkshire Money Management, Inc. 0.03% of their portfolio DALTON, MA 7,1277.1k $287.3k $287.3k 0.03% New
61 Clear Point Advisors Inc. 0.24% of their portfolio MELVILLE, NY 6,9476.9k $280.1k $280.1k 0.24% Unchanged
62 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 6,7606.8k $272.5k $272.5k 0.01% Unchanged
63 Pathway Financial Advisors LLC 0.06% of their portfolio SOUTH BURLINGTON, VT 6,6206.6k $266.9k $266.9k 0.06% Unchanged
64 Soltis Investment Advisors LLC 0.02% of their portfolio ST. GEORGE, UT 6,5576.6k $264.4k $264.4k 0.02% Unchanged
65 PCA Investment Advisory Services Inc. 0.11% of their portfolio CINCINNATI, OH 6,1026.1k $246.0k $246.0k 0.11% Unchanged
66 CENTRAL VALLEY ADVISORS, LLC 0.11% of their portfolio SACRAMENTO, CA 5,7395.7k $231.4k $231.4k 0.11% Unchanged
67 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 5,6675.7k $228.5k $228.5k 0.01% Unchanged
68 THOROUGHBRED FINANCIAL SERVICES, LLC 0.01% of their portfolio BRENTWOOD, TN 5,1385.1k $207.0k $207.0k 0.01% Unchanged
69 FSA Advisors, Inc. 0.25% of their portfolio TROY, MI 5,1275.1k $202.4k $202.4k 0.25% New
70 RETIREMENT GUYS FORMULA LLC 0.10% of their portfolio MAUMEE, OH 5,0855.1k $205.0k $205.0k 0.10% Unchanged
71 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 4,2944.3k $173.1k $173.1k 0.00% Unchanged
72 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 3,6403.6k $146.8k $146.8k 0.00% Reduced -1.2k -1,240
73 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,9192.9k $117.7k $117.7k 0.00% Added +10 +10
74 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $65.7k $65.7k 0.04% Unchanged
75 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,4971.5k $60.4k $60.4k 0.00% Reduced -500 -500
76 CHAPMAN FINANCIAL GROUP, LLC 0.04% of their portfolio KAILUA, HI 1,3001.3k $52.4k $52.4k 0.04% First filing
77 Castleview Partners, LLC 0.02% of their portfolio DALLAS, TX 930930 $37.5k $37.5k 0.02% Unchanged
78 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 750750 $30.0k $30.0k 0.00% Unchanged
79 Continuum Advisory, LLC 0.00% of their portfolio EAGLE, ID 634634 $25.6k $25.6k 0.00% Unchanged
80 Bellwether Advisors, LLC 0.00% of their portfolio LINCOLN, NE 451451 $18.2k $18.2k 0.00% New
81 Financial Network Wealth Advisors LLC 0.01% of their portfolio MURRAY, UT 9797 $3.9k $3.9k 0.01% Reduced -175 -175
82 Wood Tarver Financial Group, LLC 0.00% of their portfolio BOISE, ID 8585 $3.0k $3.0k 0.00% First filing
83 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $1.0k $1.0k 0.00% Unchanged
84 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged