Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

79 institutional holders +2 vs Q3 2023
2,348,5542.3m shares reported held*
$79.6mreported value*
8 new 6 added 38 reduced 8 sold out net sold ≈ $20.6m (-607.1k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.88.

Trends to Q4 2023

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 7979Q3 22Q4 22Q1 23Q2 23Q3 23Q4 23
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 21 bought or addedQ4 22: 29 cut or sold outQ4 22Q1 23: 26 bought or addedQ1 23: 36 cut or sold outQ1 23Q2 23: 51 bought or addedQ2 23: 28 cut or sold outQ2 23Q3 23: 22 bought or addedQ3 23: 37 cut or sold outQ3 23Q4 23: 14 bought or addedQ4 23: 46 cut or sold outQ4 23
Numbers
QuarterBought or addedCut or sold out
Q4 20222129
Q1 20232636
Q2 20235128
Q3 20232237
Q4 20231446

Biggest buyers

Janney Montgomery Scott LLC New +48,087+48.1k
Penserra Capital Management LLC Added +27,984+28.0k
Arete Wealth Advisors, LLC New +12,198+12.2k
Kingsview Wealth Management, LLC New +8,292+8.3k
Kestra Advisory Services, LLC Added +7,264+7.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +6,443+6.4k
ROYAL BANK OF CANADA Added +4,794+4.8k
Advisory Services Network, LLC New +2,116+2.1k
UBS Group AG New +2,004+2.0k
CoreCap Advisors, LLC Added +973+973

Biggest sellers

Berkshire Money Management, Inc. Sold out -435,799-435.8k
OSAIC HOLDINGS, INC. Reduced -66,710-66.7k
Maltin Wealth Management, Inc. Reduced -31,135-31.1k
CITADEL ADVISORS LLC Sold out -24,982-25.0k
OLD MISSION CAPITAL LLC Reduced -17,742-17.7k
Cerity Partners LLC Reduced -14,120-14.1k
Krilogy Financial LLC Sold out -13,092-13.1k
RFG Advisory, LLC Sold out -11,450-11.4k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -10,951-11.0k
RAYMOND JAMES & ASSOCIATES Reduced -10,350-10.3k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q4 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Valtinson Bruner Financial Planning LLC 4.09% of their portfolio NEW BRIGHTON, MN 234,982235.0k $8.0m $8.0m 4.09% Reduced -6.2k -6,235
2 Penserra Capital Management LLC 0.11% of their portfolio ORINDA, CA 178,752178.8k $6.1m $6.1m 0.11% Added +28.0k +27,984
3 Retirement Planning Group, LLC 0.53% of their portfolio LEAWOOD, KS 173,244173.2k $5.9m $5.9m 0.53% Reduced -6.3k -6,268
4 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 141,029141.0k $4.8m $4.8m 0.00% Reduced -10.3k -10,350
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 133,963134.0k $4.5m $4.5m 0.01% Reduced -11.0k -10,951
6 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 113,231113.2k $3.8m $3.8m 0.01% Reduced -66.7k -66,710
7 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 93,80993.8k $3.2m $3.2m 0.00% Reduced -2.2k -2,155
8 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.56% of their portfolio BLUE BELL, PA 68,69068.7k $2.3m $2.3m 0.56% Reduced -799 -799
9 BECK CAPITAL MANAGEMENT, LLC 0.71% of their portfolio AUSTIN, TX 61,00461.0k $2.1m $2.1m 0.71% Reduced -6.0k -6,028
10 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 55,93555.9k $1.9m $1.9m 0.01% Added +68 +68
11 Collaborative Wealth Managment Inc. 0.93% of their portfolio LAKE MARY, FL 50,67950.7k $1.7m $1.7m 0.93% Unchanged
12 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 48,08748.1k $1.6m $1.6m 0.01% New
13 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 45,79045.8k $1.6m $1.6m 0.00% Reduced -1.8k -1,800
14 FOCUS FINANCIAL NETWORK INC /ADV 0.06% of their portfolio Minneapolis, MN 44,01744.0k $1.5m $1.5m 0.06% First filing
15 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 39,13939.1k $1.3m $1.3m 0.02% Unchanged
16 Chicago Partners Investment Group LLC 0.06% of their portfolio CHICAGO, IL 37,19037.2k $1.3m $1.3m 0.06% Reduced -1.7k -1,746
17 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 37,16037.2k $1.3m $1.3m 0.01% Reduced -3.2k -3,233
18 Strategic Blueprint, LLC 0.10% of their portfolio ATLANTA, GA 36,78636.8k $1.2m $1.2m 0.10% Reduced -4.7k -4,748
19 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 31,45531.5k $1.1m $1.1m 0.00% Reduced -14.1k -14,120
20 Lion Street Advisors, LLC 0.44% of their portfolio Austin, TX 31,39731.4k $1.1m $1.1m 0.44% Unchanged
21 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 31,08431.1k $1.1m $1.1m 0.00% Reduced -7.8k -7,842
22 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 29,68529.7k $1.0m $1.0m 0.00% Reduced -500 -500
23 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 29,62529.6k $1.0m $1.0m 0.01% Reduced -150 -150
24 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 28,84328.8k $976.7k $976.7k 0.00% Unchanged
25 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $924.9k $924.9k 0.02% Unchanged
26 KFG WEALTH MANAGEMENT, LLC 0.42% of their portfolio GRANGER, IN 27,13127.1k $918.7k $918.7k 0.42% Reduced -1.2k -1,162
27 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 26,84926.8k $909.2k $909.2k 0.01% Added +7.3k +7,264
28 INTEGRAL INVESTMENT ADVISORS, INC. 0.54% of their portfolio TURLOCK, CA 24,97125.0k $845.6k $845.6k 0.54% Unchanged
29 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 24,57924.6k $832.3k $832.3k 0.02% Reduced -17.7k -17,742
30 Snowden Capital Advisors LLC 0.03% of their portfolio New York, NY 22,31822.3k $755.8k $755.8k 0.03% Unchanged
31 BCS Wealth Management 0.28% of their portfolio JOHNSON CITY, TN 22,18022.2k $751.0k $751.0k 0.28% Reduced -5.4k -5,371
32 Outlook Wealth Advisors, LLC 0.26% of their portfolio SHENANDOAH, TX 21,65021.6k $733.1k $733.1k 0.26% Unchanged
33 DHJJ Financial Advisors, Ltd. 0.32% of their portfolio NAPERVILLE, IL 20,13720.1k $681.9k $681.9k 0.32% Reduced -1.2k -1,238
34 CoreCap Advisors, LLC 0.04% of their portfolio SOUTHFIELD, MI 18,27018.3k $618.7k $618.7k 0.04% Added +973 +973
35 Weaver Capital Management LLC 0.23% of their portfolio SUWANEE, GA 16,73616.7k $566.7k $566.7k 0.23% First filing
36 Maltin Wealth Management, Inc. 0.35% of their portfolio RIDGEWOOD, NJ 16,08116.1k $544.6k $544.6k 0.35% Reduced -31.1k -31,135
37 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 14,84814.8k $502.8k $502.8k 0.05% Reduced -673 -673
38 GILL CAPITAL PARTNERS, LLC 0.21% of their portfolio DENVER, CO 14,83514.8k $502.4k $502.4k 0.21% Unchanged
39 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 14,12414.1k $478.3k $478.3k 0.03% Unchanged
40 Pinnacle Wealth Management Group, Inc. 0.37% of their portfolio PLYMOUTH, MI 13,47013.5k $456.1k $456.1k 0.37% Unchanged
41 Allegiance Financial Group Advisory Services LLC 0.21% of their portfolio VIENNA, VA 13,11413.1k $444.1k $444.1k 0.21% Unchanged
42 RETIREMENT GUYS FORMULA LLC 0.24% of their portfolio MAUMEE, OH 13,06113.1k $442.3k $442.3k 0.24% Unchanged
43 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 12,43312.4k $421.0k $421.0k 0.01% Reduced -2.8k -2,804
44 Arete Wealth Advisors, LLC 0.03% of their portfolio CHICAGO, IL 12,19812.2k $413.1k $413.1k 0.03% New
45 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 11,90911.9k $403.3k $403.3k 0.04% Reduced -1.2k -1,174
46 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 10,77710.8k $364.9k $364.9k 0.00% Reduced -2.5k -2,451
47 Kathmere Capital Management, LLC 0.05% of their portfolio WAYNE, PA 10,73610.7k $363.6k $363.6k 0.05% Reduced -67 -67
48 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 9,9509.9k $341.0k $341.0k 0.01% Added +1 +1
49 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 9,9479.9k $336.8k $336.8k 0.01% Reduced -5.0k -4,955
50 Bluesphere Advisors LLC 0.20% of their portfolio EAST NORRITON, PA 9,7579.8k $330.4k $330.4k 0.20% Reduced -134 -134
51 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 9,4839.5k $321.1k $321.1k 0.03% Reduced -401 -401
52 Cetera Advisors LLC 0.00% of their portfolio DENVER, CO 8,9769.0k $304.0k $304.0k 0.00% Reduced -1.9k -1,892
53 Orion Capital Management LLC 0.17% of their portfolio CORONADO, CA 8,7008.7k $294.6k $294.6k 0.17% Unchanged
54 Lantz Financial LLC 0.11% of their portfolio NAPERVILLE, IL 8,6128.6k $291.6k $291.6k 0.11% Reduced -22 -22
55 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 8,4038.4k $285.0k $285.0k 0.00% Added +4.8k +4,794
56 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 8,2928.3k $280.8k $280.8k 0.01% New
57 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 8,2688.3k $280.0k $280.0k 0.02% Reduced -8.3k -8,276
58 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.03% of their portfolio CEDAR RAPIDS, IA 8,2008.2k $277.7k $277.7k 0.03% Unchanged
59 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $256.7k $256.7k 0.00% Unchanged
60 Soltis Investment Advisors LLC 0.03% of their portfolio ST. GEORGE, UT 7,2697.3k $246.2k $246.2k 0.03% Reduced -480 -480
61 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 7,0877.1k $240.0k $240.0k 0.00% Reduced -1.6k -1,634
62 Clear Point Advisors Inc. 0.21% of their portfolio MELVILLE, NY 6,9476.9k $235.2k $235.2k 0.21% First filing
63 Pathway Financial Advisors LLC 0.06% of their portfolio SOUTH BURLINGTON, VT 6,6206.6k $224.2k $224.2k 0.06% Reduced -100 -100
64 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 6,4436.4k $218.2k $218.2k 0.00% New
65 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 4,2944.3k $145.4k $145.4k 0.01% Reduced -2.0k -1,960
66 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 4,1404.1k $140.2k $140.2k 0.01% First filing
67 BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio ST. LOUIS, MO 2,6402.6k $89.0k $89.0k 0.00% Unchanged
68 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 2,1162.1k $71.7k $71.7k 0.00% New
69 UBS Group AG 0.00% of their portfolio ZURICH, V8 2,0042.0k $67.9k $67.9k 0.00% New
70 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 1,8671.9k $63.2k $63.2k 0.00% Unchanged
71 Castleview Partners, LLC 0.04% of their portfolio DALLAS, TX 1,7721.8k $60.0k $60.0k 0.04% Unchanged
72 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $55.2k $55.2k 0.04% Unchanged
73 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,0971.1k $37.1k $37.1k 0.00% Reduced -285 -285
74 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 750750 $25.4k $25.4k 0.00% Reduced -1.0k -1,000
75 CWM, LLC 0.00% of their portfolio OMAHA, NE 322322 $11.0k $11.0k 0.00% Unchanged
76 US BANCORP \DE\ 0.00% of their portfolio MINNEAPOLIS, MN 6464 $2.2k $2.2k 0.00% New
77 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $880 $880 0.00% Unchanged
78 ST GERMAIN D J CO INC 0.00% of their portfolio SPRINGFIELD, MA 33 $102 $102 0.00% New
79 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged