Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

82 institutional holders +3 vs Q4 2023
2,185,7222.2m shares reported held*
$77.8mreported value*
10 new 7 added 36 reduced 7 sold out net sold ≈ $5.8m (-162.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $35.58.

Trends to Q1 2024

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 8282Q3 22Q1 23Q3 23Q1 24
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 21 bought or addedQ4 22: 29 cut or sold outQ4 22Q1 23: 26 bought or addedQ1 23: 36 cut or sold outQ1 23Q2 23: 51 bought or addedQ2 23: 28 cut or sold outQ2 23Q3 23: 22 bought or addedQ3 23: 37 cut or sold outQ3 23Q4 23: 14 bought or addedQ4 23: 46 cut or sold outQ4 23Q1 24: 17 bought or addedQ1 24: 43 cut or sold outQ1 24
Numbers
QuarterBought or addedCut or sold out
Q4 20222129
Q1 20232636
Q2 20235128
Q3 20232237
Q4 20231446
Q1 20241743

Biggest buyers

Penserra Capital Management LLC Added +66,378+66.4k
JANE STREET GROUP, LLC New +43,775+43.8k
Cetera Investment Advisers New +37,427+37.4k
CITADEL ADVISORS LLC New +19,715+19.7k
CoreCap Advisors, LLC Added +16,484+16.5k
LPL Financial LLC New +14,058+14.1k
Secure Asset Management, LLC New +12,896+12.9k
RFG Advisory, LLC New +10,583+10.6k
OLD MISSION CAPITAL LLC Added +8,457+8.5k
Berkshire Money Management, Inc. New +7,335+7.3k

Biggest sellers

Retirement Planning Group, LLC Reduced -143,033-143.0k
ENVESTNET ASSET MANAGEMENT INC Reduced -30,841-30.8k
Cetera Advisor Networks LLC Sold out -29,625-29.6k
MML INVESTORS SERVICES, LLC Reduced -25,620-25.6k
OSAIC HOLDINGS, INC. Reduced -24,130-24.1k
AE Wealth Management LLC Reduced -21,659-21.7k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -20,961-21.0k
Janney Montgomery Scott LLC Reduced -14,154-14.2k
BCS Wealth Management Reduced -11,513-11.5k
TOWNSQUARE CAPITAL LLC Sold out -9,947-9.9k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q1 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.11% of their portfolio ORINDA, CA 245,130245.1k $8.7m $8.7m 0.11% Added +66.4k +66,378
2 Valtinson Bruner Financial Planning LLC 3.46% of their portfolio NEW BRIGHTON, MN 228,213228.2k $8.1m $8.1m 3.46% Reduced -6.8k -6,769
3 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 141,863141.9k $5.1m $5.1m 0.00% Added +834 +834
4 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 113,002113.0k $4.0m $4.0m 0.01% Reduced -21.0k -20,961
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 89,10189.1k $3.2m $3.2m 0.01% Reduced -24.1k -24,130
6 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.51% of their portfolio BLUE BELL, PA 66,71366.7k $2.4m $2.4m 0.51% Reduced -2.0k -1,977
7 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 62,96863.0k $2.2m $2.2m 0.00% Reduced -30.8k -30,841
8 BECK CAPITAL MANAGEMENT, LLC 0.54% of their portfolio AUSTIN, TX 52,46752.5k $1.9m $1.9m 0.54% Reduced -8.5k -8,537
9 Collaborative Wealth Managment Inc. 0.83% of their portfolio LAKE MARY, FL 46,67946.7k $1.7m $1.7m 0.83% Reduced -4.0k -4,000
10 Focus Financial Network, Inc. 0.08% of their portfolio MINNEAPOLIS, MN 44,01744.0k $1.6m $1.6m 0.08% First filing
11 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 43,77543.8k $1.6m $1.6m 0.00% New
12 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 38,74338.7k $1.4m $1.4m 0.00% Reduced -7.0k -7,047
13 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 37,42737.4k $1.3m $1.3m 0.00% New
14 Chicago Partners Investment Group LLC 0.06% of their portfolio CHICAGO, IL 37,19037.2k $1.3m $1.3m 0.06% Unchanged
15 Strategic Blueprint, LLC 0.09% of their portfolio ATLANTA, GA 35,47235.5k $1.3m $1.3m 0.09% Reduced -1.3k -1,314
16 CoreCap Advisors, LLC 0.07% of their portfolio SOUTHFIELD, MI 34,75434.8k $1.2m $1.2m 0.07% Added +16.5k +16,484
17 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 33,93333.9k $1.2m $1.2m 0.00% Reduced -14.2k -14,154
18 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 33,23633.2k $1.2m $1.2m 0.02% Reduced -5.9k -5,903
19 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 33,03633.0k $1.2m $1.2m 0.03% Added +8.5k +8,457
20 Lion Street Advisors, LLC 0.43% of their portfolio Austin, TX 31,39731.4k $1.1m $1.1m 0.43% Unchanged
21 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 30,63530.6k $1.1m $1.1m 0.00% Reduced -820 -820
22 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 30,31530.3k $1.1m $1.1m 0.00% Reduced -25.6k -25,620
23 Retirement Planning Group, LLC 0.08% of their portfolio LEAWOOD, KS 30,21130.2k $1.1m $1.1m 0.08% Reduced -143.0k -143,033
24 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 28,55628.6k $1.0m $1.0m 0.00% Reduced -2.5k -2,528
25 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 28,00728.0k $997.0k $997.0k 0.01% Added +1.2k +1,158
26 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 27,72627.7k $987.0k $987.0k 0.00% Reduced -2.0k -1,959
27 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 27,64827.6k $984.3k $984.3k 0.00% Reduced -1.2k -1,195
28 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $972.3k $972.3k 0.02% Unchanged
29 KFG WEALTH MANAGEMENT, LLC 0.40% of their portfolio GRANGER, IN 27,13127.1k $965.8k $965.8k 0.40% Unchanged
30 INTEGRAL INVESTMENT ADVISORS, INC. 0.37% of their portfolio TURLOCK, CA 24,80224.8k $882.5k $882.5k 0.37% Reduced -169 -169
31 Outlook Wealth Advisors, LLC 0.22% of their portfolio SHENANDOAH, TX 20,01120.0k $712.4k $712.4k 0.22% Reduced -1.6k -1,639
32 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 19,71519.7k $701.9k $701.9k 0.00% New
33 DHJJ Financial Advisors, Ltd. 0.31% of their portfolio NAPERVILLE, IL 19,45019.4k $692.4k $692.4k 0.31% Reduced -687 -687
34 Weaver Capital Management LLC 0.21% of their portfolio SUWANEE, GA 16,73616.7k $595.8k $595.8k 0.21% Unchanged
35 Maltin Wealth Management, Inc. 0.32% of their portfolio RIDGEWOOD, NJ 15,82015.8k $563.2k $563.2k 0.32% Reduced -261 -261
36 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 15,73515.7k $560.2k $560.2k 0.02% Reduced -6.6k -6,583
37 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 15,50115.5k $551.8k $551.8k 0.01% Reduced -21.7k -21,659
38 Fragasso Financial Advisors Inc 0.04% of their portfolio SEWICKLEY, PA 14,84814.8k $528.6k $528.6k 0.04% Unchanged
39 GILL CAPITAL PARTNERS, LLC 0.21% of their portfolio DENVER, CO 14,83514.8k $532.0k $532.0k 0.21% Unchanged
40 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 14,80914.8k $527.2k $527.2k 0.02% Added +6.5k +6,541
41 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 14,12414.1k $502.8k $502.8k 0.03% Unchanged
42 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 14,05814.1k $500.5k $500.5k 0.00% New
43 Allegiance Financial Group Advisory Services LLC 0.19% of their portfolio VIENNA, VA 13,11413.1k $466.9k $466.9k 0.19% Unchanged
44 RETIREMENT GUYS FORMULA LLC 0.23% of their portfolio MAUMEE, OH 13,06113.1k $465.0k $465.0k 0.23% Unchanged
45 Secure Asset Management, LLC 0.11% of their portfolio Troy, MI 12,89612.9k $459.1k $459.1k 0.11% New
46 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 12,61412.6k $449.1k $449.1k 0.00% Added +6.2k +6,171
47 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 12,17312.2k $433.4k $433.4k 0.04% Reduced -25 -25
48 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 11,85311.9k $422.0k $422.0k 0.04% Reduced -56 -56
49 BCS Wealth Management 0.12% of their portfolio JOHNSON CITY, TN 10,66710.7k $380.0k $380.0k 0.12% Reduced -11.5k -11,513
50 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 10,58310.6k $376.8k $376.8k 0.01% New
51 Pinnacle Wealth Management Group, Inc. 0.28% of their portfolio PLYMOUTH, MI 10,47010.5k $372.7k $372.7k 0.28% Reduced -3.0k -3,000
52 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 9,9509.9k $354.2k $354.2k 0.01% Unchanged
53 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 9,6119.6k $342.2k $342.2k 0.01% Reduced -2.8k -2,822
54 Bluesphere Advisors LLC 0.19% of their portfolio EAST NORRITON, PA 9,3919.4k $334.3k $334.3k 0.19% Reduced -366 -366
55 Kathmere Capital Management, LLC 0.04% of their portfolio WAYNE, PA 8,9829.0k $319.8k $319.8k 0.04% Reduced -1.8k -1,754
56 Orion Capital Management LLC 0.17% of their portfolio CORONADO, CA 8,7008.7k $309.7k $309.7k 0.17% Unchanged
57 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 8,2928.3k $295.2k $295.2k 0.01% Unchanged
58 Lantz Financial LLC 0.09% of their portfolio NAPERVILLE, IL 8,2728.3k $294.5k $294.5k 0.09% Reduced -340 -340
59 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 7,7137.7k $274.6k $274.6k 0.00% Reduced -3.1k -3,064
60 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $269.8k $269.8k 0.00% Unchanged
61 Berkshire Money Management, Inc. 0.03% of their portfolio DALTON, MA 7,3357.3k $261.1k $261.1k 0.03% New
62 Soltis Investment Advisors LLC 0.03% of their portfolio ST. GEORGE, UT 7,2697.3k $258.8k $258.8k 0.03% Unchanged
63 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 7,0877.1k $252.3k $252.3k 0.00% Unchanged
64 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio CEDAR RAPIDS, IA 7,0457.0k $250.8k $250.8k 0.02% Reduced -1.2k -1,155
65 Clear Point Advisors Inc. 0.20% of their portfolio MELVILLE, NY 6,9476.9k $247.3k $247.3k 0.20% Unchanged
66 Pathway Financial Advisors LLC 0.06% of their portfolio SOUTH BURLINGTON, VT 6,6206.6k $235.7k $235.7k 0.06% Unchanged
67 CENTRAL VALLEY ADVISORS, LLC 0.11% of their portfolio SACRAMENTO, CA 5,7395.7k $204.3k $204.3k 0.11% New
68 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 4,5724.6k $163.0k $163.0k 0.00% Reduced -3.8k -3,831
69 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 4,2944.3k $152.9k $152.9k 0.01% Unchanged
70 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 4,1404.1k $147.4k $147.4k 0.00% Unchanged
71 BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio ST. LOUIS, MO 2,6402.6k $94.0k $94.0k 0.00% Unchanged
72 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 1,8671.9k $66.5k $66.5k 0.00% Unchanged
73 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $58.0k $58.0k 0.04% Unchanged
74 Castleview Partners, LLC 0.03% of their portfolio DALLAS, TX 1,4901.5k $53.0k $53.0k 0.03% Reduced -282 -282
75 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,0971.1k $39.1k $39.1k 0.00% Unchanged
76 Joseph Group Capital Management 0.02% of their portfolio COLUMBUS, OH 1,0001.0k $35.6k $35.6k 0.02% New
77 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 750750 $26.7k $26.7k 0.00% Unchanged
78 Continuum Advisory, LLC 0.00% of their portfolio EAGLE, ID 634634 $23.3k $23.3k 0.00% New
79 CWM, LLC 0.00% of their portfolio OMAHA, NE 322322 $11.0k $11.0k 0.00% Unchanged
80 UBS Group AG 0.00% of their portfolio ZURICH, V8 195195 $6.9k $6.9k 0.00% Reduced -1.8k -1,809
81 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $926 $926 0.00% Unchanged
82 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged