Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

80 institutional holders -2 vs Q1 2024
2,663,5102.7m shares reported held*
$101.3mreported value*
8 new 28 added 23 reduced 11 sold out net bought ≈ $17.9m (+470.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.04.

Trends to Q2 2024

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 8080Q3 22Q1 23Q3 23Q1 24Q2 24
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 21 bought or addedQ4 22: 29 cut or sold outQ4 22Q1 23: 26 bought or addedQ1 23: 36 cut or sold outQ2 23: 51 bought or addedQ2 23: 28 cut or sold outQ2 23Q3 23: 22 bought or addedQ3 23: 37 cut or sold outQ4 23: 14 bought or addedQ4 23: 46 cut or sold outQ4 23Q1 24: 17 bought or addedQ1 24: 43 cut or sold outQ2 24: 36 bought or addedQ2 24: 34 cut or sold outQ2 24
Numbers
QuarterBought or addedCut or sold out
Q4 20222129
Q1 20232636
Q2 20235128
Q3 20232237
Q4 20231446
Q1 20241743
Q2 20243634

Biggest buyers

Brookstone Capital Management Added +379,509+379.5k
Cerity Partners LLC Added +77,060+77.1k
OSAIC HOLDINGS, INC. Added +31,465+31.5k
COMMONWEALTH EQUITY SERVICES, LLC Added +28,791+28.8k
Camarda Financial Advisors, LLC New +23,437+23.4k
Penserra Capital Management LLC Added +22,089+22.1k
BLAIR WILLIAM & CO/IL New +11,792+11.8k
RFG Advisory, LLC Added +10,021+10.0k
John W. Brooker & Co., CPAs New +8,850+8.8k
Cetera Investment Advisers Added +8,608+8.6k

Biggest sellers

LINCOLN NATIONAL CORP Sold out -33,236-33.2k
OLD MISSION CAPITAL LLC Sold out -33,036-33.0k
CITADEL ADVISORS LLC Sold out -19,715-19.7k
CoreCap Advisors, LLC Reduced -14,309-14.3k
RETIREMENT GUYS FORMULA LLC Sold out -13,061-13.1k
Strategic Blueprint, LLC Reduced -9,979-10.0k
Snowden Capital Advisors LLC Reduced -8,975-9.0k
Kingsview Wealth Management, LLC Sold out -8,292-8.3k
Berkshire Money Management, Inc. Sold out -7,335-7.3k
NATIONS FINANCIAL GROUP INC, /IA/ /ADV Sold out -7,045-7.0k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q2 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.25% of their portfolio WHEATON, IL 389,120389.1k $15.0m $15.0m 0.25% Added +379.5k +379,509
2 Penserra Capital Management LLC 0.13% of their portfolio ORINDA, CA 267,219267.2k $10.1m $10.1m 0.13% Added +22.1k +22,089
3 Valtinson Bruner Financial Planning LLC 3.41% of their portfolio NEW BRIGHTON, MN 226,156226.2k $8.6m $8.6m 3.41% Reduced -2.1k -2,057
4 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 142,388142.4k $5.4m $5.4m 0.00% Added +525 +525
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 141,793141.8k $5.4m $5.4m 0.01% Added +28.8k +28,791
6 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 120,566120.6k $4.6m $4.6m 0.01% Added +31.5k +31,465
7 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 107,695107.7k $4.1m $4.1m 0.01% Added +77.1k +77,060
8 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.51% of their portfolio BLUE BELL, PA 65,25165.3k $2.5m $2.5m 0.51% Reduced -1.5k -1,462
9 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 63,96364.0k $2.4m $2.4m 0.00% Added +995 +995
10 BECK CAPITAL MANAGEMENT, LLC 0.50% of their portfolio AUSTIN, TX 47,76747.8k $1.8m $1.8m 0.50% Reduced -4.7k -4,700
11 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 46,55346.6k $1.8m $1.8m 0.00% Added +7.8k +7,810
12 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 46,03546.0k $1.7m $1.7m 0.00% Added +8.6k +8,608
13 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 43,99244.0k $1.7m $1.7m 0.07% Reduced -25 -25
14 Collaborative Wealth Managment Inc. 0.77% of their portfolio LAKE MARY, FL 41,67941.7k $1.6m $1.6m 0.77% Reduced -5.0k -5,000
15 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 37,89637.9k $1.4m $1.4m 0.00% Reduced -5.9k -5,879
16 Chicago Partners Investment Group LLC 0.05% of their portfolio CHICAGO, IL 37,19037.2k $1.4m $1.4m 0.05% Unchanged
17 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 33,82133.8k $1.3m $1.3m 0.00% Added +6.2k +6,173
18 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 30,67130.7k $1.2m $1.2m 0.01% Added +2.7k +2,664
19 Lion Street Advisors, LLC 0.43% of their portfolio Austin, TX 30,57530.6k $1.2m $1.2m 0.43% Reduced -822 -822
20 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 29,76929.8k $1.1m $1.1m 0.00% Added +2.0k +2,043
21 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 29,36329.4k $1.1m $1.1m 0.00% Reduced -4.6k -4,570
22 Retirement Planning Group, LLC 0.07% of their portfolio LEAWOOD, KS 29,06829.1k $1.1m $1.1m 0.07% Reduced -1.1k -1,143
23 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $1.0m $1.0m 0.02% Unchanged
24 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 27,13627.1k $1.0m $1.0m 0.00% Reduced -1.4k -1,420
25 KFG WEALTH MANAGEMENT, LLC 0.41% of their portfolio GRANGER, IN 27,07027.1k $1.0m $1.0m 0.41% Reduced -61 -61
26 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 26,25326.3k $997.0k $997.0k 0.00% Reduced -4.1k -4,062
27 Strategic Blueprint, LLC 0.07% of their portfolio ATLANTA, GA 25,49325.5k $968.1k $968.1k 0.07% Reduced -10.0k -9,979
28 INTEGRAL INVESTMENT ADVISORS, INC. 0.35% of their portfolio TURLOCK, CA 24,80224.8k $942.7k $942.7k 0.35% Unchanged
29 Camarda Financial Advisors, LLC 0.35% of their portfolio FLEMING ISLAND, FL 23,43723.4k $890.0k $890.0k 0.35% New
30 DHJJ Financial Advisors, Ltd. 0.35% of their portfolio NAPERVILLE, IL 21,79421.8k $827.7k $827.7k 0.35% Added +2.3k +2,344
31 RFG Advisory, LLC 0.03% of their portfolio BIRMINGHAM, AL 20,60420.6k $782.5k $782.5k 0.03% Added +10.0k +10,021
32 CoreCap Advisors, LLC 0.08% of their portfolio SOUTHFIELD, MI 20,44520.4k $775.7k $775.7k 0.08% Reduced -14.3k -14,309
33 Outlook Wealth Advisors, LLC 0.23% of their portfolio SHENANDOAH, TX 20,01120.0k $730.0k $730.0k 0.23% Unchanged
34 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 17,67817.7k $671.3k $671.3k 0.02% Added +2.9k +2,869
35 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 16,90616.9k $642.0k $642.0k 0.03% Added +2.8k +2,782
36 Weaver Capital Management LLC 0.20% of their portfolio SUWANEE, GA 16,73616.7k $635.6k $635.6k 0.20% Unchanged
37 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 16,64716.6k $632.2k $632.2k 0.05% Added +1.8k +1,799
38 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 16,60716.6k $630.7k $630.7k 0.01% Added +1.1k +1,106
39 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 15,56315.6k $591.0k $591.0k 0.00% Added +1.5k +1,505
40 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 15,14815.1k $575.3k $575.3k 0.02% Added +5.2k +5,198
41 GILL CAPITAL PARTNERS, LLC 0.22% of their portfolio DENVER, CO 14,83514.8k $563.4k $563.4k 0.22% Unchanged
42 Maltin Wealth Management, Inc. 0.30% of their portfolio RIDGEWOOD, NJ 14,82014.8k $562.8k $562.8k 0.30% Reduced -1.0k -1,000
43 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,43013.4k $510.0k $510.0k 0.05% Added +1.6k +1,577
44 Allegiance Financial Group Advisory Services LLC 0.19% of their portfolio VIENNA, VA 13,11413.1k $498.0k $498.0k 0.19% Unchanged
45 Secure Asset Management, LLC 0.09% of their portfolio Troy, MI 12,33812.3k $468.6k $468.6k 0.09% Reduced -558 -558
46 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 12,15812.2k $462.0k $462.0k 0.04% Reduced -15 -15
47 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 11,79211.8k $447.8k $447.8k 0.00% New
48 BCS Wealth Management 0.20% of their portfolio JOHNSON CITY, TN 10,98011.0k $417.0k $417.0k 0.20% Added +313 +313
49 Lantz Financial LLC 0.13% of their portfolio NAPERVILLE, IL 10,93610.9k $415.3k $415.3k 0.13% Added +2.7k +2,664
50 Pinnacle Wealth Management Group, Inc. 0.27% of their portfolio PLYMOUTH, MI 10,47010.5k $397.6k $397.6k 0.27% Unchanged
51 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 9,9059.9k $376.2k $376.2k 0.00% Added +2.2k +2,192
52 Bluesphere Advisors LLC 0.18% of their portfolio EAST NORRITON, PA 9,3919.4k $356.6k $356.6k 0.18% Unchanged
53 Kathmere Capital Management, LLC 0.04% of their portfolio WAYNE, PA 8,9739.0k $340.8k $340.8k 0.04% Reduced -9 -9
54 John W. Brooker & Co., CPAs 0.17% of their portfolio OAKLAND, CA 8,8508.8k $336.1k $336.1k 0.17% New
55 Orion Capital Management LLC 0.17% of their portfolio CORONADO, CA 8,7008.7k $330.4k $330.4k 0.17% Unchanged
56 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 8,2958.3k $315.0k $315.0k 0.00% Added +3.7k +3,723
57 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 8,2068.2k $311.6k $311.6k 0.00% Reduced -4.4k -4,408
58 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 7,6087.6k $288.9k $288.9k 0.00% Added +521 +521
59 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $289.1k $289.1k 0.00% Unchanged
60 Clear Point Advisors Inc. 0.22% of their portfolio MELVILLE, NY 6,9476.9k $263.8k $263.8k 0.22% Unchanged
61 Chris Bulman Inc 0.18% of their portfolio ROSEVILLE, CA 6,8966.9k $261.9k $261.9k 0.18% First filing
62 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 6,7606.8k $256.7k $256.7k 0.01% Reduced -9.0k -8,975
63 Pathway Financial Advisors LLC 0.07% of their portfolio SOUTH BURLINGTON, VT 6,6206.6k $251.4k $251.4k 0.07% Unchanged
64 Soltis Investment Advisors LLC 0.03% of their portfolio ST. GEORGE, UT 6,5576.6k $249.0k $249.0k 0.03% Reduced -712 -712
65 PCA Investment Advisory Services Inc. 0.12% of their portfolio CINCINNATI, OH 6,1026.1k $231.7k $231.7k 0.12% New
66 M Holdings Securities, Inc. 0.03% of their portfolio PORTLAND, OR 6,0796.1k $231.0k $231.0k 0.03% New
67 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 5,6675.7k $215.2k $215.2k 0.01% Added +1.5k +1,527
68 Consolidated Portfolio Review Corp 0.05% of their portfolio WOODBURY, NY 5,5045.5k $209.0k $209.0k 0.05% New
69 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 4,2944.3k $163.1k $163.1k 0.01% Unchanged
70 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,9092.9k $110.5k $110.5k 0.00% Added +1.0k +1,042
71 BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio ST. LOUIS, MO 2,6402.6k $100.0k $100.0k 0.00% Unchanged
72 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $61.9k $61.9k 0.04% Unchanged
73 Ashton Thomas Private Wealth, LLC 0.00% of their portfolio SCOTTSDALE, AZ 1,5421.5k $58.6k $58.6k 0.00% New
74 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,0971.1k $41.7k $41.7k 0.00% Unchanged
75 Castleview Partners, LLC 0.02% of their portfolio DALLAS, TX 930930 $35.3k $35.3k 0.02% Reduced -560 -560
76 Continuum Advisory, LLC 0.00% of their portfolio EAGLE, ID 634634 $24.1k $24.1k 0.00% Unchanged
77 Financial Network Wealth Advisors LLC 0.00% of their portfolio MURRAY, UT 9797 $3.7k $3.7k 0.00% New
78 UBS Group AG 0.00% of their portfolio ZURICH, V8 2626 $987 $987 0.00% Reduced -169 -169
79 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $987 $987 0.00% Unchanged
80 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged