Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

82 institutional holders +2 vs Q2 2024
2,306,1842.3m shares reported held*
$91.0mreported value*
8 new 11 added 34 reduced 5 sold out net sold ≈ $14.0m (-354.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.46.

Trends to Q3 2024

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 80Q3 24: 8282Q3 22Q1 23Q3 23Q1 24Q3 24
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480
Q3 202482

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 21 bought or addedQ4 22: 29 cut or sold outQ1 23: 26 bought or addedQ1 23: 36 cut or sold outQ1 23Q2 23: 51 bought or addedQ2 23: 28 cut or sold outQ3 23: 22 bought or addedQ3 23: 37 cut or sold outQ3 23Q4 23: 14 bought or addedQ4 23: 46 cut or sold outQ1 24: 17 bought or addedQ1 24: 43 cut or sold outQ1 24Q2 24: 36 bought or addedQ2 24: 34 cut or sold outQ3 24: 19 bought or addedQ3 24: 39 cut or sold outQ3 24
Numbers
QuarterBought or addedCut or sold out
Q4 20222129
Q1 20232636
Q2 20235128
Q3 20232237
Q4 20231446
Q1 20241743
Q2 20243634
Q3 20241939

Biggest buyers

Penserra Capital Management LLC Added +69,782+69.8k
OLD MISSION CAPITAL LLC New +19,260+19.3k
CITADEL ADVISORS LLC New +17,800+17.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +17,483+17.5k
Optimist Retirement Group LLC New +13,134+13.1k
CENTRAL VALLEY ADVISORS, LLC New +5,739+5.7k
THOROUGHBRED FINANCIAL SERVICES, LLC New +5,138+5.1k
RETIREMENT GUYS FORMULA LLC New +5,085+5.1k
BARCLAYS PLC New +4,880+4.9k
Cerity Partners LLC Added +3,743+3.7k

Biggest sellers

Brookstone Capital Management Reduced -377,937-377.9k
JANE STREET GROUP, LLC Reduced -32,249-32.2k
KFG WEALTH MANAGEMENT, LLC Sold out -27,070-27.1k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -10,288-10.3k
Janney Montgomery Scott LLC Reduced -8,467-8.5k
ROYAL BANK OF CANADA Reduced -7,545-7.5k
HighTower Advisors, LLC Reduced -7,444-7.4k
Chris Bulman Inc Sold out -6,896-6.9k
M Holdings Securities, Inc. Sold out -6,079-6.1k
Consolidated Portfolio Review Corp Sold out -5,504-5.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q3 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.29% of their portfolio ORINDA, CA 337,001337.0k $13.3m $13.3m 0.29% Added +69.8k +69,782
2 Valtinson Bruner Financial Planning LLC 3.09% of their portfolio NEW BRIGHTON, MN 224,716224.7k $8.9m $8.9m 3.09% Reduced -1.4k -1,440
3 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 141,134141.1k $5.6m $5.6m 0.00% Reduced -1.3k -1,254
4 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 131,505131.5k $5.2m $5.2m 0.01% Reduced -10.3k -10,288
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 116,050116.0k $4.6m $4.6m 0.01% Reduced -4.5k -4,516
6 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 111,438111.4k $4.4m $4.4m 0.01% Added +3.7k +3,743
7 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.49% of their portfolio BLUE BELL, PA 64,70464.7k $2.6m $2.6m 0.49% Reduced -547 -547
8 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 63,14063.1k $2.5m $2.5m 0.00% Reduced -823 -823
9 BECK CAPITAL MANAGEMENT, LLC 0.49% of their portfolio AUSTIN, TX 46,43746.4k $1.8m $1.8m 0.49% Reduced -1.3k -1,330
10 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 43,99244.0k $1.7m $1.7m 0.07% Unchanged
11 Collaborative Wealth Managment Inc. 0.74% of their portfolio LAKE MARY, FL 41,67941.7k $1.6m $1.6m 0.74% Unchanged
12 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 40,58640.6k $1.6m $1.6m 0.00% Reduced -5.4k -5,449
13 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 39,10939.1k $1.5m $1.5m 0.00% Reduced -7.4k -7,444
14 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 33,41633.4k $1.3m $1.3m 0.00% Reduced -405 -405
15 Chicago Partners Investment Group LLC 0.05% of their portfolio CHICAGO, IL 33,09333.1k $1.3m $1.3m 0.05% Reduced -4.1k -4,097
16 Lion Street Advisors, LLC 0.41% of their portfolio Austin, TX 29,57529.6k $1.2m $1.2m 0.41% Reduced -1.0k -1,000
17 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 29,20329.2k $1.2m $1.2m 0.01% Reduced -1.5k -1,468
18 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 29,12629.1k $1.1m $1.1m 0.00% Reduced -643 -643
19 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 27,60627.6k $1.1m $1.1m 0.00% Added +1.4k +1,353
20 Retirement Planning Group, LLC 0.06% of their portfolio LEAWOOD, KS 27,33927.3k $1.1m $1.1m 0.06% Reduced -1.7k -1,729
21 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $1.1m $1.1m 0.02% Unchanged
22 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 26,59426.6k $1.0m $1.0m 0.00% Reduced -542 -542
23 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 25,68925.7k $1.0m $1.0m 0.00% Added +17.5k +17,483
24 INTEGRAL INVESTMENT ADVISORS, INC. 0.33% of their portfolio TURLOCK, CA 24,80224.8k $978.7k $978.7k 0.33% Unchanged
25 Camarda Financial Advisors, LLC 0.36% of their portfolio FLEMING ISLAND, FL 24,21424.2k $955.5k $955.5k 0.36% Added +777 +777
26 Strategic Blueprint, LLC 0.06% of their portfolio ATLANTA, GA 24,11124.1k $951.5k $951.5k 0.06% Reduced -1.4k -1,382
27 DHJJ Financial Advisors, Ltd. 0.34% of their portfolio NAPERVILLE, IL 21,72921.7k $857.5k $857.5k 0.34% Reduced -65 -65
28 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 20,89620.9k $825.0k $825.0k 0.00% Reduced -8.5k -8,467
29 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 20,57320.6k $811.9k $811.9k 0.02% Reduced -31 -31
30 Outlook Wealth Advisors, LLC 0.23% of their portfolio SHENANDOAH, TX 20,01120.0k $789.7k $789.7k 0.23% Unchanged
31 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 19,26019.3k $760.0k $760.0k 0.02% New
32 CoreCap Advisors, LLC 0.04% of their portfolio SOUTHFIELD, MI 18,89318.9k $744.7k $744.7k 0.04% Reduced -1.6k -1,552
33 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 18,22118.2k $719.0k $719.0k 0.06% Added +1.6k +1,574
34 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 18,16218.2k $716.7k $716.7k 0.00% Added +2.6k +2,599
35 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 17,80017.8k $702.4k $702.4k 0.00% New
36 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 17,16317.2k $677.3k $677.3k 0.02% Reduced -515 -515
37 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 16,90616.9k $667.2k $667.2k 0.03% Unchanged
38 Weaver Capital Management LLC 0.20% of their portfolio SUWANEE, GA 16,73616.7k $660.4k $660.4k 0.20% Unchanged
39 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 16,06316.1k $633.9k $633.9k 0.01% Reduced -544 -544
40 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 15,15115.2k $597.9k $597.9k 0.02% Added +3 +3
41 GILL CAPITAL PARTNERS, LLC 0.21% of their portfolio DENVER, CO 14,83514.8k $585.4k $585.4k 0.21% Unchanged
42 Maltin Wealth Management, Inc. 0.28% of their portfolio RIDGEWOOD, NJ 14,82014.8k $584.8k $584.8k 0.28% Unchanged
43 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,40413.4k $529.0k $529.0k 0.05% Reduced -26 -26
44 Optimist Retirement Group LLC 0.23% of their portfolio BELLEVUE, WA 13,13413.1k $518.3k $518.3k 0.23% New
45 Allegiance Financial Group Advisory Services LLC 0.18% of their portfolio VIENNA, VA 13,11413.1k $517.5k $517.5k 0.18% Unchanged
46 Secure Asset Management, LLC 0.08% of their portfolio Troy, MI 12,33812.3k $486.9k $486.9k 0.08% Unchanged
47 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 12,14312.1k $478.0k $478.0k 0.04% Reduced -15 -15
48 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 11,79211.8k $465.3k $465.3k 0.00% Unchanged
49 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 11,18311.2k $441.3k $441.3k 0.01% Reduced -377.9k -377,937
50 Lantz Financial LLC 0.12% of their portfolio NAPERVILLE, IL 10,91310.9k $430.7k $430.7k 0.12% Reduced -23 -23
51 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 9,8799.9k $389.8k $389.8k 0.00% Reduced -26 -26
52 BCS Wealth Management 0.16% of their portfolio JOHNSON CITY, TN 9,8009.8k $387.0k $387.0k 0.16% Reduced -1.2k -1,180
53 Bluesphere Advisors LLC 0.18% of their portfolio EAST NORRITON, PA 9,3919.4k $370.6k $370.6k 0.18% Unchanged
54 Pinnacle Wealth Management Group, Inc. 0.23% of their portfolio PLYMOUTH, MI 9,2209.2k $363.8k $363.8k 0.23% Reduced -1.2k -1,250
55 John W. Brooker & Co., CPAs 0.16% of their portfolio OAKLAND, CA 8,8508.8k $349.2k $349.2k 0.16% Unchanged
56 Orion Capital Management LLC 0.17% of their portfolio CORONADO, CA 8,7008.7k $343.3k $343.3k 0.17% Unchanged
57 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $299.1k $299.1k 0.00% Unchanged
58 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 7,5587.6k $298.3k $298.3k 0.00% Reduced -50 -50
59 Kathmere Capital Management, LLC 0.03% of their portfolio WAYNE, PA 7,3027.3k $288.2k $288.2k 0.03% Reduced -1.7k -1,671
60 Clear Point Advisors Inc. 0.21% of their portfolio MELVILLE, NY 6,9476.9k $274.1k $274.1k 0.21% Unchanged
61 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 6,7606.8k $266.8k $266.8k 0.01% Unchanged
62 Pathway Financial Advisors LLC 0.07% of their portfolio SOUTH BURLINGTON, VT 6,6206.6k $261.2k $261.2k 0.07% Unchanged
63 Soltis Investment Advisors LLC 0.03% of their portfolio ST. GEORGE, UT 6,5576.6k $258.8k $258.8k 0.03% Unchanged
64 PCA Investment Advisory Services Inc. 0.11% of their portfolio CINCINNATI, OH 6,1026.1k $240.8k $240.8k 0.11% Unchanged
65 CENTRAL VALLEY ADVISORS, LLC 0.13% of their portfolio SACRAMENTO, CA 5,7395.7k $226.5k $226.5k 0.13% New
66 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 5,6675.7k $223.6k $223.6k 0.01% Unchanged
67 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 5,6475.6k $222.8k $222.8k 0.00% Reduced -32.2k -32,249
68 THOROUGHBRED FINANCIAL SERVICES, LLC 0.01% of their portfolio BRENTWOOD, TN 5,1385.1k $202.0k $202.0k 0.01% New
69 RETIREMENT GUYS FORMULA LLC 0.09% of their portfolio MAUMEE, OH 5,0855.1k $200.7k $200.7k 0.09% New
70 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 4,8804.9k $192.6k $192.6k 0.00% New
71 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 4,2944.3k $169.5k $169.5k 0.01% Unchanged
72 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,9092.9k $114.8k $114.8k 0.00% Unchanged
73 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,9972.0k $78.8k $78.8k 0.00% Added +900 +900
74 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $64.3k $64.3k 0.04% Unchanged
75 Castleview Partners, LLC 0.02% of their portfolio DALLAS, TX 930930 $36.7k $36.7k 0.02% Unchanged
76 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 750750 $30.0k $30.0k 0.00% Reduced -7.5k -7,545
77 Continuum Advisory, LLC 0.00% of their portfolio EAGLE, ID 634634 $25.5k $25.5k 0.00% Unchanged
78 EverSource Wealth Advisors, LLC 0.00% of their portfolio BIRMINGHAM, AL 400400 $15.8k $15.8k 0.00% New
79 Financial Network Wealth Advisors LLC 0.01% of their portfolio MURRAY, UT 272272 $10.7k $10.7k 0.01% Added +175 +175
80 UBS Group AG 0.00% of their portfolio ZURICH, V8 109109 $4.3k $4.3k 0.00% Added +83 +83
81 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $1.0k $1.0k 0.00% Unchanged
82 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged