Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

81 institutional holders +6 vs Q1 2023
3,078,1843.1m shares reported held*
$97.7mreported value*
16 new 35 added 17 reduced 11 sold out net sold ≈ $4.8m (-152.0k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.75.

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 8181Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 21 bought or addedQ4 22: 29 cut or sold outQ4 22Q1 23: 26 bought or addedQ1 23: 36 cut or sold outQ1 23Q2 23: 51 bought or addedQ2 23: 28 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 20222129
Q1 20232636
Q2 20235128

Biggest buyers

ENVESTNET ASSET MANAGEMENT INC Added +59,752+59.8k
MML INVESTORS SERVICES, LLC Added +42,189+42.2k
Strategic Blueprint, LLC New +40,912+40.9k
OLD MISSION CAPITAL LLC Added +29,236+29.2k
KFG WEALTH MANAGEMENT, LLC New +28,343+28.3k
Brookstone Capital Management Added +26,224+26.2k
Krilogy Financial LLC New +19,917+19.9k
Snowden Capital Advisors LLC New +18,228+18.2k
Cetera Advisor Networks LLC Added +17,943+17.9k
Disciplined Investments, LLC New +16,503+16.5k

Biggest sellers

Frisch Financial Group, Inc. Sold out -289,839-289.8k
Valtinson Bruner Financial Planning LLC Reduced -168,005-168.0k
Cerity Partners LLC Reduced -37,997-38.0k
Sageworth Trust Co Sold out -35,078-35.1k
Lion Street Advisors, LLC Sold out -30,396-30.4k
First Commonwealth Financial Corp /PA/ Sold out -18,471-18.5k
Ausdal Financial Partners, Inc. Sold out -13,963-14.0k
CITADEL ADVISORS LLC Sold out -11,664-11.7k
M Holdings Securities, Inc. Sold out -9,241-9.2k
RETIREMENT GUYS FORMULA LLC Reduced -5,630-5.6k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Berkshire Money Management, Inc. 1.97% of their portfolio DALTON, MA 429,638429.6k $13.7m $13.7m 1.97% Added +444 +444
2 Valtinson Bruner Financial Planning LLC 4.15% of their portfolio NEW BRIGHTON, MN 242,393242.4k $7.7m $7.7m 4.15% Reduced -168.0k -168,005
3 Retirement Planning Group, LLC 0.58% of their portfolio LEAWOOD, KS 181,614181.6k $5.8m $5.8m 0.58% Reduced -4.5k -4,466
4 Brookstone Capital Management 0.11% of their portfolio WHEATON, IL 176,228176.2k $5.6m $5.6m 0.11% Added +26.2k +26,224
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 165,971166.0k $5.3m $5.3m 0.01% Added +11.9k +11,934
6 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 153,779153.8k $4.9m $4.9m 0.00% Reduced -1.5k -1,471
7 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 138,231138.2k $4.4m $4.4m 0.01% Reduced -3.9k -3,873
8 Penserra Capital Management LLC 0.07% of their portfolio ORINDA, CA 105,030105.0k $3.3m $3.3m 0.07% Added +9.8k +9,840
9 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 96,92396.9k $3.1m $3.1m 0.00% Added +59.8k +59,752
10 BECK CAPITAL MANAGEMENT, LLC 0.85% of their portfolio AUSTIN, TX 68,06168.1k $2.2m $2.2m 0.85% Reduced -4.3k -4,316
11 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 55,23155.2k $1.8m $1.8m 0.01% Added +2.7k +2,704
12 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 53,20753.2k $1.7m $1.7m 0.01% Added +42.2k +42,189
13 Collaborative Wealth Managment Inc. 0.96% of their portfolio LAKE MARY, FL 50,67950.7k $1.6m $1.6m 0.96% Added +384 +384
14 Maltin Wealth Management, Inc. 1.07% of their portfolio RIDGEWOOD, NJ 47,60847.6k $1.5m $1.5m 1.07% Added +1.5k +1,500
15 Focus Financial Network, Inc. 0.08% of their portfolio MINNEAPOLIS, MN 46,67546.7k $1.5m $1.5m 0.08% Added +3.5k +3,480
16 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 45,42545.4k $1.4m $1.4m 0.01% Reduced -38.0k -37,997
17 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.37% of their portfolio BLUE BELL, PA 43,85443.9k $1.4m $1.4m 0.37% Added +4.7k +4,701
18 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 40,92040.9k $1.3m $1.3m 0.05% Added +29.2k +29,236
19 Strategic Blueprint, LLC 0.12% of their portfolio ATLANTA, GA 40,91240.9k $1.3m $1.3m 0.12% New
20 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 39,56139.6k $1.3m $1.3m 0.00% Added +5.8k +5,754
21 Chicago Partners Investment Group LLC 0.06% of their portfolio CHICAGO, IL 38,93638.9k $1.2m $1.2m 0.06% Added +2.9k +2,900
22 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 35,69635.7k $1.1m $1.1m 0.01% Added +3.5k +3,453
23 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 35,40635.4k $1.1m $1.1m 0.00% Added +9.3k +9,326
24 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 35,03635.0k $1.1m $1.1m 0.02% Added +6.8k +6,800
25 WealthPLAN Partners, LLC 0.15% of their portfolio OMAHA, NE 32,34232.3k $1.0m $1.0m 0.15% Reduced -675 -675
26 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 31,97732.0k $1.0m $1.0m 0.01% Added +17.9k +17,943
27 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 30,78530.8k $978.0k $978.0k 0.00% Added +4.5k +4,451
28 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 29,33729.3k $932.3k $932.3k 0.00% Reduced -3.5k -3,470
29 KFG WEALTH MANAGEMENT, LLC 0.53% of their portfolio GRANGER, IN 28,34328.3k $900.7k $900.7k 0.53% New
30 BCS Wealth Management 0.64% of their portfolio JOHNSON CITY, TN 27,55927.6k $876.0k $876.0k 0.64% Added +11.3k +11,337
31 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 27,31327.3k $868.0k $868.0k 0.02% Unchanged
32 INTEGRAL INVESTMENT ADVISORS, INC. 0.53% of their portfolio TURLOCK, CA 24,97125.0k $793.6k $793.6k 0.53% Reduced -615 -615
33 DHJJ Financial Advisors, Ltd. 0.37% of their portfolio NAPERVILLE, IL 22,36022.4k $710.6k $710.6k 0.37% Added +2.7k +2,710
34 Outlook Wealth Advisors, LLC 0.26% of their portfolio SHENANDOAH, TX 21,65021.6k $688.0k $688.0k 0.26% Unchanged
35 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 20,74720.7k $659.3k $659.3k 0.01% Added +7.9k +7,915
36 Krilogy Financial LLC 0.06% of their portfolio ST. LOUIS, MO 19,91719.9k $632.9k $632.9k 0.06% New
37 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 18,22818.2k $579.3k $579.3k 0.02% New
38 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 17,69417.7k $562.0k $562.0k 0.00% Added +9.1k +9,086
39 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 17,64617.6k $560.8k $560.8k 0.02% Added +7.4k +7,386
40 CoreCap Advisors, LLC 0.04% of their portfolio SOUTHFIELD, MI 17,11617.1k $543.9k $543.9k 0.04% First filing
41 Disciplined Investments, LLC 0.28% of their portfolio TULSA, OK 16,50316.5k $524.5k $524.5k 0.28% New
42 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 15,73515.7k $461.0k $461.0k 0.01% Unchanged
43 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 15,52115.5k $493.2k $493.2k 0.05% Added +6.1k +6,125
44 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 15,29615.3k $486.1k $486.1k 0.00% Reduced -18 -18
45 GILL CAPITAL PARTNERS, LLC 0.20% of their portfolio DENVER, CO 14,83514.8k $471.4k $471.4k 0.20% New
46 Pinnacle Wealth Management Group, Inc. 0.39% of their portfolio PLYMOUTH, MI 13,97014.0k $444.0k $444.0k 0.39% Reduced -800 -800
47 Allegiance Financial Group Advisory Services LLC 0.24% of their portfolio VIENNA, VA 13,11413.1k $416.8k $416.8k 0.24% Unchanged
48 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,08313.1k $415.8k $415.8k 0.05% Reduced -36 -36
49 RETIREMENT GUYS FORMULA LLC 0.24% of their portfolio MAUMEE, OH 13,06113.1k $415.1k $415.1k 0.24% Reduced -5.6k -5,630
50 Orion Capital Management LLC 0.27% of their portfolio CORONADO, CA 12,70012.7k $403.6k $403.6k 0.27% Reduced -3.0k -3,005
51 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 12,17412.2k $386.9k $386.9k 0.02% Added +289 +289
52 Financial Architects, Inc 0.05% of their portfolio MARLTON, NJ 11,18411.2k $355.4k $355.4k 0.05% Unchanged
53 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 10,86810.9k $345.4k $345.4k 0.01% New
54 Kathmere Capital Management, LLC 0.05% of their portfolio WAYNE, PA 10,80310.8k $343.3k $343.3k 0.05% Added +51 +51
55 Arkadios Wealth Advisors 0.04% of their portfolio ATLANTA, GA 10,18410.2k $323.6k $323.6k 0.04% Reduced -450 -450
56 Bluesphere Advisors LLC 0.22% of their portfolio EAST NORRITON, PA 9,98510.0k $317.3k $317.3k 0.22% Unchanged
57 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 9,9509.9k $316.2k $316.2k 0.01% Added +2.8k +2,750
58 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 9,1589.2k $291.0k $291.0k 0.02% New
59 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 9,0369.0k $287.2k $287.2k 0.00% New
60 John W. Brooker & Co., CPAs 0.19% of their portfolio OAKLAND, CA 9,0209.0k $286.6k $286.6k 0.19% New
61 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 8,7218.7k $277.1k $277.1k 0.00% Added +1.1k +1,125
62 Lantz Financial LLC 0.11% of their portfolio NAPERVILLE, IL 8,6348.6k $274.4k $274.4k 0.11% New
63 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.03% of their portfolio CEDAR RAPIDS, IA 8,2008.2k $260.6k $260.6k 0.03% Added +1.0k +1,030
64 Vantage Financial Partners, LLC 0.10% of their portfolio ELM GROVE, WI 8,1678.2k $259.5k $259.5k 0.10% New
65 Soltis Investment Advisors LLC 0.03% of their portfolio ST. GEORGE, UT 7,7497.7k $246.3k $246.3k 0.03% Added +625 +625
66 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 6,9507.0k $220.9k $220.9k 0.00% New
67 Pathway Financial Advisors LLC 0.07% of their portfolio SOUTH BURLINGTON, VT 6,7206.7k $213.6k $213.6k 0.07% Unchanged
68 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 6,2546.3k $198.7k $198.7k 0.01% Unchanged
69 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,7642.8k $78.7k $78.7k 0.00% Added +1.5k +1,517
70 BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio ST. LOUIS, MO 2,6402.6k $84.0k $84.0k 0.00% Added +100 +100
71 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 1,8671.9k $59.3k $59.3k 0.00% Added +834 +834
72 Castleview Partners, LLC 0.05% of their portfolio DALLAS, TX 1,7721.8k $56.3k $56.3k 0.05% Reduced -1.5k -1,505
73 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 1,7501.8k $55.6k $55.6k 0.00% Added +1.0k +1,000
74 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $51.8k $51.8k 0.04% Unchanged
75 PCA Investment Advisory Services Inc. 0.03% of their portfolio CINCINNATI, OH 1,4911.5k $47.4k $47.4k 0.03% New
76 UBS Group AG 0.00% of their portfolio ZURICH, V8 706706 $22.4k $22.4k 0.00% Reduced -2.9k -2,921
77 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 445445 $14.1k $14.1k 0.00% New
78 CWM, LLC 0.00% of their portfolio OMAHA, NE 322322 $10.0k $10.0k 0.00% New
79 Sutton Wealth Advisors Inc. 0.00% of their portfolio TAMPA, FL 198198 $6.3k $6.3k 0.00% Unchanged
80 Global Trust Asset Management, LLC 0.00% of their portfolio PALM BEACH GARDENS, FL 2626 $826 $826 0.00% Unchanged
81 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged