Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

77 institutional holders -4 vs Q2 2023
2,928,1952.9m shares reported held*
$91.0mreported value*
7 new 15 added 27 reduced 10 sold out net sold ≈ $4.3m (-138.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.07.

Trends to Q3 2023

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 7777Q3 22Q4 22Q1 23Q2 23Q3 23
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 21 bought or addedQ4 22: 29 cut or sold outQ4 22Q1 23: 26 bought or addedQ1 23: 36 cut or sold outQ1 23Q2 23: 51 bought or addedQ2 23: 28 cut or sold outQ2 23Q3 23: 22 bought or addedQ3 23: 37 cut or sold outQ3 23
Numbers
QuarterBought or addedCut or sold out
Q4 20222129
Q1 20232636
Q2 20235128
Q3 20232237

Biggest buyers

Penserra Capital Management LLC Added +45,738+45.7k
OSAIC HOLDINGS, INC. Added +41,710+41.7k
Lion Street Advisors, LLC New +31,397+31.4k
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC Added +25,635+25.6k
CITADEL ADVISORS LLC New +24,982+25.0k
TOWNSQUARE CAPITAL LLC New +14,902+14.9k
HighTower Advisors, LLC Added +12,184+12.2k
Allworth Financial LP New +7,580+7.6k
Berkshire Money Management, Inc. Added +6,161+6.2k
Stratos Wealth Advisors, LLC Added +4,966+5.0k

Biggest sellers

Brookstone Capital Management Reduced -160,991-161.0k
Janney Montgomery Scott LLC Sold out -55,231-55.2k
WealthPLAN Partners, LLC Sold out -32,342-32.3k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -21,057-21.1k
Disciplined Investments, LLC Sold out -16,503-16.5k
CreativeOne Wealth, LLC Sold out -15,735-15.7k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -15,296-15.3k
ROYAL BANK OF CANADA Reduced -14,085-14.1k
Vantage Financial Partners, LLC Sold out -8,167-8.2k
Cetera Investment Advisers Sold out -6,950-7.0k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q3 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Berkshire Money Management, Inc. 2.05% of their portfolio DALTON, MA 435,799435.8k $13.5m $13.5m 2.05% Added +6.2k +6,161
2 Valtinson Bruner Financial Planning LLC 4.10% of their portfolio NEW BRIGHTON, MN 241,217241.2k $7.5m $7.5m 4.10% Reduced -1.2k -1,176
3 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 179,941179.9k $5.6m $5.6m 0.01% Added +41.7k +41,710
4 Retirement Planning Group, LLC 0.59% of their portfolio LEAWOOD, KS 179,512179.5k $5.6m $5.6m 0.59% Reduced -2.1k -2,102
5 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 151,379151.4k $4.7m $4.7m 0.00% Reduced -2.4k -2,400
6 Penserra Capital Management LLC 0.10% of their portfolio ORINDA, CA 150,768150.8k $4.7m $4.7m 0.10% Added +45.7k +45,738
7 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 144,914144.9k $4.5m $4.5m 0.01% Reduced -21.1k -21,057
8 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 95,96496.0k $3.0m $3.0m 0.00% Reduced -959 -959
9 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.58% of their portfolio BLUE BELL, PA 69,48969.5k $2.2m $2.2m 0.58% Added +25.6k +25,635
10 BECK CAPITAL MANAGEMENT, LLC 0.80% of their portfolio AUSTIN, TX 67,03267.0k $2.1m $2.1m 0.80% Reduced -1.0k -1,029
11 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 55,86755.9k $1.7m $1.7m 0.01% Added +2.7k +2,660
12 Collaborative Wealth Managment Inc. 0.94% of their portfolio LAKE MARY, FL 50,67950.7k $1.6m $1.6m 0.94% Unchanged
13 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 47,59047.6k $1.5m $1.5m 0.00% Added +12.2k +12,184
14 Maltin Wealth Management, Inc. 1.02% of their portfolio RIDGEWOOD, NJ 47,21647.2k $1.5m $1.5m 1.02% Reduced -392 -392
15 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 45,57545.6k $1.4m $1.4m 0.01% Added +150 +150
16 Focus Financial Network, Inc. 0.08% of their portfolio MINNEAPOLIS, MN 44,13644.1k $1.4m $1.4m 0.08% Reduced -2.5k -2,539
17 OLD MISSION CAPITAL LLC 0.04% of their portfolio CHICAGO, IL 42,32142.3k $1.3m $1.3m 0.04% Added +1.4k +1,401
18 Strategic Blueprint, LLC 0.12% of their portfolio ATLANTA, GA 41,53441.5k $1.3m $1.3m 0.12% Added +622 +622
19 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 40,39340.4k $1.3m $1.3m 0.01% Added +4.7k +4,697
20 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 39,13939.1k $1.2m $1.2m 0.02% Added +4.1k +4,103
21 Chicago Partners Investment Group LLC 0.06% of their portfolio CHICAGO, IL 38,93638.9k $1.2m $1.2m 0.06% Unchanged
22 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 38,92638.9k $1.2m $1.2m 0.00% Reduced -635 -635
23 Lion Street Advisors, LLC 0.32% of their portfolio Austin, TX 31,39731.4k $975.7k $975.7k 0.32% New
24 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 30,18530.2k $938.0k $938.0k 0.00% Reduced -600 -600
25 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 29,77529.8k $925.3k $925.3k 0.01% Reduced -2.2k -2,202
26 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 28,84328.8k $896.3k $896.3k 0.00% Reduced -494 -494
27 KFG WEALTH MANAGEMENT, LLC 0.48% of their portfolio GRANGER, IN 28,29328.3k $879.2k $879.2k 0.48% Reduced -50 -50
28 BCS Wealth Management 0.36% of their portfolio JOHNSON CITY, TN 27,55127.6k $856.0k $856.0k 0.36% Reduced -8 -8
29 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $848.8k $848.8k 0.02% Unchanged
30 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 24,98225.0k $776.3k $776.3k 0.00% New
31 INTEGRAL INVESTMENT ADVISORS, INC. 0.54% of their portfolio TURLOCK, CA 24,97125.0k $776.0k $776.0k 0.54% Unchanged
32 Snowden Capital Advisors LLC 0.03% of their portfolio New York, NY 22,31822.3k $693.5k $693.5k 0.03% Added +4.1k +4,090
33 Outlook Wealth Advisors, LLC 0.26% of their portfolio SHENANDOAH, TX 21,65021.6k $672.8k $672.8k 0.26% Unchanged
34 DHJJ Financial Advisors, Ltd. 0.34% of their portfolio NAPERVILLE, IL 21,37521.4k $664.2k $664.2k 0.34% Reduced -985 -985
35 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 19,58519.6k $608.6k $608.6k 0.01% Reduced -1.2k -1,162
36 CoreCap Advisors, LLC 0.04% of their portfolio SOUTHFIELD, MI 17,29717.3k $537.5k $537.5k 0.04% Added +181 +181
37 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 16,54416.5k $514.1k $514.1k 0.02% Reduced -1.1k -1,102
38 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 15,52115.5k $482.3k $482.3k 0.05% Unchanged
39 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 15,23715.2k $472.8k $472.8k 0.01% Reduced -161.0k -160,991
40 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 14,90214.9k $463.1k $463.1k 0.01% New
41 GILL CAPITAL PARTNERS, LLC 0.20% of their portfolio DENVER, CO 14,83514.8k $461.0k $461.0k 0.20% Unchanged
42 Stratos Wealth Advisors, LLC 0.03% of their portfolio BEACHWOOD, OH 14,12414.1k $438.9k $438.9k 0.03% Added +5.0k +4,966
43 Pinnacle Wealth Management Group, Inc. 0.38% of their portfolio PLYMOUTH, MI 13,47013.5k $418.6k $418.6k 0.38% Reduced -500 -500
44 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 13,22813.2k $411.1k $411.1k 0.01% Added +4.2k +4,192
45 Allegiance Financial Group Advisory Services LLC 0.23% of their portfolio VIENNA, VA 13,11413.1k $407.5k $407.5k 0.23% Unchanged
46 Krilogy Financial LLC 0.04% of their portfolio ST. LOUIS, MO 13,09213.1k $406.8k $406.8k 0.04% Reduced -6.8k -6,825
47 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,08313.1k $406.6k $406.6k 0.05% Unchanged
48 RETIREMENT GUYS FORMULA LLC 0.28% of their portfolio MAUMEE, OH 13,06113.1k $405.9k $405.9k 0.28% Unchanged
49 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 11,45011.4k $355.8k $355.8k 0.02% Reduced -724 -724
50 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 10,86810.9k $337.7k $337.7k 0.01% Unchanged
51 Kathmere Capital Management, LLC 0.05% of their portfolio WAYNE, PA 10,80310.8k $335.7k $335.7k 0.05% Unchanged
52 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 9,9499.9k $309.2k $309.2k 0.01% Reduced -1 -1
53 Bluesphere Advisors LLC 0.22% of their portfolio EAST NORRITON, PA 9,8919.9k $307.4k $307.4k 0.22% Reduced -94 -94
54 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 9,8849.9k $307.2k $307.2k 0.03% Reduced -300 -300
55 John W. Brooker & Co., CPAs 0.18% of their portfolio OAKLAND, CA 9,0209.0k $280.3k $280.3k 0.18% Unchanged
56 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 8,7218.7k $271.0k $271.0k 0.00% Unchanged
57 Orion Capital Management LLC 0.18% of their portfolio CORONADO, CA 8,7008.7k $270.4k $270.4k 0.18% Reduced -4.0k -4,000
58 Lantz Financial LLC 0.11% of their portfolio NAPERVILLE, IL 8,6348.6k $268.3k $268.3k 0.11% Unchanged
59 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.03% of their portfolio CEDAR RAPIDS, IA 8,2008.2k $254.8k $254.8k 0.03% Unchanged
60 Soltis Investment Advisors LLC 0.03% of their portfolio ST. GEORGE, UT 7,7497.7k $240.8k $240.8k 0.03% Unchanged
61 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $235.6k $235.6k 0.00% New
62 Pathway Financial Advisors LLC 0.07% of their portfolio SOUTH BURLINGTON, VT 6,7206.7k $208.8k $208.8k 0.07% Unchanged
63 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 6,2546.3k $194.3k $194.3k 0.01% Unchanged
64 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 3,6093.6k $112.0k $112.0k 0.00% Reduced -14.1k -14,085
65 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 3,0003.0k $93.2k $93.2k 0.00% New
66 BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio ST. LOUIS, MO 2,6402.6k $82.0k $82.0k 0.00% Unchanged
67 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 1,8671.9k $58.0k $58.0k 0.00% Unchanged
68 Castleview Partners, LLC 0.05% of their portfolio DALLAS, TX 1,7721.8k $55.1k $55.1k 0.05% Unchanged
69 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 1,7501.8k $56.4k $56.4k 0.00% Unchanged
70 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $50.6k $50.6k 0.04% Unchanged
71 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 1,5001.5k $46.6k $46.6k 0.00% New
72 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,3821.4k $42.9k $42.9k 0.00% Reduced -1.4k -1,382
73 CWM, LLC 0.00% of their portfolio OMAHA, NE 322322 $10.0k $10.0k 0.00% Unchanged
74 Sutton Wealth Advisors Inc. 0.00% of their portfolio TAMPA, FL 198198 $6.2k $6.2k 0.00% Unchanged
75 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $808 $808 0.00% Unchanged
76 FMR LLC 0.00% of their portfolio BOSTON, MA 44 $124 $124 0.00% New
77 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged